Hutton

What Hutton does

Hutton (legal name: Casa Hutton S.A. Comercial e Industrial) is a Buenos Aires-headquartered, Argentine B2B distributor of paper, cardboard, packaging materials, graphic supplies, and hygiene products. Founded in 1893 and operating for over 130 years, the company is part of the diversified Grupo Tapebicuá conglomerate and functions as a multi-brand distribution platform combining exclusive Celulosa Argentina paper lines (Boreal, Borealcel, Pampa, Springcel, Bookcel, Nube Blanca) with international brands from Koehler, OJI Paper, Smurfit Haupt, Avery Dennison Fasson, UPM, CMPC, MM Karton, and Algabo. Its distribution network comprises a new 5,000+ m2 Distribution Center San Martín (opened 2023) plus regional offices in Rosario and Bahía Blanca, enabling 24-hour delivery across Argentina. The product portfolio spans printing and writing paper, coated and uncoated cardboards, kraft and food-contact packaging, thermal and autocopiative specialty papers, plotter rolls, and institutional hygiene items. Hutton holds FSC chain-of-custody certification and IRAM quality seals including IRAM-ISO 9706 archival permanence certification for Bookcel editorial paper. The company employs 51-100 people, operates on a quote-based transaction-fee revenue model with no publicly disclosed pricing, and serves graphic-industry printers, book and magazine publishers, packaging converters, stationery retailers, and institutional hygiene buyers through direct field sales, regional branches, and a catalog-enabled website. No venture capital or private equity investment has been disclosed; the company is family-controlled within Grupo Tapebicuá.

Name

Hutton

Legal name

Casa Hutton S.A. Comercial e Industrial

Website

https://hutton.com.ar

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

51–100 employees

Short description

Hutton is a 130-year-old Argentine B2B distributor of paper, cardboard, packaging, graphic supplies, and hygiene products, serving printers, publishers, packaging converters, and institutional buyers through a national network spanning Buenos Aires, Rosario, and Bahía Blanca.

Ownership category

akta.pro rank

Product category

Paper and Graphic Supplies Distribution

NAICS

Paper and Paper Product Merchant Wholesalers (4241), Industrial and Personal Service Paper Merchant Wholesalers (424130)

SIC

Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Packaging Papers & Converted Paper Distribution (Corrugated sheets/boxes, Paper bags, Labels, Stationery) (IMAMAIAI)

akta.pro secondary industries

Tissue & Hygiene Paper Distribution (IMAMAIAH), Professional Laundry & Hygiene Paper Systems (Rolls, Refills, Managed Programs) (IMAMAGAL)

Keywords

• Paper distribution
• Graphic supplies
• Packaging materials
• Tissue and hygiene products
• Editorial paper supplies

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Paper and Graphic Supplies Distribution: Distribution and resale of papers, cardboards, packaging materials, graphic supplies, and hygiene products to industrial, editorial, and commercial customers across Argentina.

Distribution channels3 records

Marketing channels7 records

Core offering

Hutton is Argentina's leading integrated distributor of papers, cardboards, packaging materials, special papers, graphic supplies, and hygiene/tissue products. The company distributes national and imported products from manufacturers such as Celulosa Argentina, Koehler, OJI Paper, Smurfit Haupt, UPM, and Avery Dennison Fasson, serving graphic industry, editorial publishers, packaging companies, stationery retailers, and institutional hygiene buyers across Argentina through regional offices and a national logistics network.

Product overview

Hutton is a leading integral distributor in Argentina specializing in papers, cardboards, packaging materials, graphic supplies, and hygiene products. The company operates as a distribution platform offering multiple product lines and sub-brands, primarily from Celulosa Argentina, including: paper resmas (Boreal, Pampa), work papers (Borealcel, Sprincel, Paintcel, Bookcel), coated papers (Boreal Gloss Plus, Boreal Matt Plus), packaging papers (Kraftcel Design/Plus/Terra, Kliner Plus/Terra, Misionero), cardboard (Smurfit Haupt, Cartulinas), special papers (thermal papers from Koehler and OJI Paper, autocopiativos), hygiene products (Nube Blanca tissue line, Algabo soaps), plotter rolls, envelopes, and general graphic supplies (inks, plates). The company provides distribution services including 24-hour delivery, custom cutting, and wholesale supply across Argentina.

