Soloaffitti
Soloaffitti is an Italian real estate franchise founded in 1997, operating 300+ agency points (Punto SoloAffitti) nationwide that specialize in residential and commercial property rental intermediation, tenant screening, and rent guarantee services. Headquartered in Cesena, it manages 280 million euros in annual rental income.
- Company typePrivate
- Founded1997
- HeadquartersCesena, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Soloaffitti does
Soloaffitti is an Italian real estate franchise network founded in 1997, specializing exclusively in property rental intermediation and management. Headquartered in Cesena and operating under parent GSA Holding S.p.A., the company runs over 300 franchise points (Punto SoloAffitti) across Italy, intermediating approximately 35,000 new lease contracts annually and managing/protecting roughly 280 million euros in annual rental income. Its customer base spans individual property owners (over 500,000 served historically), tenants, commercial property owners, real estate agents, and franchise entrepreneurs, with the franchise network collectively generating approximately 30 million euros in aggregate annual turnover.
The company operates a platform-plus-modules architecture. The core SoloAffitti franchise delivers property listing, tenant matching, and contract intermediation through local agency points. Layered on top are differentiated service products: SoloAffittiPAY (rent guarantee where SoloAffitti substitutes as the tenant), Affittosicuro (default protection and eviction legal support), Compraffittando (rent-to-buy), Affitto a PrimaVista (home staging), SoloAffitti Business (commercial real estate), Inquilino Perfetto (pre-qualified tenant matching), and SoloAffitti Academy (training for the proprietary "Rental Property Manager" role). The technology stack centers on a proprietary property management platform with separate digital properties (soloaffitti.it, login.soloaffitti.it, academy.soloaffitti.it, soloaffittipay.it), though no AI/ML capabilities are disclosed.
Soloaffitti's revenue model combines recurring franchise fees from the 300+ Punto network, transaction commissions on rental intermediation, recurring subscription revenue from protection products (SoloAffittiPAY, Affittosicuro), and professional services revenue from Academy training (150 EUR/day full-day, 90 EUR half-day, with package discounts up to 50%). In 2021, the company underwent a corporate restructuring, converting from a holding to an S.p.A. structure with a capital increase from 274,280 EUR to 2,000,000 EUR at the operating entity level and over 4 million EUR of group social capital. Go-to-market is primarily franchise-driven with local sales through agency points, supplemented by digital channels and earned media coverage in major Italian outlets (RAI, Il Sole 24 Ore, Corriere della Sera).
Soloaffitti firmographics
Firmographics- Name
- Soloaffitti
- Legal name
- Solo Affitti Spa
- Website
- https://soloaffitti.it
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Soloaffitti is an Italian real estate franchise founded in 1997, operating 300+ agency points (Punto SoloAffitti) nationwide that specialize in residential and commercial property rental intermediation, tenant screening, and rent guarantee services. Headquartered in Cesena, it manages 280 million euros in annual rental income.
- Ownership category
- akta.pro rank
Soloaffitti industry classification
Industry- Product category
- Rental Property Management
- NAICS
- Nonresidential Property Managers (531312)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Multifamily Brokerage (BPAJABAD)
- akta.pro secondary industry
- Multifamily (Apartment) Property Management (BPAJAGAD)
Keywords
Where Soloaffitti is headquartered
LocationHeadquarters
- HQ city
- Cesena
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Soloaffitti business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Franchise Network Fees: Revenue from franchise fees charged to Punto SoloAffitti locations. The company operates over 300 franchise points across Italy, each paying fees for brand usage, training, and support services. The network generates an aggregate annual turnover of 30 million euros.
- Commission on Rentals: Commissions earned from property rental intermediation services. Each Punto SoloAffitti facilitates lease contracts, with the company earning fees from these transactions. 35,000 new contracts are signed annually through the network.
- Academy Training Services: Professional training programs for Rental Property Managers. Courses include certification programs, technical courses, commercial courses, and entrepreneurial training. Pricing at 150€ + VAT per day or 90€ for half-day sessions with package discounts.
- Affittosicuro Protection Services: Protection packages offered to property owners to guarantee rental income and provide legal support. These value-added services generate additional revenue streams beyond basic intermediation.
- SoloAffittiPAY Subscription: Guaranteed rent payment service where SoloAffitti pays property owners directly and assumes the risk of tenant default. This creates recurring subscription revenue while addressing a key pain point in the rental market.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full-day professional courses |
| Unit Pricing | Pay-as-you-go | Half-day professional courses |
| Subscription | Multi-year contract | 5-day training package |
| Subscription | Multi-year contract | 10-day training package |
| Subscription | One time/ perpetual license | Boarding Pass Program |
| Professional services/ project-based | Pay-as-you-go | Professional certification courses |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Soloaffitti product offering
Product offeringCore offering
Soloaffitti operates Italy's leading franchise network (Punto SoloAffitti) of over 300 locations dedicated exclusively to residential and commercial property rentals. The company provides end-to-end rental intermediation services including tenant screening and certification, contract drafting, property valuation, and ongoing management. It also offers value-added services such as SoloAffittiPAY (guaranteed rent payments), Affittosicuro (tenant default protection), Affitto a PrimaVista (home staging), Compraffittando (rent-to-buy), and SoloAffitti Academy (professional training for Rental Property Managers).
Product overview
SoloAffitti is Italy's leading real estate franchise network specializing exclusively in property rentals, operating as a platform-plus-modules architecture. The core SoloAffitti platform provides property search, tenant matching, and contract intermediation through a nationwide network of over 250 physical agency points. Key modules include SoloAffittiPAY (guaranteed rent payment where SoloAffitti acts as the tenant), Affittosicuro (tenant reliability certification and eviction protection), Affitto a PrimaVista (home staging), Compraffittando (rent-to-own), SoloAffitti Business (commercial property services), SoloAffitti Academy (professional training), and Inquilino Perfetto (pre-qualified tenant matching). The company manages approximately 280 million euros in annual rental income across 35,000 new contracts each year.
