Reis Insurance Agency
- Company typePrivate
- Founded1974
- HeadquartersRiver Falls, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Reis Insurance Agency firmographics
Firmographics- Name
- Reis Insurance Agency
- Legal name
- Reis Insurance Agency, Inc.
- Website
- https://reisagency.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Reis Insurance Agency is headquartered
LocationHeadquarters
- HQ city
- River Falls
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Reis Insurance Agency business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Insurance Commissions: As an independent insurance agency representing 50+ insurance carriers, Reis Insurance Agency earns commissions when they sell and service insurance policies from these carrier partners. Revenue is generated through commissions on personal lines (auto, home, motorcycle, life), commercial lines (business liability, workers comp, commercial auto), and ancillary products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based insurance pricing tailored to individual customer needs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Reis Insurance Agency product offering
Product offeringCore offering
Reis Insurance Agency is an independent insurance agency founded in 1974 and based in River Falls, Wisconsin. The firm represents 50+ insurance carriers and shops the market on behalf of clients to deliver personal and business insurance coverage. It serves individuals and small businesses across Western Wisconsin and Eastern Minnesota with a five-person local staff.
Product overview
Reis Insurance Agency is an independent insurance agency founded in 1974, located in River Falls, Wisconsin. The agency operates as a one-stop insurance shop representing more than 50 top-rated insurance carriers, offering personal and business insurance products. The core product portfolio includes Auto Insurance (covering vehicles from cars to snowmobiles), Homeowners Insurance (including condos, rentals, and flood coverage), Motorcycle Insurance (all cycle types), Personal Insurance (life insurance, annuities, valuables), and Business Insurance (commercial, liability, workers' comp). The agency's value proposition is comparing quotes across multiple carriers to find the best coverage at the lowest price for customers in Western Wisconsin and Eastern Minnesota.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Insurance
- Business Insurance
Quantifiable outcome
- Customers can save $1,000+ annually on auto/home bundled policies compared to single-carrier coverage
- +1 more outcomes
Companies that use Reis Insurance Agency
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Reis Insurance Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Reis Insurance Agency partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core.
- Integrity InsurancecoreInsurance carrier partner represented by Reis Insurance Agency. Provides personal and commercial insurance products through the independent agency channel.
- HagertycoreInsurance carrier partner specializing in classic car and collector vehicle insurance, represented by Reis Insurance Agency.
- Foremost (Farmers)coreInsurance carrier partner providing specialty insurance products, represented by Reis Insurance Agency.
- DairylandcoreInsurance carrier partner offering motorcycle and specialty vehicle coverage, represented by Reis Insurance Agency.
- American ModerncoreInsurance carrier partner specializing in manufactured home and specialty property coverage, represented by Reis Insurance Agency.
- SecuracoreInsurance carrier partner offering personal and commercial insurance products, represented by Reis Insurance Agency.
- Liberty MutualcoreMajor national insurance carrier partner represented by Reis Insurance Agency for personal and business insurance products.
- SelectivecoreInsurance carrier partner offering commercial and personal insurance products, represented by Reis Insurance Agency.
- Hanover InsurancecoreInsurance carrier partner providing business and personal insurance products, represented by Reis Insurance Agency.
- GEICOcoreNational insurance carrier partner represented by Reis Insurance Agency for auto and home insurance products.
- Wisconsin Mutual Insurance CompanycoreRegional insurance carrier partner based in Wisconsin, offering personal and commercial insurance products, represented by Reis Insurance Agency.
- West BendcoreWisconsin-based insurance carrier partner offering personal and business insurance products, represented by Reis Insurance Agency.
- TravelerscoreMajor national insurance carrier partner represented by Reis Insurance Agency for personal and business insurance products.
- State Auto Insurance CompaniescoreInsurance carrier group partner offering personal and commercial insurance products, represented by Reis Insurance Agency.
- AcuitycoreInsurance carrier partner offering commercial and personal insurance products, represented by Reis Insurance Agency.
