LandbrugsMedierne

What LandbrugsMedierne does

LandbrugsMedierne P/S is a privately held Danish media company headquartered in Copenhagen that has operated the LandbrugsAvisen agricultural news brand since 1956, serving Danish farmers, agribusiness professionals, and the broader food-production sector. The core platform is the daily-updated web portal landbrugsavisen.dk, organized into specialized vertical sections covering cattle (Kvæg), crops (Mark), pigs (Gris), agricultural machinery (TraktorTech), and farm economics (Økonomi), supplemented by a separate weekly publication on agricultural real estate (Landbrugsejendomme). The technology stack is a digital-first publishing platform built around a Storyblok-headless CMS, delivering web articles, an E-Paper digital newspaper edition, podcast feeds, RSS syndication, and a daily email briefing (Eftermiddag).

The business model is a hybrid of consumer/B2B subscriptions, advertising, and adjacent transactional products. The primary revenue leg is recurring subscriptions — individual digital access via the AltDigitalt tier (marketed with a 60-day-for-60-kr introductory offer), combined print + digital packages, and corporate (firmaabonnement) accounts with 12-month binding commitments — supported by automated card-based billing through Bambora. The second leg is advertising, primarily native sponsored content (betalt indholb) from agribusiness advertisers such as Yara and Alltech. The company has extended the platform into adjacent monetization surfaces: the Landbrug Til Salg farm property marketplace, the Joblandet agricultural job board, the Arrangementer events and webinar platform, and print distribution outsourced to dao-Bladkompagniet. The company employs 51–100 staff, is structured as a Danish P/S (partnership limited company) with CVR 36427477, and operates exclusively in the Danish market.

Name

LandbrugsMedierne

Legal name

LandbrugsMedierne P/S

Website

https://landbrugsavisen.dk

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

51–100 employees

Short description

LandbrugsMedierne is a Copenhagen-based Danish media company that has published the LandbrugsAvisen agricultural news brand since 1956, serving Danish farmers and agribusiness professionals through a digital news portal, e-paper, podcasts, and newsletters, monetized via subscriptions, advertising, and a property marketplace.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Digital Subscriptions: Digital subscriptions including full website access, e-paper, and digital content. Offered as monthly or annual subscriptions with automatic renewal. Individual and corporate (firmaabonnement) plans available.
2. Print Subscriptions: Weekly newspaper delivery (LandbrugsAvisen delivered Saturdays/Sundays) and magazine subscriptions distributed through dao-Bladkompagniet. Combined print and digital packages available.
3. Advertising: Online advertising placements and sponsored content (betalt indhold) from agricultural industry partners like Yara, Alltech.
4. Bambora Payment Processing: Payment processing infrastructure for subscription management through Bambora external payment system.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

LandbrugsMedierne publishes LandbrugsAvisen, a Danish agricultural and food-industry news outlet distributed via the landbrugsavisen.dk digital portal, a weekly print newspaper, e-paper, podcasts, email newsletters, and the Landbrugsejendomme weekly farm-property publication. The core offering is sold primarily through subscription plans to Danish farmers, livestock producers, and agri-business professionals, supplemented by sponsored content (betalt indhold) from agricultural input suppliers such as Yara and Alltech.

Product overview

LandbrugsMedierne operates a media business focused on the Danish agricultural and food industry. The core platform is LandbrugsAvisen.dk, a digital news site delivering agriculture sector coverage through multiple sections (Økonomi, Kvæg, Mark, Gris, TraktorTech). The company offers a tiered subscription model centered on the AltDigitalt premium digital access product, supplemented by print subscriptions, a weekly Landbrugsejendomme real estate publication, podcast content, an E-Paper digital edition, the Joblandet job board, an Arrangements events platform with webinars, email newsletters (Nyhedsbrev), RSS feed syndication, and the Landbrug Til Salg marketplace for agricultural properties.

