Hebie
Hebie is a Bielefeld, Germany-based manufacturer of bicycle stands, fenders, chain guards, and trailer hitches, selling through OEM, dealer/distributor, and direct e-commerce channels under the HEBIE GROUP alongside sister brands tubus and racktime.
- Company typePrivate
- Founded1870
- HeadquartersBielefeld, Germany
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Hebie does
Hebie is a German bicycle component manufacturer headquartered in Bielefeld that has operated continuously since 1868, making it one of the oldest bicycle stand specialists in the world. The company designs, manufactures, and sells a comprehensive range of bicycle stands (rear stay, center/middle, lowrider, and special solutions), chain protection systems (notably the CHAINGLIDER), and fenders (notably the ALUMEE aluminum line), plus trailer hitches. Manufacturing is concentrated in Bielefeld and uses steel, aluminum, fiber-reinforced plastics, and aluminum die-casting, with products carrying a 10-year warranty.
The core technology is mechanical rather than digital: proprietary mounting interfaces such as IC2 (developed for E-bike mid-motor two-leg stands), the FOX uni left/right-mountable rear stand, the KSA 40 form-locking mount, and the CHAINGLIDER chain enclosure system. The business model combines three channels — OEM supply to bicycle manufacturers, sales through a global dealer/distributor network, and direct e-commerce through hebie.de. Pricing is held behind a dealer login rather than publicly disclosed, consistent with a B2B-leaning channel mix. Hebie is organized as Hebie GmbH & Co. KG, a German limited partnership, and operates under the HEBIE GROUP umbrella alongside sister brands tubus (cargo carriers) and racktime (racks). Christian Junker serves as Managing Director. No revenue, funding, or M&A activity is publicly disclosed, and the company appears to be family or privately held given its long-standing history.
Hebie firmographics
Firmographics- Name
- Hebie
- Legal name
- Hebie GmbH & Co. KG
- Website
- https://hebie.de
- Company type
- Private
- Founded year
- 1870
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Hebie is a Bielefeld, Germany-based manufacturer of bicycle stands, fenders, chain guards, and trailer hitches, selling through OEM, dealer/distributor, and direct e-commerce channels under the HEBIE GROUP alongside sister brands tubus and racktime.
- Ownership category
- akta.pro rank
Hebie industry classification
Industry- Product category
- Bicycle Components
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Automotive Parts and Accessories Retailers (44133)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industry
- E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)
Keywords
Where Hebie is headquartered
LocationHeadquarters
- HQ city
- Bielefeld
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Hebie business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Bicycle Stands: Hebie generates revenue through the sale of bicycle stands including rear axle stands, center stands, single-leg stands, and two-legged stands for various bicycle types.
- Chain Guards (CHAINGLIDER): Sale of chain protection systems for chain and hub gear bicycles.
- Fenders (Schutzbleche): Sale of ALUMEE aluminum fenders and snap-on fenders for various bicycle types.
- Trailer Hitches and Accessories: Sale of trailer hitches for bicycle transport and related mounting accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Products available for purchase through dealer network and direct e-commerce |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Hebie product offering
Product offeringCore offering
Hebie manufactures and sells mechanical bicycle components, principally bicycle stands (rear stay, center, and special-solution stands), chain protection systems including the CHAINGLIDER fully-enclosing chain guard, ALUMEE aluminum fenders, and trailer hitches. Products are developed and produced in Bielefeld, Germany, and distributed globally via dealer networks, OEM supply to bicycle manufacturers, and the company's own e-commerce storefront.
Product overview
Hebie is a German bicycle component manufacturer (based in Bielefeld, founded over 150 years ago) offering one of the world's most comprehensive bicycle stand programs, along with chain guards and fenders. The product portfolio includes three main categories: (1) Ständer (Bicycle Stands) - with rear stay stands (Hinterbauständer) like FOX, FIX, ABSTELLHELD, AX series; center stands (Mittelbauständer) like e LEX, LEX, REX, and lite REX; special solutions like LOWRIDER-STÄNDER; and accessories like TURRIX, adapter plates, steering dampers, and replacement parts. (2) Kettenschützer (Chain Guards) - featuring the CHAINGLIDER system with front and rear components for complete chain protection. (3) Schutzbleche (Fenders) - including ALUMEE aluminum fenders, Allround, Sport, and plug-in fenders. The company also offers trailer hitches (Anhängerkupplungen) for transport solutions. Hebie products are manufactured 'Made in Bielefeld' with a focus on quality, durability, and precision engineering.
