Injaz Group

What Injaz Group does

Injaz Group (Injaz Enterprise Group) is a privately held, family-controlled diversified holding company headquartered in Amman, Jordan, founded in 1978 by Mr. Saleh Shqairat. The group operates six wholly-owned subsidiaries spanning four integrated verticals: FMCG distribution (International Experts Group for Trading and Investment, Injaz Supply and Distribution, Khairat Al-Qarey, and Azooqa), logistics and warehousing (RAMA Storage and Logistic Services, established 2011), food manufacturing (Sadaf for Food Industries, established 2012, including the Al Hilal trademark acquired the same year), and fashion retail (Lombardia for Garment and Luxurious Fashion, ten direct-selling outlets). The group employs approximately 1,000 people across Jordan and Iraq, where it serves as the exclusive agent for more than 30 international brands including Unilever, L'Oréal, Bel (Kiri, La Vache Qui Rit), Panzani, Rabea Tea, Hajdu, and Power Horse.

Core operations rest on a distribution-led model with dedicated warehousing infrastructure: RAMA provides dry, frozen, and chilled storage with computer-assisted control systems and 24/7 surveillance monitoring, supporting both the group's captive FMCG flows and third-party logistics customers including international organizations. Manufacturing capability is concentrated at the Sadaf facility in Balqa Governorate, where food products are produced under the Al Hilal and Sadaf brands and distributed locally plus for export, with ISO 22000 food-safety certification. Fashion operations source exclusively from a roster of 13+ premium international brands through Lombardia's ten owned outlets in Jordan. Underlying technology is conventional operational IT (modern inventory tracking, warehouse controls, ERP-grade supply chain systems); there is no disclosed AI, ML, or proprietary platform product.

The group makes money primarily through (i) FMCG distribution mark-ups on imported food and non-food consumer goods routed to traditional trade, institutional, and military supply channels in Jordan and Iraq, (ii) apparel retail revenue through Lombardia's owned outlets, (iii) branded packaged-food sales from Sadaf in local and export markets, and (iv) third-party logistics and storage fees from RAMA. Pricing is not publicly disclosed and is handled through B2B volume- and relationship-based quotes. Customer mix spans traditional trade SMBs, civilian and military institutions, local enterprises, and international organizations. The group is led by Chairman Saleh Al-Shuqirat and CEO Wael Saleh Al-Shuqirat, holding diversification consistent with a founder-family MENA conglomerate model.

Name

Injaz Group

Legal name

Injaz Group (Injaz Enterprise Group)

Website

https://injazco.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Privately held Jordanian conglomerate founded in 1978, operating across Jordan and Iraq through six subsidiaries in FMCG distribution, food manufacturing, fashion retail, and logistics. The group employs approximately 1,000 people and serves as exclusive agent for over 30 international consumer brands.

Ownership category

akta.pro rank

Product category

FMCG Distribution and Trading

SIC

Wholesale-Groceries, General Line (5141), Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Ethnic Groceries & Shelf-Stable Foods Wholesale (AFAIAIAA)

akta.pro secondary industry

Frozen Ethnic & International Meals (CRADADAE)

Keywords

• FMCG distribution
• Consumer goods trading
• Food manufacturing
• Logistics warehousing
• Fashion retail

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. FMCG Distribution: Import and distribution of food and non-food consumer products. IEG serves as exclusive agent for dozens of global brands including rice, sugar, vegetable oils, powdered milk, frozen products, and non-food items distributed to local markets and civilian/military institutions in Jordan and Iraq.
2. Food Manufacturing: Sadaf Food Industries produces and distributes food products under Al Hilal and Sadaf brands, serving local and export markets
3. Fashion Retail: Lombardia operates ten direct-selling retail outlets offering premium menswear, footwear, and accessories from international brands
4. Logistics and Warehousing Services: Rama provides warehousing, storage, and logistics services to local companies and international organizations

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Injaz Group is a diversified holding company that imports and distributes fast-moving consumer goods (FMCG) in Jordan and Iraq as the exclusive agent for more than 30 international brands including Unilever, L'Oréal, Kiri, La Vache Qui Rit, Rabea Tea, and Panzani. Beyond distribution, the group manufactures food products under Al Hilal and Sadaf brands through Sadaf Food Industries, operates ten premium menswear fashion outlets through Lombardia, and provides dry/frozen/chilled warehousing and logistics services through RAMA.

Product overview

Injaz Group is a diversified investment company operating six major entities across Jordan and Iraq. The Group operates as a multi-subsidiary holding structure with four main business divisions: FMCG Distribution (International Experts Group for Trading and Investments, Injaz Supply and Distribution, Khairat Al-Qarey, and Azooqa), Fashion Retail (Lombardia), Food Manufacturing (SADAF Food Industry), and Logistics (RAMA Storage and Logistics Services). The Group serves as the exclusive agent for over 30 international brands including Unilever, L'Oréal, Kiri, La Vache Qui Rit, and various food brands. The portfolio includes warehousing services (dry, frozen, chilled), business consultation, and distribution of consumer products spanning food, beverages, personal care, and fashion.