Differentiator

Problem solved

Functional benefit

Products and services

• Boreal Resmas Premium resmas (reams) paper brand from Celulosa Argentina made from cultivated eucalyptus fibers, available in A4, Carta and Oficio formats and grammages of 70-90 g/m², with color options. Distributed to graphic industry, office supply and stationery buyers across Argentina.
• Borealcel Premium work paper with excellent whiteness, high color contrast and superior print quality, made from renewable eucalyptus fibers with smooth, rigid and dimensionally stable properties. Sold to commercial printers and editorial publishers.
• Pampa Premium white paper brand from Celulosa Argentina made from cultivated eucalyptus fibers, offering superior print quality and equipment longevity, versatile for various printing applications including books and magazines.
• Springcel (Colored Papers) Colored paper line available in yellow, blue, pink and green with uniform pastel colors and high printing performance, used for invoices, commercial stationery, flyers, envelopes and forms.
• Paintcel High rigidity paper with white stability and thickness uniformity, available in LISO (smooth) and RUGOSO (rough) versions, ideal for drawing, painting and folder separators.
• Bookcel Premium cream-colored paper developed for editorial use with great versatility for book printing, available in 60, 65 and 80 g/m². Features IRAM-ISO 9706 permanence certification and no optical brighteners, ensuring books can be preserved in excellent condition over time.
• Boreal Gloss Plus Coated paper with high whiteness degree, coated on both sides for excellent shine and outstanding print results, available in grammages of 90-350 g/m² in sheet and roll formats.
• Boreal Matt Plus Matte finished coated paper with high whiteness and excellent print quality combined with a pleasant surface texture, used in commercial printing for catalogs, brochures and premium publications.
• Kraftcel Design Extra white kraft paper for the bag and packaging industry with high resistance and versatility, food-contact approved, made from renewable eucalyptus fibers.
• Kraftcel Plus Extra white kraft bag paper for food packaging lamination, ideal for food packaging and charcoal bags, food-contact approved.
• Kraftcel Terra Brown kraft bag paper with high resistance and versatility, ideal for bags, wrappers for boutiques, seeds, baked goods, charcoal and construction products, food-contact approved.
• Kliner Plus White kraft liner paper designed for the corrugated cardboard industry, featuring superior whiteness, high SCT, low porosity and excellent print quality.
• Kliner Terra Brown kraft liner paper for the corrugated cardboard industry with optimal resistance for corrugating, featuring color stability, high SCT, low porosity and food-contact approval.
• Smurfit Haupt Cardboard Multi-layer laminated cardboard with 100% recycled content, smooth texture, high rigidity and caliber uniformity, used for packaging, logistics, food and beverage applications.
• Cartulinas (Cardboards) Wide stock of coated and uncoated cardboards from manufacturers such as CMPC, MM Karton, PDS Cartulinas and Anchor Cartulinas for multiple uses with high structural resistance and excellent finish, available in sheet and roll formats.
• Plotter Rolls Plotter rolls made from premium Borealcel paper with high opacity and smoothness for superior print quality, made from cultivated eucalyptus fibers, used in architectural, engineering and design printing.
• Nube Blanca Hygiene Products Extra-white tissue paper line developed by Celulosa Argentina for home and institutional hygiene, including toilet paper, kitchen rolls, napkins and industrial cleaning bobbins.
• Algabo Hygiene Products Antibacterial soap brand distributed by Hutton, including liquid soap, gel alcohol and ethyl alcohol products for institutional and household use.
• Thermal Papers (Koehler, OJI Paper) Thermal coated papers that print without ink, including Koehler (world leader in thermal paper manufacturing) and OJI Paper (Japanese) heat-sensitive products for receipts, labels and logistics.
• Autocopiative Paper (OJI Paper) Self-copying paper from OJI Paper that produces simultaneous copies without carbon paper, allowing printing of up to 5 copies plus the original through impact printing.
• Avery Dennison Fasson Self-Adhesive Paper Sheet self-adhesive paper for offset printing with excellent smoothness for high-speed printing, featuring easy removal via diagonal cut lines, distributed from Avery Dennison's Fasson brand.
• AFICHE CB (Monolucido Paper) High-resistance monolucido paper, white and glossy, ideal for multiple uses, made from cultivated eucalyptus fibers with high gloss and homogeneous formation.
• Graphic Supplies (Inks, Plates, Palas) Complete range of graphic supplies including inks, printing plates and application tools, sold to printers and graphic arts businesses across Argentina.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Celulosa ArgentinacoreChannel Partner/ Reseller/ DistributorPrimary supplier partner providing exclusive paper brands including Boreal, Borealcel, Pampa, Springcel, Bookcel, and Nube Blanca tissue products. Celulosa Argentina is part of Grupo Tapebicuá and operates with ISO 9001:2015 certification.
• KoehlercoreChannel Partner/ Reseller/ DistributorGlobal leader in thermal paper manufacturing. Hutton distributes Koehler thermal papers for various applications including receipts, labels, and logistics.
• OJI PapercoreChannel Partner/ Reseller/ DistributorJapanese paper manufacturer providing thermal papers and autocopiative papers distributed by Hutton in Argentina.
• Smurfit HauptminorChannel Partner/ Reseller/ DistributorManufacturer of laminated multi-layer cardboard (100% recycled) with smooth texture, high rigidity, and caliber uniformity for packaging applications.
• Avery Dennison FassonminorChannel Partner/ Reseller/ DistributorGlobal manufacturer of self-adhesive papers. Hutton distributes Fasson brand self-adhesive sheets for offset printing with excellent smoothness for high-speed printing.
• UPMminorChannel Partner/ Reseller/ DistributorGlobal paper manufacturer providing packaging self-adhesive materials distributed by Hutton.
• AlgabominorChannel Partner/ Reseller/ DistributorManufacturer of antibacterial soap and liquid soap products distributed by Hutton under the Algabo brand.
• CMPCminorChannel Partner/ Reseller/ DistributorChilean paper company providing cardboard and paper products distributed by Hutton.
• MM KartonminorChannel Partner/ Reseller/ DistributorEuropean cardboard manufacturer whose products are distributed by Hutton for packaging applications.
• PDS CartulinasminorChannel Partner/ Reseller/ DistributorCardboard/cardboard manufacturer providing packaging materials distributed by Hutton.
• Anchor CartulinasminorChannel Partner/ Reseller/ DistributorCommercial cardboard manufacturer whose products are distributed by Hutton.
• Forest Stewardship Council (FSC)coreStrategic or Co-development PartnerInternational organization providing FSC chain of custody certification for Hutton's products of renewable origin, demonstrating responsible forest management throughout the supply chain.
• Grupo TapebicuácoreOthersParent company group that Hutton belongs to. The group celebrated Hutton's 130th anniversary in 2023.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Veritiv Corporation: North American full-service distributor of paper, packaging, and facility supplies serving commercial printers, publishers, and corporate accounts. Comparable to Hutton because both operate integrated paper + packaging + supplies distribution models with national logistics networks and B2B field-sales motions.
• Lindenmeyr Munroe: Long-standing US paper merchant with a 160+ year history distributing commercial printing, business, and specialty papers plus packaging substrates. Comparable to Hutton because of the analogous heritage-rich, multi-regional paper distribution model targeting printers, publishers, and corporate accounts with exclusive mill relationships.
• Antalis (now part of KPP Group): Global B2B paper and visual communication products distributor serving printers, publishers, and packaging converters across Europe, Latin America, and APAC. Comparable to Hutton because both are multi-brand paper distribution platforms with strong publisher/corporate customer bases and similar product breadth across printing, packaging, and specialty papers.
• Midland Paper Company: Independent US paper merchant specializing in commercial printing, packaging, and digital imaging papers sold to printers, publishers, and corporate end-users. Comparable to Hutton because both operate as third-generation multi-line paper distributors with field-sales teams and key-exclusive mill partnerships.
• Central National Gotteson (CNG): US-based paper and forest products distributor serving commercial printers, publishers, and converters with a portfolio spanning printing/writing papers, packaging substrates, and specialty grades. Comparable to Hutton because of the same B2B paper merchant role with exclusive supplier arrangements and direct field sales to print and editorial customers.
• Rajapack Group: European B2B distributor of packaging supplies (cardboard boxes, mailers, kraft bags, protective packaging) and related consumables for SMB and enterprise buyers. Comparable to Hutton because both are catalog-and-quote paper/packaging distributors with strong e-commerce plus field sales, and both serve customers requiring reliable short lead times.

