Medical San

What Medical San does

Medical San (legal entity Medical San Ltda) is a privately held Brazilian manufacturer of medical-aesthetic equipment, founded in 1993 and headquartered in Estrela, Rio Grande do Sul. The company designs, manufactures, and distributes a broad portfolio of capital equipment covering ultrasound (Ultramed 9D, HIFU, Pro, Intimy, MPT), cryolipolysis (Criodermis 2.0), cryofrequency and tecarterapia (Ethernia Cold Tekah, Ethernia Cold S), laser platforms (Hegon CO2 fractional, Pisom BB dual-wavelength, Hakon hair removal, Velaryan), ultracavitation (Lipocavity series), PEMF (Hyper Slim), endermology (Magni), robotic microneedling (Ptolomeu), endolaser (LiftEndo), thermofrequency (Andrômeda), and AI-driven 3D treatment simulation (Escalibur). All products carry ANVISA registrations and the operation holds ISO 13485:2016 certification, NCC certification, and a Patente Verde (Green Patent) recognition.

The company serves three primary customer segments: aesthetic clinics and estheticians, medical professionals and clinics (physicians, physiotherapists, biomedical, nurses, pharmacists), and dental professionals. It generates revenue through direct sales, an authorized reseller network of at least 11 named partners (Revendedores Express), franchise concept stores (Lojas Conceito) including a flagship São Paulo showroom (Espaço Conceito SP), and an in-house financing arm (Monte Sião) offering 48-60 month equipment loans. The business model is hardware sales-led, supplemented by financing services and franchise/partner training programs (Sellers Team). Marketing is executed through industry trade shows, a proprietary 81+ episode podcast (Medical Business Cast), social media, and content marketing.

The company describes itself as the largest Brazilian manufacturer of medical-aesthetic technology and operates primarily in the domestic Brazilian market across the South America region. Ownership is concentrated with founder and CEO Mauro dos Santos Filho, with no disclosed external institutional investors or parent company.

Name

Medical San

Legal name

Medical San Ltda

Website

https://medicalsan.com.br

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Medical San is a privately held Brazilian manufacturer of medical-aesthetic capital equipment founded in 1993, serving aesthetic clinics, medical professionals, and dental practitioners across Brazil with proprietary ultrasound, laser, cryolipolysis, radiofrequency, and AI 3D simulation platforms through direct sales, an authorized reseller network, franchise concept stores, and in-house financing.

Ownership category

akta.pro rank

Product category

Medical-Aesthetic Equipment

NAICS

Surgical and Medical Instrument Manufacturing (339112), Medical Equipment and Supplies Manufacturing (3391), Surgical Appliance and Supplies Manufacturing (339113)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Open & Minimally Invasive Surgical Instruments (Handheld, Laparoscopic, MIS) (HLAHADAA)

akta.pro secondary industry

Surgical Navigation, Robotics & Patient-Matched Instrumentation (Ortho/Spine) (HLAHAEAL)

Keywords

• Medical aesthetic equipment
• Aesthetic laser devices
• Ultrasound aesthetic platforms
• Cryolipolysis equipment
• Radiofrequency aesthetic systems

Headquarters

HQ city

Estrêla

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical-Aesthetic Equipment Sales: Sale of proprietary medical-aesthetic equipment including ultrasound systems (Ultramed line), cryolipolysis (Criodermis), radiofrequency/cryofrequency (Ethernia), laser devices (Hakon, Pisom, Velaryan), and others. Equipment is sold directly and through authorized resellers.
2. Financing Services (Monte Sião): The company operates Monte Sião, a financial services entity within the group that provides financing for equipment purchases. Financing terms range from 48 to 60 months. Special campaigns link financing benefits to external events (e.g., Brazil World Cup performance through 'Vai Brasil' campaign).
3. Franchise and Dealer Network: Revenue generated through franchise model (Lojas Conceito) and authorized reseller network (Revendedores Express), including training programs and certification revenue.

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Medical San manufactures and sells medical-aesthetic equipment for clinics and aesthetic professionals, including micro and macrofocused HIFU ultrasound platforms, plate cryolipolysis systems, cryofrequency and radiofrequency platforms, fractional and BB lasers, ultracavitation and PEMF body contouring devices, robotic microneedling, and an AI-driven 3D treatment simulation system. Equipment is sold directly and through authorized resellers, with in-house financing provided through the Monte Sião financial entity.

