What PlaceWise Digital does

PlaceWise Digital, founded in 1994 in the United States as Mallfinder Network LLC and now headquartered in Oslo, Norway, is a private B2B software provider that builds and operates the Marketplace Performance Cloud — an integrated digital operating system purpose-built for shopping centres. The platform unifies CRM, a Customer Data Platform (CDP), loyalty programmes, a content management system (RetailHub), property websites, mobile applications and a tenant-engagement mobile app (Tenant Connect) on a single backend, aggregating behavioural data from Wi-Fi, parking, apps, websites and loyalty programmes into unified shopper profiles that power personalised, automated marketing campaigns.

The company sells the Marketplace Performance Cloud primarily through direct enterprise field sales to shopping centre operators, retail real estate asset managers and landlords across Europe, North America and Asia Pacific, with regional HQs in Oslo, Denver and Singapore and an engineering and R&D centre in Krakow, Poland. Revenue is generated through quote-based SaaS platform licensing tied to property count and module scope, complemented by recurring Performance Management retainers in which dedicated specialists act as an extension of client teams, and by website design and build services. The platform serves more than 1,000 properties across 17 countries on three continents and processes over one billion shopper engagements annually; named customers include Cushman & Wakefield, CBRE, RioCan, Frasers Property, Athena, Scala Eiendom, NEPI Rockcastle (45+ properties), Starwood Retail Partners and Waasland Shopping Center, with several relationships exceeding eight years.

Recent product and commercial moves have emphasised extending the platform beyond shopper engagement into adjacent revenue pools: a 2022 rebrand from Mall Performance Cloud to Marketplace Performance Cloud paired with the launch of an integrated e-commerce and fulfilment module, the Tenant Connect landlord-tenant operations app, and a generative-AI text assistant for natural-language data querying added in August 2023. The company is privately held, led by CEO Susan Hagerty Bonsak and Managing Director Herman Johre, with regional presidents for North America and Asia Pacific, and operates without any disclosed institutional or private-equity backing in the source material.

Name

PlaceWise Digital

Legal name

Mallfinder Network LLC

Website

https://placewise.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

PlaceWise Digital builds the Marketplace Performance Cloud, an integrated SaaS platform unifying CRM, loyalty, CDP, CMS, websites and mobile apps, sold via direct enterprise sales to shopping centre operators and retail real estate owners across 17 countries spanning Europe, North America and Asia Pacific.

Ownership category

akta.pro rank

Product category

Retail Real Estate Software

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Shopping center software
• Retail digital engagement
• Customer data platform
• Loyalty program software
• Tenant engagement platform

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Licensing: Placewise generates revenue primarily through subscription-based SaaS licensing of its Marketplace Performance Cloud platform to shopping centre operators. The platform is sold as an integrated suite covering CRM, CDP, loyalty programs, CMS, websites, and mobile apps. Pricing is typically quote-based and varies by portfolio size, number of properties, and scope of modules deployed.
2. Professional Services & Performance Management: Placewise offers Performance Management services where strategic digital marketing specialists act as an extension of the client team. This ongoing retainer-style service covers campaign development, data analysis, and daily operations support, representing an additional recurring revenue stream tied to client success outcomes.
3. Website Design & Development: Placewise designs and manages shopping centre websites backed by a purpose-built CMS. This is delivered as part of the platform engagement or as a standalone service.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

PlaceWise Digital sells the Marketplace Performance Cloud (MPC), a SaaS platform purpose-built for shopping centers that unifies customer data, CRM, loyalty programs, content management, mobile apps, and performance management into a single digital operating system. It also offers Tenant Connect, a mobile application for landlord-tenant operational engagement, and dedicated Performance Management services staffed by digital marketing specialists who act as extensions of client teams. The platform is sold on a subscription basis to retail real estate operators, owners, and asset managers worldwide.

Product overview

Placewise offers a unified platform architecture called Marketplace Performance Cloud (formerly Mall Performance Cloud) that integrates all digital touchpoints for shopping centers. The core platform is complemented by modular solutions including RetailHub CMS for content management, Tenant Connect for tenant engagement, Customer Relationship Management (CRM) and Customer Data Platform (CDP) for data-driven engagement, Loyalty Programs and Mobile Applications for shopper communication, and Performance Management services for strategic support. Additional modules include Placewise Marketplace for e-commerce and fulfillment capabilities, and Sustainability Modules for environmental initiatives. The platform serves over 1,000 properties across 17 countries with approximately 1 billion shopper engagements annually.

