Amazing

What Amazing does

Amazing is a privately held, full-service digital agency headquartered in Apeldoorn, Netherlands, operating under a 'Creative Intelligence' methodology that integrates strategy, design, and technology. The company's offering is organized into three pillars: Strategie (Strategy, including brand positioning, content strategy, and concept development), Creatie (Creative, including graphic design, video production, motion graphics, and social media), and Technologie (Technology, including custom WordPress and WooCommerce development, UX, SEO, accessibility, and AI integration). Underlying the service is a WordPress-centric technology stack with plug-and-play integrations to AFAS, EasyCruit, Connexys, DHL, MailChimp, Copernica, and Zoho, complemented by AI orchestration using n8n, OpenAI Assistants, Claude, Gemini, and Zapier for agent-based workflow automation and generative content.

Revenue is generated through project-based engagements and likely retainers with mid-market and enterprise B2B clients, priced via custom quotes per project rather than published tiers. Customer concentration spans Dutch municipalities (Gemeente Apeldoorn, Gemeente Alkmaar), education (Hogeschool KPZ, IVA Business School, CSG Oost, Luzac College-Lyceum), retail (Wibra), healthcare (DrieGasthuizenGroep), waste management (Circulus), ICT (Xantion), and real estate (Aan de Stegge Twello, Veeneman Groep), with go-to-market executed through direct client relationships, a careers/contact funnel, and content marketing via the 'Smart Stuff' blog, case studies, LinkedIn, Instagram, and Facebook. Proprietary assets include the RFS Design Tool (responsive typography calculator) and a Storytelling Platform for GPS-based interactive tours deployed with the Hanzestories partnership. The company is WCAG 2.1 AA certified and operates with a named team of approximately 15 multi-disciplinary professionals.

Name

Amazing

Legal name

Amazing

Website

https://amazing.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Amazing is a privately held, full-service digital agency based in Apeldoorn, Netherlands, delivering strategy, creative, and technology services across WordPress, WooCommerce, and AI-orchestrated workflows for Dutch mid-market and public-sector clients in government, education, healthcare, and retail.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Digital agency services
• Brand strategy
• Web development
• Creative design
• Marketing campaigns

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital agency services: Full-service digital agency providing strategy, identity, campaigns (360, above/below line), online/offline, web, and app development services. Revenue generated through project-based work and likely retainers for ongoing clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Amazing is a full-service digital agency based in Apeldoorn, Netherlands, delivering integrated strategy, creative, and technology services to B2B clients. Its core offerings span brand positioning and content strategy, creative design and video production, custom WordPress and WooCommerce website development, UX design, AI agent workflow automation, and accessibility-compliant web solutions, organized under its "Creative Intelligence" methodology.

Product overview

Amazing is a full-service digital agency based in Apeldoorn, the Netherlands, offering an integrated portfolio of strategy, creative, and technology services. The offering is organized into three core pillars: Strategie (Strategy), Creatie (Creative), and Technologie (Technology), supported by specialized product modules. Strategie encompasses brand positioning, content strategy, concept development, and email marketing. Creatie covers graphic design, social media management, video production, and motion graphics. Technologie centers on custom WordPress website development (including WooCommerce e-commerce), UX design, SEO optimization, web accessibility, and AI integration. The agency also develops proprietary digital products including a Storytelling Platform for interactive GPS-based tours and routes, and an RFS Design Tool for responsive web typography. Services are delivered under the agency's Creative Intelligence methodology, which combines strategy, data, technology, and human creativity.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategie (Strategy) Marketing and communication strategy services including brand positioning, content strategy, concept development, and email marketing for organizational clients.

Quantifiable outcome

• 850+ subsidy applications in Apeldoorn campaign (nearly 20% of target audience)
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability8 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Nieuwe WendingminorStrategic or Co-development PartnerCollaboration with Nieuwe Wending, a bureau specialized in brain communication (breincommunicatie). Together they apply scientific insights about brain communication to creative solutions, enhancing campaign effectiveness for societal challenges.
• VisitVeluweminorStrategic or Co-development PartnerPartnership in developing Veluwe Hanzestories - a tourism project celebrating 800 years of Hanseatic cities. Amazing developed concept, design, storytelling, video, animations, and website for the interactive storytelling platform.
• Noord-Veluwse gemeentenminorStrategic or Co-development PartnerCollaboration with Northern Veluwe municipalities to develop Hanzestories project for 800-year anniversary of Hanseatic cities, creating cycling and walking routes with historical storytelling.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Code d'Azur: Dutch creative digital agency offering brand, campaign, and technology services. Comparable service model targeting similar B2B segments in the Netherlands.
• Fabrique: Dutch design and digital agency combining brand strategy, digital products, and campaigns. Directly competes for the same B2B and government clients with a comparable integrated strategy-to-execution offering.
• TamTam: Dutch full-service digital agency based in Amsterdam delivering strategy, campaigns, websites, apps, and content. Closely comparable in service mix and Dutch regional focus, though larger headcount and broader client roster.
• Edenspiekermann: European creative agency (Amsterdam presence) focused on brand strategy, design, and digital products. Closely aligned on integrated creative + technology delivery model.
• N=5: Amsterdam-based digital agency delivering brand, content, and platform work for Dutch and international clients. Closely matched on full-service scope and mid-market/enterprise client profile.

Broad incumbents

• Deloitte Digital: Large consulting-led digital agency practice serving enterprise and government clients with strategy, technology, and creative services. Competes for the same Dutch municipal and enterprise RFPs as Amazing.
• Dept: Large Dutch-headquartered digital agency offering strategy, creative, technology, and data services globally. Same full-service integrated model as Amazing but at vastly greater scale and international footprint — the dominant Dutch incumbent in the category.
• Valtech: Global digital transformation agency with Dutch presence combining strategy, technology, and experience design. Overlaps with Amazing's WordPress/AI/digital offering at the technology-execution layer.
• Mirum: Global digital agency network with European presence offering creative, commerce, and platform services. Comparable full-service model serving enterprise clients with similar technology-stack delivery.

Regional players

• ACE (Agency for Creative Engagement): Dutch creative agency focused on behavioral change and societal campaigns — overlaps with Amazing's government/municipal work (subsidy awareness, citizen participation) and shared Dutch regional client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AmazingNL
• LinkedInnl.linkedin.com/company/amazing-creative-intelligence
• Instagraminstagram.com/amazing.nl
• Xx.com/amazingNL

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amazing