John Howard Society of Fredericton

What John Howard Society of Fredericton does

The John Howard Society of Fredericton Inc. is an independent, non-profit community organization founded in 1955 and headquartered at 294 Main Street, Fredericton, New Brunswick. Its stated purpose is to assist inmates, ex-offenders, and individuals at risk of offending in re-entering mainstream society, and over seven decades it has expanded into a multi-service provider covering homelessness services, supportive housing, youth development, adult interpersonal programming, mental health crisis response, and credentialed community training.

The organization operates five supportive housing properties in the Fredericton region — Val MacCullam House (12 units), Rosemary's Place (4 units), Marshall House (5 youth beds), St. Marys Street (4 units), and The Oak Centre (12 shelter rooms plus 21 subsidized units) — collectively delivering 60+ housing beds/units. Service delivery combines Housing First case management, intensive street outreach, peer support, mental health and addictions coordination, and evidence-based correctional programming including the federal Integrated Correctional Program Model. Its underlying technology stack is light: the VI-SPDAT and SPDAT assessment instruments are used for housing triage, while program-specific curricula (LivingWorks ASIST, Mental Health First Aid, MANDT) constitute the technical backbone of the training portfolio.

The revenue model is a hybrid of government grants, donations, and fee-for-service training. The largest disclosed funding event is a $3.4M CAD joint federal-provincial-municipal grant under the Rapid Housing Initiative (October 2025) for 9 affordable rental homes. Donations are channeled via the CanadaHelps platform with restricted giving options by program. Community training is the only revenue stream with published pricing, ranging from $50 per participant (safeTALK, 3-hour) to $350 per participant (Mental Health First Aid Certification, 2-day). All direct client services are provided free of charge. The organization is governed by a volunteer citizen membership and led by Executive Director John Barrow.

Name

John Howard Society of Fredericton

Legal name

The John Howard Society of Fredericton Inc.

Website

https://johnhowardfredericton.ca

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

101–250 employees

Short description

The John Howard Society of Fredericton is a non-profit founded in 1955 that delivers housing, homelessness services, youth programs, mental health crisis response, and correctional programming to inmates, ex-offenders, and at-risk populations across the Fredericton region of New Brunswick.

Ownership category

akta.pro rank

Product category

Community Social Services and Supportive Housing

NAICS

Community Housing Services (62422), Individual and Family Services (6241), Temporary Shelters (624221)

SIC

Services-Social Services (8300)

akta.pro primary industry

Housing Assistance & Homeless Services (BPAGAEAB)

akta.pro secondary industries

Mental Health & Crisis Support Services (BPAGACAD), Domestic Violence & Abuse Support Services (BPAGAEAD)

Keywords

• Supportive housing services
• Homeless outreach programs
• Suicide prevention training
• Criminal justice rehabilitation
• Youth intervention services

Headquarters

HQ city

Fredericton

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Others

Revenue model

1. Government Funding & Grants: Primary revenue stream from federal, provincial, and municipal government partnerships including funding for affordable housing initiatives through programs like the Rapid Housing Initiative and collaborations with departments of Health, Social Development, and Housing New Brunswick.
2. Donations: Charitable donations from individuals and organizations, with options to direct gifts to specific program areas including CHIMO Helpline, Youth Intervention Services, Housing First Services, and Shelter Services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The John Howard Society of Fredericton is a community-based nonprofit organization that delivers social services including supportive housing (five properties with over 60 units), Housing First and intensive case management for people experiencing homelessness, street outreach, peer support, mental health and addictions coordination, youth development programs, adult interpersonal development programs (anger management, partner abuse), community training courses (ASIST, safeTALK, Mental Health First Aid, MANDT, de-escalation), and crisis helpline services through the 9-8-8 Suicide Crisis Helpline partnership.

Product overview

The John Howard Society of Fredericton is a community-based nonprofit organization (operating since 1955) that provides a comprehensive portfolio of social services organized across several program areas. The organization operates as a multi-service provider rather than a single product platform. Its core offerings include: Homeless Services (Housing First Program, Intensive Case Management, Street Outreach, Peer Support, Mental Health and Addictions Coordinator, At Home and Beyond Program); Supportive Housing (five properties: Val MacCullam House, Rosemary's Place, Marshall House, St. Marys Street, and The Oak Centre with its Café); Youth Services (TEAM program, Youth Connections Fredericton); Adult Interpersonal Development Programs (MADE, Understanding Our Emotions, Partner Abuse Program, Community Maintenance Program, Community Program); Direct Services (Traffic Controllers Program, Financial Empowerment Program, GED Program, Transit Fare Assistance, Noon Hour Meal Program, Record Suspension Program, Woodstock Client Support); Community Training (ASIST, safeTALK, Mental Health First Aid, MANDT, De-escalation training); Crisis Services (9-8-8 Suicide Crisis Helpline partnership); and planned Recovery-Based Housing. The organization also runs fundraising through Coldest Night of the Year events.

