FacileRent

What FacileRent does

FacileRent is an Italian long-term vehicle rental company (noleggio a lungo termine) founded in 2010 and headquartered in the Naples metropolitan area (Casoria). It provides subscription-based monthly rental contracts ranging from 24 to 60 months for private individuals (privati), companies (aziende), and self-employed professionals with a VAT number (liberi professionisti). The all-inclusive monthly fee covers insurance (RCA, Kasko, theft, fire), routine and extraordinary maintenance, and 24/7 roadside assistance, with optional zero-upfront-payment structures and kilometrage packages from 10,000 km/year to unlimited. The fleet spans city cars, SUVs, sedans, station wagons, luxury vehicles, commercial vans, motorcycles and scooters, and includes dedicated hybrid and electric offerings.

The core technology stack is a fleet management and online booking platform exposed through two properties: facilerent.it for long-term rental quotes and contracts, and book.facilerent.it for short-term daily/weekly rentals. Sales and delivery are executed through a hybrid of four physical branch offices (Casoria/Napoli, Roma, Milano, Messina), a phone-based inside-sales team, and an SEO-heavy direct-to-consumer website with extensive landing pages segmented by brand, fuel type, kilometrage tier, and price band.

Revenue is generated primarily from recurring monthly rental subscriptions across the three customer segments, supplemented by short-term rental income. Go-to-market relies on direct-to-consumer online conversion, phone consultation, TV advertising for brand awareness, and an active social/content marketing presence across Facebook, Instagram, LinkedIn, and YouTube. The company holds ISO 9001 certification and is GDPR-compliant.

Name

FacileRent

Legal name

FacileRent

Website

https://facilerent.it

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

FacileRent is an Italian long-term vehicle rental company founded in 2010, offering all-inclusive monthly subscription contracts to private individuals, businesses, and self-employed professionals across Italy through four physical branches and online channels.

Ownership category

akta.pro rank

Product category

Long-term Vehicle Rental

NAICS

Automotive Equipment Rental and Leasing (5321), Passenger Car Rental (532111), Passenger Car Leasing (532112)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro industry

PRIMARYTLABAAAD

Long-Term Car Rental (Monthly/Extended Hire)

Transportation & Logistics/Fleet Leasing, Rental & Management/Passenger Vehicle Leasing & Long-Term Rental (Cars/SUVs)

Keywords

• Long-term car rental
• Vehicle leasing services
• Corporate fleet rental
• Short-term car rental
• Subscription vehicle mobility

Headquarters

HQ city

Casoria

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Long-term Vehicle Rental: Core revenue stream from monthly subscription-based long-term rental contracts (24-60 months) with all-inclusive monthly fees covering insurance (RCA, Kasko, theft, fire), maintenance, and roadside assistance. Customers can choose packages with or without upfront payment.
2. Short-term Rental: Supplementary revenue stream from short-term vehicle rentals through the separate platform book.facilerent.it, offering flexible daily/weekly rental options.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

FacileRent is an Italian long-term vehicle rental company offering subscription-based car leasing contracts ranging from 24 to 60 months with all-inclusive monthly fees covering insurance, maintenance, and roadside assistance. The company provides both private individuals (privati) and businesses (aziende, liberi professionisti with Partita IVA) with flexible vehicle access across multiple categories including city cars, SUVs, hybrids, electric vehicles, and commercial vans. Short-term rentals and corporate fleet management solutions complement the core long-term offering.

Product overview

FacileRent is an Italian company specializing in long-term car rental (noleggio a lungo termine) services. The company's core product portfolio centers around flexible vehicle leasing solutions with durations ranging from 24 to 60 months. Their main offerings include standard long-term rentals, zero-deposit options, short-term rentals, and corporate fleet management. FacileRent serves multiple customer segments including private individuals (privati), businesses (aziende), and self-employed professionals (liberi professionisti) with VAT numbers. The company provides a diverse vehicle fleet spanning hybrid cars, electric vehicles, commercial vehicles, minivans, and two-wheelers, with options for unlimited kilometers and various insurance packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Noleggio a Lungo Termine Long-term car rental service with flexible contract durations ranging from 24 to 60 months, offering vehicles for personal and business use with all-inclusive monthly fees covering insurance, maintenance, and roadside assistance.
• Noleggio Lungo Termine Senza Anticipo Zero-deposit long-term rental option allowing customers to lease vehicles without any initial upfront payment, available across all vehicle categories with a higher monthly rate.
• Noleggio a Breve Termine Short-term vehicle rental service for temporary transportation needs, available through the separate platform book.facilerent.it with flexible daily/weekly rental options.
• Noleggio Flotte Aziendali Corporate fleet management and rental solutions for businesses with multiple vehicles, designed to simplify fleet operations and provide tax deduction benefits.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• LeasePlan: Global leader in long-term operational leasing and fleet management with strong Italian presence. Directly competes with FacileRent in the same 24-60 month all-inclusive rental product for businesses and freelancers, but at materially greater scale and with captive financing.
• Drivalia: Italian mobility company (CA Auto Bank subsidiary) providing short-term rental, long-term rental, and subscription services. Directly comparable offering in Italy across private and business segments, with similar subscription-style monthly bundles.
• Locauto: Italian car rental and long-term leasing operator with both short-term (Rent) and long-term (Noleggio) divisions. Headquartered in Italy with a multi-branch footprint that overlaps with FacileRent's distribution model.
• ALD Automotive: Société Générale subsidiary and one of the largest full-service leasing providers in Europe. Directly competes in Italian long-term corporate and SME vehicle leasing with similar all-inclusive monthly fee structure and broad brand portfolio.
• Arval: BNP Paribas-owned fleet leasing and mobility provider operating across Italy. Offers comparable full-service long-term rental contracts to corporates, SMEs, and increasingly private customers, with deeper financing and digital capabilities.

Emerging players

• B-Rent: Italian long-term rental startup that pioneered an online-only direct-to-consumer subscription model. Competes with FacileRent in the same SME/private long-term rental niche with a more digital-native customer experience.

Broad incumbents

• Hertz Italia: Global rental brand operating in Italy via airport and city locations. While historically short-term focused, Hertz's monthly/long-term rental products overlap with FacileRent's offering for private customers and SMEs.
• Europcar Italia: Major international car rental brand with strong Italian presence across short-term and long-term rentals. A broad incumbent whose long-term rental offering competes for the same Italian private and corporate customers as FacileRent.
• Sixt Italia: Italian arm of the German Sixt group, providing both short-term rental and long-term leasing. Wider portfolio (airport rentals, ride-hailing) but overlaps with FacileRent on subscription-style long-term products for SMEs and individuals.

Regional players

• Maggiore: Italian rental company with national branch network offering both short-term and long-term vehicle rental. Comparable in scale and Italian regional focus, targeting overlapping B2B and B2C customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@facilerent6563
• Facebookfacebook.com/FacileRent/?locale=it_IT
• LinkedInlinkedin.com/company/facilerent/?originalSubdomain=it
• Instagraminstagram.com/facile_rent

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FacileRent