BioAdvanced
BioAdvanced is the US consumer lawn and garden care brand of France-based SBM Life Science, selling science-based fertilizers, insecticides, herbicides, and fungicides through home improvement retailers and garden centers to residential homeowners and DIY gardeners.
- Company typePrivate
- Founded1994
- HeadquartersCary, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What BioAdvanced does
BioAdvanced is a US-focused brand and division of SBM Life Science Corp, a family-owned French parent group operating in 31 countries. The company develops and markets science-based residential lawn and garden care products, organized across six product categories: Lawn Care, Rose & Flower Care, Tree & Shrub Care, Insect & Pest Control, Weed/Grass & Brush Control, and Garden/Fruit & Citrus Care. Its portfolio includes combination SKUs such as 5-in-1 Weed & Feed, 12 Month Tree & Shrub Protect & Feed Concentrate, and All-In-One Rose & Flower Care, alongside sub-brands BioAdvanced Organics (certified-organic pest and weed control), Natria (natural lawn and garden), and Baby Bio (UK houseplant food).
The business is built on formulation chemistry rather than software or AI. Core technical differentiators include systemic product formats that work inside the plant to reduce pollinator exposure, pollinator-protection labeling, and broad-spectrum efficacy claims (60+ listed pests, up to 12-month insect prevention, up to 6-month weed prevention). Distribution is direct-to-consumer through major home improvement retailers, hardware chains, and independent garden centers across the US, supplemented by direct e-commerce at BioAdvanced.com and rebate-driven promotions via rebates.bioadvanced.com.
The revenue model is consumer packaged goods: one-time unit sales of branded lawn and garden SKUs through third-party retail channels, with pricing tiered by pack size and brand (BioAdvanced, BioAdvanced Organics, Baby Bio, Natria). The end customer base is exclusively residential homeowners and do-it-yourself gardeners, with no enterprise or B2B segment disclosed. Marketing relies on an educational Solution Center, email newsletter capture, social media, and third-party consumer press coverage to drive category demand. BioAdvanced has no disclosed app, API, or AI/ML capability, and the company is privately held within the Simmler family-owned SBM group.
BioAdvanced firmographics
Firmographics- Name
- BioAdvanced
- Legal name
- BioAdvanced (Division of SBM, Inc.)
- Website
- https://bioadvanced.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- BioAdvanced is the US consumer lawn and garden care brand of France-based SBM Life Science, selling science-based fertilizers, insecticides, herbicides, and fungicides through home improvement retailers and garden centers to residential homeowners and DIY gardeners.
- Ownership category
- akta.pro rank
BioAdvanced industry classification
Industry- Product category
- Lawn and Garden Care Products
- NAICS
- Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Pesticide and Other Agricultural Chemical Manufacturing (32532), Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Agricultural Chemicals (2870), Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)
- akta.pro secondary industries
- Pest Control & Animal Deterrents Retail (Garden/Outdoor Use) (CRAIAIAL), Outdoor & Yard Pest Control (Lawn/Perimeter Treatments) (CRAJAHAE), Organic & Biological Input Retail (Biostimulants, Biopesticides, OMRI) (AFABAJAK)
Keywords
Where BioAdvanced is headquartered
LocationHeadquarters
- HQ city
- Cary
- HQ country
- United States
- HQ region
- North America
Markets served
BioAdvanced business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Consumer Lawn & Garden Products: Sale of science-based lawn and garden care products including fertilizers, pest control, weed control, and plant care products through retail and direct channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Brand rebate: $5 back with $20+ purchase, $10 back with $35+ purchase |
| Other | Pay-as-you-go | Weed & Feed rebate: $5 for small bag (9.6-10 lb), $10 for large bag (20-24 lb) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
BioAdvanced product offering
Product offeringCore offering
BioAdvanced develops, manufactures, and sells science-based residential lawn and garden care products including fertilizers, insecticides, herbicides, and fungicides. The product portfolio spans six categories—Lawn Care, Rose & Flower Care, Tree & Shrub Care, Insect & Pest Control, Weed/Grass & Brush Control, and Garden/Fruit & Citrus Care—with multi-function combination formulations designed to simplify application for DIY consumers. Products are sold through major home improvement retailers, hardware stores, independent garden centers, and direct-to-consumer e-commerce.
Product overview
BioAdvanced is a science-based lawn and garden care company offering a comprehensive portfolio of consumer products. The product line is organized into six main categories: Lawn Care (fertilizers and weed control), Rose & Flower Care, Tree & Shrub Care, Insect & Pest Control, Weed/Grass & Brush Control, and Garden/Fruit & Citrus Care. Key products include multi-function formulations like the 5-In-1 Weed & Feed, 3-In-1 Weed And Feed For Southern Lawns, and All-In-One Rose & Flower Care. The company operates sub-brands including Baby Bio (UK's #1 houseplant food brand with specialized products for succulents, orchids, herbs, and citrus), Natria (general lawn/garden products), and BioAdvanced Organics (certified organic products including neem oil, insecticidal soap, and weed killers). Products target homeowners and are sold through major home improvement retailers, hardware stores, and independent garden centers. BioAdvanced is a division of SBM Life Science, a family-owned French company operating in over 31 countries.