Product overview

Medical San is a Brazilian manufacturer of medical-aesthetic technologies offering a comprehensive portfolio of equipment across multiple treatment modalities. The product ecosystem centers on ultrasound-based platforms (Ultramed family: 9D, HIFU, Pro, Intimy, MPT), cryolipolysis systems (Criodermis 2.0), laser technologies (Hegon, Pisom, Hakon, Velaryan), radiofrequency/criofrequency platforms (Ethernia Cold Tekah, Ethernia Cold S), body contouring devices (Lipocavity series, Hyper Slim, Magni), and AI-powered simulation (Escalibur). The portfolio serves aesthetic medicine, dermatology, and rehabilitation professionals with equipment ranging from focused ultrasound for facial/body treatments to specialized lasers for hair removal and skin procedures. Treatment methods include criofrequência, criolipólise, crioterapia, laser, radiofrequência, tecarterapia, ultracavitação, ultrafrequência, and ultrassom.

Differentiator

Problem solved

Functional benefit

Brands

• Medical Business Cast: Company podcast covering business topics in aesthetic health sector
• Grupo Medical San

Products and services

• Ultramed – Versão 9D Micro and macrofocused HIFU ultrasound device for aesthetic clinics and medical professionals performing treatments for flaccidity, localized fat, collagen stimulation, facial harmonization, and intimate aesthetics. Features a 290,000-shot platform with 9D, 2D, Pen, and Intimate applicators delivering up to 576 thermocoagulation points per shot.
• Ultramed HIFU Micro and macro focused ultrasound equipment for tissue flaccidity treatment, rejuvenation, stretch marks, and localized adiposity. First Brazilian-manufactured HIFU device with a 20,000-shot 2D cartridge (double the standard), featuring 9D, 2D, and Pen applicators with 8 cartridges at depths from 1.5mm to 16mm.
• Ultramed Pro Focused ultrasound device with micro and macrofocused high-intensity ultrasound for localized fat and flaccidity treatment, creating precise thermocoagulation points to transform skin from the inside out. Designed for clinics seeking expanded access to ultrasound technology.
• Ultramed Intimy Focused ultrasound technology platform specifically designed for intimate aesthetics treatments including vaginal health and intimate area rejuvenation. Part of the Ultramed family of devices.
• Ultramed MPT Micro and macro focused ultrasound platform with micro-pulsed technology (MPT) for different skin depths and collagen production stimulation in facial and body aesthetic treatments.
• Lipocavity New Updated ultracavitation platform — the first ultracavitation equipment in Brazil with a low frequency option. High-performance silent platform offering medium 650KHz and low 80KHz frequency ultracavitation combined with shockwave therapy.
• Lipocavity New Smart Smart version of Lipocavity — a 100% silent portable ultracavitation platform with piezoelectric shockwave and medium/low frequency ultracavitation in a single applicator. Designed for practical, mobile clinical use.
• Lipocavity 40 Low frequency 40KHz ultrasound technology designed to act on deeper tissues of localized fat. Marketed as a 'lipo without surgery' technique and typically combined with Criodermis 2.0 for body contouring.
• Criodermis 2.0 Plate cryolipolysis equipment with the largest application area in the world — over 1,600cm² with 8 outputs and broader applicators. Designed for fat reduction through cooling and adipocyte sensitization.
• Ethernia Cold Tekah Multiplatform system that is the first cryofrequency combined with tecarterapia in Brazil, offering radiofrequency, tecarterapia, and electroporation. 500W power with frequencies at 650KHz, 1200KHz, and 2400KHz for aesthetic and rehabilitation treatments.
• Ethernia Cold S Compact smart version of Ethernia Cold combining cryofrequency, radiofrequency, tecarterapia, electroporation, and cryotherapy in a portable form factor that fits in backpacks and bags.
• Hegon CO2 fractional laser equipment with applications in aesthetics and medical specialties, including skin resurfacing and treatment applications.
• Pisom First BB laser with 2 wavelengths manufactured in Brazil. Dual-wavelength laser technology designed for skin treatments including rejuvenation, pigmentation, and vascular lesions.
• Hakon Laser hair removal equipment featuring Ice Core technology for analgesia during application. Recently rebranded with unlimited shots and precision in discharges. Approximately 150 units currently in order, marketed as a market leader in Brazil.
• LiftEndo Most powerful endolaser in Brazil with facial and body applications, used for orofacial harmonization (HOF). Promotes skin tissue hardening with uniform effect, rapid recovery, and applications for fat reduction, wrinkles, expression lines, and skin flaccidity.
• Velaryan Laser technology platform for hair removal and tattoo removal treatments, capable of destroying hair follicles and disintegrating pigments with favorable time, cost, and benefit ratio.
• Hyper Slim High-performance PEMF (Pulsed Electromagnetic Field) platform manufactured in Brazil delivering up to 80,000 muscle contractions in 30 minutes. Features Time Lock for operation hour control and 4 simultaneous applicators (2 flat and 2 concave handles).
• Magni Non-invasive positive endermology technology with a 360° rotating sphere roller that generates microvibration compression. Continuous kneading movement heats tissues, stimulating cellular activity, blood flow, and oxygenation for improved cellulite appearance.
• Andrômeda Thermofrequency technology for non-invasive rejuvenation, body contouring, and weight reduction. Stimulates collagen and elastin production to promote elasticity, firmness, and visibly younger appearance. Includes Spot Microagulhas applicator at 4MHz frequency.
• Ptolomeu Robotic microneedling system with gold micro needles for percutaneous induction and skin redensification treatments. Precision device for facial and body aesthetic procedures.
• Escalibur AI-powered 3D reconstruction system for ultra-realistic simulation of aesthetic and surgical procedures including rhinomodelation, facelift, resurfacing, facial contouring, facial filling, and orthomodelation. Features automated measurements and symmetry analysis, processing before/after images and videos for treatment visualization.
• Sonofrax Technology platform for the treatment of snoring and sleep apnea. Extends Medical San's offering beyond aesthetic indications into sleep-disorder treatment for clinics and medical professionals.
• Omer Precision and practicality device in the Medical San portfolio. Technology focused on ease of use and accurate application for aesthetic and clinical practitioners.
• Tessalon Laser technology line that extends Medical San's offerings in aesthetic health laser technologies for clinics and aesthetic professionals.
• Monte Sião Equipment Financing Financial services division of Grupo Medical San that provides equipment financing for customers, with 48–60 month terms. Runs promotional campaigns such as 'Vai Brasil' that tie financing benefits to external events.
• Lojas Conceito Franchise Concept Stores Franchise concept stores offering product demonstrations and sales for Medical San equipment. Includes the flagship Espaço Conceito SP showroom in São Paulo and franchised locations operated under the Lojas Conceito brand.
• Revendedores Express Authorized Reseller Program Authorized reseller network (Revendedores Express) distributing Medical San equipment across Brazil, supported by the Sellers Team monthly training program. Named channel partners include ISP Saúde, Shopp Saúde, Monde One, Avance, Sadde, Pimenta Estética, EH Medical, JTS Equipamentos Médicos Estéticos, Rental Med, Grupo Escobar, and Margon Equipamentos.