- Rockford Mutual Insurance CompanycoreRegional insurance carrier partner offering personal and commercial insurance products, represented by Reis Insurance Agency.
- ProgressivecoreMajor national insurance carrier partner represented by Reis Insurance Agency for auto and specialty vehicle insurance.
- PersonalUmbrella.comcoreSpecialty umbrella insurance carrier partner, represented by Reis Insurance Agency for personal umbrella coverage.
Scale indicators3 records
Recent moves3 records
Expansion highlights4 records
Reis Insurance Agency competitors and assessment
Company assessmentDirect peers
- Erie Insurance: Regional mutual insurer distributed almost exclusively through independent agents, with a comparable product mix across personal and commercial lines (auto, home, life, business). Highly analogous agency-shop model and customer segment, particularly in the Midwest.
- Goosehead Insurance: National franchise system of independent insurance agents representing multiple carriers to deliver personal and commercial coverage. Operates the same one-stop agency model with carrier-shopping value proposition, only at much greater scale.
- Brightway Insurance: Franchise network of independent insurance agencies representing multiple carriers, focused on personal and commercial lines. Comparable agency-business model and customer-acquisition approach (referrals, local presence).
Regional players
- Acuity Insurance: Wisconsin-based regional P&C carrier distributed through independent agents — listed as a Reis carrier partner. Operates in the same regional Midwest market with the same independent-agency-channel go-to-market.
- West Bend Mutual Insurance: Wisconsin-based regional carrier distributed through independent agents — listed as a Reis carrier partner. Comparable regional Midwest focus and personal-plus-commercial product mix.
- Frankenmuth Insurance: Regional Midwest carrier (Michigan-based) distributed primarily through independent agents across personal and commercial lines. Comparable regional carrier model using the same independent-agency distribution.
Broad incumbents
- State Farm: Largest US personal lines insurer distributed through captive agents. A broad incumbent that competes with independent agencies like Reis for the same personal-lines customers in Wisconsin and Minnesota.
- Allstate: Large national personal-lines insurer combining captive and independent-agency distribution. Operates in the same space as Reis at meaningfully greater scale across the broader US market.
- Hub International: Large North American insurance brokerage providing commercial and personal coverage through agency and direct channels. Broadly comparable as an agency/brokerage of much greater scale and active acquiror of small independent agencies including WI/MN targets.
Emerging players
- Lemonade: Direct-to-consumer insurance startup offering mobile-first digital experiences in personal lines. Represents the alternative distribution model competing for Reis's younger/progressive personal-lines customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Reis Insurance Agency social profiles
Digital presenceReis Insurance Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reis Insurance Agency leadership team
Management profileNumber of profiles
Profiles1 record
Reis Insurance Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reis Insurance Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reis Insurance Agency
What does Reis Insurance Agency do?
Reis Insurance Agency is an independent insurance agency founded in 1974 and based in River Falls, Wisconsin. The firm represents 50+ insurance carriers and shops the market on behalf of clients to deliver personal and business insurance coverage. It serves individuals and small businesses across Western Wisconsin and Eastern Minnesota with a five-person local staff.
Is Reis Insurance Agency a public or private company?
Reis Insurance Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reis Insurance Agency founded?
Reis Insurance Agency was founded in 1974. It employs 1 to 10 people.
Where is Reis Insurance Agency based?
Reis Insurance Agency is headquartered in River Falls, United States, in the North America region.
How does Reis Insurance Agency make money?
One revenue line is on record: insurance Commissions.
Who are Reis Insurance Agency's main competitors?
Direct peers on record are Erie Insurance, Goosehead Insurance and Brightway Insurance. Regional players are Acuity Insurance, West Bend Mutual Insurance and Frankenmuth Insurance. Broad incumbents are State Farm, Allstate and Hub International. Lemonade is listed as an emerging player.
Does Reis Insurance Agency have an API?
No public API is recorded for Reis Insurance Agency.