GULU Made
GULU Made (now rebranding to Thriiv Collective) is a Washington-based, privately held U.S. LLC that designs and sells handcrafted bags — totes, backpacks, and laptop sleeves — emphasizing ethical craftsmanship and maker empowerment through direct-to-consumer e-commerce.
- Company typePrivate
- Founded2019
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
GULU Made firmographics
Firmographics- Name
- GULU Made
- Legal name
- Thriiv Collective LLC
- Website
- https://gulumade.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GULU Made (now rebranding to Thriiv Collective) is a Washington-based, privately held U.S. LLC that designs and sells handcrafted bags — totes, backpacks, and laptop sleeves — emphasizing ethical craftsmanship and maker empowerment through direct-to-consumer e-commerce.
- Ownership category
- akta.pro rank
GULU Made industry classification
Industry- Product category
- Handcrafted Bags
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (31599), Textile Bag and Canvas Mills (31491), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Backpacks & Travel Bags (CRAAAJAB)
- akta.pro secondary industries
- Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Handbags & Fashion Bags Manufacturing (IMAOAHAA)
Keywords
Where GULU Made is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Markets served
GULU Made business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
GULU Made product offering
Product offeringCore offering
GULU Made designs, manufactures, and sells handcrafted bags—including totes, backpacks, and laptop sleeves—produced with ethical craftsmanship and a mission to empower makers. The company is currently rebranding to Thriiv Collective, broadening its vision while maintaining its commitment to ethically produced bag designs.
Differentiator
Problem solved
Functional benefit
Products and services
- GULU Made Bags Handcrafted bag product line including totes, backpacks, and laptop sleeves, produced with ethical craftsmanship and sold directly to consumers. The line represents the company's core offering prior to its rebranding to Thriiv Collective.
Companies that use GULU Made
Customer profileIdeal customer profiles1 record
GULU Made technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GULU Made competitors and assessment
Company assessmentEmerging players
- Made Trade: Made Trade is an ethical and sustainable marketplace curating fairly-made bags, apparel, and home goods. Comparable to GULU Made/Thriiv Collective as a similarly sized, ethics-first platform selling handcrafted bags from artisan makers.
- Soko: Soko is a B Corp that ethically produces jewelry and accessories (including bags) with artisan maker networks in Kenya. Comparable as a similarly mission-driven, digitally-native brand using ethical artisan production at small scale — the model GULU Made/Thriiv aspires to scale.
Direct peers
- Peak Design: Peak Design makes premium backpacks, totes, and everyday-carry bags with a strong design and storytelling brand, sold primarily DTC. Comparable to GULU Made as a design-led bag brand targeting the same premium-DTC bag customer.
- Baggu: Baggu designs and sells reusable bags, totes, backpacks, and laptop sleeves via DTC e-commerce, closely overlapping GULU Made's core product categories (totes, backpacks, laptop sleeves) and direct-to-consumer distribution model.
- Lo & Sons: Lo & Sons makes premium travel bags, backpacks, and totes with a focus on quality and ethical family-business roots, overlapping GULU Made's customer segment of design-conscious, ethically-minded bag buyers.
- Herschel Supply Co. Herschel is a globally recognized bag brand specializing in backpacks, totes, and travel bags sold through DTC and wholesale — directly comparable to GULU Made's product mix and customer demographic of style-conscious everyday carriers.
- Timbuk2: Timbuk2 designs and sells backpacks, messenger bags, and totes with a heritage of craftsmanship (including custom-made options in San Francisco), directly competing with GULU Made's handcrafted-bag positioning.
Broad incumbents
- Patagonia: Patagonia is a large established apparel and bag brand whose core identity is built on ethical production and environmental activism. While much larger, Patagonia defines the gold standard for the ethical-craftsmanship positioning GULU Made/Thriiv is leveraging.
- Fjällräven: Fjällräven is an established outdoor brand producing backpacks (Kånken) and travel bags with sustainability messaging — broadly comparable as a bags-focused brand with strong ethical/sustainability positioning in the same consumer overlap as GULU Made.
- Etsy (Etsy, Inc.): Etsy is the dominant marketplace for handmade goods including bags, representing both a distribution channel and a competitive alternative for artisans targeting ethically-minded consumers — directly relevant to GULU Made's handcrafted positioning.
Market position
Customer concentration
GULU Made social profiles
Digital presenceGULU Made financial estimates
Financial estimateRevenue estimate
Valuation estimate
GULU Made leadership team
Management profileNumber of profiles
Profiles1 record
GULU Made funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GULU Made M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GULU Made
What does GULU Made do?
GULU Made designs, manufactures, and sells handcrafted bags—including totes, backpacks, and laptop sleeves—produced with ethical craftsmanship and a mission to empower makers. The company is currently rebranding to Thriiv Collective, broadening its vision while maintaining its commitment to ethically produced bag designs.
Is GULU Made a public or private company?
GULU Made is a private company. It is classified as unknown and is currently operating.
When was GULU Made founded?
GULU Made was founded in 2019. It employs 11 to 50 people.
Where is GULU Made based?
GULU Made is headquartered in Washington, United States, in the North America region.
Who are GULU Made's main competitors?
Emerging players on record are Made Trade and Soko. Direct peers are Peak Design, Baggu, Lo & Sons, Herschel Supply Co. and Timbuk2. Broad incumbents are Patagonia, Fjällräven and Etsy (Etsy, Inc.).
Does GULU Made have an API?
No public API is recorded for GULU Made.
What industry is GULU Made in?
GULU Made's product category is Handcrafted Bags. Its primary akta.pro industry code is CRAAAJAB, Backpacks & Travel Bags, with a secondary code of CRAMAAAI, Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail. Its NAICS code is 31599 and its SIC code is 5600.