Broad incumbents

• Office Depot / ODP Corporation: Large multi-channel office supplies and paper distributor serving SMBs and enterprise customers in the Americas through retail, contract, and online channels. Comparable to Hutton via overlap in office/stationery paper distribution to corporate and SMB customers, though operating at much larger scale and broader category breadth.
• Staples Business Advantage: Global office products and paper distributor with B2B contract (Staples Business Advantage) and retail arms stocking printing papers, packaging, and facility supplies. Comparable to Hutton through its paper/printing category overlap, catalog-plus-account-rep motion, and recurring replenishment model, even though its scale and category breadth dwarf Hutton's.
• Domtar (PaperEX / Domtar Distribution): Major integrated North American pulp and paper producer with distribution and merchant arms serving printing, publishing, packaging, and office customers. Comparable to Hutton because it both manufactures and distributes printing/writing papers, with branded product portfolios that compete head-to-head with mill-to-distributor offerings Hutton resells.

Regional players

• Spicers Paper (Opus Group): Leading paper, packaging, and visual communications merchant in Australia and New Zealand serving printers, designers, and corporate customers. Comparable to Hutton through equivalent product breadth (printing, packaging, signage substrates), exclusive supplier partnerships, and a field-sales-led distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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• Instagraminstagram.com/huttonsa

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hutton