Going Garbage & Recycling

What Going Garbage & Recycling does

Going Garbage & Recycling, LLC is a private, family-owned waste and recycling company founded in 1963 and headquartered in Sister Bay, Wisconsin. It serves residential and commercial customers in Door and Kewaunee Counties through direct collection, recycling drop-off services, temporary containers, and municipal partnerships. Its disclosed operating assets include automated waste-collection trucks, mini garbage trucks for drive-in service, a state-certified scale, and licensed facilities operated by the Wisconsin Department of Natural Resources.

Revenue is generated through recurring residential and commercial collection subscriptions, usage-based roll-off rentals, fee-based drop-off services, and prepaid green-bag services. Roll-off pricing varies with delivery, material weight, and placement duration, while recurring rates are quote-based and not fully publicly disclosed. Customers can request service by phone, email, online request forms, or office visits, and the company supplements its direct service channels with municipal partnerships.

Name

Going Garbage & Recycling

Legal name

Going Garbage & Recycling, LLC.

Website

https://goinggarbage.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Going Garbage & Recycling is a family-owned Wisconsin waste and recycling provider serving residential and commercial customers in Door and Kewaunee Counties through collection, drop-off, compactor, and roll-off services and municipal partnerships.

Ownership category

akta.pro rank

Product category

Waste Management and Recycling Services

NAICS

Solid Waste Collection (562111), Waste Collection (5621)

SIC

Refuse Systems (4953)

akta.pro primary industry

Residential Junk Removal & Hauling (HSAKALAA)

akta.pro secondary industries

Dumpster Rental & Roll-Off Container Services (HSAKALAL), Recycling & E-Waste Collection/Hauling (HSAKALAJ)

Keywords

• Waste management services
• Residential waste collection
• Commercial recycling services
• Roll-off container rentals
• Recycling drop-off

Headquarters

HQ city

Sister Bay

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Waste Collection: Recurring monthly subscription fees for residential cart services (Roadside Cart Service, Premium Drive-In Cart Service). Additional charges apply for extra trash beyond cart capacity.
2. Roll-Off Container Rentals: Temporary container rentals for construction, remodeling, and clean-out projects. Pricing based on delivery, content weight, and daily placement fees. Container sizes from 6 to 40 cubic yards.
3. Drop-Off Site Fees: Fee-based drop-off services for non-hazardous solid waste, electronics, appliances, batteries, tires, scrap metal, motor oil, and other materials. Accepts both residents and non-residents.
4. Green Bag Service: Prepaid disposable bags for light waste needs or short stays. Bags purchased at office or drop-off site with 24/7 drop-off option available.
5. Commercial Services: Commercial trash collection, recycling services, and compactor rentals for businesses. Container options include 90-gallon carts and 2-10 cubic yard frontload containers. Compacted waste services for high-volume generators.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Going Garbage & Recycling provides residential and commercial waste collection and recycling services, temporary roll-off container rentals, and a fee-based drop-off recycling site for households, businesses, contractors, and municipal partners in Door and Kewaunee Counties, Wisconsin. Services include curbside and drive-in cart pickup, Green Bag prepaid disposal, commercial compactors and frontload containers, and handling of electronics, appliances, batteries, tires, and scrap metal at its Wisconsin DNR-licensed facility.

Product overview

Going Garbage & Recycling is a locally-owned waste management company serving Door and Kewaunee Counties since 1963, offering residential, commercial, and temporary project services. The residential portfolio includes three cart service tiers: Roadside Cart Service (automated weekly pickup with 35/65/95-gallon options), Premium Drive-In Cart Service (concierge pickup directly from residences), and Green Bag Service (prepaid bag option for light needs). Commercial offerings encompass Trash Collection, Recycling Services, Customizable Plans, and Commercial Trash Compactors (15-30 cubic yards), along with 90-gallon Cart Service and 2-10 cubic yard Frontload Containers. The On Demand Containers and Roll-Off Services provide temporary 6-40 cubic yard open-top containers for construction and clean-out projects, while the Drop-Off and Recycling Site handles electronics, appliances, batteries, tires, and scrap metal. Events and Festivals Services and Sister Bay-specific services round out the portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Roadside Cart Service Weekly garbage and recycling collection using fully automated trucks for customers in Door and Kewaunee Counties. Customers choose from 35, 65, or 95-gallon carts, and recycling pickups follow the residential calendar.
• Premium Drive-In Cart Service Concierge-style residential pickup where a mini garbage truck retrieves trash and recyclables directly from the customer's house or garage, eliminating the need to move carts to the curb.
• Green Bag Service Economical prepaid disposable bag service for light waste needs or short-stay customers. Bags are purchased at the office or Drop-Off Site, must be tied at the top, and are within defined weight and volume limits.
• Commercial Service Comprehensive waste and recycling collection for businesses across Door and Kewaunee Counties, including trash pickup, paper and commingled recycling, and customizable container sizes and pickup schedules suited to offices, restaurants, lodging facilities, campgrounds, schools, and industrial sites.
• On Demand Containers and Roll-Off Services Temporary open-top roll-off container rentals for projects such as small construction, remodeling, household clean-outs, and major demolition. Container sizes range from 6 to 40 cubic yards, with pricing based on delivery, content weight, and daily placement fees.
• Drop-Off and Recycling Site Fee-based drop-off site accepting non-hazardous solid waste, construction debris, electronics, appliances, batteries, fluorescent light bulbs, tires, scrap metal, and uncontaminated motor oil, with an optional pickup service for customers who cannot transport items themselves.
• Events and Festivals Services Container rental services for events ranging from community festivals and organizational events to private parties, offering various container sizes and types for both trash and recyclable materials.
• Sister Bay Services Waste management services tailored for Village of Sister Bay residents, including automated cart collection with specific placement requirements to ensure proper truck access during pickup.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Town of Egg HarborcoreOthersGoing Garbage & Recycling provides recycling drop-off services for Town of Egg Harbor residents at two locations: Egg Harbor Town Hall on County Road I and the North Site at 10564 Old Stage Road outside Sister Bay. Residents can drop off paper/cardboard and commingled containers at designated times.
• Town of Liberty GrovecoreOthersGoing Garbage & Recycling provides recycling drop-off services for Town of Liberty Grove residents. The company offers convenient drop-off site options with the North Site located at 10564 Old Stage Road outside Sister Bay, accepting various recyclable materials.
• Town of GibraltarcoreOthersGoing Garbage & Recycling provides recycling drop-off services for Town of Gibraltar residents at two locations: the Maintenance Site on Gibraltar Road in Fish Creek and the North Site at 10564 Old Stage Road outside Sister Bay.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Waste Management Inc. Largest U.S. solid waste hauler offering residential, commercial, and roll-off services nationwide, including in Wisconsin. Comparable because it competes in the same waste collection category Going Garbage serves, but at vastly greater scale and as part of a much broader portfolio.
• Republic Services: Major national non-hazardous solid waste hauler providing residential subscription, commercial, and roll-off container services across the U.S. Operates in Wisconsin and directly competes with local haulers like Going Garbage for municipal and commercial contracts.
• Waste Connections: Solid waste services company serving more than 40 U.S. states and Canada, with a roll-off and residential collection model that closely parallels Going Garbage's offerings. Frequently acquires small local haulers, making it a relevant comparable for tuck-in M&A.
• GFL Environmental: Diversified environmental services company with solid waste, recycling, and roll-off operations across the U.S. and Canada, including Wisconsin. Comparable business model to Going Garbage but with regional density and corporate scale Going Garbage lacks.

Regional players

• Casella Waste Systems: Northeast-focused solid waste, recycling, and roll-off hauler that grew largely through acquisition of small family-owned haulers. Most comparable to Going Garbage in operating model (subscription residential, commercial, roll-off) and acquisition profile.
• Rumpke Waste & Recycling: Family-owned regional waste hauler serving Ohio, Kentucky, Indiana, and West Virginia with residential, commercial, and roll-off services. Highly comparable as a multi-generational family waste business operating in a defined Midwest regional footprint.
• Harley's Sanitation: Regional waste hauler serving parts of Wisconsin with residential and commercial collection services. Comparable as another Wisconsin-based independent/small hauler operating with a similar subscription and roll-off model.

Direct peers

• College Hunks Hauling Junk: Franchised junk removal and moving services company operating across the U.S. Competes in the same on-demand junk hauling and cleanout space as Going Garbage's roll-off and Drive-In service offerings.
• 1-800-GOT-JUNK?: Largest residential junk removal franchise in North America, offering on-demand haul-away of bulky items. Comparable to Going Garbage's roll-off and Drive-In/Valet residential services in the junk removal and cleanout category.
• Bin There Dump That: Franchise-based roll-off dumpster rental company focused on residential and small commercial projects. Directly comparable to Going Garbage's 6–40 cubic yard roll-off container rentals and similar target customer use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GoingGarbage
• Xx.com/going_garbage

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Going Garbage & Recycling