Bickford's Australia

What Bickford's Australia does

Bickford's Australia is a privately held Australian beverage company founded in 1874, headquartered in Salisbury, South Australia. The company produces and serves a selection of locally owned and made wines and drinks to Australian consumers, positioning itself as a domestic heritage brand in the Australian beverage market. With 51-100 employees, Bickford's operates at a small-to-mid scale relative to the broader Australian beverage industry.

The company's business model appears centered on traditional beverage production and distribution for the Australian domestic market. Its self-described role as a provider of locally made wines and drinks implies a consumer-facing go-to-market through Australian retail, hospitality, or direct channels. The firmographic profile indicates a stable, privately held for-profit entity without disclosed external funding, parent company, or subsidiary structure.

The input data does not disclose specific product SKUs, pricing models, distribution channel structure, customer segments, revenue figures, ownership details, or management team information. The company's website (bickfords.net) could not be scraped (returned a loader/verification page), and there is no documented history of recent strategic actions such as funding rounds, acquisitions, product launches, partnerships, leadership changes, or geographic expansions. Any assessment of the company's current performance, growth direction, or strategic intent is materially constrained by this data gap.

Name

Bickford's Australia

Website

https://bickfords.net

Company type

Private

Founded year

1874

Headcount range

51–100 employees

Short description

Bickford's Australia is a privately held, 150-year-old Australian beverage company based in Salisbury, South Australia, that produces and serves locally made wines and drinks to Australian consumers through a 51-100 person operation.

Ownership category

akta.pro rank

Product category

Beverages

NAICS

Wineries (312130), Beverage Manufacturing (3121), Soft Drink Manufacturing (312111)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Beverage Concentrates, Syrups & Mixers Wholesale (AFAIAGAF), Beverage Wholesale (Alcoholic & Non-Alcoholic) (AFAIABAH)

Keywords

• Australian wine production
• Beverage manufacturing
• Wines and drinks
• Locally made beverages
• Premium drinks Australia

Headquarters

HQ city

Salisbury

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Core offering

Bickford's Australia produces and supplies a selection of locally owned and made wines and drinks to Australian consumers. The company operates as a beverage producer with its headquarters in Salisbury, Australia, founded in 1874.

Differentiator

Problem solved

Functional benefit

Products and services

• Australian Wines
• Drinks

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Broad incumbents

• Accolade Wines: Major Australian wine company (Hardys, Banrock Station) owned by Bain Capital. Comparable as an Australian wine producer with a multi-brand portfolio targeting similar retail channels.
• Asahi Beverages: Australian arm of Asahi Group Holdings producing beer, cider (Somersby), soft drinks (Solo, Schweppes), and other RTD beverages. Comparable as a multi-category beverage producer serving the same Australian retail and foodservice channels.
• Treasury Wine Estates: Australia's largest wine company (Penfolds, Wolf Blass, 19 Crimes) headquartered in Melbourne. Directly comparable as a domestic Australian wine producer, though at vastly larger scale and with global distribution.
• Pernod Ricard Winemakers: Australian wine arm of Pernod Ricard (Jacob's Creek, Stoneleigh). Comparable as an Australian wine producer of similar vintage heritage serving similar on-premise and retail customers.
• Schweppes Australia: Major Australian producer of cordials, syrups, and soft drinks. Directly comparable to the non-alcoholic/cordial side of Bickford's portfolio, particularly around mixer and concentrate products.
• Lion (Lion Beverages): Australian beverage company producing beer (XXXX Gold, James Squire), cider (5 Seeds), and dairy/mixed drinks. Comparable as a multi-category Australian beverage manufacturer with overlapping channels.

Direct peers

• Coopers Brewery: Family-owned Australian brewery founded in 1862 producing ales, stouts, and increasingly cider and mixers. Highly comparable as a long-heritage, Australian-family-owned beverage manufacturer with mid-sized operations.
• Yalumba Wine: Family-owned Australian winery founded in 1849 (Barossa Valley) producing premium still and sparkling wines. Directly comparable as a heritage Australian family-owned wine producer of similar vintage.
• Bickford's Group (corporate): The corporate parent/related entity behind Bickford's branded products — referenced as the operating entity itself for purposes of identifying comparable privately-held Australian beverage companies of similar vintage and ownership profile.
• Wirra Wirra: South Australian winery producing premium wines. Comparable as a mid-sized, family-owned Australian wine producer competing for similar on-premise and independent retail customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/bickfords
• LinkedInlinkedin.com/company/bickfords-australia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bickford's Australia