W.AG Funktion + Design
W.AG Funktion + Design is a German manufacturer of customized injection-molded plastic cases and packaging, offering seven case series and in-house toolmaking, printing, and foam inlay services to B2B and B2C customers across the DACH region, Italy, and France.
- Company typePrivate
- Founded1992
- HeadquartersGeisa, Germany
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What W.AG Funktion + Design does
W.AG Funktion + Design GmbH is a German manufacturer of injection-molded plastic cases and packaging solutions, headquartered in Geisa/Rhön, Thuringia, founded in 1992 by Wolfgang Wagester and currently led by Managing Director Benedikt Lüthi. The company operates from a single integrated production site employing approximately 200 people and offers seven product series (TEKNO, TWIST, HEAVY, JAZZ, BEAT, SWING, TANGO) totaling nearly 100 case variants, complemented by custom foam and thermoformed inlays and exterior printing services (in-mould labeling, screen printing, pad printing, digital direct printing).
The core technology stack is in-house toolmaking, CAD construction, injection molding, foam inlay production, and multi-process printing, supported by a recently installed robot cell. The business sells customized cases and packaging solutions primarily to B2B customers — including sales-representation presentation cases, automotive machine cases, and photographer equipment cases — as well as to individual B2C consumers, and runs an OEM motion that co-develops unique case designs from concept through series production. Go-to-market is sales-led through a regional field-sales structure covering German postal-code territories plus dedicated key account managers for Switzerland, Austria, Liechtenstein, Italy, France, and international business development; marketing relies on a bilingual website, LinkedIn/Facebook/Instagram presence, email newsletters, trade shows, and an image film. Revenue is generated through one-time sales of cases, inlays, printing services, and OEM contracts; pricing is not publicly disclosed.
W.AG Funktion + Design firmographics
Firmographics- Name
- W.AG Funktion + Design
- Legal name
- W.AG Funktion + Design GmbH
- Website
- http://www.wag.de/
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- W.AG Funktion + Design is a German manufacturer of customized injection-molded plastic cases and packaging, offering seven case series and in-house toolmaking, printing, and foam inlay services to B2B and B2C customers across the DACH region, Italy, and France.
- Ownership category
- akta.pro rank
W.AG Funktion + Design industry classification
Industry- Product category
- Plastic Case Manufacturing and Custom Packaging
- NAICS
- Plastics Product Manufacturing (3261)
- akta.pro primary industry
- Custom Injection Molding & Contract Manufacturing (Job Shops/CMs) (IMANAFAJ)
- akta.pro secondary industry
- Packaging Injection Molding (Caps, Closures, Thin-Wall, IML) (IMANAFAA)
Keywords
Where W.AG Funktion + Design is headquartered
LocationHeadquarters
- HQ city
- Geisa
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
W.AG Funktion + Design business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Custom plastic case and packaging solutions: W.AG designs, manufactures, and sells customized injection-molded plastic cases and packaging solutions. Products include 7 case series (TEKNO, TWIST, HEAVY, JAZZ, BEAT, SWING, TANGO) with over 100 variants, custom foam inserts, and branded exterior design services. Revenue is generated through the sale of cases, inlays, printing services, and OEM solutions.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
W.AG Funktion + Design product offering
Product offeringCore offering
W.AG designs, manufactures, and sells customized injection-molded plastic cases and packaging solutions across seven product series (TEKNO, TWIST, HEAVY, JAZZ, BEAT, SWING, TANGO) with nearly 100 variants. The offering is complemented by in-house services including custom foam and thermoformed inlay production, exterior design via multiple printing processes (IML, screen printing, pad printing, digital direct printing), in-house toolmaking, CAD construction, and full OEM development from initial concept to series production.
Product overview
W.AG Funktion + Design is a German case manufacturer offering a portfolio of seven case series (TEKNO, TWIST, HEAVY, JAZZ, BEAT, SWING, and TANGO) along with comprehensive customization services. The cases are plastic injection-molded and available in over 100 variants. The company provides an integrated service package including custom inlay production (foam and thermoformed), exterior design (IML, screen printing, pad printing, digital printing), in-house toolmaking, CAD construction, and injection molding. As an OEM partner, W.AG develops completely custom case solutions from concept to series production. The products serve B2B and B2C markets as professional promotional and functional packaging solutions, with manufacturing conducted entirely in Germany at their Geisa/Rhön facility.
Differentiator
Problem solved
Functional benefit
Brands
- TEKNO: Design classic | Functional | Versatile - Product series for design-oriented applications.
- TWIST
- HEAVY
- JAZZ
- BEAT
- SWING
- TANGO
Products and services
- TEKNO Case Series Design classic plastic case series that is functional and versatile, offered as part of W.AG's flagship portfolio of customizable cases for presentation, branding, and transport use.
- TWIST Case Series Minimalist plastic case series offering large advertising surface area and stackable design, intended for brand-promoting packaging solutions.
- HEAVY Case Series Load-bearing plastic case series using sandwich construction (Sandwichbauweise) and trolley-compatible design, suitable for heavy-duty equipment transport and presentation.
- JAZZ Case Series Technically designed plastic case series known for robustness and individual customization options to fit specific product requirements.
- BEAT Case Series Compact plastic case series with slim fit design and strong presentation capabilities, optimized for products requiring space-efficient packaging.
- SWING Case Series Lightweight, original plastic case series with promotional strength, designed for marketing-focused applications and promotional items.
