What Ortho does

Ortho is a consumer pest and weed control product brand wholly owned by Scotts Miracle-Gro Company (NYSE: SMG) and operated through the subsidiary The Scotts Company LLC, headquartered in Marysville, Ohio. Founded in 1935 as part of the Scotts Miracle-Gro portfolio, Ortho specializes in do-it-yourself solutions for residential pest, weed, and lawn disease management, serving a single customer segment: residential homeowners. The brand's product portfolio spans four core categories — outdoor insect control (mosquitoes, ticks), indoor insect control (ants, bed bugs, spiders, stink bugs, cockroaches), weed control (herbicides for poison ivy, grassy and broadleaf weeds), and disease control for lawns and gardens. Notable products include the Ortho Home Defense Mosquito Kill & Prevent device, a flame-, battery-, and spray-free outdoor mosquito control unit.

The company distributes products through two primary channels: Scotts Miracle-Gro's e-commerce platform (scottsmiraclegro.com), which offers free shipping on orders over $99 and supports Visa, Mastercard, Discover, Amex, Google Pay, Apple Pay, Amazon Pay, and Afterpay; and a broad retail/physical store network leveraging Scotts Miracle-Gro's established U.S. retail relationships. Ortho supplements its commerce operations with a content-led engagement model that includes an interactive Ortho Problem Solver Tool for pest/weed identification, educational articles, an email newsletter, and an Instagram presence (@ortho). The brand also runs promotional campaigns such as the 2025-2026 "America's Backyard Sweepstakes" tied to Scotts Miracle-Gro's 250-year heritage positioning.

Ortho's revenue model is unit-pricing based on one-time consumer hardware product purchases, with no subscription or recurring revenue components disclosed. The brand does not have separately disclosed financials, independent funding, or standalone management team visibility, functioning as a product division within Scotts Miracle-Gro's corporate structure. Geographic operations span the United States and Canada, with no global footprint claims made. The underlying technology is chemical-based pest and weed control formulation rather than software, though the Problem Solver Tool represents a digital layer over the physical product offering.

Name

Ortho

Legal name

The Scotts Company LLC

Website

https://ortho.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

11–50 employees

Short description

Ortho is a Scotts Miracle-Gro brand selling consumer pest and weed control products — including outdoor insect, indoor insect, weed, and disease solutions — to residential homeowners via e-commerce and U.S./Canadian retail channels.

Ownership category

akta.pro rank

Product category

Consumer Pest and Weed Control

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442)

akta.pro primary industry

Pest Control & Animal Deterrents Retail (Garden/Outdoor Use) (CRAIAIAL)

akta.pro secondary industry

Spider Control (HSAMAAAC)

Keywords

• Pest control products
• Weed control solutions
• Lawn care products
• Insect control products
• Garden disease control

Headquarters

HQ city

Marysville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Consumer Pest and Weed Control Products: Ortho generates revenue through the sale of consumer pest control and weed control products including outdoor insect control, indoor insect control, weed control, and disease control solutions. Products are sold as one-time purchases through e-commerce and retail channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Ortho is a consumer pest and weed control brand under Scotts Miracle-Gro that formulates and sells chemical-based solutions for residential use, including outdoor insect control (mosquitoes, ticks), indoor insect control (ants, bed bugs, spiders, stink bugs), weed control (poison ivy, grassy and broadleaf weeds), and lawn/garden disease control. Products are distributed one-time-purchase through the Scotts Miracle-Gro e-commerce site with free shipping on orders over $99 and through major physical retail storefronts, complemented by the Ortho Problem Solver Tool that helps consumers identify issues and select the appropriate product.

Product overview

Ortho is a consumer pest and weed control product brand under Scotts Miracle-Gro. The portfolio includes a range of sub-brands and product categories: Ortho Home Defense Mosquito Kill & Prevent (an outdoor mosquito control device), the Ortho Problem Solver Tool (an interactive identification and recommendation tool), and four main product categories covering Outdoor Insect Control, Indoor Insect Control, Weed Control, and Disease Control. The products are sold through retail channels and the Scotts Miracle-Gro e-commerce site, with individual product pages for each category and specific treatments like mosquito, tick, ant, bed bug, and weed control solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Ortho Home Defense Mosquito Kill & Prevent An outdoor mosquito control device that sits on patios and outdoor living spaces to kill and prevent mosquitoes without using flames, batteries, or sticky sprays. Targeted at residential consumers seeking a non-spray DIY mosquito solution.
• Ortho Problem Solver Tool An interactive online tool that helps consumers identify pests, weeds, and lawn or garden problems and recommends the appropriate Ortho product for treatment. Functions as a digital companion to the Ortho product line, supporting self-directed product selection.
• Ortho Outdoor Insect Products Insecticides and related treatments for controlling outdoor insects in residential yards and outdoor living spaces, including mosquitoes, ticks, and other backyard pests. Sold to residential consumers through retail and e-commerce.
• Ortho Indoor Insect Products Insecticides and related treatments for controlling indoor insects in residential homes, including ants, spiders, cockroaches, bed bugs, and stink bugs. Sold to residential consumers through retail and e-commerce.
• Ortho Weed Control Products Herbicides and weed killers for controlling various weed types in residential lawns and gardens, including poison ivy, grassy weeds, and broadleaf weeds. Sold to residential consumers through retail and e-commerce.
• Ortho Disease Control Products Products for controlling plant diseases affecting residential lawns and gardens. Sold to residential consumers through retail and e-commerce.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• Safer Brand: Organic and natural pest control and lawn care brand focused on botanical and OMRI-listed products, representing the natural/chemical-free category trend that could erode Ortho's chemical-based share over time.
• EcoSMART: Plant-based consumer pesticide brand offering natural alternatives for ants, spiders, mosquitoes, and garden pests; targets the same homeowners Ortho serves but with an organic positioning that is gaining retail space.
• Wondercide: DTC-led natural pest and yard spray brand positioned on essential-oil-based, pet- and family-friendly formulations; intersects with Ortho's outdoor pest and mosquito segments via a digital-first go-to-market.

Direct peers

• Raid (SC Johnson): SC Johnson's flagship household insecticide brand covering ants, roaches, spiders, and flying insects; directly competes with Ortho in indoor pest aerosols and traps in the same retail aisles.
• Terro: An ant- and indoor-insect-focused consumer brand (liquid ant baits, fly traps, bed bug products) that overlaps with Ortho's indoor pest subcategories and targets identical DIY homeowners.
• Spectracide: A consumer insecticide and herbicide brand owned by Spectrum Brands, positioned directly alongside Ortho at major retail in the same residential outdoor insect, lawn, and weed control categories.
• Hot Shot: Spectrum Brands' value-tier DIY insecticide brand offering affordable ant, roach, wasp, and bed bug treatments, competing for the same price-sensitive residential buyer as Ortho.
• Cutter (Spectrum Brands): Spectrum Brands' outdoor pest repellent and yard-focused brand competing directly with Ortho's outdoor insect, mosquito, and tick SKUs for backyard and patio use cases.
• BioAdvanced (Bayer Advanced): Bayer's consumer-facing lawn and garden pest control brand offering insecticides, herbicides, and disease control products that compete head-to-head with Ortho on retail shelves and DIY homeowner use cases.

Broad incumbents

• Terminix (Rentokil Terminix): The largest North American professional pest control service provider under Rentokil Initial, addressing the same pests as Ortho but via recurring service contracts rather than DIY products — a structural substitute to Ortho's addressable market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/ortho
• Xx.com/ortho
• Facebookfacebook.com/ortho

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ortho