Differentiator
Problem solved
Functional benefit
Brands
- BioAdvanced: Main brand for science-based lawn and garden care products including lawn care, rose & flower care, tree & shrub care, insect & pest control, weed/grass/brush control, and garden/fruit/citrus care.
- BioAdvanced Organics
- Baby Bio
- Natria
Products and services
- 5-In-1 Weed & Feed
Quantifiable outcome
- Products kill 60+ listed pests on contact
- +2 more outcomes
Companies that use BioAdvanced
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
BioAdvanced technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BioAdvanced partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SBM Life SciencecoreBioAdvanced is a brand and division of SBM, Inc. (SBM Life Science Corp), a family-owned French company operating in 31 countries. SBM manages its entire value chain from R&D to distribution for crop protection, home and garden, and aromatherapy products.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
BioAdvanced competitors and assessment
Company assessmentDirect peers
- Spectrum Brands (Spectracide): Owns Spectracide, Cutter, and Hot Shot consumer pest and lawn brands. Directly comparable to BioAdvanced in insecticide, herbicide, and lawn treatment SKUs at mass and home improvement retailers.
- Bonide Products: Independent US maker of consumer lawn and garden insecticides, fungicides, and weed control products sold through hardware stores, garden centers, and home improvement retailers — direct overlap with BioAdvanced's pest and disease control portfolio.
- GardenTech (Sevin, Garden Safe): Markets Sevin and other garden insecticides plus Garden Safe organic lines through the same hardware and home improvement retail channels as BioAdvanced, with comparable SKU breadth and pricing.
- Scotts Miracle-Gro: The dominant US consumer lawn and garden care brand (Scotts, Ortho, Miracle-Gro, Roundup). Directly competes with BioAdvanced across fertilizer/weed-and-feed, insect control, and lawn treatment SKUs sold through the same home improvement and hardware retail channels.
- Bayer (Envu / Bayer Advanced): Envu (formerly Bayer Advanced) sells science-based consumer insecticides, herbicides, and fungicides for lawn and garden through the same big-box retail channels as BioAdvanced, with overlapping chemistries and similar pollinator-protection messaging.
Emerging players
- Dr. Earth: Organic-focused lawn, garden, and pest control brand selling through independent garden centers and natural product retailers. Comparable to BioAdvanced Organics in positioning and target consumer.
- Espoma: Leading natural and organic lawn and garden brand (fertilizers, pest control, potting soils). Direct competitor to BioAdvanced Organics and increasingly competitive in conventional consumer channels as organic demand grows.
- Safer Brand: Specialty organic pest control and lawn care brand with comparable SKUs to BioAdvanced Organics (neem, insecticidal soap, BT). Competes for the same organic-leaning DIY consumer at garden centers and online.
Broad incumbents
- Central Garden & Pet (AMDRO, Four Star): Diversified pet and garden products conglomerate owning multiple consumer lawn, garden, and pest control brands distributed through the same home improvement and hardware retail channels as BioAdvanced.
- FMC Corporation (consumer solutions): Diversified crop science company with a consumer solutions arm selling residential pest and lawn products through mass and home improvement retailers — adjacent category overlap and similar R&D-driven formulation approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
BioAdvanced social profiles
Digital presenceBioAdvanced financial estimates
Financial estimateRevenue estimate
Valuation estimate
BioAdvanced leadership team
Management profileNumber of profiles
Profiles2 records
BioAdvanced funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BioAdvanced M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BioAdvanced
What does BioAdvanced do?
BioAdvanced develops, manufactures, and sells science-based residential lawn and garden care products including fertilizers, insecticides, herbicides, and fungicides. The product portfolio spans six categories—Lawn Care, Rose & Flower Care, Tree & Shrub Care, Insect & Pest Control, Weed/Grass & Brush Control, and Garden/Fruit & Citrus Care—with multi-function combination formulations designed to simplify application for DIY consumers. Products are sold through major home improvement retailers, hardware stores, independent garden centers, and direct-to-consumer e-commerce.
Is BioAdvanced a public or private company?
BioAdvanced is a private company. It is classified as corporate owned and is currently operating.
When was BioAdvanced founded?
BioAdvanced was founded in 1994. It employs 251 to 500 people.
Where is BioAdvanced based?
BioAdvanced is headquartered in Cary, United States, in the North America region.
How does BioAdvanced make money?
One revenue line is on record: consumer Lawn & Garden Products.
Who are BioAdvanced's main competitors?
Direct peers on record are Spectrum Brands (Spectracide), Bonide Products, GardenTech (Sevin, Garden Safe), Scotts Miracle-Gro and Bayer (Envu / Bayer Advanced). Emerging players are Dr. Earth, Espoma and Safer Brand. Broad incumbents are Central Garden & Pet (AMDRO, Four Star) and FMC Corporation (consumer solutions).
Does BioAdvanced have an API?
No public API is recorded for BioAdvanced.
What industry is BioAdvanced in?
BioAdvanced's product category is Lawn and Garden Care Products. Its primary akta.pro industry code is CRAIAIAC, Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail, with a secondary code of CRAIAIAL, Pest Control & Animal Deterrents Retail (Garden/Outdoor Use). Its NAICS code is 3253 and its SIC code is 2870.