Dental Smiles
Dental Smiles is a single-location, family- and female-owned dental practice in Austin, TX, offering comprehensive general, restorative, cosmetic, sedation, and emergency dental services to local families using CEREC, 3D CBCT, digital X-ray, and laser technology.
- Company typePrivate
- Founded2005
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Dental Smiles does
Dental Smiles is a single-location, family-owned dental practice operating from 1201 Barbara Jordan Blvd in Austin, Texas. Founded in 2005, the practice provides comprehensive general, restorative, cosmetic, sedation, and emergency dental services to families and individuals across Austin and surrounding neighborhoods including Mueller, Hyde Park, and North Loop. The clinic is led by Dr. Divya Shetty, DMD, FAGD, alongside Dr. Anna Okulist (joined 2021), and is supported by a small team of registered dental hygienists, dental assistants, and office administrators. The practice is locally and female-owned, bilingual (English/Spanish), and emphasizes a patient-centered, relationship-driven care model. There is no parent company, no external investment, and no franchise or multi-site structure.
The practice deploys a modern clinical technology stack centered on CEREC same-day crown fabrication via CAD/CAM chairside milling, supplemented by a 3D cone-beam CT scanner, intraoral cameras, digital X-rays, and soft/hard tissue laser systems. These enable single-visit restorative procedures, reduced-radiation diagnostics, and minimally invasive soft-tissue treatments. Patient-facing capabilities include same-day emergency appointments and an online appointment-booking workflow. The marketing footprint is local: educational blog content, Google Reviews (199 reviews, "EXCELLENT"), and community presence rather than paid performance channels.
Revenue is generated primarily through fee-for-service dental procedures billed across general, restorative, cosmetic, sedation, and emergency service lines. Reimbursement comes from most major PPO dental insurance carriers (Principal, MetLife, Delta Dental, Delta Dental Premier, Connection Dental, Aetna, Cigna, Sun Life), an in-house subscription membership plan operated on the Kleer platform, and third-party patient financing via CareCredit and Sunbit. The patient mix is consumer/household with no enterprise contracts, making this an independent community dental practice rather than a multi-site dental group or dental-services-platform business.
Dental Smiles firmographics
Firmographics- Name
- Dental Smiles
- Legal name
- Dental Smiles Family and Cosmetic Dentistry
- Website
- https://mydentalsmiles.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dental Smiles is a single-location, family- and female-owned dental practice in Austin, TX, offering comprehensive general, restorative, cosmetic, sedation, and emergency dental services to local families using CEREC, 3D CBCT, digital X-ray, and laser technology.
- Ownership category
- akta.pro rank
Dental Smiles industry classification
Industry- Product category
- Dental Services
- NAICS
- Offices of Dentists (621210)
- akta.pro primary industry
- Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)
- akta.pro secondary industries
- Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB), Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ)
Keywords
Where Dental Smiles is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dental Smiles business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Dental Professional Services: Direct dental care services including preventive, restorative, cosmetic, and emergency treatments. Revenue generated through fee-for-service dental procedures.
- Dental Insurance: In-network provider with most major PPO dental insurance plans. Collects co-pays and claims reimbursement from insurance carriers.
- In-House Membership Plan: Subscription-based dental membership plan offering preventive care coverage (cleanings, exams, X-rays, fluoride) with 30% discount on procedures. Includes family discounts of 10% for additional members.
- Third-Party Financing: Partnership with CareCredit and Sunbit to provide installment payment plans for patients, generating revenue through treatment completion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | In-House Membership Plan - Standard |
| Subscription | Annual | In-House Membership Plan - Periodontal |
| Subscription | Annual | Family Add-On Discount |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Dental Smiles product offering
Product offeringCore offering
Dental Smiles is a single-location family and cosmetic dental practice in Austin, TX that delivers preventive, restorative, cosmetic, sedation, and emergency dental care to patients of all ages. Services are performed in-office using CEREC same-day crown technology, 3D Cone-Beam CT imaging, digital X-rays, intraoral scanning, and laser dentistry. The practice supports patient access through PPO dental insurance, a Kleer-powered in-house membership plan, and CareCredit/Sunbit financing.
Product overview
Dental Smiles is a single-location family and cosmetic dental practice in Austin, TX that provides comprehensive dental care through distinct service lines. The practice offers General Dentistry (preventive care including cleanings, sealants, mouthguards, and oral screenings), Restorative Dentistry (crowns, bridges, implants, dentures, fillings, root canals, extractions, and oral surgery), Cosmetic Dentistry (teeth whitening and porcelain veneers), and Sedation Dentistry (nitrous oxide and oral conscious sedation). The practice differentiates itself through advanced technology including CEREC same-day crowns, laser dentistry, digital X-rays, intraoral cameras, and 3D cone-beam CT scanning. Emergency dentistry services are also available for same-day urgent care. The practice accepts most major PPO dental insurance plans and offers an in-house membership plan through Kleer, along with financing through CareCredit and Sunbit.
Differentiator
Problem solved
Functional benefit
Products and services
- General Dentistry Routine preventive and diagnostic dental care including cleanings, exams, X-rays, fluoride treatments, dental sealants, athletic mouthguards, nightguards for bruxism, oral cancer screenings, TMJ/TMD therapy, and halitosis treatment, delivered to patients of all ages at the Austin, TX office.
- Restorative Dentistry Restorative dental treatments that repair or replace damaged or missing teeth, including dental bridges, CEREC same-day crowns, full and partial dentures, root canal therapy, dental extractions, fillings, dental implants, and oral surgery procedures, performed in-office in Austin, TX.
