Swivelpole
- Company typePrivate
- Founded1999
- HeadquartersPerth, Australia
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
Swivelpole firmographics
Firmographics- Name
- Swivelpole
- Legal name
- Swivelpole and Exemplar Products Pty Ltd
- Website
- https://s2.swivelpole.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Swivelpole industry classification
Industry- Product category
- Industrial Lowering Pole Equipment
- NAICS
- Electric Lighting Equipment Manufacturing (3351)
- SIC
- Electrical Industrial Apparatus (3620)
- akta.pro primary industry
- Poles, Towers & Structures (wood/steel/concrete poles, lattice towers, monopoles, crossarms) (EUADADAF)
- akta.pro secondary industry
- Pole, Tower & Structure Installation / Replacement (Distribution) (EUAEACAE)
Keywords
Where Swivelpole is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Swivelpole business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Lowering Pole Hardware Sales: One-time hardware sales of Swivelpole lowering pole systems including the Maxis joint and related components. Revenue generated from product sales for new build installations and retrofit conversions of existing rigid poles.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Swivelpole product offering
Product offeringCore offering
Swivelpole designs, manufactures, and sells industrial lowering pole systems that allow pole-mounted equipment such as LED lighting, CCTV and surveillance, networking, sirens, alarms, and instruments to be safely lowered to walkway level for inspection and maintenance. Its portfolio includes complete New Build (Greenfields) pole assemblies and Retrofit (Brownfields) conversion kits centered on the proprietary Maxis cast steel joint. The systems are engineered for hazardous locations and harsh industrial environments and are sold with a global 10-year warranty.
Product overview
Swivelpole™ offers a portfolio of lowering pole solutions centered on its 45° lowering pole technology with cast steel joints. The core product line includes New Build (Greenfields) for new installations and Retrofit (Brownfields) solutions for converting existing rigid poles. The Maxis™ joint product enables conversion of existing rigid poles to lowering poles. These products are designed for easy access and maintenance of pole-mounted equipment including LED lighting, CCTV & surveillance, networking, sirens & alarms, and instruments across industries such as mining, oil & gas, power generation, water & waste, infrastructure, food & beverage, chemicals, renewables, and fertilizer. All products are backed by a global 10-year warranty.
Differentiator
Problem solved
Functional benefit
Brands
- Maxis™: Lowering pole joint solution for converting existing rigid poles to lowering poles or for new installations. Maxis joint is designed to suit NPS 1 1/2 inch pipe and provides cost savings over 25-year asset lifecycle.
Products and services
- Swivelpole™ New Build (Greenfields)
Quantifiable outcome
- Estimated savings of US$7,685,000 over 25-year asset lifecycle (based on ROI calculator with 500 poles example: US$8,250,000 current maintenance cost reduced to US$565,000 with Maxis)
- +1 more outcomes
Companies that use Swivelpole
Customer profileNamed customers1 record
Segments9 records
Ideal customer profiles1 record
Swivelpole technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Swivelpole partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Swivelpole competitors and assessment
Company assessmentDirect peers
- StressCrete Group (King Luminaire): StressCrete/King Luminaire produces concrete and steel poles, lighting poles, and traffic structures for industrial and infrastructure applications. Comparable to Swivelpole on pole hardware for industrial lighting and equipment-mounting use cases.
- Sabre Industries: Sabre Industries designs and manufactures poles, towers, and substation structures for utilities, renewables, and industrial customers. Directly comparable substrate (steel pole structures for equipment mounting) to Swivelpole, with overlap in lighting and access applications.
Broad incumbents
- Hubbell Lighting: Hubbell is a major U.S. electrical and lighting manufacturer with lighting pole products under its brands (e.g., Hubbell Outdoor, Architectural Area Lighting). Comparable industrial lighting and pole customer base, though Hubbell does not specialize in lowering-pole mechanics.
- Valmont Industries: Valmont manufactures steel utility, lighting, and communication poles and structures globally. Comparable to Swivelpole as a pole/structures manufacturer serving industrial and utility customers, though Valmont is far broader and does not offer the lowering-pole retrofit function.
- Signify (Philips Lighting): Signify (formerly Philips Lighting) supplies industrial LED lighting systems, controls, and luminaires to similar hazardous-location and industrial customers (mining, oil & gas, infrastructure). Comparable end customer base where Swivelpole's poles are mounted.
- Acuity Brands (Holophane, Lithonia): Acuity owns industrial lighting brands (Holophone, Lithonia) that supply heavy-duty fixtures and poles for industrial facilities, including hazardous-location environments. Comparable industrial lighting customer base to Swivelpole's pole-mounted lighting focus.
- Eaton (Crouse-Hinds / Cooper Lighting): Eaton manufactures a broad portfolio of hazardous-location electrical and lighting equipment used in oil & gas, mining, and industrial facilities. Overlaps with Swivelpole in serving hazardous-location industrial customers that require safe access to elevated equipment.
Emerging players
- Musco Lighting: Musco specializes in industrial, sports, and large-area LED lighting systems and supports complete lighting infrastructure including poles and controls. Comparable as an integrated lighting solutions provider to industrial customers, with growing adjacency to lowering-pole-style access.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Swivelpole social profiles
Digital presenceSwivelpole financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swivelpole leadership team
Management profileNumber of profiles
Swivelpole funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swivelpole M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swivelpole
What does Swivelpole do?
Swivelpole designs, manufactures, and sells industrial lowering pole systems that allow pole-mounted equipment such as LED lighting, CCTV and surveillance, networking, sirens, alarms, and instruments to be safely lowered to walkway level for inspection and maintenance. Its portfolio includes complete New Build (Greenfields) pole assemblies and Retrofit (Brownfields) conversion kits centered on the proprietary Maxis cast steel joint. The systems are engineered for hazardous locations and harsh industrial environments and are sold with a global 10-year warranty.
Is Swivelpole a public or private company?
Swivelpole is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Swivelpole founded?
Swivelpole was founded in 1999. It employs 101 to 250 people.
Where is Swivelpole based?
Swivelpole is headquartered in Perth, Australia, in the Oceania region.
How does Swivelpole make money?
One revenue line is on record: lowering Pole Hardware Sales.
Who are Swivelpole's main competitors?
Direct peers on record are StressCrete Group (King Luminaire) and Sabre Industries. Broad incumbents are Hubbell Lighting, Valmont Industries, Signify (Philips Lighting), Acuity Brands (Holophane, Lithonia) and Eaton (Crouse-Hinds / Cooper Lighting). Musco Lighting is listed as an emerging player.
Does Swivelpole have an API?
No public API is recorded for Swivelpole.
What industry is Swivelpole in?
Swivelpole's product category is Industrial Lowering Pole Equipment. Its primary akta.pro industry code is EUADADAF, Poles, Towers & Structures (wood/steel/concrete poles, lattice towers, monopoles, crossarms), with a secondary code of EUAEACAE, Pole, Tower & Structure Installation / Replacement (Distribution). Its NAICS code is 3351 and its SIC code is 3620.