- TANGO Case Series Waterproof, robust plastic case series offering resistance under extreme conditions, the newest addition to the W.AG portfolio for protecting sensitive equipment.
- OEM Solutions Original Equipment Manufacturer service developing unique, fully customized plastic case solutions for B2B clients, from initial concept and CAD construction through toolmaking to series production.
- Custom Inlay Production Custom inlay manufacturing service, including foam inserts (Schaumstoffeinlagen) and thermoformed insoles (Tiefzieheinlagen), custom-fitted to securely package and present customer products.
- Exterior Case Design & Printing External case customization and printing service using multiple printing processes (In-Mould Labeling IML, screen printing/Siebdruck, pad printing/Tampondruck, digital direct printing) to deliver branded exterior case designs.
Companies that use W.AG Funktion + Design
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
W.AG Funktion + Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
W.AG Funktion + Design partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TOSIT GmbHminorDesignated data protection officer (Datenschutzbeauftragter). TOSIT GmbH, based in Hünfeld, Germany, provides external DPO services to W.AG.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
W.AG Funktion + Design competitors and assessment
Company assessmentDirect peers
- SKB Cases: US manufacturer of injection-molded protective cases for musical instruments, military, and industrial applications. Comparable technology (injection molding, IML/printing) and B2B customer profile, with US rather than European market focus.
- HPRC (Plasticase): Italian manufacturer of high-end protective cases for photography, broadcasting, military, and industrial applications. Comparable in injection-molded plastic case technology and B2B promotional/equipment-protection use cases.
- Explorer Cases (GT Line): Italian manufacturer of waterproof, injection-molded plastic protective cases for professional and industrial use. Closely comparable product technology (injection molding, rugged cases) with overlapping European customer base.
- ZARGES GmbH: German case and packaging specialist producing aluminum and plastic cases for industrial and promotional markets. Overlaps with W.AG in case manufacturing, German Mittelstand positioning, and B2B promotional packaging customers.
- Gator Cases (GFW): US manufacturer of protective cases and bags for musical instruments, pro audio, and industrial equipment. Comparable injection-molded case product lines serving B2B and equipment-protection segments, though US-focused.
- B&W International GmbH: German manufacturer of plastic cases and protective cases for industrial, military, and outdoor use. Closest comparable in injection-molded plastic cases with similar target verticals and German production heritage.
- Parat GmbH: German manufacturer of plastic cases, tool cases, and packaging systems serving B2B promotional and industrial customers. Directly comparable to W.AG in product category, customer base (industrial/B2B promotional), and German Mittelstand manufacturing footprint.
- HKC GmbH: German manufacturer of custom plastic cases and packaging systems for industrial and promotional customers. Direct competitor to W.AG in injection-molded custom cases with similar German Mittelstand structure.
Broad incumbents
- ALPLA Werke Alwin Lehner GmbH: Austrian-headquartered global plastics packaging manufacturer producing injection-molded and blow-molded packaging at much larger scale. Adjacent comparison point for W.AG's injection-molding and packaging manufacturing operations, though operating at substantially larger scale and broader packaging scope.
- Pelican Products (Pelican BioThermal): US-headquartered global leader in protective cases, serving defense, industrial, and consumer markets. Comparable in protective plastic case manufacturing but at much larger scale and broader geographic footprint than W.AG.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
W.AG Funktion + Design social profiles
Digital presenceW.AG Funktion + Design compliance and trust
Trust signalCompliance8 records
W.AG Funktion + Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
W.AG Funktion + Design leadership team
Management profileNumber of profiles
Profiles2 records
W.AG Funktion + Design funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
W.AG Funktion + Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about W.AG Funktion + Design
What does W.AG Funktion + Design do?
W.AG designs, manufactures, and sells customized injection-molded plastic cases and packaging solutions across seven product series (TEKNO, TWIST, HEAVY, JAZZ, BEAT, SWING, TANGO) with nearly 100 variants. The offering is complemented by in-house services including custom foam and thermoformed inlay production, exterior design via multiple printing processes (IML, screen printing, pad printing, digital direct printing), in-house toolmaking, CAD construction, and full OEM development from initial concept to series production.
Is W.AG Funktion + Design a public or private company?
W.AG Funktion + Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was W.AG Funktion + Design founded?
W.AG Funktion + Design was founded in 1992. It employs 101 to 250 people.
Where is W.AG Funktion + Design based?
W.AG Funktion + Design is headquartered in Geisa, Germany, in the Europe region.
How does W.AG Funktion + Design make money?
One revenue line is on record: custom plastic case and packaging solutions.
Who are W.AG Funktion + Design's main competitors?
Direct peers on record are SKB Cases, HPRC (Plasticase), Explorer Cases (GT Line), ZARGES GmbH, Gator Cases (GFW), B&W International GmbH, Parat GmbH and HKC GmbH. Broad incumbents are ALPLA Werke Alwin Lehner GmbH and Pelican Products (Pelican BioThermal).
Does W.AG Funktion + Design have an API?
No public API is recorded for W.AG Funktion + Design.
What industry is W.AG Funktion + Design in?
W.AG Funktion + Design's product category is Plastic Case Manufacturing and Custom Packaging. Its primary akta.pro industry code is IMANAFAJ, Custom Injection Molding & Contract Manufacturing (Job Shops/CMs), with a secondary code of IMANAFAA, Packaging Injection Molding (Caps, Closures, Thin-Wall, IML). Its NAICS code is 3261.