Fox Valley Mall

What Fox Valley Mall does

Fox Valley Mall is a single-asset regional retail shopping center located at 195 Fox Valley Center Drive in Aurora, Illinois, owned and managed by Centennial Real Estate Management L.L.C. The property houses 40+ retailers across fashion, beauty, home, dining, and entertainment, anchored by Macy's and JCPenney, and serves general consumers, families, and fashion-conscious shoppers in the greater Chicago metropolitan area. Its digital presence is operated through shopfoxvalleymall.com, powered by Placewise (Mallfinder Network LLC), and integrates Adeptmind for product search. The platform offers an online store directory, an integrated product catalog with wishlist functionality, job listings for tenant employees, and information on leasing, media, and sponsorship opportunities. The mall has recently added apartment leasing as part of a mixed-use repositioning.

The business model is a traditional shopping center operator: revenue is generated from tenant rent (base and percentage rent), common area maintenance charges, mall media and sponsorship advertising (interior banners, digital screens, large-format graphics), and ancillary fees from short-term leasing and community partnerships. Pricing is not publicly disclosed and is set between the landlord and each retail tenant. The mall does not derive revenue from direct product sales; product transactions are executed by individual retail tenants either in-store or via their own e-commerce channels surfaced through the mall's online product feed.

The go-to-market motion relies on multi-channel marketing (website, email newsletter, social media, community events, and seasonal promotions like The Great Summer Dash and Brighton's Annual Handbag Trade-In) to drive foot traffic and tenant sales. No funding rounds, M&A activity, leadership changes, or geographic expansion are disclosed; the property is a single-location operation within the U.S. Midwest.

Name

Fox Valley Mall

Legal name

Centennial Real Estate Management L.L.C.

Website

https://shopfoxvalleymall.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Fox Valley Mall is a single regional shopping center in Aurora, Illinois, owned by Centennial Real Estate Management L.L.C., serving Chicago-area consumers through 40+ retail tenants anchored by Macy's and JCPenney, with an integrated Placewise-powered digital platform and mixed-use apartment leasing.

Ownership category

akta.pro rank

Product category

Retail Shopping Center

SIC

Retail-Department Stores (5311)

akta.pro primary industry

Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)

Keywords

• Retail shopping center
• Enclosed shopping mall
• Tenant leasing services
• Mall media advertising
• Shopping mall events

Headquarters

HQ city

Aurora

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Technology or R&D, Personnel

Distribution channels3 records

Marketing channels5 records

Core offering

Fox Valley Mall operates a single-location enclosed retail shopping center in Aurora, Illinois, leasing space to 40+ retail tenants including anchor stores Macy's and JCPenney alongside specialty fashion, beauty, home, dining, and entertainment operators. The mall combines its physical destination experience with a Placewise-powered digital platform that aggregates tenant inventory for online product browsing, wishlist creation, and store discovery across the property.

Product overview

Fox Valley Mall is a retail shopping center in Aurora, Illinois, operated by Centennial Real Estate Management and powered by Placewise digital platform. The mall offers a unified digital experience combining an online store directory, e-commerce shopping platform for multiple retail tenants, events programming, job listings, and commercial leasing services. The core digital offering includes the online product shopping platform enabling customers to browse thousands of in-stock items across categories including women's, men's, baby & kids, beauty, and home goods, supported by Adeptmind for product search. Additional modules include mall events and entertainment programming, employment opportunities through tenant job listings, media and sponsorship advertising options, community partnership programs, retail and apartment leasing services.

Differentiator

Problem solved

Functional benefit

Products and services

• Fox Valley Mall Online Directory Online mall directory listing all retail stores, dining options, and entertainment venues with location mapping and store hours for shoppers planning a visit to the Aurora, Illinois mall.
• Online Product Shopping Platform Cross-retailer e-commerce platform that lets customers browse and shop thousands of in-stock products from multiple mall tenants across women, men, baby & kids, beauty, home, and seasonal categories, with wishlist functionality and product discovery powered by Adeptmind.
• Mall Leasing Services National and local retail leasing service providing businesses with short-term and long-term space, pop-up, and advertising opportunities at Fox Valley Mall, managed through Centennial Real Estate.
• Mall Media & Sponsorship On-property advertising and sponsorship offering comprising interior banners, large format graphics, digital screens, and sponsorship activations that brands and retailers can buy to reach mall visitors.
• Apartment Leasing Residential apartment leasing offered as part of the mixed-use development at the Fox Valley Mall property.
• Community Partnership Program Community engagement program that connects retailers, brands, and customers through local partnerships, charitable drives, and in-mall community events.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PlacewisecoreTechnology or IntegrationPlacewise provides the digital platform and website technology powering shopfoxvalleymall.com, including the online shopping integration, store directory, and event management features.
• Centennial Real Estate Management L.L.C.coreOthersCentennial Real Estate Management L.L.C. is the owner of shopfoxvalleymall.com and the Fox Valley Mall property, providing property management and strategic direction.
• Mallfinder Network LLC (Placewise Digital)coreTechnology or IntegrationMallfinder Network LLC d/b/a Placewise Digital operates the website and digital services for Fox Valley Mall under the Placewise brand.
• Bil Ingraham (CentennialREC)minorGTM or Marketing PartnerContact for Interior Sponsorships and Mall Media opportunities, representing the mall's advertising and media partnership programs.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Macerich: REIT that owns and operates ~40 high-quality regional malls in major U.S. markets. Closely comparable to Fox Valley Mall in business model, tenant mix (department-store anchors, fashion, dining), and digital mall platform initiatives.
• Pennsylvania REIT (PREIT): REIT operating enclosed malls and power centers in the Mid-Atlantic and Midwest. Comparable in regional mall ownership model, department-store anchor exposure, and active redevelopment strategies.
• CBL & Associates: REIT that owns and operates enclosed regional malls and open-air shopping centers across the U.S., including Midwest markets. Comparable in format (enclosed, department-store-anchored regional malls) and target demographics.
• Federal Realty Investment Trust: REIT specializing in open-air and mixed-use shopping centers in major U.S. markets. Comparable in community-anchored retail real estate model and focus on tenant mix quality, though with more open-air and mixed-use emphasis.

Broad incumbents

• Brookfield Property Partners: Global real estate operator whose U.S. retail portfolio (formerly GGP) includes major regional malls. Comparable in mall operations and digital platform strategy, but operates at much larger scale with diversified real estate.
• Simon Property Group: Largest U.S. mall REIT, operating 200+ retail real estate properties including premium outlets and regional malls. Directly comparable as a regional mall operator with similar anchor-tenant economics, but at vastly greater scale and with a national footprint.
• Unibail-Rodamco-Westfield: Global operator of flagship retail destinations including Westfield-branded malls in the U.S. and Europe. Comparable in operating high-traffic regional malls with strong anchor tenant presence, but at much larger global scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights6 records

Customer concentration

• Pinterestpinterest.com/_shop
• Xx.com/foxvalleymall
• LinkedInlinkedin.com/company/fox-valley-mall

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fox Valley Mall