Quantifiable outcome

• Up to 576 thermocoagulation points per shot (Ultramed 9D applicator)
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature9 records

Scale indicators8 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• InMode: Israeli aesthetic device company behind BodyTite, Morpheus8, and Evoke. Direct overlap with Medical San's body contouring, RF, and microneedling (Ptolomeu) offerings.
• Cynosure: US-based aesthetic device maker behind PicoSure, TempSure, and MonaLisa Touch. Direct competitor in laser hair removal, RF, and skin rejuvenation categories where Medical San's Hakon and Velaryan compete.
• Lumenis: Israeli energy-based aesthetic and surgical device company (M22, Splendor X, LightSheer). Direct peer in laser hair removal and CO2/aesthetic laser categories overlapping with Hakon, Velaryan, and Hegon.
• DEKA: Italian laser manufacturer with broad CO2, diode, and aesthetic laser portfolio (Mona Lisa Touch, SmartXide). Direct peer in CO2 fractional and aesthetic laser categories overlapping with Medical San's Hegon.
• Lutronic: South Korean aesthetic and medical laser company (Clarity II, eCO2, Genius). Comparable peer across laser and energy-based aesthetic device categories where Medical San's Hegon and Pisom compete.
• Venus Concept: Canadian-Israeli aesthetic device company (Venus Legacy, Venus Viva, NeoGraft). Direct peer in non-invasive body contouring, skin tightening, and fractional RF technology.
• BTL Industries: Czech manufacturer of aesthetic devices including Emsculpt (PEMF/muscle stimulation), Emtone, and Exilis. Direct overlap with Medical San's Hyper Slim (PEMF) and body-contouring portfolio.
• Alma Lasers: Global leader in energy-based medical-aesthetic devices (Accent, Soprano, Harmony). Directly competes with Medical San across ultrasound, RF, and laser body/facial treatment modalities.
• Cutera: US aesthetic device manufacturer offering truSculpt, excel V, and Secret RF. Direct competitor in body contouring, laser, and RF aesthetic treatment categories.

Regional players

• Ibramed: Brazilian medical-aesthetic equipment manufacturer based in São Paulo. Comparable Brazilian regional peer operating in the same domestic aesthetic-device market with overlapping technology categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TVMedicalSan/videos
• Instagraminstagram.com/medicalsanbr
• Facebookfacebook.com/medicalsanbr
• LinkedInlinkedin.com/company/medicalsan

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medical San