Crooked Trails
- Company typePrivate
- Founded1998
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Crooked Trails firmographics
Firmographics- Name
- Crooked Trails
- Legal name
- Crooked Trails
- Website
- https://crookedtrails.org
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Crooked Trails industry classification
Industry- Product category
- Community-Based Tourism Development Services
- NAICS
- Grantmaking Foundations (813211), Environment, Conservation and Wildlife Organizations (813312)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Donor-Advised Fund (DAF) Sponsors (BPAGAKAF)
- akta.pro secondary industries
- Technical Outdoor Guiding Services (Hiking, Trekking, Mountaineering) (THAAALAA), Mountain & Wilderness Lodges (THAAAHAE), Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts) (THAAAGAE)
Keywords
Where Crooked Trails is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Crooked Trails business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Donations and Grants: Crooked Trails raises funds through donor outreach, grants, and industry partners to support community-based tourism projects globally. They manage a 501(c)(3) nonprofit platform enabling tax-deductible donations.
- Fiscal Partnership Administrative Fees: The organization retains a 10% administrative fee when distributing funds through their fiscal partnership service for tour operators and communities raising funds.
- Travel Adventure Fees: Crooked Trails charges participants for fundraising adventure trips (e.g., $2,895 per person for Morocco adventure), with proceeds supporting their community development mission.
- Sustaining Memberships: The organization offers annual sponsorship and sustaining membership options for industry partners who contribute annually to support Crooked Trails programs.
- Merchandise Sales: Crooked Trails sells branded merchandise including shirts, hoodies, and reusable beverage containers through external partners, with proceeds supporting their community-based project development fund.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Morocco Fundraising Adventure - Standard |
| Other | Pay-as-you-go | Community Grants |
| Transaction based/ take rate | Pay-as-you-go | Fiscal Partnership |
| Subscription | Annual | Annual Sponsorship |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Crooked Trails product offering
Product offeringCore offering
Crooked Trails operates as a 501(c)(3) nonprofit platform that channels tax-deductible donations, grants, and sustaining-membership funds to community-based tourism development projects worldwide. The organization runs fiscal-sponsorship services for travel companies (retaining a 10% administrative fee), disburses community grants up to $5,000, organizes fundraising adventure trips, and maintains a vetted network of travel partners in more than 15 countries.
Product overview
Crooked Trails is a 501(c)(3) non-profit organization that operates as a platform for community-based tourism development, not a single unified product. The organization offers a portfolio of interconnected programs: Fiscal Partnership (a fundraising platform for tour operators), Community Grants (up to US$5,000 for sustainable tourism projects), Fundraising Adventures (twice-yearly travel trips supporting community tourism), Volunteer Programs (content creation and community engagement), a Shop (merchandise with proceeds funding projects), and a Travel Partners Network ( vetted operators across Peru, Cuba, Nepal, India, Brazil, Africa, and Thailand). The organization also manages over 20 active community-based tourism projects globally including Huay Pu Keng CBT in Thailand, Centro PUMA in Nicaragua, Ladakh Community Running Tourism in India, and others. Founded in 1998 and based in Seattle, Crooked Trails transitioned in 2020 from offering guided tours to focusing solely on community-based project development.
Differentiator
Problem solved
Functional benefit
Products and services
- Fundraising Adventures Curated international travel experiences offered twice a year to destinations like Morocco that combine cultural immersion with fundraising for Crooked Trails' community-based tourism development projects. Designed for socially conscious travelers.
- Fiscal Partnership A nonprofit fiscal-sponsorship fundraising platform that lets tour operators and travel companies raise tax-deductible funds for destination communities. Crooked Trails vets and distributes the funds to responsible in-destination organizations, retaining a 10% administrative fee.
- Community Grants Grant program providing up to US$5,000 to communities and locally led non-profits for sustainable, regenerative tourism projects with environmental, economic, and social goals. Targets communities, NGOs, collectives, and government entities in destinations where Crooked Trails works.
- Volunteer Programs Volunteer and intern opportunities that place individuals in support of community-based tourism projects through content creation, interviews, community engagement, and promotion of homestay and adventure activities. Designed for those passionate about sustainable tourism and cultural preservation.