Differentiator
Problem solved
Functional benefit
Brands
- CHAINGLIDER: Chain guard product line that protects bicycle chains without screws or complex mounting
- ALUMEE
Products and services
- FOX SUV FULLY
Quantifiable outcome
- 10-year warranty on products
Companies that use Hebie
Customer profileSegments4 records
Ideal customer profiles3 records
Hebie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Hebie partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- tubus carrier systems GmbHcoretubus carrier systems GmbH is the parent company and data controller for Hebie. The company is part of the HEBIE GROUP which also includes the brands racktime.com and tubus.com. tubus produces bicycle cargo carriers while Hebie focuses on bicycle stands and accessories.
- tubus (cargo carriers)coretubus.com is a related brand under the HEBIE GROUP, specializing in bicycle cargo carriers. The brands share distribution channels and are marketed together.
- racktimecoreracktime.com is a related brand under the HEBIE GROUP, producing bicycle racks and carriers. The brands share distribution channels and are marketed together.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Hebie competitors and assessment
Company assessmentBroad incumbents
- Abus: German manufacturer of security products including bicycle locks and related accessories. Broader incumbent in the bicycle security and accessories market, sharing niche European specialty manufacturing positioning.
- Trelock: German manufacturer of bicycle locks, lights, and accessories. Broader incumbent in the European bicycle accessories market with overlapping dealer and OEM relationships.
- Topeak: Taiwan-based global bicycle accessories brand with a broad portfolio including bags, tools, pumps, lights, and fenders. Larger and more diversified than Hebie but overlaps in accessories.
Direct peers
- Polisport: Portuguese manufacturer of bicycle fenders, accessories, and child seats. Direct competitor in the bicycle accessories market with broad product portfolio and European manufacturing presence.
- Zefal: French bicycle accessories manufacturer offering fenders, pumps, bottles, and other bike accessories. Direct competitor to Hebie in the European bicycle accessories market with similar B2B and B2C channels.
- Racktime: Sister brand within HEBIE GROUP producing bicycle racks and carriers. Operates within the same parent group and shares dealer relationships with Hebie in the bicycle accessories market.
- Tubus Carrier Systems: Sister company within HEBIE GROUP producing bicycle cargo carriers. Shares distribution channels and corporate parent with Hebie, serving overlapping OEM and dealer customers in bicycle accessories.
- Ursus: Italian manufacturer of bicycle stands, fenders, and accessories. Direct competitor in the European bicycle components market with overlapping product categories including kickstands and fenders.
- Pletscher: Swiss manufacturer of bicycle stands (kickstands) and racks. Direct competitor to Hebie in bicycle stand products, with similar heritage and European manufacturing focus.
- SKS Germany: Germany-based manufacturer of bicycle fenders, pumps, and accessories. SKS is one of the most direct competitors to Hebie in European bicycle fenders and accessories, with a similar OEM and aftermarket distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hebie social profiles
Digital presenceHebie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hebie leadership team
Management profileNumber of profiles
Profiles1 record
Hebie subsidiaries and ownership
Company hierarchySubsidiaries1 record
Hebie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hebie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hebie
What does Hebie do?
Hebie manufactures and sells mechanical bicycle components, principally bicycle stands (rear stay, center, and special-solution stands), chain protection systems including the CHAINGLIDER fully-enclosing chain guard, ALUMEE aluminum fenders, and trailer hitches. Products are developed and produced in Bielefeld, Germany, and distributed globally via dealer networks, OEM supply to bicycle manufacturers, and the company's own e-commerce storefront.
Is Hebie a public or private company?
Hebie is a private company. It is classified as family owned and is currently operating.
When was Hebie founded?
Hebie was founded in 1870. It employs 251 to 500 people.
Where is Hebie based?
Hebie is headquartered in Bielefeld, Germany, in the Europe region.
How does Hebie make money?
Four revenue lines are on record. Bicycle Stands are the primary driver. The others are chain Guards (CHAINGLIDER), fenders (Schutzbleche) and trailer Hitches and Accessories.
Who are Hebie's main competitors?
Broad incumbents on record are Abus, Trelock and Topeak. Direct peers are Polisport, Zefal, Racktime, Tubus Carrier Systems, Ursus, Pletscher and SKS Germany.
Does Hebie have an API?
No public API is recorded for Hebie.
What industry is Hebie in?
Hebie's product category is Bicycle Components. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of IMACAOAA, E-bikes & E-cargo Bikes Manufacturing. Its NAICS code is 336991 and its SIC code is 3751.