Bobo Bird
Bobo Bird is a Shenzhen-based manufacturer founded in 2010 that produces handcrafted wooden watches and eco-friendly accessories with customization options, selling primarily to environmentally-conscious consumers through direct-to-consumer channels.
- Company typePrivate
- Founded2010
- HeadquartersShenzhen, China
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bobo Bird does
Bobo Bird is a Shenzhen, China-based manufacturer founded in 2010 that produces handcrafted wooden watches and accessories built from eco-friendly materials, with customization options available to end customers. The company employs between 101 and 250 staff and operates as a private, for-profit entity, selling its products through its own website (bobobird.com) and, given its category and Shenzhen base, presumably through cross-border e-commerce channels typical of Chinese DTC accessory brands. The company description sourced from third-party aggregators characterizes its offering as wood-based timepieces and complementary accessories targeted at environmentally-conscious consumers seeking sustainable fashion alternatives to metal and plastic watches.
The business model is consumer-direct, with revenue generated through unit sales of wooden watches and accessory items rather than enterprise contracts or licensing. No pricing model, average selling price, customer segment split, or distribution channel mix was disclosed in the available data, and the company's own website returned only a generic loading/verification page at the time of scrape, preventing direct verification of product catalog, pricing tiers, or geographic shipping footprint. No information is available on manufacturing capacity, OEM/ODM relationships, brand licensing, or wholesale channels.
Operationally, the company has been active for approximately 15 years since incorporation in 2010, which implies a sustained but undisclosed scale of operations within the niche wooden accessories segment. There are no disclosed funding rounds, investors, leadership bios, M&A activity, certifications, patents, awards, partnerships, or regulatory actions in the provided data set, leaving most strategic, financial, and governance dimensions unobservable. The investment-relevant signal is that Bobo Bird is an established but data-opaque small-cap consumer goods manufacturer with a sustainability- and customization-oriented brand positioning.
Bobo Bird firmographics
Firmographics- Name
- Bobo Bird
- Website
- https://bobobird.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bobo Bird is a Shenzhen-based manufacturer founded in 2010 that produces handcrafted wooden watches and eco-friendly accessories with customization options, selling primarily to environmentally-conscious consumers through direct-to-consumer channels.
- Ownership category
- akta.pro rank
Where Bobo Bird is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Markets served
Bobo Bird business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Bobo Bird product offering
Product offeringCore offering
Bobo Bird manufactures handcrafted wooden watches and fashion accessories using eco-friendly materials. The company offers customization options on its products and sells through its own e-commerce website (bobobird.com). Founded in 2010 and based in Shenzhen, China, the firm operates with 101-250 employees.
Product overview
Unable to determine product offerings from the available source. The source content shows only a website loading/verification page with no accessible product, service, or company information.
Differentiator
Problem solved
Functional benefit
Products and services
- Handcrafted Wooden Watches
- Wooden Fashion Accessories
Companies that use Bobo Bird
Customer profileIdeal customer profiles1 record
Bobo Bird technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bobo Bird partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Bobo Bird competitors and assessment
Company assessmentBroad incumbents
- MVMT Watches: MVMT pioneered the online-direct fashion watch model and was acquired by Movado Group. It represents the broader DTC fashion watch playbook that Bobo Bird operates within, even though its materials are metal/minimalist rather than wood.
- Fossil Group: Fossil is a major global watch and accessories conglomerate with multiple brands. It is a broad incumbent in the affordable fashion watch/accessories space where Bobo Bird competes, though at far greater scale.
- Shinola: Shinola is a US-based premium watch and accessories brand emphasizing craftsmanship. While positioned at higher price points, it shares the handcraft/premium positioning narrative Bobo Bird uses for its wooden watches.
- Casio: Casio is a long-established Japanese watch and electronics maker with broad market coverage in affordable watches. It represents a competitive incumbent in the same price tiers where Bobo Bird's wooden watches are sold.
- Daniel Wellington: Daniel Wellington is a large, globally recognized DTC fashion watch brand. It is a broader incumbent in the affordable fashion watch category where Bobo Bird competes, though without the wooden-material differentiation.
Direct peers
- Original Grain: Original Grain makes wood-and-barrel watches with custom engraving, closely matching Bobo Bird's handcrafted wood positioning and personalization-led value proposition.
- TENSE Watches: TENSE is a Canadian manufacturer of wooden watches and sunglasses founded in the 1970s. It overlaps directly with Bobo Bird in materials, customization, and premium positioning within the wooden accessories niche.
- Bewell Watches: Bewell produces wooden and bamboo watches with a focus on affordable fashion accessories. Directly competes in the same product category, target demographic, and price band as Bobo Bird.
- JORD Watches: JORD is one of the most prominent direct-to-consumer wooden watch brands, offering handcrafted wood and hybrid wood/metal watches with custom sizing — the closest direct comparable to Bobo Bird's product line and go-to-market.
- WeWood: WeWood is a wooden watch brand marketing sustainability and natural materials with a tree-planting CSR hook — directly comparable to Bobo Bird's eco-friendly positioning and product category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Bobo Bird financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bobo Bird leadership team
Management profileNumber of profiles
Bobo Bird funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bobo Bird M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bobo Bird
What does Bobo Bird do?
Bobo Bird manufactures handcrafted wooden watches and fashion accessories using eco-friendly materials. The company offers customization options on its products and sells through its own e-commerce website (bobobird.com). Founded in 2010 and based in Shenzhen, China, the firm operates with 101-250 employees.
Is Bobo Bird a public or private company?
Bobo Bird is a private company. It is classified as unknown and is currently operating.
When was Bobo Bird founded?
Bobo Bird was founded in 2010. It employs 101 to 250 people.
Where is Bobo Bird based?
Bobo Bird is headquartered in Shenzhen, China, in the Asia region.
Who are Bobo Bird's main competitors?
Broad incumbents on record are MVMT Watches, Fossil Group, Shinola, Casio and Daniel Wellington. Direct peers are Original Grain, TENSE Watches, Bewell Watches, JORD Watches and WeWood.
Does Bobo Bird have an API?
No public API is recorded for Bobo Bird.