Upper Midwest Telehealth Resource Center

What Upper Midwest Telehealth Resource Center does

The Upper Midwest Telehealth Resource Center (UMTRC) is a federally funded, nonprofit telehealth resource center established around 2010 as one of 12 regional Telehealth Resource Centers (TRCs) under the National Consortium of Telehealth Resource Centers (NCTRC). The organization serves as a single point of contact for telehealth resources across four Midwestern states — Illinois, Indiana, Michigan, and Ohio — providing free educational presentations, individualized technical assistance, facilitation between providers, and archived web resources to healthcare organizations, rural health providers, and individual practitioners seeking to implement or expand telehealth services. UMTRC's content portfolio includes state-specific reimbursement guides, telehealth implementation toolkits, annual environmental scans, grant resources, broadband connectivity resources, a monthly podcast ('A Virtual View'), and a regularly updated blog covering policy, technology, and clinical topics. The organization is a program under the Indiana Rural Health Association (IRHA) and maintains operational offices in Terre Haute (main satellite), Washington (corporate), and Indianapolis, Indiana.

UMTRC's core technology is non-proprietary: it does not develop software products, APIs, or platforms, but rather curates, publishes, and disseminates knowledge artifacts via a website portal (umtrc.org), email newsletter, podcast feed, and webinar/conference channels. Its primary business model is federal grant funding from the Health Resources and Services Administration (HRSA) Office for the Advancement of Telehealth. The base TRC consortium distributes $4.55M across the 12 regional centers (~$325K–$379K per site annually), and UMTRC separately received a three-year grant of nearly $1M in August 2021 (grant number U1UTH42522) to expand telehealth services. All services are delivered at no cost to end users. Operations are led by Program Director Cameron Hilt, who succeeded Becky Sanders in November 2021, and the organization functions as a community-led go-to-market motion — engaging healthcare organizations through content, events, and direct consultation rather than commercial sales.

Name

Upper Midwest Telehealth Resource Center

Legal name

Upper Midwest Telehealth Resource Center

Website

https://umtrc.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

The Upper Midwest Telehealth Resource Center is a federally funded, nonprofit telehealth resource center that provides free education, technical assistance, reimbursement guidance, and implementation tools to healthcare providers and rural health organizations across Illinois, Indiana, Michigan, and Ohio.

Ownership category

akta.pro rank

Product category

Telehealth Resource and Advisory Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Telehealth Contact Center, Virtual Front Desk & Messaging (HLALAKAG)

akta.pro secondary industry

Telehealth & Digital Wellness Services (EDALAFAM)

Keywords

• Telehealth resource center
• Telehealth technical assistance
• Telehealth training services
• Telehealth reimbursement guidance
• Rural telehealth support

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Federal Government Grants: Primary funding from the Health Resources and Services Administration (HRSA) Office for the Advancement of Telehealth through grant programs. The organization received nearly $1 million as part of a three-year federal grant to expand telehealth services, and receives ongoing TRC consortium funding distributed by HHS through HRSA.
2. Partnership with Indiana Rural Health Association: The UMTRC operates in partnership with the Indiana Rural Health Association (IRHA), a non-profit organization, to deliver telehealth resources and programs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Upper Midwest Telehealth Resource Center is a federally funded, non-profit service organization that delivers telehealth education, individualized technical assistance, training, reimbursement and policy guidance, and curated digital resources (toolkits, state guides, podcasts) to healthcare providers and organizations across Illinois, Indiana, Michigan, and Ohio. It does not sell telehealth software but operates as a regional authority on telehealth adoption, delivery, compliance, and reimbursement, with services provided at no cost to end users.

