Lafranceagricole

What Lafranceagricole does

La France Agricole is a French professional agricultural media brand operating as a subsidiary of NGPA (Groupe France Agricole), one of approximately 20 agricultural, viticultural, horticultural, and machinery media properties within the parent group. Founded circa 1945-1946, the company serves French professional agricultural operators, including farmers, livestock producers, crop growers, and agricultural entrepreneurs, with comprehensive news, market, weather, legal, and machinery coverage. Its core product is the La France Agricole weekly magazine, available in print and digital editions, distributed through the lafranceagricole.fr website, a dedicated subscription portal (abo.lafranceagricole.fr), and an Android mobile application.

The product portfolio extends beyond the flagship magazine to include LexAgro (an AI-powered legal and management Q&A service providing subscribers with domain-specific guidance on agricultural law, succession, and farm management), Agriflix (a multimedia audio/video platform hosting podcasts and video reports), Terre-net Occasions (an online classified marketplace for used agricultural equipment), Jobagri (a recruitment platform for the agricultural sector), and Editions France Agricole (a book publishing division producing agricultural textbooks and professional references). The technology stack is built around a unified single sign-on system (NGPA authentication) shared across all group brands, enabling cross-brand subscriber migration and bundled offers. Specialized data services include detailed agricultural weather forecasts (12-day outlooks with evapotranspiration metrics) and real-time commodity market prices (e.g., Blé Tendre on Euronext).

Revenue is generated through a subscription-first model with multiple tiers: a digital-only subscription and an integral paper-and-digital subscription (with weekly print delivery and 8 annual special issues), both promoted at €1 for the first month; privileged student pricing; and enterprise bulk rates for organizations ordering 5 or more subscriptions. Supplementary revenue comes from single-issue sales at €8.90 per unit via an online boutique, advertising on the main site, and integrated classifieds and recruitment services. Distribution is exclusively domestic (France) and operates in French. The company is privately held under NGPA, with no external institutional investors or public shareholders identified in the source material.

Name

Lafranceagricole

Legal name

GROUPE FRANCE AGRICOLE

Website

https://lafranceagricole.fr

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

51–100 employees

Short description

La France Agricole is a French professional agricultural media brand serving French farmers and agricultural operators with a weekly print and digital magazine, an AI-powered legal Q&A service (LexAgro), and supplementary weather, market, multimedia, classifieds, and recruitment platforms.

Ownership category

akta.pro rank

Product category

Agricultural Media Publishing

akta.pro primary industry

Government & Public Policy Publishing (Regulations, Gazettes, Legislative Tracking) (MPAJACAI)

Keywords

• Agricultural media publishing
• Professional farming news
• Farm commodity pricing
• Agricultural weather services
• Farm legal advisory

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Subscription - Digital: Digital-only subscription providing unlimited article access on the website, weather tools, market price data, daily newsletter, Wednesday digital magazine, Agriflix audio/video platform, and LexAgro AI Q&A (10 questions/month). Starting at €1 for the first month.
2. Subscription - Integral (Paper + Digital): Full subscription including all digital benefits plus 8 special issues in paper format and the weekly print magazine delivered to the subscriber's home every Friday. Includes LexAgro with 20 questions/month. Starting at €1 for the first month.
3. Student Subscription: Privileged pricing for students for the full duration of their studies.
4. Enterprise / Bulk Subscription: Custom quote for businesses ordering 5 or more subscriptions. Group rates and combined offers pairing La France Agricole with specialized magazines at discounted rates.
5. Single Issue / Back Issue Sales: Individual magazine and thematic special issue purchases through the online boutique (e.g., €8.90 per issue).
6. Advertising Revenue: The site generates advertising revenue from promotional and editorial spaces. The website explicitly states that the development and operation of the site is financed partly by advertising revenue from dedicated promotional spaces.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

La France Agricole is a French-language professional agricultural media platform delivering news, market prices, weather forecasts, legal guidance, and machinery reviews to farmers and agricultural professionals. It operates a flagship print magazine, paid digital subscriptions, a mobile application, and complementary offerings including the AI-powered LexAgro legal Q&A service, the Agriflix multimedia platform, and partner verticals such as Terre-net Occasions (used equipment) and Jobagri (agricultural employment).

