Prompt Direct
Universal Mailing Service, Inc. (UMS) is a privately held, single-location multi-channel marketing provider founded around 1980 in Piscataway, New Jersey, offering end-to-end direct mail, variable data imaging, email, digital advertising, and interactive mail services to B2B marketers, consumer brands, and membership organizations.
- Company typePrivate
- Founded1980
- HeadquartersStaten Island, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Prompt Direct does
Universal Mailing Service, Inc. (UMS), operating as a multi-channel marketing solutions provider, was founded circa 1980 and is headquartered at 10 New England Avenue, Piscataway, New Jersey. The company delivers an end-to-end service portfolio spanning direct mail (printing and mailing, variable data imaging, fulfillment, data analytics and prospect lists, mail tracking) and multi-channel marketing (email, personalized URLs and web portals, digital and social media advertising, interactive digital direct mail, and creative services). Its underlying technology layer includes a proprietary PlanetTrack mail tracking portal for shipment and campaign performance visibility, variable data imaging engines for one-to-one personalized mail pieces, and interactive digital mail capability that bridges physical mail to smartphone experiences.
UMS targets three primary customer segments: B2B marketers seeking integrated multi-channel campaigns, consumer brands running personalized one-to-one outreach, and membership organizations and nonprofits managing member and donor communications. The company operates on a sales-led, consultative go-to-market model, with direct phone engagement (1-888-MAIL-UMS) and a self-serve customer portal for existing clients. Pricing is quote-based and tailored per client, with sales commentary suggesting multi-year enterprise contracts, though no standard pricing tiers are publicly disclosed. Revenue is generated through transactional print and mailing fees plus professional services for data analytics, creative, and integrated digital campaign work.
The firm is privately held, operates from a single location, and employs between 11 and 50 people according to firmographics. Leadership is led by CEO Andrew Masucci. No public financials, funding history, partnerships, or M&A activity are disclosed in the available sources.
Prompt Direct firmographics
Firmographics- Name
- Prompt Direct
- Legal name
- Universal Mailing Service, Inc.
- Website
- https://promptdirectinc.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Universal Mailing Service, Inc. (UMS) is a privately held, single-location multi-channel marketing provider founded around 1980 in Piscataway, New Jersey, offering end-to-end direct mail, variable data imaging, email, digital advertising, and interactive mail services to B2B marketers, consumer brands, and membership organizations.
- Ownership category
- akta.pro rank
Prompt Direct industry classification
Industry- Product category
- Direct Mail and Multi-Channel Marketing Services
- NAICS
- Direct Mail Advertising (541860), Advertising Material Distribution Services (54187)
- SIC
- Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Direct Mail Marketing Services (Print, Postcard, Dimensional Mail) (BPAFAKAH)
- akta.pro secondary industry
- Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)
Keywords
Where Prompt Direct is headquartered
LocationHeadquarters
- HQ city
- Staten Island
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Prompt Direct business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Printing and Mailing Services: Core direct mail services including printing, addressing, and postage for marketing campaigns. Revenue generated through per-piece or volume-based pricing for print production and postal services.
- Data Analytics and Prospect Lists: Data-driven services providing customer analytics, prospect lists, and list enhancement. Sold as add-on services to enhance direct mail campaign effectiveness.
- Creative and Multi-Channel Marketing Services: Creative services, email marketing, digital advertising, and interactive direct mail solutions offered as integrated marketing programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise solutions |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Prompt Direct product offering
Product offeringCore offering
Prompt Direct (operating as Universal Mailing Service, Inc. / UMS) provides end-to-end multi-channel marketing services centered on direct mail production and distribution. The offering integrates printing, mailing, variable data imaging, fulfillment, data analytics, prospect lists, mail tracking, email, personalized URLs, digital and social media advertising, interactive digital direct mail, and creative services into a single-source solution for marketing campaigns.
Product overview
Universal Mailing Service, Inc. (UMS) is a multi-channel marketing solutions provider offering a unified platform of direct mail and digital marketing services. The portfolio consists of two main service categories: Direct Mail services (Printing and Mailing, Variable Data Imaging, Fulfillment, Data Analytics and Prospect Lists, Mail Tracking) and Multi-Channel Marketing services (Email, Personalized URLs and Web Portals, Digital and Social Media Advertising, Interactive and Digital Direct Mail, Creative Services). Together these offerings provide clients with a one-source solution for integrated marketing programs where direct mail and digital channels work in tandem.
