Hertz Italia

What Hertz Italia does

Hertz Italia is the Italian operating arm of the global Hertz vehicle rental brand, headquartered in Roma with approximately 116 employees. The company provides car and van rental services to both individual consumers and business customers, with reservations processed through the hertz.it direct digital platform. The Italian entity is plugged into Hertz's wider reservation and vehicle network, enabling customers to pick up or drop off vehicles across Europe and worldwide locations.

The business model is a traditional vehicle rental revenue model: customers pay rental fees (plus ancillary charges for insurance, fuel, mileage, and add-ons) for short- or long-term use of passenger cars and commercial vans. The company operates two core product lines — car rental for personal and business travel, and van rental for cargo and logistics needs — accessed via a self-serve online reservation flow. Pricing details, fleet composition, location counts, and revenue figures are not disclosed in the available source data.

Firm-level information is thin and largely inheritable from the Hertz parent brand. No independent management team, funding history, patents, AI capabilities, or strategic transactions specific to the Italian entity are documented in the input. The company's competitive position rests almost entirely on the global Hertz brand, network effects of the worldwide reservation system, and fleet scale economies inherited from its parent rather than on any Italy-specific technology or differentiation.

Name

Hertz Italia

Website

https://hertz.it

Company type

Private

Headcount range

101–250 employees

Short description

Hertz Italia is the Italian subsidiary of the global Hertz rental car brand, offering car and van rentals to consumers and businesses across Europe and worldwide via its hertz.it online reservation platform.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental and Leasing (53211), Passenger Car Rental (532111), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Local City / In-Town Car Rental (THADAAAC)

akta.pro secondary industry

One-Way / Intercity Car Rental (THADAAAD)

Keywords

• Car rental services
• Van rental services
• Vehicle leasing
• Commercial fleet rental
• Passenger car hire

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales

Distribution channels1 record

Core offering

Hertz Italia provides short-term vehicle rental services through its Italian reservation platform at hertz.it, offering passenger cars for personal and business travel and commercial vans for cargo transport and logistics. The Italian branch operates as part of the broader Hertz international network, enabling rentals across Europe and worldwide locations.

Product overview

Hertz Italia is a vehicle rental company offering car and van rental services across Europe and worldwide locations. The company operates as a single unified rental service with two core product lines: car rental for personal and business travel, and van rental for cargo transport and logistics needs. The Italian branch connects to the broader Hertz international network.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Rental Vehicle rental service offering cars for personal and business use across Europe and worldwide locations.
• Van Rental Commercial vehicle rental service providing vans for cargo transport and business logistics needs.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights2 records

Direct peers

• Europcar: One of Europe's largest car rental brands with full Italian operations, providing passenger and van rentals to consumer and corporate segments. Comparable to Hertz Italia across product mix, target customers, and airport/off-airport distribution.
• Avis: Italian arm of the global Avis Budget Group, offering car and van rentals through airport and city locations. Comparable to Hertz Italia as another international brand serving Italian consumer and business rental demand.
• Sixt: Major European car rental operator with strong presence in Italy, offering both passenger and commercial vehicles through a digital-first platform. Directly competes with Hertz Italia for corporate and leisure rental demand in the Italian market.
• Enterprise Rent-A-Car: Global car rental brand with Italian operations focused on neighborhood and airport locations. Comparable to Hertz Italia in offering short- and long-term rentals to consumer and corporate customers.
• Budget: Value-oriented sister brand of Avis, providing budget car rentals in Italy. Comparable to Hertz Italia as a brand-tier rental offering serving price-sensitive Italian customers.
• Drivalia: Italian-based mobility company offering car rental, leasing, and short-term vehicle subscriptions across Europe. Comparable to Hertz Italia in the passenger and commercial rental space within Italy.
• Maggiore: Italy's largest domestic car rental company, providing passenger and commercial vehicle rentals across the country. Direct competitor to Hertz Italia in the Italian market with established local presence and B2B focus.
• Goldcar: European low-cost car rental operator with strong presence in Mediterranean leisure markets including Italy. Comparable to Hertz Italia's leisure and tourism rental segments.

Broad incumbents

• Localiza: Largest car rental company in Latin America and a growing European operator through the acquisition of Unidas. Comparable to Hertz Italia as a broad incumbent in the international rental market.
• ALD Automotive: Global vehicle leasing and fleet management company with Italian operations. Comparable to Hertz Italia as a provider of long-term vehicle rental and leasing solutions to corporate clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/hertzitalia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hertz Italia