Differentiator

Problem solved

Functional benefit

Brands

• Marketplace Performance Cloud: Digital operating system for shopping centers, formerly known as Mall Performance Cloud (MPC). Provides integrated platform for customer data, CRM, loyalty programs, and omnichannel marketing.
• Tenant Connect
• RetailHub

Products and services

• Marketplace Performance Cloud (MPC)
• RetailHub Content Management System
• Tenant Connect
• Placewise Marketplace (E-commerce Module)
• Performance Management Service
• Shopping Center Website Design & Hosting
• Placewise Mobile Applications for Shopping Centers
• Sustainability Module (Carbon Offset / Tree Planting)

Quantifiable outcome

• Cushman & Wakefield Spain loyalty program grew to 400K+ members with 5,000+ new members joining monthly; up to 65% active member engagement in some centres; 36% average email open rate
• +5 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• WiacomcoreTechnology or Integration · 22 August 2023Wiacom and Placewise announced a partnership to transform the shopping experience by combining Placewise's digital shopper engagement platform with Wiacom's technology capabilities to deliver more personalised in-centre experiences.
• TouchSourcecoreTechnology or IntegrationTouchSource, the industry leader in interactive digital kiosks and displays, developed digital kiosks and signage at Starwood Retail properties. TouchSource's software platform and kiosks were integrated into the Placewise back-end infrastructure powering Starwood Retail's web, mobile, social, email and SMS programmes into a seamless consumer experience online and offline.
• NEPI RockcastleflagshipTechnology or IntegrationNEPI Rockcastle and Placewise partnered to integrate the Placewise Marketplace Performance Cloud (MPC) at 45+ properties across Central and Eastern Europe. NEPI Rockcastle is one of the largest shopping centre operators in the region.
• BoostcomcoreImplementation/ SI/ Consulting PartnerBoostcom, a performance marketing agency, leverages Placewise's Marketplace Performance Cloud and Data Management Platform to work more strategically toward reaching marketing objectives for their shopping centre clients. Boostcom's performance managers use the platform for advanced audience management and channel mix optimisation.
• TrefadderminorStrategic or Co-development PartnerIn partnership with Scala and Placewise, Trefadder is a carbon capture forest specialist that plants trees on behalf of shopping centre members who accumulate check-in points. For every 10 check-ins via the Kuben Senter app, Scala pays Trefadder to plant a tree, with trees planted in Norway and locations visible on a map.

Scale indicators16 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Antavo: Antavo is a loyalty cloud platform purpose-built for retail and lifestyle brands, offering similar loyalty program capabilities to Placewise's loyalty module. It competes in the same customer engagement and loyalty technology evaluation at enterprise retail clients.
• Marigold Engage (formerly Cheetah Digital): Marigold Engage provides an enterprise customer engagement platform with loyalty, CDP, and personalization capabilities. It competes with Placewise's CRM, loyalty, and CDP modules for enterprise customer engagement technology budgets.
• Punchh: Punchh provides a loyalty and engagement platform primarily for restaurant and retail chains, with capabilities overlapping Placewise's loyalty and CRM modules. It targets similar enterprise customer engagement use cases for physical retail destinations.
• Yotpo: Yotpo offers a marketing platform including loyalty, reviews, SMS, and email for retail and DTC brands. Its loyalty and customer engagement capabilities compete for the same marketing technology wallet as Placewise at retail clients.

Direct peers

• Mood Media: Mood Media is a global leader in in-store media solutions including digital signage, music, and shopper engagement for retail environments. It competes with Placewise for shopper engagement and digital touchpoint budgets at shopping center operators and retailers.
• ComQi: ComQi provides digital signage, in-store engagement, and shopper experience technology for retail destinations including shopping centers. As a direct competitor in the digital engagement layer for malls, ComQi addresses overlapping use cases around in-mall digital experiences and content management.
• Reflect Systems: Reflect Systems provides digital signage, wayfinding, and shopper engagement solutions for retail destinations. Its retail-focused digital experience platform competes with Placewise's in-mall digital and content management capabilities.

Broad incumbents

• Salesforce (Marketing Cloud): Salesforce Marketing Cloud is the leading broad marketing platform offering CDP, loyalty, email, mobile, and personalization capabilities that overlap with Placewise's Marketplace Performance Cloud. While not purpose-built for shopping centers, it competes for the same marketing technology budgets at enterprise retail real estate operators.
• Yardi Systems: Yardi is a leading provider of real estate management software including solutions for retail and shopping center operators. As a broader real estate platform with deeper ERP/property management footprint, Yardi competes indirectly with Placewise for retail real estate technology spend.
• Adobe Experience Cloud: Adobe Experience Cloud is a leading broad marketing and customer experience platform offering CDP, personalization, content management, and analytics that overlap with Placewise's integrated platform capabilities. It competes for enterprise marketing technology budgets at shopping center operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/placewise-group
• Xx.com/placewise
• Facebookfacebook.com/placewise

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PlaceWise Digital