Doctor Plus

What Doctor Plus does

Doctor Plus (株式会社DoctorPlus) is a Tokyo-based private company founded on June 1, 2007, by Representative Director Nishino Teruyasu, a practicing physician, to provide health and exercise support grounded in sports medicine and science. The company serves corporate enterprises, event organizers, media companies, sports teams, and individual consumers, with corporate enterprises identified as the primary customer segment. Its core offerings include consulting services for corporate wellness programs, running and sports events, media content supervision, and team training support; the proprietary DOCTOR PLUS+ 100 Method Card system (100 structured training cards across flexibility, strength, core, balance, and running categories); running Q&A educational content; sports injury prevention and treatment articles; and a physician-delivered health consultation service. The company's value proposition rests on physician-led medical authority and trainer credentials from the Japan Sports Association, positioning it as a medically grounded alternative to conventional fitness providers.

The business model is professional services-based: Doctor Plus generates revenue through on-site training delivery, event instruction, media supervision, and corporate consulting engagements on a quote-based pricing model. Pricing is not publicly disclosed, and revenue is generated via project-based engagements rather than recurring subscriptions or product sales. The go-to-market combines enterprise field sales to corporate clients, event-driven marketing through running and sports events, and community-led growth via free educational content on its website. The company is headquartered in Chiyoda-ku, Tokyo, operates primarily in Japan's Kanto region, and has no subsidiaries, no external funding, and no disclosed ownership structure beyond its founder-led independence.

The technology footprint is minimal: Doctor Plus has no mobile app, no public API, no disclosed AI or ML capabilities, and no patents or trademarks on record. Its digital assets are limited to a static website hosting educational articles and the 100 Method Card product. The company's strategic moat is therefore rooted in human expertise (physician leadership and certified trainers) and proprietary methodology (the 100 Method Card system) rather than in technology or data assets.

Name

Doctor Plus

Legal name

株式会社DoctorPlus

Website

https://doctorplus.jp

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Doctor Plus (株式会社DoctorPlus) is a Tokyo-based, physician-founded sports medicine company established in 2007 that provides corporate wellness consulting, running event training, media content supervision, and a proprietary 100 Method Card training system to enterprises, event organizers, media companies, and consumers in Japan.

Ownership category

akta.pro rank

Product category

Sports Medicine Consulting

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Sports Medicine (HLAKALAB)

akta.pro secondary industry

General Health Coaching (HSADAGAA)

Keywords

• Sports medicine consulting
• Corporate wellness programs
• Exercise training methodology
• Injury prevention education
• Running event services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Corporate Consulting Services: Health and exercise consulting services for enterprises including corporate wellness programs, employee health support, and mental healthcare programs. Provided on-site training and program development.
2. Running Event Services: Running event planning, on-site training instruction, and promotion support for marathon and sports events. Includes warm-up, cool-down, form coaching, and nutrition guidance.
3. Media Production Support: Expert supervision and training support for television, magazine, and web media health and exercise features. Includes content development and trainer coordination.
4. Sports Team Training Support: Physical training support services for sports teams, including athletic performance enhancement and injury prevention programs.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

Doctor Plus provides sports medicine and science-based health and exercise support services to corporate clients, event organizers, media companies, and sports teams. Its offerings span enterprise consulting for employee wellness and mental health programs, on-site training and event support for running and sports events, expert supervision for media health/fitness content, and physical training support for sports teams. The company also delivers a proprietary 100 Method Card training system and physician-led health consultation services for individuals.

Product overview

Doctor Plus operates as a sports medicine and science-based health support company offering a unified service portfolio centered on exercise guidance and health education. The core offerings include consulting services for corporate events and health programs, the 100 Method Card system (a 100-card training methodology divided into flexibility, strength, core, balance, and running categories), Running Q&A educational content, Sports Injury Prevention and Treatment articles, and physician-delivered health consultation services. The company is founded by a practicing physician and emphasizes evidence-based exercise guidance as preventive medicine.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting Services (コンサルティング) Sports medicine and science-based health and exercise consulting for enterprises, including corporate wellness programs, employee health support, mental healthcare programs, on-site training, running event planning, and media content supervision.
• DOCTOR PLUS+ 100 Method Card (100メソッドカード) A set of 100 training method cards organized into five categories (flexibility A01-A25, strength B01-B20, core C01-C25, balance D01-D25, running E01-E05), used to build customized menus for home exercise and personal training.
• Health Consultation Service (健康相談サービス) Health consultation service where physicians (delivered by the company's practicing doctor representative) respond to health-related inquiries from individuals, including after-service follow-up support.