- Crooked Trails Shop (Merchandise) Online merchandise store featuring shirts, hoodies, water bottles, and mugs, with proceeds supporting the Crooked Trails community-based project development fund. Apparel is printed locally by women-owned partner Lamb & Lion Ink and beverage containers are designed by Lucky Chick Designs.
- Travel Partners Network A curated network of vetted travel partners in Crooked Trails-verified countries (Peru, Cuba, Nepal, India, Brazil, Africa, and Thailand) that connects travelers with trusted local operators for community-based tourism experiences and which Crooked Trails refers travelers to.
Quantifiable outcome
- Millions of dollars raised through platform over 20+ years
- +3 more outcomes
Companies that use Crooked Trails
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Crooked Trails technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Crooked Trails partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Abraham Path Initiative (API)coreNonprofit organization cultivating understanding through walking trails tracing Abraham's journey across Turkey, Iraqi Kurdistan, Jordan, Palestine, and Egypt. Crooked Trails funded development of Ibrahim Yolu Culture Guide for Turkish section of Abraham Path.
- Maquipucuna FoundationcoreNonprofit leader in conservation and sustainable development in Ecuador's Chocó Andino region for 37 years. Crooked Trails provided 2025 grant for Chocó Andino Hospitality & Ecotourism Skills Initiative training local community members in hospitality disciplines.
- Centro PUMAcoreCooperative of tour guides on Ometepe Island, Nicaragua operating a café and community center supporting education, conservation, and eco-tourism. Received Crooked Trails grants in 2024 and 2025 for Junior Ranger training, guide development, English classes, and reforestation programs.
- Fernweh Fair TravelcoreAward-winning women-led responsible rural travel project in Indian Himalayas empowering women, youth, and underprivileged communities through responsible tourism. Received $2,000 Crooked Trails grant for women's guide training program.
- Cuyaqoc Wayi (Vicos Peru)coreCommunity organization of 17 families in Vicos, Peru providing homestays and tourism activities at base of Huascarán. Crooked Trails grant supported Gear and Guide Initiative providing trekking equipment and training for youth.
- Tata Morocco Travels (Abdelkarim Tata)coreLocal travel company in Merzouga and Ziz Valley showcasing Morocco's cultural tapestry and natural beauty through sustainable tourism. Partner for Morocco fundraising adventures and volunteer programs.
- PARC UgandacoreNonprofit working since 2003 with local communities near Rwenzori Mountain National Park to improve education, health, and sustainable development. Received $5,000 Crooked Trails grant for Rwenzori Community Eco-tourism Project creating income through community walks and trekking.
- Fair TourismcoreThailand-based nonprofit committed to shifting narratives around indigenous communities from passive attractions to empowered leaders. Partnered with Crooked Trails on Huay Pu Keng Community-Based Tourism project in Mae Hong Son province, supporting over 200 Karenni villagers in CBT initiatives.
- LUENA FoundationminorFoundation contributing $1,490 alongside Crooked Trails' $5,000 grant to complete $6,490 funding for Rwenzori Community Eco-tourism Project.
- Imvelo Safari LodgescoreSafari lodge operator in Zimbabwe collaborating on Hwange Community Rhino Conservation Initiative. Operates lodges generating rhino viewing fees with 70% of funds returning to local communities.
- Mae Hong Son CBT NetworkcoreNetwork supporting community-based tourism development in Mae Hong Son province, Thailand. Partner with Fair Tourism and Crooked Trails on Huay Pu Keng CBT project.
- Global PearlscoreOrganization empowering local changemakers in developing countries. Partner in Ladakh Community Running Tourism project supporting Sonam Dorje's initiatives in Zanskar mountain villages.
- Keep NepalminorIndustry sponsor who has worked with Crooked Trails on many projects over years, raising significant funds. Publicly endorsed Crooked Trails as leader in Community Based Travel.
- Our Whole VillageminorFamily travel company (founded by Patty Monahan) promoting family travel as a force for good. Industry sponsor supporting Crooked Trails mission.
- Lamb & Lion InkminorWomen-owned business printing Crooked Trails merchandise including shirts and hoodies sold through their website.
- Lucky Chick DesignsminorLocal female artist-created BPA-free reusable beverage containers (water bottles, mugs) sold through Crooked Trails shop with proceeds supporting community projects.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Crooked Trails competitors and assessment
Company assessmentDirect peers
- The International Ecotourism Society (TIES): Long-established nonprofit advancing ecotourism principles, standards, and community-based tourism development. Comparable in mission area and global project footprint.
- Tourism Cares: Nonprofit that channels the travel industry's resources toward community development, workforce, and destination stewardship. Closely aligned with Crooked Trails' mission of mobilizing travel-industry players for community-based impact.
- Planeterra Foundation: Nonprofit arm of G Adventures that funds and develops community-based tourism projects globally. Highly comparable to Crooked Trails as both act as fiscal sponsors/intermediaries channeling travel-industry revenue to grassroots tourism enterprises.
- Sustainable Travel International: Nonprofit focused on improving sustainability practices and supporting community-based tourism development worldwide. Highly comparable in mission, multi-country reach, and 501(c)(3) fiscal sponsorship function.
- Adventure Travel Conservation Fund: Industry-funded nonprofit that channels adventure-travel operator revenue into conservation and community projects in destinations. Comparable to Crooked Trails as a fiscal intermediary between tour operators and destination communities.
- Intrepid Travel Foundation: Nonprofit arm of Intrepid Travel funding grassroots community and conservation projects in destinations. Direct analog as a tour-operator-affiliated fiscal sponsor model.
Emerging players
- Responsible Travel: UK-based travel company curating responsible holidays with a focus on community benefits. Comparable in destination-responsible-tourism focus but operates commercially rather than as a grantmaking nonprofit.
- Pack for a Purpose: Nonprofit that channels traveler contributions to community projects worldwide. Overlaps with Crooked Trails in mobilizing travel-industry donors for grassroots destination impact, though smaller scale.
Broad incumbents
- Global Sustainable Tourism Council (GSTC): International body setting and promoting sustainability standards for tourism. Comparable as an adjacent ecosystem player influencing responsible tourism, though its function is standards-setting rather than direct community funding.
- Adventure Travel Trade Association (ATTA): Industry association serving the broader adventure travel community. Comparable as an adventure-travel ecosystem player, though focused on trade and standards rather than direct grantmaking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Crooked Trails social profiles
Digital presenceCrooked Trails financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crooked Trails leadership team
Management profileNumber of profiles
Profiles10 records
Crooked Trails funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crooked Trails M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crooked Trails
What does Crooked Trails do?
Crooked Trails operates as a 501(c)(3) nonprofit platform that channels tax-deductible donations, grants, and sustaining-membership funds to community-based tourism development projects worldwide. The organization runs fiscal-sponsorship services for travel companies (retaining a 10% administrative fee), disburses community grants up to $5,000, organizes fundraising adventure trips, and maintains a vetted network of travel partners in more than 15 countries.
Is Crooked Trails a public or private company?
Crooked Trails is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Crooked Trails founded?
Crooked Trails was founded in 1998. It employs 1 to 10 people.
Where is Crooked Trails based?
Crooked Trails is headquartered in Seattle, United States, in the North America region.
How does Crooked Trails make money?
Five revenue lines are on record. Donations and Grants are the primary driver. The others are fiscal Partnership Administrative Fees, travel Adventure Fees, sustaining Memberships and merchandise Sales.
Who are Crooked Trails's main competitors?
Direct peers on record are The International Ecotourism Society (TIES), Tourism Cares, Planeterra Foundation, Sustainable Travel International, Adventure Travel Conservation Fund and Intrepid Travel Foundation. Emerging players are Responsible Travel and Pack for a Purpose. Broad incumbents are Global Sustainable Tourism Council (GSTC) and Adventure Travel Trade Association (ATTA).
Does Crooked Trails have an API?
No public API is recorded for Crooked Trails.
What industry is Crooked Trails in?
Crooked Trails's product category is Community-Based Tourism Development Services. Its primary akta.pro industry code is BPAGAKAF, Donor-Advised Fund (DAF) Sponsors, with a secondary code of THAAALAA, Technical Outdoor Guiding Services (Hiking, Trekking, Mountaineering). Its NAICS code is 813211 and its SIC code is 7990.