Ballast Advisors
Ballast Advisors is a privately held, fee-based registered investment advisor (RIA) that delivers integrated wealth management — financial planning, investment management, tax, retirement, estate, and executive benefits — to affluent individuals, professionals, business owners, and retirees across Minnesota and Florida.
- Company typePrivate
- Founded2017
- HeadquartersSaint Paul, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Ballast Advisors does
Ballast Advisors, LLC is a privately held, fee-based registered investment advisor (RIA) founded in 2017 and headquartered in Saint Paul, Minnesota. The firm operates three offices — Woodbury and St. Paul in Minnesota and Punta Gorda in Florida — and delivers integrated wealth management across eight practice areas: Financial Planning, Investment Management, Tax Planning, Retirement Planning, Estate Planning, Protection Planning, Executive Benefits, and Small Business Planning. It serves affluent individuals and families, professionals and executives with complex compensation (RSUs, stock options), business owners navigating liquidity events, and pre-retirees/retirees.
The firm does not develop proprietary technology. Service delivery is built on human advisory expertise, financial planning methodologies, and third-party client-portal/reporting infrastructure, with an emphasis on fiduciary responsibility and long-duration client relationships. The team is positioned around 100+ combined years of advisory experience and includes CFP-credentialed advisors and wealth strategists.
Revenue is generated through recurring advisory fees (AUM-based and/or flat planning fees) disclosed via Form ADV Part 2A and Form CRS, with no public pricing schedule. The go-to-market is sales-led and consultative, relying on educational content marketing (blog posts, market updates, financial planning videos), local SEO targeting in MN and FL markets, professional networking, and referrals. The firm is independent and founder/team-owned with no disclosed institutional or private-equity backing.
Ballast Advisors firmographics
Firmographics- Name
- Ballast Advisors
- Legal name
- Ballast Advisors, LLC
- Website
- https://ballastadvisors.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ballast Advisors is a privately held, fee-based registered investment advisor (RIA) that delivers integrated wealth management — financial planning, investment management, tax, retirement, estate, and executive benefits — to affluent individuals, professionals, business owners, and retirees across Minnesota and Florida.
- Ownership category
- akta.pro rank
Ballast Advisors industry classification
Industry- Product category
- Wealth Management Services
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)
- akta.pro secondary industries
- Financial Planning–Led RIAs (FSAAACAB), Investment Management Advisory (RIA) (FSAEAAAB)
Keywords
Where Ballast Advisors is headquartered
LocationHeadquarters
- HQ city
- Saint Paul
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Ballast Advisors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Investment Advisory Services: Ballast Advisors operates as a fee-based or fee-only registered investment advisor (RIA) providing comprehensive wealth management services. Revenue is derived from advisory fees, which may be based on assets under management (AUM), flat fees for financial planning, or hourly fees. The firm is registered under the Investment Advisers Act of 1940 and discloses fees in Form ADV Part 2A and Form CRS as required by SEC regulations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Ballast Advisors product offering
Product offeringCore offering
Ballast Advisors is a fiduciary registered investment advisor (RIA) firm that delivers integrated wealth management services to individuals, families, executives, and small business owners. Services encompass financial planning, investment management, tax planning, retirement planning, estate planning, protection planning, executive benefits, and small business planning, delivered through dedicated advisor relationships across offices in Minnesota and Florida.
Product overview
Ballast Advisors is a registered investment advisory firm offering integrated wealth management services. The firm provides a comprehensive suite of advisory services organized as distinct practice areas: Financial Planning, Investment Management, Tax Planning, Retirement Planning, Estate Planning, Protection Planning, Executive Benefits, and Small Business Planning. The firm also offers educational content through its Financial Planning Videos library. These services are delivered through a client-focused advisory model with dedicated teams working across multiple locations in Minnesota and Florida.
Differentiator
Problem solved
Functional benefit
Products and services
- Financial Planning
- Investment Management
- Tax Planning
- Retirement Planning
- Estate Planning
- Protection Planning
- Executive Benefits
- Small Business Planning
Companies that use Ballast Advisors
Customer profileSegments4 records
Ideal customer profiles4 records
Ballast Advisors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ballast Advisors partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
Expansion highlights4 records
Ballast Advisors competitors and assessment
Company assessmentDirect peers
- Creative Planning: Creative Planning is a large, multi-office RIA offering integrated wealth management, tax, estate, and retirement planning for affluent individuals and families — directly comparable to Ballast's service mix and fiduciary model, though at materially greater scale.
- Carson Group: Carson Group is an RIA platform serving advisors and clients with wealth management, financial planning, and tax strategy. It is comparable to Ballast as a fiduciary RIA focused on holistic planning for affluent households.
- Commonwealth Financial Network: Commonwealth supports independent financial advisors with practice management, technology, and compliance, including integrated financial planning. It overlaps with Ballast in fiduciary wealth management delivered through independent advisors.
- Mariner Wealth Advisors: Mariner is a national RIA providing comprehensive financial planning, investment management, tax, and estate services to high-net-worth individuals and families. Its integrated, advisor-led model mirrors Ballast's fiduciary, multi-service approach.
- Sanctuary Wealth: Sanctuary Wealth is an RIA platform partnering with elite advisors to deliver comprehensive wealth planning. It is comparable to Ballast as a fiduciary, planning-led RIA serving affluent individuals and families.
Broad incumbents
- Goldman Sachs Personal Financial Management: Goldman Sachs Personal Financial Management delivers comprehensive wealth planning, investment, and tax strategies to high-net-worth individuals. It targets the same affluent segment as Ballast but as part of a much broader platform.
- Edelman Financial Engines: Edelman Financial Engines is one of the largest independent RIAs in the U.S., offering financial planning, investment management, and retirement services. It competes for the same affluent and retiree client segments as Ballast but at national scale.
- LPL Financial: LPL Financial is a large broker-dealer and RIA custodian supporting thousands of independent advisors with compliance, technology, and practice management. It is comparable as the broader infrastructure enabling fiduciary advisory practices similar to Ballast.
- Edward Jones: Edward Jones is a large national advisor firm offering investment management, retirement, and financial planning to individual investors. Comparable to Ballast in target audience and local-market advisor delivery, though as a much larger incumbent.
- Northwestern Mutual: Northwestern Mutual is a broad incumbent providing financial planning, investment, and insurance products with a strong advisor network. It overlaps with Ballast in serving affluent individuals for integrated planning and wealth management.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Ballast Advisors social profiles
Digital presenceBallast Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ballast Advisors leadership team
Management profileNumber of profiles
Ballast Advisors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ballast Advisors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ballast Advisors
What does Ballast Advisors do?
Ballast Advisors is a fiduciary registered investment advisor (RIA) firm that delivers integrated wealth management services to individuals, families, executives, and small business owners. Services encompass financial planning, investment management, tax planning, retirement planning, estate planning, protection planning, executive benefits, and small business planning, delivered through dedicated advisor relationships across offices in Minnesota and Florida.
Is Ballast Advisors a public or private company?
Ballast Advisors is a private company. It is classified as management employee owned and is currently operating.
When was Ballast Advisors founded?
Ballast Advisors was founded in 2017. It employs 11 to 50 people.
Where is Ballast Advisors based?
Ballast Advisors is headquartered in Saint Paul, United States, in the North America region.
How does Ballast Advisors make money?
One revenue line is on record: investment Advisory Services.
Who are Ballast Advisors's main competitors?
Direct peers on record are Creative Planning, Carson Group, Commonwealth Financial Network, Mariner Wealth Advisors and Sanctuary Wealth. Broad incumbents are Goldman Sachs Personal Financial Management, Edelman Financial Engines, LPL Financial, Edward Jones and Northwestern Mutual.
Does Ballast Advisors have an API?
No public API is recorded for Ballast Advisors.
What industry is Ballast Advisors in?
Ballast Advisors's product category is Wealth Management Services. Its primary akta.pro industry code is FSAEABAA, Registered Investment Advisor (RIA) Wealth Management, with a secondary code of FSAAACAB, Financial Planning–Led RIAs. Its NAICS code is 523940 and its SIC code is 6282.