Adria

What Adria does

Adria Mobil d.o.o. is a Slovenian privately-held manufacturer of recreational vehicles, founded in 1965 and headquartered in Novo mesto, Slovenia. The company designs and produces caravans, motorhomes, and campervans across a multi-range portfolio spanning entry-level compact models (Altea, Action) through to flagship premium ranges (Alpina caravans; Supersonic and Sonic A-class motorhomes). Production is concentrated at the Novo mesto facility, employing more than 2,000 staff and operating under ISO 14001 environmental certification since 2003, with the company self-generating approximately 20% of its energy needs via on-site solar plants. Over its 60-year history, Adria has produced and sold more than 725,000 recreational vehicles under the Adria brand, reaching cumulative milestones of 55,000 vans and 100,000 motorhomes in 2025.

Core vehicle technology centres on proprietary Comprex body construction (combining wood torsional strength, polyurethane durability, and polyester moisture resistance, exclusive to the Alpina caravan range), Adria Thermo-build insulation standards (climate-chamber tested from -40°C to +60°C), Alde liquid central heating integration, and AL-KO/Knott chassis partnerships. The MACH smart-control mobile application provides remote management of vehicle systems (lighting, heating, cooling, battery, water, gas, fridge) over Bluetooth, with a navigation and POI layer; new chassis platforms have been added via partnerships with Volkswagen (Compact Max on VW Crafter, 2024-25) and Mercedes-Benz (Supertwin AWD campervan on Sprinter, 2025).

Adria's business model is hardware sales of leisure vehicles distributed exclusively through a network of over 500 authorised dealers across Europe and beyond, with UK distribution handled via the wholly-owned subsidiary Adria Concessionaires Ltd (Sudbury, Suffolk). Pricing is dealer-determined across tiers from under £30,000 (Altea Dart) to premium A-class specification, with unit-based pricing, after-sales service, and warranties (10-year water ingress, 2-year manufacturer) as the primary revenue mechanics. The customer base is predominantly individual leisure buyers (couples, families, touring enthusiasts) plus a thin layer of professional sports users (Beaumont Racing, Primož Roglič) used for brand ambassadorship. Revenue is not publicly disclosed.

Name

Adria

Legal name

Adria Mobil d.o.o.

Website

https://adria.co.uk

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Short description

Adria Mobil is a Slovenian privately-held manufacturer, founded in 1965, that designs and produces caravans, motorhomes, and campervans distributed through over 500 dealers across Europe, serving individual leisure buyers with premium, award-winning vehicles.

Ownership category

akta.pro rank

Headquarters

HQ city

Sudbury

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Leisure Vehicle Sales: Adria designs, manufactures, and sells recreational vehicles including caravans, motorhomes, and campervans. Revenue is generated through the sale of new vehicles via a dealer network. The company also supports after-sales service and warranties.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Adria designs, manufactures, and sells recreational vehicles including caravans, motorhomes, and campervans under the Adria brand. The company produces over 725,000 vehicles since 1965 across caravan ranges (Alpina, Adora, Altea, Action), motorhome ranges (Supersonic, Sonic, Matrix, Coral, Compact, Compact Max), and campervan ranges (Twin Supreme, Twin Sports, Supertwin), with distribution through 500+ dealers across Europe.

Product overview

Adria offers a comprehensive portfolio of leisure vehicles comprising caravans, motorhomes, and campervans. The caravan lineup includes four ranges: Alpina (flagship luxury), Adora (best-selling), Altea (lightweight modern), and Action (compact). The motorhome portfolio spans from compact van conversions (Compact, Compact Max on Volkswagen) to low-profile (Coral), crossover (Matrix), integrated (Sonic), and A-class (Supersonic) designs. The campervan range features Twin Supreme, Twin Sports, and the new Supertwin on Mercedes-Benz with AWD. Special 60th anniversary editions (60Y) mark Adria's six decades of vehicle production since 1965. The MACH smart control app provides connected vehicle management across the range.