Differentiator
Problem solved
Functional benefit
Products and services
- Printing and Mailing
Companies that use Prompt Direct
Customer profileSegments3 records
Ideal customer profiles3 records
Prompt Direct technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Prompt Direct partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights2 records
Prompt Direct competitors and assessment
Company assessmentDirect peers
- Lob: Lob is a programmatic direct mail API platform that enables businesses to send personalized physical mail at scale via software integrations. It is directly comparable as a multi-channel marketing automation provider serving similar B2B and consumer brand clients.
- Postalytics: Postalytics is a direct mail automation platform offering variable data printing, mail tracking, and integration with digital marketing tools. It mirrors UMS's combination of personalization, tracking (PlanetTrack equivalent), and multi-channel execution.
- Click2Mail: Click2Mail is an online self-service direct mail printing and mailing company. It competes in the same core direct mail production/fulfillment category and similarly serves marketing teams seeking measurable offline campaigns.
- Compu-Mail: Compu-Mail is a direct marketing services company offering printing, mailing, and variable data imaging. It is comparable as a similarly sized full-service direct mail provider with personalization and data capabilities.
- American List Counsel: American List Counsel provides direct mail list brokerage, data services, and analytics for direct marketers. Comparable overlap in data analytics and prospect lists, one of UMS's core service categories.
Broad incumbents
- LSC Communications: LSC Communications (formerly RR Donnelley's commercial print business) is a large-scale direct mail and commercial printing incumbent. Comparable through shared print-to-direct-mail fulfillment workflows and customer overlap.
- Vericast: Vericast (formerly Valassis/Harte-Hanks) is a large multi-channel marketing solutions provider with deep direct mail heritage, data, and digital capabilities. It is a broader incumbent that competes for the same enterprise multi-channel budgets UMS targets.
- Zeta Global: Zeta Global is a data-driven marketing technology company with email, social, and direct channel capabilities. It overlaps with UMS's data analytics, email marketing, and digital advertising lines for the same consumer marketing clients.
- Quad: Quad/Graphics offers integrated marketing services including print production, data analytics, and multi-channel campaign execution. It is a large-scale incumbent with overlapping capabilities in variable data, mail, and digital.
Regional players
- MFG Direct: MFG Direct (Manufacturing Direct) is a regional Northeast-focused direct mail and printing company. Comparable in service mix (printing, mailing, fulfillment) and target market of Mid-Atlantic B2B and consumer clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Prompt Direct social profiles
Digital presencePrompt Direct financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prompt Direct leadership team
Management profileNumber of profiles
Profiles1 record
Prompt Direct funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prompt Direct M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prompt Direct
What does Prompt Direct do?
Prompt Direct (operating as Universal Mailing Service, Inc. / UMS) provides end-to-end multi-channel marketing services centered on direct mail production and distribution. The offering integrates printing, mailing, variable data imaging, fulfillment, data analytics, prospect lists, mail tracking, email, personalized URLs, digital and social media advertising, interactive digital direct mail, and creative services into a single-source solution for marketing campaigns.
Is Prompt Direct a public or private company?
Prompt Direct is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Prompt Direct founded?
Prompt Direct was founded in 1980. It employs 11 to 50 people.
Where is Prompt Direct based?
Prompt Direct is headquartered in Staten Island, United States, in the North America region.
How does Prompt Direct make money?
Three revenue lines are on record. Printing and Mailing Services are the primary driver. The others are data Analytics and Prospect Lists and creative and Multi-Channel Marketing Services.
Who are Prompt Direct's main competitors?
Direct peers on record are Lob, Postalytics, Click2Mail, Compu-Mail and American List Counsel. Broad incumbents are LSC Communications, Vericast, Zeta Global and Quad. MFG Direct is listed as a regional player.
Does Prompt Direct have an API?
No public API is recorded for Prompt Direct.
What industry is Prompt Direct in?
Prompt Direct's product category is Direct Mail and Multi-Channel Marketing Services. Its primary akta.pro industry code is BPAFAKAH, Direct Mail Marketing Services (Print, Postcard, Dimensional Mail), with a secondary code of BPAFAKAB, Email Marketing Services (Campaigns, Deliverability, Lifecycle). Its NAICS code is 541860 and its SIC code is 7331.