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor.

• BEACH HAYAMA OUTDOOR FITNESS CLUBminorStrategic or Co-development PartnerOutdoor fitness club in Hayama integrating outdoor sports, fitness, and medical approaches. Co-production of safe exercise programs with medical oversight.
• BEACH TOWNminorStrategic or Co-development PartnerOrganization supporting regional health activation through health promotion initiatives.
• 一般社团法人アウトドアフィットネス協会minorStrategic or Co-development PartnerOutdoor fitness association working on guidelines for outdoor sports and health promotion, including training certification and standards development.
• ランニングスクール＋QminorGTM or Marketing PartnerRunning school featuring top coaches including Naoko Takahashi and Tetsuhiko Taka. Website and running events across Japan.
• ジェイ・ワークアウト株式会社minorStrategic or Co-development PartnerJapan's first spinal cord injury training gym. Certified company of Project Walk San Diego, the world's only spinal cord injury recovery facility.
• 株式会社アンチアリングサイエンスminorStrategic or Co-development PartnerAnti-aging science company with Director/CSO Dr. Takuji Shirasawa from Japan Anti-Aging Medical Association. Consulting and R&D for anti-aging business.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Central Sports: Long-established Japanese sports club and wellness operator offering group exercise, personal training, and corporate programs. Comparable as a facility-and-service competitor for the same sports/exercise customers and corporate wellness budgets as DoctorPlus.
• RIZAP Group: Japan-headquartered fitness and wellness conglomerate offering personal training, corporate wellness, and health-related services. Comparable because it competes with DoctorPlus for corporate wellness budgets and consumer fitness mindshare in Japan, though at much larger scale and breadth.
• ASICS: Global sports performance and running brand based in Japan with sports science research and corporate wellness initiatives. Comparable through shared focus on running, sports science, and Japan-based health/wellness authority rather than direct service competition.
• BeneFit one (Benefit One): Large Japanese corporate benefits and wellness provider, owned by Persol, running nationwide employee wellness and corporate health programs. Comparable as a competitor for enterprise wellness budgets, but scaled and subscription-driven versus DoctorPlus's consulting model.
• Sports Club NAS: Major Japanese fitness chain operating sports clubs with personal training and corporate membership programs. Comparable because it offers facility-based sports and exercise services in the same Japanese market where DoctorPlus competes for fitness customers and corporate engagements.
• Anytime Fitness Japan: Japanese franchise operator of 24-hour fitness centers with personal training and corporate memberships. Comparable because it serves the same Japanese individual and corporate fitness customer with gym and trainer-led exercise services.

Others

• Euglena (Yūgurea): Tokyo University-originated health/supplement venture listed as a DoctorPlus partner link. Comparable as an adjacent Japanese health-and-wellness ecosystem participant rather than a direct competitor, sharing cross-promotion in the health venture community.

Emerging players

• LINK&COMMUNICATION (Healthplanet / kenkoHR): Japanese SaaS vendor providing corporate health management and wellness platforms (Healthplanet) for employer wellness mandates. Comparable as a corporate wellness competitor with tech-driven, subscription-based delivery model versus DoctorPlus's consulting approach.
• J-Workout: Japan's first spinal cord injury training gym, partner of Project Walk San Diego, listed as a DoctorPlus partner. Comparable as a Tokyo-based medically-supervised exercise provider serving high-need patient populations through specialized training programs.

Direct peers

• FiNC Technologies: Japanese digital health/wellness platform combining AI coaching, corporate wellness programs, and fitness content. Closely comparable to DoctorPlus because both serve Japanese corporates with health/exercise programs targeting metabolic syndrome prevention and employee wellness.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doctor Plus