Differentiator

Problem solved

Functional benefit

Brands

• Twin Supreme: Iconic campervan for all-round practicality and comfort with inspired new interiors and features.
• Twin Sports
• Supertwin
• Compact
• Compact Max
• Coral
• Matrix
• Sonic
• Supersonic
• Alpina
• Adora
• Altea
• Action
• 60Y

Products and services

• Alpina Adria's flagship luxury caravan range for all-year-round use, featuring the highest specification level, distinctive aerodynamic silhouette, extra-large panoramic window, and spacious luxurious interior design with Alde heating and underfloor heating.
• Adora Adria's best-selling, award-winning caravan range designed for couples and families with elegant design, comfort, and performance, offering plentiful layouts.
• Altea Modern, lightweight, and contemporary caravans designed for lighter, brighter living with home-style interiors, maximum comfort, and practical use of space.
• Action Compact caravans reimagined with an iconic modernised shape, clever design and use of space offering more comfort and flexible living. Available in two models: Action and Action Sports.
• Supersonic Premium A-class integrated motorhome with automotive styling, free-flowing spacious interiors, and ultra-comfortable design for uncompromised luxury touring.
• Sonic Exceptional range of integrated motorhomes featuring smart automotive styling, all-year-round performance, with free-flowing spacious and ultra-comfortable interiors.
• Matrix Crossover design motorhome with well-integrated front drop-down bedroom above the main living space, blending practicality, comfort, and versatility for families and sports enthusiasts.
• Coral Low profile motorhome where cabin and living space provide great space beneath the exclusive sunroof for atrium-style living, particularly loved by couples.
• Compact Max Premium motorhome built on Volkswagen Crafter chassis, featuring all-new front hood and panoramic window, 'fluent' interior design, available in three layouts (SP, SL, DL) with Truma diesel heating.
• Compact Shortest and lightest Adria motorhomes, designed to go anywhere with compact dimensions but no shortage of internal space, comfort, and practicality.
• Supertwin First Adria campervan on Mercedes-Benz base vehicle with permanent four-wheel drive (AWD/4x4), designed for outdoor enthusiasts seeking adventure on challenging terrains.
• Twin Sports Pop-top campervan offering additional sleeping accommodation for up to 4 people, ideal for sports enthusiasts or families with outdoor gear storage.
• Twin Supreme Iconic best-in-class campervan setting new standards in space and experience with inspired new interiors and features for all-round practicality and comfort.
• MACH App Smart control application providing remote control of key vehicle functions including lights, heating, cooling, battery, water, gas, and fridge, with statistics and prediction features. Also includes navigation with large POI database and interactive manuals.

Quantifiable outcome

• Over 10 consecutive years of GOLD Customer Satisfaction awards from Camping and Caravanning Club
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Twelve partnerships are on record, tiered core, minor and flagship.

• Marquis Motorhomes & CaravanscoreChannel Partner/ Reseller/ Distributor · 1 January 2025Marquis Motorhomes & Caravans expanded retailing Adria caravans to four of their branches, significantly increasing distribution coverage in the UK.
• DTO MotorsportminorStrategic or Co-development Partner · 1 January 2025The relationship between Adria and DTO Motorsport brings together engineering excellence and racing expertise, showcasing precision, passion, and performance both on and off the track.
• Mercedes-BenzflagshipStrategic or Co-development Partner · 1 January 2025Adria partnered with Mercedes-Benz for the first Adria campervan on Mercedes-Benz with All-Wheel Drive — the Supertwin on the Mercedes-Benz Sprinter chassis, targeting the off-road campervan segment.
• Blackmore Vale LeisureminorChannel Partner/ Reseller/ Distributor · 1 January 2024Blackmore Vale Leisure (BMV Leisure) extended from being a retailer of Adria Action only to now offering the complete Adria caravan collection. Multi-award winning for customer service, fully approved AWS workshop.
• Solent MotorhomesminorChannel Partner/ Reseller/ Distributor · 1 January 2024Solent Motorhomes of Poole, Dorset were newly appointed dealers for the Adria range of van conversions and coach built motorhomes in 2024.
• VolkswagenflagshipStrategic or Co-development Partner · 1 January 2024Adria partnered with Volkswagen to bring the first Adria motorhome on the VW chassis — the new Compact Max built on the VW Crafter. The partnership offers premium 2.0l TDI diesel engines (140HP or 177HP), digital cockpit, and advanced driver assistance aids.
• Tour of SloveniacoreGTM or Marketing Partner · 1 January 2023Adria Mobil sponsors the Tour of Slovenia cycling race, an annual stage race held in Slovenia covering over 800km across five stages, ending in Novo mesto. The partnership aligns with Adria's values of active lifestyle, teamwork, and green mobility.
• Beaumont Racing (Scott Beaumont)coreStrategic or Co-development Partner · 1 January 2023Adria became a partner of Beaumont Racing for 2023/24. Pro Mountain Bike rider Scott Beaumont uses an Adria Matrix Supreme 670SL as his support vehicle for racing events across the UK and Europe. The vehicle serves as a home base at events and for travel.
• CEPLAFIB ConsortiumminorStrategic or Co-development Partner · 1 January 2018Adria Mobil joined a three-year European sustainability project (CEPLAFIB) co-financed by the European Commission LIFE program, transforming waste plastics and newspapers into new high-tech products. Partners included TECOS Technology Center and Omaplast from Slovenia, Aitiip Center from Spain, Ecopulp from Finland, and ITB institute from Poland.
• Adria Mobil Cycling ClubcoreGTM or Marketing Partner · 1 January 1972Adria Mobil sponsors the Novo mesto Cycling Club, established in 1972 and since 2005 called the Adria Mobil Cycling Club, with the aim of developing and inspiring young people towards values of healthy lifestyle, competitiveness, and teamwork. In 2023, 72 children were members of the club.
• Primož RogličflagshipStrategic or Co-development PartnerPrimož Roglič is an Adria Mobil world-class partner and brand ambassador. He is a world-class Slovenian cyclist who won the 2017 Tour de France stage and multiple Tour of Slovenia titles. He uses a Sonic Supreme motorhome for his training, competing, and leisure time.
• Brownhills MotorhomescoreChannel Partner/ Reseller/ DistributorBrownhills Motorhomes is a major UK dealer hosting exclusive Adria showroom events ('The Adria Showcase') and has reached the milestone of selling 1,000 Adria motorhomes.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rapido Group: French RV manufacturer group producing motorhomes, campervans, and caravans under Rapido, Pilote, Chausson, Itineo, Dreamer and Campérêve. Directly comparable to Adria in the integrated and van-conversion motorhome segments and competing for the same European dealer footprint.
• Fendt-Caravan GmbH: German premium caravan manufacturer with strong Nordic and DACH presence. Comparable to Adria's Alpina and Adora premium caravan ranges and competing for similar all-year-round touring buyers in Northern Europe.
• Hobby Wohnwagenwerk: German family-owned caravan and motorhome manufacturer with a broad European dealer footprint. Closely comparable to Adria's caravan-centric ranges (Alpina, Adora, Altea, Action) and competing in similar premium and mid-market tiers.
• Pilote SAS: French motorhome manufacturer (part of Rapido Group) producing low-profile, A-class, and van conversion motorhomes. Directly comparable to Adria's Coral, Matrix, Sonic and Compact ranges and competing in the same Benelux, French, and UK dealer channels.
• Knaus Tabbert AG: Frankfurt-listed German RV manufacturer producing caravans, motorhomes, and campervans under Knaus, Tabbert, T@b, Weinsberg and Morelo brands. Directly comparable across Adria's full product portfolio with overlapping dealer networks across Europe and a similar tiered premium-to-entry strategy.
• Hymer GmbH: German premium motorhome and caravan manufacturer, now part of Thor Industries' European operations. Closely comparable to Adria in integrated A-class, low-profile, and campervan segments, with similar premium positioning and European dealer distribution.
• Swift Group: UK-based caravan, motorhome, and holiday home manufacturer. Directly comparable as a competing caravan and motorhome OEM selling into the same UK dealer network as Adria, including overlapping dealer partners such as Marquis.
• Bailey of Bristol: UK family-owned caravan and motorhome manufacturer. Directly comparable to Adria's UK caravan and motorhome portfolio and competing head-to-head across UK caravan and coachbuilt motorhome segments through shared dealer partners.
• Carthago Reisemobilbau GmbH: German premium A-class and low-profile motorhome specialist. Closely comparable to Adria's Supersonic and Sonic flagship integrated motorhome ranges, competing for the same high-ASP touring customer in DACH and broader Europe.

Broad incumbents

• Trigano SA: Paris-listed European market leader in leisure vehicles, owning dozens of caravan, motorhome, and trailer brands across multiple price tiers. Directly comparable as a manufacturer of caravans, motorhomes, and campervans serving the same European dealer channel as Adria, but operating at materially larger scale and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AdriaUK

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adria