Our Whole Village

What Our Whole Village does

Our Whole Village, Inc. is a privately held, Michigan-incorporated family travel agency (legal name Our Whole Village, Inc., DBA "OWV") that designs custom international vacations and small-group escorted journeys for families with children. The firm operates as an Independent Contractor under Gifted Travel Network, which provides its regulatory seller-of-travel registration across California, Florida, and Washington. The company is founder-led by Patricia Monahan, based in Birmingham, MI, with a 5-person team of family travel advisors.

The product portfolio includes curated package tours to destinations such as Thailand/Cambodia, Peru, the Brazilian Amazon, Costa Rica, Italy, Mexico/Baja, Kenya, Japan, Switzerland, and Kauai, alongside bespoke vacation planning and annual small-group journeys with pre-published departure dates. Underlying technology is a standard travel planning platform with itinerary design and booking coordination; the firm does not have a mobile app, APIs, or proprietary software IP. A content-led marketing engine, including a blog, social media presence, and a free "Best Family Vacations by Age" downloadable guide, drives top-of-funnel lead generation, with sales conversion handled through website contact forms and consultation calls.

Our Whole Village earns revenue through commissions and transaction fees paid by disclosed principal suppliers (tour operators, cruise lines, hotels, airlines, and ground transportation) for travel bookings made on behalf of clients. Pricing is quote-based and not publicly disclosed, with costs varying by destination, duration, family size, and accommodation preferences. The firm is unfunded, holds no disclosed institutional investors, and operates without patents, trademarks registrations, or a subsidiary structure. Its primary customer segment is modern families seeking culturally rich, meaningful international travel with children, and the firm maintains supplier partnerships with community-based organizations including Crooked Trails, VivAmazonia School, Almerinda Malaquias Foundation, Patara Elephant Farm, and Phare the Cambodian Circus.

Name

Our Whole Village

Legal name

Our Whole Village, Inc.

Website

https://ourwholevillage.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Our Whole Village is a Michigan-based, founder-led family travel agency that designs custom international vacations and small-group escorted journeys for families seeking culturally rich, community-connected travel experiences, earning revenue through supplier commissions and booking fees.

Ownership category

akta.pro rank

Product category

Family Travel Services

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family & Multigenerational Travel Agencies (THAKAFAD)

Keywords

• Family travel agency
• Custom vacation planning
• Family adventure tours
• Small group travel
• Cultural family trips

Headquarters

HQ city

United States

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Travel Agency Commissions and Fees: Our Whole Village acts as a booking agent for disclosed principal suppliers including tour operators, cruise lines, hotels, airlines, and ground transportation providers. The company receives commission and fees for travel transactions booked on behalf of clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Our Whole Village is a family travel agency that sells custom-planned international vacations and curated small-group escorted tours designed for families traveling with children. Offerings include destination-specific family adventure packages (Amazon cruise, Peru, Thailand & Cambodia, Costa Rica, Italy, Baja Mexico, Kenya, Japan, Switzerland rail, Kauai adults-only), intimate small-group journeys with scheduled departures, and bespoke trip design where advisors tailor itineraries, book through disclosed principal suppliers, and coordinate ground experiences.

Product overview

Our Whole Village is a family travel agency offering a portfolio of curated vacation packages and bespoke travel planning services. The core offering includes themed family adventure packages to destinations worldwide (Amazon, Thailand, Costa Rica, Italy, Japan, Mexico, Kenya, and more), small-group shared journeys with scheduled departures, and custom trip planning. All experiences are designed for families with children and emphasize culturally-rich, meaningful travel that supports local communities while creating memorable bonding experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Thailand and Cambodia Family Adventure A 13-day immersive family adventure through Thailand and Cambodia including visits to ancient temples, elephant conservation experiences, floating markets, and Angkor Wat, designed for families with children.
• Peru Family Adventure A family adventure in Peru featuring experiences like living in a typical Quechua village (e.g., Huilloc), exploring archaeological sites, and participating in cultural immersion activities suitable for children.
• Brazilian Amazon Cruise An 8-day immersive Brazilian Amazon cruise exploring the Anavilhanas Archipelago and Jaú National Park, designed specifically for families with children and including experiences such as Rio Negro tributary excursions, piranha fishing, and a stay at Mirante do Gavião lodge.
• Costa Rica Family Adventure A family adventure vacation in Costa Rica featuring wildlife experiences, eco-lodges, and biodiversity-focused activities suitable for all ages.
• Italy Family Vacation A family vacation in Italy covering destinations like the Italian Riviera, Cinque Terre, and Dolomites with cultural experiences, cooking classes, and scenic tours designed for families with children.
• Mexico: Baja Family Adventure A family adventure in Mexico's Baja California Peninsula including whale watching, desert exploration, and Sea of Cortez activities.
• Kenya Safari Experience An African safari experience in Kenya designed for families, featuring wildlife observation and cultural encounters.
• Japan Family Trip A customized family trip to Japan covering Tokyo, Kyoto, pilgrimage trails such as Kumano Kodo, and cultural experiences with age-appropriate activities.
• Switzerland Family Vacation via Rail A scenic alpine journey through Switzerland via Swiss railroads with family-friendly activities and accommodations.
• Kauai Adventures (Adults-Only) A nine-day active itinerary on Kauai featuring the Kalalau Trail, snorkeling, and exploration of Hawaii's Nā Pali Coast, offered alongside the agency's core family offerings.
• Small Group Family Journeys Intimate small-group escorted journeys for like-minded families featuring carefully selected destinations and curated itineraries with scheduled departure dates (e.g., Amazon 2026 with a special turtle conservation focus, Baja, Kenya, Japan).
• Custom Family Vacation Planning Bespoke travel planning service for families to customize any trip or destination to their specific needs, interests, travel dates, and ages of children, including on-the-ground itinerary design, booking coordination, and supplier management.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Gifted Travel NetworkcoreChannel Partner/ Reseller/ DistributorOur Whole Village is an Independent Contractor of Gifted Travel Network. The company operates as a seller of travel registered in California (2113317-40), Florida (ST39093), and Washington (#603308394). Gifted Travel Network provides the regulatory umbrella and infrastructure for the agency's travel operations.
• Crooked TrailscoreStrategic or Co-development PartnerCrooked Trails is a non-profit organization supporting tourism-focused development projects in communities worldwide. The company's founder Patricia Monahan serves on the board. Our Whole Village collaborates with Crooked Trails to ensure their tours foster education and conservation and improve lives in visited communities.
• VivAmazonia SchoolminorStrategic or Co-development PartnerCharitable organization in the Amazon region that the company supports through their tourism operations, contributing to local community development.
• Almerinda Malaquias Foundation (FAM)minorStrategic or Co-development PartnerLocal charity organization that receives support from Our Whole Village's tourism activities, helping to give back to visited communities.
• Patara Elephant FarmminorStrategic or Co-development PartnerThailand-based elephant sanctuary and farm where families can care for pregnant elephants and their babies. The company includes visits to this attraction in their Thailand itineraries as part of their ethical tourism approach.
• Phare the Cambodian CircusminorStrategic or Co-development PartnerCambodian performing arts organization that uses circus arts to support education and community development. Included in the company's Cambodia family adventure itineraries.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ciao Bambino: Family-focused travel planning agency that designs custom international trips for families with children, similar in bespoke-advisor model and ethical/community tourism positioning to Our Whole Village.
• Austin Adventures: Family adventure tour operator offering guided small-group and custom trips; directly comparable in family-focused active itineraries and small-group departures.
• Thomson Family Adventures: Specialist in family-only guided adventures worldwide, similar positioning to OWV in curated small-group family journeys and ethical/community partnerships.
• Black Tomato: Bespoke experiential travel agency designing custom international trips; comparable in premium-curated, story-driven family and multigenerational travel product.

Broad incumbents

• Tauck Bridges: Family-oriented tours from established escorted-tour operator Tauck; overlaps with OWV's small-group escorted family journeys but with far broader product range and older demographic.
• Abercrombie & Kent: Luxury tour operator with family-focused itineraries worldwide; competes for the premium family-custom-trip customer with significantly greater scale and global supplier depth.
• Adventures by Disney: Disney-branded guided family vacations across 6 continents with dedicated family itineraries; competes for the same family-travel customer with significantly larger scale and brand.
• Gifted Travel Network: Host agency under which Our Whole Village operates; provides regulatory umbrella and supplier access for a network of independent family-travel advisors with overlapping offerings.

Others

• Travel Babbo: Prominent family travel content/media site whose founder Eric Stoen publicly endorses OWV; comparable audience but operates as a media/referral business rather than booking agency.
• Family Vacation Critic: Family travel review and planning resource; serves overlapping customer segment with destination reviews and booking referrals rather than bespoke itinerary design.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ourwholevillage
• LinkedInlinkedin.com/company/our-whole-village

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Our Whole Village