Italia Affitti

What Italia Affitti does

Italia Affitti SRL is a privately held Italian real estate franchising network headquartered in Pescara, Abruzzo, specializing in rental property intermediation for residential and commercial real estate. The company operates through a network of affiliated agencies — Pescara Centro, Pescara Portanuova, Montesilvano, Francavilla al Mare, Chieti, and Torino — providing property search, tenant placement, rent collection, and property management services across the Abruzzo and Piedmont regions. Its core technology is a WordPress-based property listing portal (italiaaffitti.it) with a web-based property management system, featuring search filters, map-based browsing, and email alerts for new listings matching user criteria.

The company generates revenue through three streams: transaction commissions on rental placements (typically a percentage of annual rental value), recurring franchise fees from affiliated agencies, and fees from property management services including tenant screening and maintenance coordination. Italia Affitti also offers value-added products such as tenant insurance (Assicurazione Affitti) and a specialized commercial location search service for businesses expanding into new retail sites. The franchise model enables capital-efficient geographic expansion through independent operators paying for brand rights, training, and operational systems.

Italia Affitti's customer base spans individual residential tenants, university students (with the Pescara Portanuova agency positioned near a university district), commercial businesses seeking retail/office/warehouse space, and property owners seeking tenant placement and ongoing management. Marketing is conducted through a combination of the listing portal, blog content marketing, email newsletters, and social media presence across Facebook, Twitter, Instagram, and YouTube. The company has over 20 years of operational history, having been founded in 2000, and operates as a relatively small private enterprise with no disclosed external funding or institutional investors.

Name

Italia Affitti

Legal name

ITALIA AFFITTI SRL

Website

https://italiaaffitti.it

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Italia Affitti is an Italian real estate franchise network specializing in residential and commercial rental property intermediation and management, operating 6 affiliated agencies across Abruzzo and Piedmont with a WordPress-based listing platform and revenue from transaction commissions, franchise fees, and property management services.

Ownership category

akta.pro rank

Product category

Real Estate Rental Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131), Residential Property Managers (531311), Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE)

Keywords

• Residential property rentals
• Commercial property rentals
• Real estate franchising
• Property management services
• Rental listings platform

Headquarters

HQ city

Pescara

HQ country

Italy

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: The company earns commissions on completed rental transactions. Agents facilitate property rentals between landlords and tenants, earning fees typically calculated as a percentage of the annual rental value.
2. Franchise Fees: Revenue generated from affiliated agencies paying franchise fees for use of the Italia Affitti brand, operational systems, and marketing support.
3. Property Management Services: Fees for property management services including tenant placement, rent collection, and property maintenance coordination.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Italia Affitti operates a franchised network of real estate agencies in Italy exclusively focused on property rentals, covering both residential and commercial segments. The company connects landlords/owners with tenants via a centralized web platform and a network of physical agencies primarily across the Abruzzo region, while offering property management, tenant placement, and franchise services under the Italia Affitti brand.

Product overview

Italia Affitti operates as a real estate franchising network and online rental property portal centered in the Abruzzo region of Italy. The core offering is the Italia Affitti Rental Platform, a searchable database of residential and commercial properties for rent and sale. The product portfolio includes multiple agency locations (Pescara Centro, Pescara Portanuova, Montesilvano, Francavilla al Mare, Chieti, and Torino), residential listings (apartments, studios, houses, villas, student housing), commercial property listings (shops, offices, warehouses), and value-added services such as property management, tenant insurance, turnkey renovations, and location search for business expansion. The company operates through a franchise model, enabling affiliated agencies to leverage the brand, training, and centralized platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Rental Brokerage Brokerage service connecting individual tenants and landlords for residential property rentals, including apartments and houses for short and long-term stays across Italy.
• Commercial Rental Brokerage Brokerage service for commercial property rentals including offices, retail spaces, warehouses, and other business premises marketed to commercial tenants.
• Property Management Services End-to-end property management for landlords including rent collection, maintenance coordination, tenant administration, and account management delivered through franchised agencies.
• Tenant Insurance Insurance coverage for tenants provided in partnership with an Italian insurance company to safeguard renters during the lease period.
• Italia Affitti Franchise Opportunity Franchise offering that allows entrepreneurs to operate an Italia Affitti-branded rental agency in their local territory, supported by the centralized platform and brand infrastructure.
• Italia Affitti Online Rental Portal Proprietary web-based property listing platform hosting residential and commercial rental advertisements managed by franchised agencies.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SoloAffitti: Italian rental-focused real estate agency and franchise network. Most directly comparable peer given the rental-only specialization, franchise model, and focus on residential and student rentals — closely matches Italia Affitti's core niche.
• RE/MAX Italia: Italian arm of global RE/MAX franchise network offering residential and commercial brokerage via affiliated agents. Highly comparable franchise model, customer segments (landlords, tenants, investors), and revenue model (commission + franchise fees).
• Tecnocasa: Italy's largest real estate franchise network with thousands of affiliated agencies nationwide. Directly comparable to Italia Affitti's franchise model, geographic expansion approach, and SMB landlord/tenant customer focus — but operating at vastly greater national scale.
• Gabetti Property Solutions: One of Italy's oldest and largest real estate brokerage franchise networks. Comparable franchise/affiliate agency structure, residential and commercial rental intermediation, and Italian regional coverage — competes head-to-head for landlord mandates.
• Coldwell Banker Italia: Italian franchise network of an international real estate brand, focused on brokerage of residential and commercial properties. Comparable franchise structure and rental/sales intermediation services targeting landlords and tenants across Italian regions.
• Frimm: Italian real estate franchise network focused on brokerage services with a multi-brand strategy. Closely comparable franchise structure, target SMB property market, and commission-based revenue model serving landlords and tenants.

Broad incumbents

• Immobiliare.it: Italy's largest online real estate marketplace. Competes for landlord marketing budgets and tenant lead generation that Italia Affitti relies on; operates at vastly greater scale with national digital reach.
• Idealista: Italy's leading online real estate listing portal. Operates as a broad incumbent serving the same landlords and tenants as Italia Affitti but via digital aggregation; represents the primary disintermediation threat to traditional agencies.
• Engel & Völkers Italia: International luxury real estate franchise with significant Italian presence. Comparable brokerage franchise model and commercial/residential intermediation, though tilted toward premium segments rather than mass-market rentals.
• Casa.it: Major Italian online real estate portal with broad residential and commercial listings. Comparable target audience of property owners and tenants, and serves as both a marketing channel and competitive substitute for Italia Affitti's agency services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/italia_affitti
• YouTubeyoutube.com/channel/UC0NpLqhyBjeQiKwTC5NGIxA
• Facebookfacebook.com/ItaliaAffittiFranchising
• Instagraminstagram.com/italiaaffitti
• LinkedInlinkedin.com/company/italia-affitti

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Italia Affitti