Differentiator
Problem solved
Functional benefit
Brands
- SoloAffittiPAY: Guaranteed rent payment service where Solo Affitti pays the landlord directly on behalf of the tenant, ensuring timely payments.
- Affittosicuro
- Affitto a PrimaVista
- Compraffittando
- SoloAffittiPAY
- SoloAffitti Academy
Products and services
- SoloAffitti Franchise Network Italian real estate franchise network connecting property owners with tenants through a nationwide network of over 300 physical agency points, providing tenant vetting, contract management, and rental intermediation services.
- SoloAffittiPAY Guaranteed rent payment service where SoloAffitti SpA pays the property owner directly and on time for the entire rental contract duration, regardless of tenant payment behavior.
- Affittosicuro
Quantifiable outcome
- 62% of tenants pay rent late, creating risk for property owners - SoloAffittiPAY guarantees payment regardless of tenant behavior
- +3 more outcomes
Companies that use Soloaffitti
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Soloaffitti technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Soloaffitti partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Partner Training Institutions (Percorso Mediatori)minorSoloAffitti Academy partners with external institutions for professional real estate agent certification courses (Percorso Mediatori). These partnerships provide recognized qualifications for franchise candidates and real estate professionals.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Soloaffitti competitors and assessment
Company assessmentEmerging players
- Casavo: Italian PropTech firm operating an iBuyer model that competes for property owner relationships. Adjacent competitor targeting owners before they reach the traditional rental-brokerage funnel served by SoloAffitti.
- Immobiliare.it: Italy's largest online real estate portal aggregating rental and sales listings. Does not run a franchise network but competes adjacently for tenant and landlord attention, eroding intermediation value for traditional agencies like SoloAffitti.
- Idealista: Leading Iberian-Italian property portal with strong Italian rental listing traffic. Adjacent competitor to franchise-based rental intermediation, capturing tenant and owner demand through online search rather than physical agency points.
- iad Italia: French-origin digital-first real estate network with a rapidly expanding Italian agent base. Competes with SoloAffitti via a tech-led, low-overhead intermediation model rather than physical franchise points.
Direct peers
- Tecnocasa: Italy's largest real estate franchise network, focused on residential sales and rentals through affiliated agencies. Closest head-to-head competitor in the Italian rental brokerage market with a comparable franchised, multi-local model.
- Gabetti Property Solutions: Italian real estate services group offering brokerage, property management, and intermediation across residential and commercial assets. Directly competes with SoloAffitti for both property owners and tenants in Italy.
- Coldwell Banker Italy: Italian arm of the global Coldwell Banker brand operating a franchised residential brokerage model. Overlaps with SoloAffitti on franchise-driven rental intermediation and tenant matching services in Italy.
- Century 21 Italy: Italian franchise operation of the global Century 21 network serving residential buyers, sellers, and renters. Directly comparable franchise model with overlapping Italian rental brokerage activity.
- Engel & Völkers: International real estate franchise with established Italian operations and a premium residential brokerage focus. Comparable as a franchise-network competitor targeting high-end property owners in Italian cities.
- RE/MAX Italy: Italian arm of the global RE/MAX franchise network. Operates a franchise-led residential brokerage model with significant Italian rental intermediation, competing for the same property owner and franchisee pool as SoloAffitti.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Soloaffitti social profiles
Digital presenceSoloaffitti financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soloaffitti leadership team
Management profileNumber of profiles
Profiles2 records
Soloaffitti subsidiaries and ownership
Company hierarchySubsidiaries1 record
Soloaffitti funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soloaffitti M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soloaffitti
What does Soloaffitti do?
Soloaffitti operates Italy's leading franchise network (Punto SoloAffitti) of over 300 locations dedicated exclusively to residential and commercial property rentals. The company provides end-to-end rental intermediation services including tenant screening and certification, contract drafting, property valuation, and ongoing management. It also offers value-added services such as SoloAffittiPAY (guaranteed rent payments), Affittosicuro (tenant default protection), Affitto a PrimaVista (home staging), Compraffittando (rent-to-buy), and SoloAffitti Academy (professional training for Rental Property Managers).
Is Soloaffitti a public or private company?
Soloaffitti is a private company. It is classified as corporate owned and is currently operating.
When was Soloaffitti founded?
Soloaffitti was founded in 1997. It employs 11 to 50 people.
Where is Soloaffitti based?
Soloaffitti is headquartered in Cesena, Italy, in the Europe region.
How does Soloaffitti make money?
Five revenue lines are on record. Franchise Network Fees are the primary driver. The others are commission on Rentals, academy Training Services, affittosicuro Protection Services and soloAffittiPAY Subscription.
Who are Soloaffitti's main competitors?
Emerging players on record are Casavo, Immobiliare.it, Idealista and iad Italia. Direct peers are Tecnocasa, Gabetti Property Solutions, Coldwell Banker Italy, Century 21 Italy, Engel & Völkers and RE/MAX Italy.
Does Soloaffitti have an API?
No public API is recorded for Soloaffitti.
What industry is Soloaffitti in?
Soloaffitti's product category is Rental Property Management. Its primary akta.pro industry code is BPAJABAD, Multifamily Brokerage, with a secondary code of BPAJAGAD, Multifamily (Apartment) Property Management. Its NAICS code is 531312 and its SIC code is 7340.