Differentiator

Problem solved

Functional benefit

Brands

• Kvæg: Section covering cattle farming news and information
• Mark
• Gris
• TraktorTech
• Landbrug Til Salg
• Podcast
• Landbrugsejendomme

Products and services

• LandbrugsAvisen Primary digital news platform and weekly print newspaper covering Danish agriculture and the food industry, organized into specialized editorial sections covering economics (Økonomi), cattle (Kvæg), crops (Mark), pigs (Gris), and agricultural machinery (TraktorTech).
• Landbrug Til Salg Marketplace section on LandbrugsAvisen featuring listings of farms and agricultural land for sale across Denmark.
• Landbrugsejendomme Weekly publication and platform covering agricultural real estate prices, transactions, and current stories about farm properties for sale in Denmark.
• Joblandet Agricultural-sector job board featuring employment opportunities in farming and agri-business.
• Arrangementer Events section featuring webinars and courses for the agricultural community, including offerings such as InterCount and Bilag webinars.
• Print Subscription (LandbrugsAvisen weekly newspaper) Physical weekly LandbrugsAvisen newspaper delivered on Saturdays/Sundays and magazines delivered within four business days of publication through the dao-Bladkompagniet distribution network.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• dao-BladkompagnietcoreChannel Partner/ Reseller/ DistributorPrint distribution partner handling newspaper and magazine delivery. LandbrugsAvisen delivered weekly on Saturdays/Sundays; magazines delivered within four business days of publication.
• BamboracoreTechnology or IntegrationExternal payment service provider for subscription billing and payment processing. Handles automatic card payments for subscription renewals.
• AlltechminorGTM or Marketing PartnerAgricultural nutrition company producing sponsored content (betalt indhold) published on LandbrugsAvisen platform.
• YaraminorGTM or Marketing PartnerFertilizer company producing sponsored content about fertilizer quality and application, published as betalt indhold on the platform.

Recent moves6 records

Expansion highlights4 records

Regional players

• Agrarheute: Major German digital ag-news outlet with similar content verticals (crops, livestock, machinery, policy). Comparable in GTM (subscription + advertising + sponsored content) but operates in Germany.
• Topagrar: Germany's leading agricultural trade media brand across print, digital, and events. Closest comparable in business model (subscriptions + advertising + events), serving an adjacent geographic market.
• Farmers Weekly (UK): UK-based subscription agricultural news and information brand. Closest English-language analog in business model (paid subscriptions + events + marketplace) for professional farmers.
• Boerderij: Dutch agricultural news brand covering dairy, arable, and pig farming. Comparable in audience (professional farmers) and subscription model, but focused on the Netherlands.
• La France Agricole: France's leading agricultural trade publication with print, digital, and event verticals. Directly comparable in vertical depth and subscription-driven business model, serving French farmers.

Broad incumbents

• Børsen: Denmark's main business newspaper. Competes with LandbrugsMedierne's Økonomi section for the business-and-economics reader attention within Denmark, though without deep ag specialization.
• Jyllands-Posten: Major Danish national newspaper that covers general news including agricultural policy. Represents the broad-incumbent competitive dynamic for general reader attention and digital subscriptions.

Direct peers

• Effektivt Landbrug: Denmark-based agricultural trade publication covering farming news, crops, livestock, and machinery. Directly competes with LandbrugsMedierne for Danish farmer readership and ag-input advertising budgets.
• Maskinbladet: Danish trade magazine dedicated to agricultural machinery and equipment. Overlaps directly with LandbrugsMedierne's TraktorTech section for both readers and machinery advertisers.

Others

• DLG (Dansk Landbrugs Grovvareselskab): Large Danish agricultural cooperative and ag-input supplier that publishes its own farmer-facing content and events. Acts as both a potential advertiser on LandbrugsMedierne and an adjacent ecosystem participant with overlapping farmer audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LandbrugsAvisen
• Facebookfacebook.com/LandbrugsAvisen
• LinkedInlinkedin.com/company/landbrugsavisen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LandbrugsMedierne