Carson's Hospitality

What Carson's Hospitality does

Carson's Hospitality is a custom upholstered furniture manufacturer founded in 1946 and headquartered in High Point, NC, operating as a third-generation, family-owned business. The company produces 100% of its product line domestically in a single vertically integrated manufacturing facility that controls the full production stack — frame production, wood and metal fabrication, upholstery, and finishing — with raw materials coordinated locally. It serves four primary end markets: hospitality (hotels, resorts, restaurants, spas), contract/office (corporate environments, libraries, educational institutions), senior living (long-term care and assisted living), and residential. The go-to-market is exclusively direct, with a quote-based sales motion ("email us for quote on any style or any quantity") and no resellers, distributors, or e-commerce channel; pricing is fully custom, project-by-project.

The product portfolio spans ten custom seating categories — banquettes and booths, bar stools, benches and ottomans, chaises, dining chairs, headboards, lounge seating, sofas and sleepers, sectionals, and task chairs — with extensive customization across fabric, leather, vinyl, wood finish, metal finish, and laminate (including custom finish matching from customer-supplied chips). The company operates two dedicated sub-brands: Carson's Senior Living, engineered with accessibility features (senior-appropriate seat geometry, moisture barriers, removable seat decks) for long-term care; and Carson's Contract, focused on soft seating for offices and educational settings. Named enterprise customers include Moxy Hotel, Embassy Suites Charlotte, Bethesdan Hotel, Lodge at Woodloch, AC Cambridge, Causeway Hotel Boston, Club Quarters Boston, Campbell House, and HI Drexelbrook, among others.

Name

Carson's Hospitality

Legal name

Carson's Hospitality

Website

https://carsonshospitality.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Carson's Hospitality is a third-generation, family-owned custom upholstered furniture manufacturer in High Point, NC, producing banquettes, seating, headboards, and case goods for hotels, senior living facilities, offices, and educational institutions since 1946.

Ownership category

akta.pro rank

Headquarters

HQ city

High Point

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Furniture Sales: Carson's generates revenue through the manufacture and sale of custom upholstered furniture. The company produces banquettes, booths, bar stools, benches, ottomans, chaises, dining chairs, headboards, lounge seating, sofas, sleepers, sectionals, and task chairs. Projects range from flexible short runs to large-scale installations, with pricing handled via quote requests for any style or quantity.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Carson's Hospitality manufactures custom upholstered furniture for hospitality, contract/office, senior living, and residential markets. The company designs, engineers, and produces 100% of its product line in High Point, NC, including banquettes, booths, bar stools, benches, ottomans, chaises, dining chairs, headboards, lounge seating, sofas, sleepers, sectionals, and task chairs, with extensive customization of dimensions, fabrics, leathers, wood finishes, metal finishes, and trim.

Product overview

Carson's Hospitality is a custom furniture manufacturer specializing in upholstered seating for the hospitality, contract, and senior living markets. The company operates under two main brands: Carson's Senior Living (designed for long-term care facilities with specialized accessibility features) and Carson's Contract (focused on offices and educational institutions). Their product portfolio includes ten main categories: Banquettes & Booths, Bar Stools, Benches & Ottomans, Chaises, Dining Chairs, Headboards, Lounge Seating, Sofas & Sleepers, Sectionals, and Task Chairs. All products are customizable and American-made in High Point, NC, with over 65 years of manufacturing experience. The company offers extensive customization options including fabric selection, leather colors, wood finishes, metal finishes, and nail head trim treatments.

Differentiator

Problem solved

Functional benefit

Brands

• Carson's Senior Living: Collection specifically made to meet the demands of facilitated long term care. Seat heights, seat depths, and arm heights are created to meet the needs of seniors, and optional features such as moisture barriers and removable seat decks allow for easy management of accidents.
• Carson's Contract

Products and services

• Banquettes and Booths Custom upholstered banquette seating and booth configurations for hospitality venues, available in various sizes and styles with customization options for dimensions, base details, and design elements.
• Bar Stools
• Benches and Ottomans
• Chaises
• Dining Chairs
• Headboards
• Lounge Seating
• Sofas and Sleepers
• Sectionals
• Task Chairs
• Carson's Senior Living Collection
• Carson's Contract Collection

Quantifiable outcome

• 100% American manufacturing from raw material sourcing to final delivery
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Fairfield Chair: Lenoir, NC manufacturer of custom upholstered seating for residential, hospitality, and contract markets. Comparable in custom upholstery manufacturing, NC footprint, and segment diversification.
• Hancock & Moore: High Point, NC-based custom upholstered furniture manufacturer serving residential and contract markets. Closely comparable to Carson's in craftsmanship-led positioning, custom capabilities, and North Carolina manufacturing base.
• American Leather: Dallas, TX-based custom upholstered furniture manufacturer known for build-to-order lead times in residential and hospitality/contract. Comparable in custom upholstery production model and quick-ship custom program.
• Sherrill Furniture: High Point, NC-based custom upholstered furniture maker serving residential, hospitality, and senior living segments. Highly comparable in vertical integration, customization, and senior living specialization.
• Century Furniture: Hickory, NC manufacturer of upscale custom upholstered and wood furniture for residential and contract markets. Comparable in custom upholstery, multi-brand structure, and NC manufacturing base.
• CR Laine: High Point, NC custom upholstery manufacturer producing handcrafted seating for residential and contract interiors. Comparable in craftsmanship, custom offerings, and NC-based production.
• Lee Industries: Family-owned upholstered furniture manufacturer based in North Carolina serving residential, hospitality, and senior living markets. Comparable in custom seating, domestic manufacturing, and multi-segment positioning.
• Taylor King Furniture: Family-owned custom upholstery manufacturer based in North Carolina serving residential and hospitality channels. Highly comparable in custom-built seating, domestic production, and bespoke project focus.
• Wesley Hall: High Point, NC-based manufacturer of custom upholstered furniture for residential and contract markets. Comparable in custom build-to-order model, NC production, and hospitality exposure.

Regional players

• Palliser Furniture: Canadian upholstered furniture manufacturer with North American distribution, active in residential and hospitality channels. Comparable in custom upholstery product but serves primarily Canadian and broader North American customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/carsonscontract

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carson's Hospitality