Differentiator

Problem solved

Functional benefit

Products and services

• FMCG Distribution Services (International Experts Group - IEG) Full-service exclusive distribution of food and non-food FMCG products in Jordan and Iraq on behalf of more than 30 international brands (Unilever, L'Oréal, Kiri, La Vache Qui Rit, Rabea Tea, Panzani, Power Horse, Hajdu, Durra, Tip Top, Amada, etc.), delivered to traditional trade retailers, wholesalers, civilian and military institutions.
• Food Manufacturing - Al Hilal and Sadaf Brands (Sadaf for Food Industries Co.) Manufacture and distribution of food products under the Al Hilal and Sadaf brands from a factory in Balqa Governorate, Jordan, serving local and export markets.
• Warehousing and Logistics Services (RAMA Storage and Logistic Services Co.) Storage, warehousing, and logistics services including dry, frozen, and chilled storage with computer-assisted control systems and 24/7 surveillance monitoring, plus business consultation, offered to local companies and international organizations.
• Premium Fashion Retail (Lombardia for Garment & Luxurious Fashion) Direct retail of premium menswear, footwear, and accessories through ten outlets in Jordan, representing international luxury brands including Zilli, Canali, Corneliani, Moreschi, Guy Laroche, Sacoor Brothers, Okkia, Paul & Shark, Santoni, Bally, Alessandro Gherardi, Talarico, and Jacob Cohen.

Quantifiable outcome

• Recognized as national model for food security by Director General of Jordanian Food and Drug Administration
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• International Fashion BrandscoreChannel Partner/ Reseller/ Distributor · 1 January 2014Lombardia represents multiple international luxury brands including Zilli, Canali, Moreschi, Guy Laroche, Sacoor Brothers, Okkia, Corneliani, Paul & Shark, Santoni, Bally, Alessandro Gherardi, Talarico, and Jacob Cohen
• Bel (Fromage Bel)coreChannel Partner/ Reseller/ Distributor · 1 January 1997Long-term distribution partnership for Bel cheese products including La Vache Qui Rit (The Laughing Cow) and Kiri brands in Jordan and Iraq markets
• UnilevercoreChannel Partner/ Reseller/ Distributor · 1 January 1997Exclusive distribution partnership for Unilever consumer products including personal care, home care, and food categories
• L'OréalcoreChannel Partner/ Reseller/ Distributor · 1 January 1997Distribution partnership for L'Oréal products including hair care (Elvive, Studio Line), personal care (Men Expert), and cosmetics (Elnett Satin)
• International Brands PortfoliocoreChannel Partner/ Reseller/ DistributorExclusive agent for 30+ international food and non-food brands including Rabea tea, Hajdu cheese, Panzani, and various consumer goods brands

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Americana Group: Kuwait-headquartered MENA food conglomerate operating foodservice manufacturing and retail distribution. Comparable in geographic reach and integrated food manufacturing/distribution footprint.
• Almarai Company: Largest vertically integrated dairy and food company in the MENA region with its own distribution fleet. Overlaps with Sadaf's food manufacturing and with the cold-chain distribution capability housed at RAMA.
• Savola Group: Large Saudi food manufacturing and retail conglomerate (Edible Oils, Foods, Retail). Overlaps with Injaz's Sadaf food manufacturing and traditional trade distribution, but at significantly larger scale and with regional brand ownership.

Direct peers

• Al Tayer Group: UAE-based diversified group with luxury fashion retail (Harvey Nichols, Bloomingdale's), distribution of premium brands and FMCG exposure. Closely mirrors Injaz's conglomerate model spanning Lombardia-style luxury and consumer goods distribution.
• Chalhoub Group: UAE-based luxury retail and distribution partner for global fashion, beauty and lifestyle brands across the Middle East. Direct peer to Lombardia's distribution of Zilli, Canali, Corneliani, Paul & Shark and other maisons.
• BinDawood Holding: Saudi food retail and wholesale distribution group operating hypermarket and grocery formats. Comparable to Injaz in its combined B2B FMCG distribution and traditional/retail channel coverage model.
• Almunajem Foods: Major Saudi FMCG distributor and exclusive agent for global food brands across the Kingdom. Directly comparable GTM motion (exclusive principals, traditional trade coverage, foodservice supply) to IEG's Jordan/Iraq operations.
• Azadea Group: Lebanese-headquartered multi-brand retailer and distributor operating fashion and F&B concepts across MENA. Directly comparable to Lombardia for its multi-brand luxury fashion distribution model in the same regional markets.
• Halwani Bros Co. Saudi-based food manufacturer and distributor with a comparable regional FMCG model (own brands plus licensed international brands). Closest analogue to IEG/Sadaf in terms of product breadth, geographic focus and distribution-led GTM.

Regional players

• Agility Logistics: Kuwait-headquartered global logistics provider with significant MENA warehousing and freight forwarding presence. Comparable to RAMA Storage and Logistics Services for B2B warehousing and international-organization contract logistics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Injazgroupjo
• LinkedInlinkedin.com/company/injaz-supply-distribution-company
• Instagraminstagram.com/iegtrade

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Injaz Group