- Cosmetic Dentistry Aesthetic dental treatments designed to improve the appearance of the smile, including professional in-office teeth whitening, take-home whitening kits, and porcelain veneers, for Austin-area patients seeking cosmetic smile enhancement.
- Sedation Dentistry Anxiety-management dental options for patients who experience dental fear, including nitrous oxide (laughing gas) and oral conscious sedation, delivered during general, restorative, or surgical procedures at the Austin practice.
- Emergency Dentistry Same-day urgent dental appointments for emergency issues including severe tooth pain, cracked or broken teeth, knocked-out teeth, dental abscesses, loose teeth, and lost dental restorations, provided to Austin-area patients.
- CEREC Same-Day Crowns Chairside Economical Restoration of Esthetic Ceramics (CEREC) service that scans, designs, mills, and places a custom dental crown in a single appointment using CAD/CAM technology, eliminating the need for a second visit or temporary crown.
- Laser Dentistry Advanced soft and hard tissue laser dental treatments for precise, minimally invasive procedures including gum tissue removal and oral surgery, offered at the Austin office.
- In-House Dental Membership Plan Subscription-based dental membership plan for uninsured patients, administered through the Kleer platform, including Standard and Periodontal tiers that cover preventive services such as cleanings, exams, X-rays, and fluoride treatments, with a 30% discount on additional procedures and a 10% family add-on discount.
Companies that use Dental Smiles
Customer profileSegments5 records
Ideal customer profiles1 record
Dental Smiles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Dental Smiles partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
Expansion highlights4 records
Dental Smiles competitors and assessment
Company assessmentBroad incumbents
- Smile Brands: Multi-brand dental support organization (Smile Brands, Bright Now! Dental, etc.) offering general, restorative, and cosmetic care with broad insurance participation. Comparable in general/family dentistry focus and PPO-heavy mix, but at significantly larger DSO scale.
- Pacific Dental Services: DSO supporting modern, technology-rich dental practices with comprehensive general and specialty care. Comparable in the emphasis on advanced clinical technology and broad service menus, but at vastly larger scale and as a DSO-affiliated network.
- Aspen Dental: Large multi-location dental brand providing general, restorative, cosmetic, and emergency services with broad insurance acceptance. Comparable service breadth and PPO-friendly positioning, but operates at significantly greater scale and as a DSO-backed brand.
- MB2 Dental: Dental partnership organization supporting independent practices with business operations while preserving clinical autonomy. Conceptually adjacent to Dental Smiles' independent-ownership model, but MB2 supports hundreds of partner offices versus a single practice.
- Heartland Dental: Largest US dental support organization providing non-clinical support to affiliated general dentistry offices. Comparable in core general + restorative + cosmetic offerings, but Dental Smiles operates as a fully independent single location rather than under DSO support.
- Jefferson Dental & Orthodontics: Multi-location dental group offering general, restorative, cosmetic, and orthodontic services with broad PPO/Medicaid acceptance. Comparable in comprehensive service line-up, though Jefferson operates at significantly larger scale and includes in-house orthodontics.
Direct peers
- Tend: Tech-enabled, design-forward dental studio offering general, cosmetic, and restorative care with strong digital booking and modern brand positioning. Comparable in aesthetic, technology-forward GTM, and family/cosmetic service mix, though Tend operates multiple locations versus Dental Smiles' single office.
Others
- Kleer: Dental membership-plan platform that powers Dental Smiles' in-house membership. Adjacent as a technology enabler of Dental Smiles' uninsured-segment monetization rather than a competitor.
- CareCredit (Synchrony): Healthcare-focused consumer financing product used by Dental Smiles to offer installment plans for higher-ticket treatment. Adjacent as a financial enabler of case acceptance rather than a clinical competitor.
- Sunbit: Point-of-sale financing provider used by Dental Smiles to offer patients monthly payment plans. Adjacent as a financial enabler for treatment affordability rather than a direct clinical peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Dental Smiles social profiles
Digital presenceDental Smiles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dental Smiles leadership team
Management profileNumber of profiles
Profiles8 records
Dental Smiles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dental Smiles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dental Smiles
What does Dental Smiles do?
Dental Smiles is a single-location family and cosmetic dental practice in Austin, TX that delivers preventive, restorative, cosmetic, sedation, and emergency dental care to patients of all ages. Services are performed in-office using CEREC same-day crown technology, 3D Cone-Beam CT imaging, digital X-rays, intraoral scanning, and laser dentistry. The practice supports patient access through PPO dental insurance, a Kleer-powered in-house membership plan, and CareCredit/Sunbit financing.
Is Dental Smiles a public or private company?
Dental Smiles is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dental Smiles founded?
Dental Smiles was founded in 2005. It employs 1 to 10 people.
Where is Dental Smiles based?
Dental Smiles is headquartered in Austin, United States, in the North America region.
How does Dental Smiles make money?
Four revenue lines are on record. Dental Professional Services are the primary driver. The others are dental Insurance, in-House Membership Plan and third-Party Financing.
Who are Dental Smiles's main competitors?
Broad incumbents on record are Smile Brands, Pacific Dental Services, Aspen Dental, MB2 Dental, Heartland Dental and Jefferson Dental & Orthodontics. Tend is listed as a direct peer. Others are Kleer, CareCredit (Synchrony) and Sunbit.
Does Dental Smiles have an API?
No public API is recorded for Dental Smiles.
What industry is Dental Smiles in?
Dental Smiles's product category is Dental Services. Its primary akta.pro industry code is HLABAAAE, Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care), with a secondary code of HLABAAAB, Restorative General Dentistry (Fillings/Crowns/Bridges). Its NAICS code is 621210.