Differentiator

Problem solved

Functional benefit

Products and services

• Housing First Program A Housing First program that moves individuals experiencing homelessness directly from streets or shelters into permanent apartments, supported by a multi-disciplinary team providing intensive case management and assertive outreach.
• Intensive Case Management One-on-one recovery-oriented case management for individuals with higher needs, helping them overcome chronic and episodic homelessness through long-term support under a harm reduction model.
• Street Outreach Field outreach service engaging individuals living in public places or accessing emergency shelters, conducting regular outreach walks, and assisting with paperwork and system navigation to secure long-term housing.
• Peer Support Emotional and practical support between two people who share common lived experiences such as mental health challenges, illness, homelessness, or addiction history, delivered by trained peer workers.
• Mental Health and Addictions Coordinator Coordination service providing brief counselling, home visits, referrals, and community education, while observing and documenting client health conditions and progress toward independence.
• At Home and Beyond Program A 10-week group-based skills-building program for individuals at risk of eviction or struggling to maintain housing, covering home cooking, financial empowerment, tenant rights, and community integration.
• Supportive Housing Program Collaborative initiative with the Social Development Housing Division offering supportive subsidized one-bedroom apartments to non-elderly adults working toward self-sufficiency.
• Val MacCullam House 12-unit permanent supportive housing complex located on Main Street in Fredericton, also housing the organization's head office on the ground floor.
• Rosemary's Place Four units of permanent supportive housing located in Marysville.
• Marshall House Downtown Fredericton housing for up to five youth over age 18, with youth support services also operating from this building.
• St. Marys Street Residence Four-unit scattered-site supportive housing residence on the north side of Fredericton.
• The Oak Centre Supportive housing complex implemented July 1, 2021, with 12 rooms on the 1st floor as a housing-focused shelter and 21 subsidized units for more independent residents, including the Oak Centre Café and shared kitchen.
• Oak Centre Café Café opened in November 2021 providing a safe and welcoming space where clients can meet with workers, interact, and relax, open Monday to Friday from 8am to 4:30pm.
• TEAM (Teen's Emotions and Anger Management) Program for youth ages 15–19 that helps examine chosen behaviours and initiate positive change, focusing on stopping violence, interrupting patterns of abuse, and learning relaxation skills.
• Youth Connections Fredericton Partnership with Community Integrated Services of the Fredericton Police Force in which three youth connectors work at street level with youth ages 12–25, providing information, referrals, and support to help youth build their own networks.
• ASIST (Applied Suicide Intervention Skills Training) Two-day LivingWorks-certified workshop that builds confidence to ask about suicide, listen with empathy, and create collaborative safety plans; nationally recognized certification valid for 3 years at $250 per participant.
• safeTALK Suicide Prevention Workshop 3-hour interactive LivingWorks-led workshop helping participants see and respond to signs of suicide safely, confidently, and compassionately at $50 per participant.
• Mental Health First Aid (Certification) Two-day program providing a nationally recognized Mental Health First Aid certification valid for 3 years at $350 per participant, increasing awareness of mental health, stigma, and barriers to helping.
• Mental Health First Aid (Essentials) One-day course focused on core knowledge and practical skills in mental health first aid, without certification, priced at $250 per participant.
• MANDT Crisis Prevention Training Two-day crisis prevention training program helping reduce workplace violence using evidence-based conflict resolution concepts, priced at $318 per participant.
• De-escalating Potentially Violent Situation One-day training equipping participants with trauma-informed approaches to de-escalate situations using interpersonal communication skills and empathy.
• Managing Anger and Difficult Emotions (MADE) Cognitive behavioural therapeutic (CBT) program for men struggling with communication skills, aggression, self-defeating behaviours, or poor impulse control, using personal awareness, relaxation, and communication interventions.
• Understanding Our Emotions A 10-session program for women to develop productive ways of understanding emotional experiences, covering emotional awareness, mindfulness, trigger identification, and conflict resolution.
• Partner Abuse Program 22-week program using narrative therapy, cognitive behaviour therapy, motivational interviewing, and solution-focused approaches to help individuals establish relationships based on safety, equality, and respect.
• Community Maintenance Program Correctional Service of Canada's Community Maintenance Program that reinforces skills and behaviours effective in reducing recidivism by identifying and maintaining pro-social relationships.
• Community Program (ICPM) The community component of New Brunswick's Integrated Correctional Program Model (ICPM), delivered over 17 sessions twice weekly to moderate to high-risk offenders referred by Probation Services.
• 9-8-8 Suicide Crisis Helpline National helpline for anyone in Canada thinking about suicide or worried about someone they know, available 24/7 by call or text in English or French through partnership with the 9-8-8 Suicide Crisis Helpline network.
• Traffic Controllers Program Certification program where participants develop understanding of traffic control person responsibilities and safe work procedures, with certification valid for 3 years.
• Financial Empowerment Program A 10-week group-based program in three-hour weekly sessions covering budgeting, saving, banking, credit, debt management, and income taxes, with optional individual meetings.
• GED Program The Community Adult Learning Program helping individuals obtain their GED certificate by working and learning at their own pace, with minimum eligibility of 19 years of age.
• Transit Fare Assistance Program A program since 2006 that receives bus tickets from the City of Fredericton Transit Fare Assistance Program and distributes them to participants for employment search, mental health meetings, and food bank access.
• Noon Hour Meal Program Distribution of 35 hot lunches on business days from Fredericton Community Kitchens plus 120 meals seven days a week at the Oak Centre, available free on a first-come first-served basis.
• Record Suspension Program Free assistance to individuals seeking a record suspension (pardon) by helping navigate the process and ensuring access to correct information and resources.
• Woodstock Client Support Program Anger management and soft skills development services for Woodstock clients.

