Fiore di Puglia

What Fiore di Puglia does

Fiore di Puglia Srl is a family-owned Italian bakery company headquartered in Corato, Puglia, producing traditional Apulian taralli, baked snacks, and gluten-free products. The company's product portfolio is organized around taralli as the flagship category, offered across eight sub-lines (Tradizionali, Multipack, I Coratini premium, Fatti a Mano handmade, Bio/organic, Ho.Re.Ca. professional, Vending single-serve, and Shelf-Ready retail formats), complemented by the So Snack innovation line, a complete Senza Glutine range, and Panificati (Pan Bruschette and Frise). Three sub-brands — Fiore di Campo, Fior Natura, and Premium Bakery — target everyday, wellness, and premium tiers respectively. Production runs across approximately 12,000 sqm of facilities in Corato, combining traditional Apulian recipes with modern industrial equipment including NIR spectroscopy for real-time quality monitoring, a 100 kW photovoltaic system, and pellet-fired ovens.

The company sells through a diversified multi-channel B2B go-to-market covering modern retail/GDO (Conad, Coop, Esselunga, Despar, Selex, Spar, Famila, MD), Ho.Re.Ca., vending operators, and travel retail (Autogrill, Trenitalia, Ethiopian Airlines, Qatar Airways), plus export distribution reaching 25+ countries across Europe, North America, South America, Africa, the Middle East, Asia, and Oceania. Revenue is generated through one-time product sales via these distribution partners and a 'Become a Reseller' program; no direct consumer pricing is published and revenue figures are undisclosed. Certifications include IFS Food, ISO 9001, ISO 27001, Organic, Kosher, Halal, and Vegan.

Fiore di Puglia traces its heritage to a 1940 wood-fired oven opened by Cataldo Fiore in Corato; Giuseppe Fiore formalized the company in the 1990s around the tarallo product, and the business is currently led by Annalisa Fiore, representing the third generation of family ownership. The company is a private limited company (Srl) with €1,500,000 stated share capital, no external investment or parent company, and no subsidiaries. Recent momentum includes multiple 2026 product launches (Quadrotti al Parmigiano Reggiano, Tarallo Longevity Gluten Free), industry recognition including Product of the Year 2026 (Circana) and 1st Place Brands Award 2026 (Gdoweek/Mark Up), and active CSR initiatives including charitable partnerships and community sports sponsorships.

Name

Fiore di Puglia

Legal name

Fiore di Puglia Srl

Website

https://fioredipuglia.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

1–10 employees

Short description

Fiore di Puglia is a family-owned Italian bakery company based in Corato, Puglia, producing traditional Apulian taralli, snacks, and gluten-free products for modern retail, Ho.Re.Ca., vending, travel retail, and export markets across 25+ countries.

Ownership category

akta.pro rank

Product category

Italian Bakery & Snack Foods

SIC

Food And Kindred Products (2000), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)

Keywords

• Italian bakery products
• Apulian taralli snacks
• Gluten-free baked goods
• Organic snack foods
• Ho.Re.Ca. food service

Headquarters

HQ city

Corato

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Bakery and Snack Foods: Fiore di Puglia generates revenue through the manufacture and sale of taralli, snacks, gluten-free products, and bakery items. Products are sold through multiple channels including modern retail, Ho.Re.Ca., vending, travel retail, and export markets. The company operates as a B2B supplier to major retailers and distributors while also serving end consumers.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Fiore di Puglia manufactures and sells traditional Apulian taralli and bakery snacks, including gluten-free and organic product lines. Its output is distributed through B2B trade channels such as modern retail, Ho.Re.Ca. (hotels, restaurants, catering), vending operators, travel retail, and international export markets.

Product overview

Fiore di Puglia is a bakery company specializing in Pugliese taralli and baked goods, founded in 1940 in Corato, Puglia. The product portfolio centers on taralli as the core product, offered across multiple lines: Traditional (classic flavors), Multipack (single-serve), I Coratini (premium), Fatti a Mano (handmade artisan), Bio (organic certified), HO.RE.CA (professional food service), Vending (automatic distribution), and Shelf-Ready (retail packaging). The So Snack line extends the brand into innovative snack formats (Quadrotti, Targrissi, Tricioli) with modern gourmet flavors. A dedicated Gluten-Free line provides certified products for celiac consumers. The company operates three sub-brands: Fiore di Campo (traditional Mediterranean), Fior Natura (wellness/vegan), and Premium Bakery (premium positioning). All products maintain consistent quality standards with extra virgin olive oil as a primary ingredient.

Differentiator

Problem solved

Functional benefit

Brands

• Fiore di Campo: Tradizione e semplicità mediterranea. Products for everyday consumption targeting markets that value simplicity, quality and Mediterranean-inspired recipes.
• Fior Natura
• Premium Bakery

Quantifiable outcome

• Elected Product of the Year 2026 in Baked and Gluten-Free Products category (Circana research, 12,000 consumers)
• +2 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core, major, standard and minor.