Product overview

The Upper Midwest Telehealth Resource Center (UMTRC) operates as a single-point-of-contact telehealth resource center providing educational content, technical assistance, and practical tools. It is not a unified software product but rather a service organization that offers a portfolio of resources including: the core Resource Center services, the 'A Virtual View' podcast, state-specific reimbursement guides, training resources, telehealth toolkits, environmental scans, grant resources, broadband resources, and blog content. The organization serves healthcare providers across Illinois, Indiana, Michigan, and Ohio seeking to implement or improve telehealth programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Telehealth Resource Center Services Core service providing healthcare organizations in IL, IN, MI, and OH with educational and outreach presentations, individualized technical assistance, facilitation, connection to local or distant providers, and archived resources on telehealth adoption, delivery, compliance, and reimbursement.
• Telehealth Training Programs

Quantifiable outcome

• Provides resources across Illinois, Indiana, Michigan, and Ohio through multiple channels including presentations, technical assistance, website, and events

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• National Consortium of Telehealth Resource Centers (NCTRC)coreStrategic or Co-development PartnerThe UMTRC is one of 12 regional Telehealth Resource Centers that comprise the NCTRC, committed to helping organizations advance telehealth education, overcome barriers, and access resources to meet telehealth program goals. The consortium receives $4.55 million in federal funding distributed to member centers.
• Indiana Rural Health Association (IRHA)coreStrategic or Co-development PartnerThe UMTRC is partnered with IRHA, a non-profit organization. The two organizations collaborate on the annual IRHA Conference and other programs. IRHA serves as the parent organization for UMTRC. Copyright notice states: 'Upper Midwest Telehealth Resource Center in partnership with the Indiana Rural Health Association.'
• Crossroads Partnership for TelehealthminorStrategic or Co-development PartnerA regional partnership program focused on telehealth and tele-behavioral health. Featured in UMTRC podcast episodes discussing the Crossroads Partnership for Telehealth program and its coordination efforts.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• American Telemedicine Association (ATA): The largest US membership association for telehealth, offering policy advocacy, education, and events at a national scale. ATA is a broader incumbent covering similar enablement, policy, and educational functions as UMTRC but at national scope.

Direct peers

• TexLa Telehealth Resource Center: A regional TRC serving Texas and Louisiana. Same federally-funded enablement model and program structure as UMTRC, serving providers in its respective states.
• Southwest Telehealth Resource Center (SWTRC): A regional TRC serving Arizona, Colorado, New Mexico, Nevada, and Utah. Operates the identical HRSA-funded enablement model as UMTRC, differing only in geography.
• Northeast Telehealth Resource Center (NETRC): A regional TRC serving the Northeastern US. Operates the same HRSA-funded enablement and resource model as UMTRC, producing toolkits, podcasts, and training for a different geography.
• California Telehealth Resource Center (CTRC): A sister regional TRC serving California. CTRC operates the same federally-funded enablement model as UMTRC for a different geography, making it the most structurally identical peer.
• Indiana Rural Health Association (IRHA): UMTRC's parent organization and core operational partner. IRHA is a nonprofit rural-health membership and advocacy body that delivers programming, conferences, and grants closely aligned with UMTRC's mission.
• Center for Connected Health Policy (CCHP): The federally designated National Telehealth Policy Resource Center. It operates in the same enablement/policy lane as UMTRC, producing reimbursement and policy analysis for providers nationwide.
• National Consortium of Telehealth Resource Centers (NCTRC): The umbrella consortium of which UMTRC is one of 12 regional TRCs. It is the closest structural peer, distributing pooled HRSA funding ($4.55M) and coordinating shared resources across all regional centers.
• Great Plains Telehealth Resource and Assistance Center (gpTRAC): A regional TRC serving the Upper Midwest-adjacent states (MN, IA, ND, SD, WI, NE). Like UMTRC, it provides telehealth training, resources, and technical assistance under the same federal program.

Others

• Health Resources and Services Administration (HRSA) — Office for the Advancement of Telehealth: The primary federal funder of the TRC program. While not a competitive peer, HRSA's telehealth office shapes the entire UMTRC mandate, funding, and reporting framework, making it the most consequential ecosystem counterpart.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/UpperMidwestTRC

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upper Midwest Telehealth Resource Center