Quantifiable outcome

• Successful reintegration outcomes for moderate to high-risk offenders through Integrated Correctional Program Model
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Government of Canada, Province of New Brunswick, and City of FrederictoncoreStrategic or Co-development Partner · 16 October 2025Over $3.4 million in joint funding through the Rapid Housing Initiative to build 9 affordable rental homes. Partnership involves Canadian government, Province of New Brunswick, and City of Fredericton working together to provide safe, affordable housing for vulnerable groups.
• Horizon Health NetworkcoreStrategic or Co-development PartnerCollaboration in developing recovery-based housing facility with 12 short-term beds and 15 apartment-style units. Partnership is a key recommendation of the Mayor's Community Safety Task Force.
• Department of Health (New Brunswick)coreStrategic or Co-development PartnerGovernment partner in recovery-based housing development project responding to Fredericton's growing drug crisis.
• Department of Social Development (New Brunswick)coreStrategic or Co-development PartnerGovernment partner in recovery-based housing development and supportive housing programs.
• Housing New BrunswickcoreStrategic or Co-development PartnerGovernment partner in recovery-based housing initiative providing subsidized housing units.
• Fredericton Community KitchensminorStrategic or Co-development PartnerProvides 35 hot lunches daily on business days and 120 meals per day, seven days a week at the Oak Centre for distribution to clients at no cost.
• Community Integrated Services of the Fredericton Police ForceminorStrategic or Co-development PartnerPartnership for Youth Connections Fredericton program where three youth connectors work at street level with youth ages 12-25, providing information, referrals, and support.
• 9-8-8 Suicide Crisis Helpline NetworkcoreStrategic or Co-development PartnerProud partner in the national 9-8-8 Suicide Crisis Helpline network. Local, provincial, territorial, and national crisis lines take 9-8-8 calls and texts 24/7 in English and French.
• Probation ServicesminorChannel Partner/ Reseller/ DistributorReferral source for the Community Program (Integrated Correctional Program Model) for moderate to high-risk offenders released into the community.
• Correctional Service of CanadaminorStrategic or Co-development PartnerDelivering the Community Program component of the Integrated Correctional Program Model (ICPM), which is the same program offered federally. Also delivering the Community Maintenance Program.
• Social Development Housing DivisioncoreStrategic or Co-development PartnerCollaborative partner in the Supportive Housing Program providing supportive subsidized 1-bedroom apartments to non-elderly adults.
• City of Fredericton TransitminorStrategic or Co-development PartnerTransit Fare Assistance Program where the City provides bus tickets that are distributed to participants for employment search, mental health appointments, and food bank access since 2006.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Habitat for Humanity Canada: National nonprofit focused on affordable housing development and supportive housing for vulnerable populations — directly comparable to JHS Fredericton's housing development and Rapid Housing Initiative work.
• John Howard Society of Ontario: Largest provincial affiliate of the John Howard Society movement. Delivers comparable programs in housing, criminal justice re-entry, and youth services, making it a strong operational peer at greater scale.
• Boys & Girls Club of Canada: National youth services nonprofit providing life skills, mentoring, and at-risk youth programming. Strong functional overlap with Youth Connections Fredericton and TEAM programs.
• Kids Help Phone: National crisis helpline for youth in Canada. Comparable as a partner within the national crisis line ecosystem and as a youth-focused mental health service provider adjacent to Youth Connections Fredericton.
• John Howard Society of Canada: National umbrella organization of the John Howard Societies, of which the Fredericton chapter is an affiliate. Operates the same justice-focused, housing, and re-entry mandate across Canada, providing the closest strategic and programmatic comparison.
• John Howard Society of British Columbia: Another provincial John Howard Society affiliate offering housing, justice, and community-based social services. Highly comparable service mix with regional scale differences.

Broad incumbents

• YMCA Canada: National community-services nonprofit offering housing, youth programs, mental health support, and employment services across Canada. Broadly comparable multi-program community services model.
• Canadian Mental Health Association: National nonprofit providing mental health promotion, peer support, and crisis services — overlapping with the Fredericton JHS's peer support, Mental Health First Aid training, and 9-8-8 partnership work.
• The Salvation Army Canada: Large national faith-based nonprofit operating shelters, housing, meals, and re-entry services. Directly comparable in operating emergency shelter and community meal programs akin to Oak Centre.

Others

• United Way Canada: National fundraising and grantmaking nonprofit that funds many community organizations including JHS Fredericton. Ecosystem comparator as a funding intermediary rather than direct service provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CNOYFredericton
• Xx.com/JHSfred

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

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Frequently asked questions about John Howard Society of Fredericton