• ConadcoreChannel Partner/ Reseller/ DistributorMajor Italian retail cooperative chain distributing Fiore di Puglia products through its network of supermarkets and hypermarkets across Italy.
• CoopcoreChannel Partner/ Reseller/ DistributorLeading Italian consumer cooperative retail chain offering Fiore di Puglia products in its widespread store network.
• EsselungacoreChannel Partner/ Reseller/ DistributorMajor Italian grocery retail chain featuring Fiore di Puglia products in its premium store network.
• AutogrillcoreChannel Partner/ Reseller/ DistributorGlobal travel retail and hospitality company operating restaurants and shops in airports, highways, and train stations, distributing Fiore di Puglia products to travelers.
• TrenitaliamajorChannel Partner/ Reseller/ DistributorItalian state railway company with onboard and station retail operations featuring Fiore di Puglia products for rail travelers.
• DesparmajorChannel Partner/ Reseller/ DistributorItalian retail chain group operating independent supermarkets under the Despar, Euro Spar, and Interspar brands, distributing Fiore di Puglia products.
• SelexmajorChannel Partner/ Reseller/ DistributorItalian retail buying group representing independent supermarket chains, distributing Fiore di Puglia products through its member network.
• SparmajorChannel Partner/ Reseller/ DistributorInternational retail chain operating supermarkets and hypermarkets, featuring Fiore di Puglia products in Italian stores.
• Ethiopian AirlinesmajorChannel Partner/ Reseller/ DistributorAfrican airline providing in-flight catering and travel retail, featuring Fiore di Puglia products for international passengers.
• Qatar AirwaysmajorChannel Partner/ Reseller/ DistributorMiddle Eastern airline with extensive global routes, featuring Fiore di Puglia products in premium cabin and airport lounges.
• FamilastandardChannel Partner/ Reseller/ DistributorItalian retail chain operating supermarkets in southern Italy, distributing Fiore di Puglia products.
• MDstandardChannel Partner/ Reseller/ DistributorItalian discount retail chain operating stores across Italy, featuring Fiore di Puglia products in its value-oriented product range.
• I Bambini delle FateminorStrategic or Co-development PartnerOrganization supporting social inclusion of children and young people with autism and disabilities. Fiore di Puglia provides financial contribution to inclusive projects on the territory.
• Lega del Filo d'OrominorStrategic or Co-development PartnerOrganization assisting people with deafblindness and psychosensory impairments. Fiore di Puglia donated a solidarity room to support association activities.
• LILT (Lega Italiana per la Lotta contro i Tumori)minorStrategic or Co-development PartnerItalian League for the Fight against Tumors. Fiore di Puglia allocates a percentage of Bio Line sales to cancer prevention and awareness initiatives.
• Ospedale Civile 'Bonomo' di AndriaminorStrategic or Co-development PartnerPublic hospital in Andria receiving donation of multi-parameter monitors from Fiore di Puglia to support healthcare activities.
• Atletico AndriaminorStrategic or Co-development PartnerLocal basketball club promoting inclusive sports. Fiore di Puglia supports the club as part of its community engagement and sports sponsorship program.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Pavesi: Italian savory biscuit and snack brand owned by Barilla, with deep Italian retail distribution and classic cracker/snack formats. Comparable on product format (savory baked snack), Italian GDO channel positioning, and multi-generational brand heritage.
• Colussi Group: Italian biscuits and bakery snacks manufacturer with established brands (Colussi, Misura, Sapori di Casa) sold through Italian modern retail and international markets. Closely comparable mid-sized Italian baked-snack competitor targeting the same everyday-snack occasion.
• Galbusera: Italian bakery and biscuit manufacturer focused on healthier snacking (wholegrain, low-sugar, high-protein). Comparable as a mid-sized Italian baked-snack producer with wellness-positioned sub-lines distributed through modern retail.
• Saiwa: Italian savory biscuit and snack brand with long heritage in modern retail channels. Comparable on product format (savory Italian snack), GDO channel dependence, and brand heritage narrative.
• Di Leo: Italian biscuit and bakery producer (Pavesi-adjacent heritage lines, fette biscottate, traditional biscuits). Comparable on product format, Italian GDO channel position, and traditional-baking heritage narrative.

Others

• La Molisana: Italian pasta and food manufacturer with strong modern retail presence and growing international footprint. Adjacent Italian-CPG peer with comparable manufacturing scale, export orientation, and GDO channel exposure, though in pasta rather than snacks.
• Pastificio Lucio Garofalo: Italian pasta manufacturer (Gragnano IGP) with strong export footprint across 60+ countries. Adjacent Italian-CPG peer with comparable international distribution sophistication and family-owned heritage positioning.

Broad incumbents

• Barilla Group: Italy's largest pasta and bakery group (Mulino Bianco, Pan di Stelle, Pavesi, Wasa) operating across packaged baked goods and snacks in Italy and globally. Comparable as a large Italian CPG incumbent with overlapping bakery/snack SKUs distributed through the same GDO and travel retail channels.
• Newlat Food: Italian food holding operating multiple branded categories (pasta, dairy, bakery) with international distribution. Comparable as a multi-brand Italian food platform with similar B2B channel breadth across GDO and Ho.Re.Ca.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fioredipuglia
• Facebookfacebook.com/fioredipuglia
• LinkedInlinkedin.com/company/fiore-di-puglia

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fiore di Puglia