Product overview

La France Agricole operates as a comprehensive agricultural media platform offering a portfolio of interconnected products and services for French farmers and agricultural professionals. The core offering is the La France Agricole magazine available in both print and digital formats, providing news, market analysis, weather forecasts, and technical content. This is complemented by LexAgro, an AI-powered legal and management Q&A service, and Agriflix, a multimedia video and audio platform. Additional services include a mobile app for on-the-go access, an online marketplace for used agricultural equipment (Terre-net Occasions), agricultural employment services (Jobagri), and a book publishing division (Editions France Agricole). The platform also provides specialized weather services, market data, podcasts, and newsletters as part of its content ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• La France Agricole Magazine Weekly French-language print magazine delivering professional agricultural news, technical advice, market and weather data, and feature reporting to farmers and agricultural professionals in France.
• La France Agricole Digital Subscription Subscription-based online access to La France Agricole's professional agricultural editorial content, market prices, weather data, and technical dossiers for individual farming professionals.
• La France Agricole Mobile Application Mobile application delivering La France Agricole's editorial content, market prices, and weather data to farmers and agricultural professionals on iOS and Android devices.
• LexAgro AI-powered legal Q&A service for French farmers and agricultural professionals, providing natural-language answers to legal and regulatory questions affecting farm operations.
• Agriflix Video and audio-on-demand platform from La France Agricole providing agricultural reports, interviews, and technical content for farming professionals.
• Editions France Agricole Book publishing imprint of Groupe France Agricole producing practical and technical agricultural reference books for farmers, students, and agricultural professionals.
• Terre-net Occasions Online classifieds platform for buying and selling used agricultural machinery and equipment, serving farmers and agricultural operators in France.
• Jobagri Online recruitment platform specializing in agricultural employment, matching job seekers and employers within the French farming and agri-food sector.

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• NGPA (NGPA Group)coreOthersLa France Agricole is operated by GROUPE FRANCE AGRICOLE (NGPA), a holding company that owns and manages a portfolio of approximately 20 agricultural, viticultural, horticultural, and machinery media brands. NGPA provides shared infrastructure including authentication systems (single sign-on across all group sites), advertising sales (NGPA Solutions, The Factory/Inbound Factory, Hyltel, GFA Events), and distribution platforms. NGPA's address is 7 rue Touzet Gaillard, 93486 Saint-Ouen Cedex, France.
• HEXANETminorOthersHEXANET provides web hosting services for www.lafranceagricole.fr and the La France Agricole application. Address: Bâtiment Les Dauphinelles - CS 90001 - 3 Allée Albert Caquot, 51100 Reims, France.
• Terre-net OccasionsminorChannel Partner/ Reseller/ DistributorTerre-net Occasions is a partner platform for classified ads of used agricultural equipment, linked from La France Agricole's materials section. It operates under the Terre-net.fr brand within the NGPA portfolio, providing a complementary service to agricultural professionals reading machinery content.
• JobagriminorChannel Partner/ Reseller/ DistributorJobagri is a recruitment platform for the agricultural sector, co-branded on La France Agricole's employment section. It connects agricultural job seekers and employers. Available at jobagri.com.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wikiagri: French agricultural information portal providing news, market data, weather, and technical content for farmers; competes for the same digital professional farmer audience with overlapping content categories.
• Web-agri: Digital French agricultural media outlet covering livestock, crops, and machinery news; directly comparable in digital-first content offering and farmer audience, competing for the same online subscription dollars.
• Vitisphere: Sister NGPA brand specialized in viticulture, serving wine-growing professionals in France with news, technical content, and wine market data — directly comparable media/publishing approach for a French agricultural vertical.
• Réussir: Major French agricultural media group publishing multiple regional and vertical titles (Grandes Cultures, Lait, Vigne, Fruits & Légumes) for crop farmers, livestock producers, and regional farming communities; highly comparable audience and editorial scope.
• Terre-net: Direct peer and sister NGPA brand; French agricultural news and information portal targeting the same professional farmer audience with news, weather, market data, machinery classifieds (Terre-net Occasions), and editorial coverage directly comparable to La France Agricole.
• Entraid': French agricultural media brand focused on farmer cooperatives and equipment pooling (Cuma); targets similar farming professional audience with practical, technical content and machinery coverage.
• Plein Champ: French agricultural technical publication serving crop farmers with agronomic content, trial results, and farming advice; directly comparable professional farmer audience and B2B-oriented editorial positioning.
• Phytoma: Sister NGPA brand specialized in crop protection and plant health; serves the same French agricultural professional audience with technically oriented editorial content.

Regional players

• Paysan Breton: French regional agricultural publication focused on the Brittany farming community; serves a more geographically-defined subset of the same professional farmer audience with regional news and technical content.
• Agri Hebdo: French-language Swiss agricultural weekly covering professional farming topics including news, markets, machinery, and policy; comparable editorial offering but serving the Swiss/French-border market rather than mainland France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lafranceagricole

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lafranceagricole