Autohaus Gotthard Koenig
Autohaus Gotthard König is a family-owned German multi-brand automobile dealership group operating 82 locations across eastern Germany, selling new and used vehicles across ~15 brands, providing leasing, financing, and workshop services to private and business customers.
- Company typePrivate
- Founded1966
- HeadquartersBerlin, Germany
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Autohaus Gotthard Koenig does
Autohaus Gotthard König GmbH is a privately held, family-owned German automotive retail group founded in 1966 by Gotthard König and headquartered in Berlin-Schöneberg (Kolonnenstraße 31, 10829 Berlin). The company operates 82 dealership locations concentrated in eastern Germany—Berlin, Brandenburg, Saxony-Anhalt, Thuringia, and Mecklenburg-Vorpommern—and employs between 1,001 and 5,000 people. Its core business is multi-brand new and used vehicle sales across a 15-brand portfolio led by Renault, followed by Opel, Fiat, Dacia, Jeep, Suzuki, BYD, Kia, Mazda, Citroën, Abarth, Fiat Professional, Volkswagen, and Maxus, with the website listing 14 distinct marques in total.
The commercial platform combines physical showrooms with a digital layer for vehicle browsing, configuration, leasing and financing calculators, and online workshop appointment booking. König Leasing GmbH, a wholly-owned captive subsidiary at the same Berlin address, delivers operating and financial leasing for both private and business customers at monthly rates ranging from €66 (commercial Renault Kangoo diesel) to €888 (premium Renault Megane E-Tech/Rafale Plug-in Hybrid), with promotional 0.99% financing for select Renault models and environmental incentives up to €6,000 on EVs. Adjacent revenue comes from workshop maintenance and repair, trade-in (Inzahlungnahme), used-car warranty, leasing return protection, accident assistance (Unfallhilfe), spare parts, and an online shop. Rollerhaus König is a separate sub-brand extending the model into scooters and motorcycles.
The go-to-market is direct-to-consumer via owned retail locations, complemented by B2B sales of commercial vehicles and fleet leasing. Marketing spans a corporate website, dedicated news/events portal, social channels (Instagram, LinkedIn, Facebook, YouTube, TikTok, WhatsApp Channel), email newsletter, and Eisbären Berlin sports sponsorship. König was recognized in the Focus Money Deutschlandtest as "Company of the Year 2026" for customer satisfaction and advertises a 4.8/5-star customer rating. Revenue is not publicly disclosed; the entity is a German GmbH with no parent company, no external institutional investment, and no M&A or funding activity recorded in the available data.
Autohaus Gotthard Koenig firmographics
Firmographics- Name
- Autohaus Gotthard Koenig
- Legal name
- Autohaus Gotthard König GmbH
- Website
- https://renault-koenig.de
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Autohaus Gotthard König is a family-owned German multi-brand automobile dealership group operating 82 locations across eastern Germany, selling new and used vehicles across ~15 brands, providing leasing, financing, and workshop services to private and business customers.
- Ownership category
- akta.pro rank
Autohaus Gotthard Koenig industry classification
Industry- Product category
- Automobile Dealership
- NAICS
- Automobile Dealers (4411), Used Car Dealers (441120), Other Motor Vehicle Dealers (4412), Motor Vehicle and Parts Dealers (441)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Garage Liability & Dealers (Auto Dealers, Repair Shops) (FSAJABAF)
- akta.pro secondary industries
- Auto & Vehicle Leasing (Personal Use) (FSAKANAA), Auto & Vehicle Loan Brokerage (FSAEAEAK), Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)
Keywords
Where Autohaus Gotthard Koenig is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices26 records
Markets served
Autohaus Gotthard Koenig business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Vehicle Sales: Sale of new and used vehicles across multiple brands including Renault, Opel, Fiat, Dacia, Jeep, Suzuki, BYD, Kia, Mazda, Citroën, Abarth, Volkswagen, and Maxus. Both cash purchase and financing options available.
- Vehicle Leasing: Operating and financial leasing through König Leasing GmbH for both private and business customers. Monthly leasing rates ranging from €66 to €888 depending on vehicle model and configuration. Leasing offers include various incentives such as free winter tires, preparation costs, and environmental bonuses.
- Vehicle Financing: Financing solutions including 0.99% promotional financing rates for select Renault models. Monthly financing rates from €149 for vehicles like the Renault Captur.
- Workshop Services: Maintenance, repair services, and warranty/extended service contracts. Services include accident assistance (Unfallhilfe) and spare parts sales.
- Online Shop: E-commerce platform for automotive products and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level leasing starting at €66/month for Renault Kangoo diesel commercial vehicle |
| Subscription | Monthly | Electric vehicle leasing from €89/month |
| Subscription | Monthly | Popular models leasing from €119-€159/month |
| Subscription | Monthly | Premium electric vehicles from €199/month |
| Subscription | Monthly | Upper segment and plug-in hybrid from €259/month |
| Subscription | Monthly | Financing rates from 0.99% |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Autohaus Gotthard Koenig product offering
Product offeringCore offering
Autohaus Gotthard König is a multi-brand automobile dealership group operating 82 locations across Germany, selling new and used vehicles across 15 brands (Renault, Opel, Fiat, Dacia, Jeep, Suzuki, BYD, Kia, Mazda, Citroën, Abarth, Volkswagen, Maxus, etc.). The company provides integrated vehicle leasing through its König Leasing GmbH subsidiary, financing, trade-in services, and full workshop/maintenance services for both private and business customers in eastern Germany.
Product overview
Autohaus Gotthard Koenig operates as a multi-brand automobile dealership with 82 locations across Germany, offering a comprehensive automotive retail platform. The core offering consists of new and used vehicle sales across 14+ brands (Renault, Opel, Fiat, Dacia, Jeep, Suzuki, BYD, Kia, Mazda, Citroën, Abarth, Fiat Professional, Volkswagen, Maxus), vehicle leasing through König Leasing GmbH, and specialized business fleet solutions. These core sales channels are supported by complementary services including workshop/maintenance operations, vehicle financing, trade-in programs, used car warranties, and leasing return management. The company also sells motorcycles and scooters through Rollerhaus König. The business model combines physical dealership presence with digital commerce capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- König Leasing: Vehicle leasing services offered through König Leasing GmbH, Kolonnenstraße 31, 10829 Berlin.
- Rollerhaus König
Products and services
- New Vehicle Sales (Neuwagen)
Quantifiable outcome
- Up to €6,000 environmental incentive for electric vehicles
- +4 more outcomes
Companies that use Autohaus Gotthard Koenig
Customer profileSegments3 records
Ideal customer profiles3 records
Autohaus Gotthard Koenig technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Autohaus Gotthard Koenig partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- König Leasing GmbHcoreSubsidiary company handling all vehicle leasing operations. Located at Kolonnenstraße 31, 10829 Berlin. Provides leasing services for both private and business customers with various promotional offers.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Autohaus Gotthard Koenig competitors and assessment
Company assessmentDirect peers
- Weller Gruppe: Large German automotive retail group with multi-brand sales, service, and fleet offerings. Comparable scale and operating model, with a stronger Toyota/Lexus tilt.
- Rosier Gruppe: German multi-brand dealer network with Renault and other OEM representation, integrated leasing and workshop services. Closely comparable in franchise mix and customer segments.
- Hahn Gruppe: German family-run automotive retail group operating dealerships, workshops, and leasing across multiple regions. Comparable ownership profile and integrated multi-brand GTM.
- AVAG Holding: German automotive dealer holding company aggregating multiple regional dealership brands across southern and central Germany. Comparable in multi-brand sales, service, and leasing offerings.
- Tiemeyer Gruppe: German multi-brand automotive retail group with sales, leasing, and service network concentrated in western and central Germany. Comparable in integrated retail model and OEM mix.
- Senger Group: German family-owned multi-brand dealership group operating dozens of locations across multiple German states, with sales, leasing, financing, and workshop services. Closely comparable in ownership structure, GTM motion, and service breadth.
- Beresa GmbH: German multi-brand dealer group with Renault, Dacia, and other OEM representation alongside leasing and workshop operations. Closely comparable in brand portfolio and integrated service model.
- Glinicke Gruppe: Large German multi-brand dealership group with regional clusters, integrated leasing, and a comparable mix of mass-market and premium OEMs. Operates a similar dealership-plus-workshop model and competes for the same EV transition tailwind.
Broad incumbents
- Emil Frey Group: One of Europe's largest multi-brand automotive retail groups with significant German operations, representing many of the same OEMs (Renault, Opel, Peugeot, Kia, etc.) and offering integrated sales, leasing, and service. Directly comparable in business model and geographic scope, though materially larger in scale.
- Renault Deutschland (manufacturer direct): The German arm of Renault, König's anchor OEM and principal supplier. Highly relevant as a counterparty and channel partner, and as the OEM driving the agency-model shift that may compress König's new-vehicle margins.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Autohaus Gotthard Koenig social profiles
Digital presenceAutohaus Gotthard Koenig compliance and trust
Trust signalCompliance1 record
Autohaus Gotthard Koenig financial estimates
Financial estimateRevenue estimate
Valuation estimate
Autohaus Gotthard Koenig leadership team
Management profileNumber of profiles
Autohaus Gotthard Koenig subsidiaries and ownership
Company hierarchySubsidiaries2 records
Autohaus Gotthard Koenig funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Autohaus Gotthard Koenig M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Autohaus Gotthard Koenig
What does Autohaus Gotthard Koenig do?
Autohaus Gotthard König is a multi-brand automobile dealership group operating 82 locations across Germany, selling new and used vehicles across 15 brands (Renault, Opel, Fiat, Dacia, Jeep, Suzuki, BYD, Kia, Mazda, Citroën, Abarth, Volkswagen, Maxus, etc.). The company provides integrated vehicle leasing through its König Leasing GmbH subsidiary, financing, trade-in services, and full workshop/maintenance services for both private and business customers in eastern Germany.
Is Autohaus Gotthard Koenig a public or private company?
Autohaus Gotthard Koenig is a private company. It is classified as family owned and is currently operating.
When was Autohaus Gotthard Koenig founded?
Autohaus Gotthard Koenig was founded in 1966. It employs 1,001 to 5,000 people.
Where is Autohaus Gotthard Koenig based?
Autohaus Gotthard Koenig is headquartered in Berlin, Germany, in the Europe region.
How does Autohaus Gotthard Koenig make money?
Five revenue lines are on record. Vehicle Sales are the primary driver. The others are vehicle Leasing, vehicle Financing, workshop Services and online Shop.
Who are Autohaus Gotthard Koenig's main competitors?
Direct peers on record are Weller Gruppe, Rosier Gruppe, Hahn Gruppe, AVAG Holding, Tiemeyer Gruppe, Senger Group, Beresa GmbH and Glinicke Gruppe. Broad incumbents are Emil Frey Group and Renault Deutschland (manufacturer direct).
Does Autohaus Gotthard Koenig have an API?
No public API is recorded for Autohaus Gotthard Koenig.
What industry is Autohaus Gotthard Koenig in?
Autohaus Gotthard Koenig's product category is Automobile Dealership. Its primary akta.pro industry code is FSAJABAF, Garage Liability & Dealers (Auto Dealers, Repair Shops), with a secondary code of FSAKANAA, Auto & Vehicle Leasing (Personal Use). Its NAICS code is 4411 and its SIC code is 5500.