Name

FiNC Technologies

Legal name

株式会社 FiNC Technologies

Website

https://finc.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Nishikicho

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. FiNC Plus Premium Subscription: Monthly subscription service (480 yen/month) offering advanced features including guaranteed FiNC Miles from walking gacha, gold rank health behavior starting point, carbohydrate checking, and weekly report functionality.
2. FiNC for BUSINESS (B2B): Corporate health management and health management support services. Includes FiNC Wellness Storage (health checkup results, long working hours management, interview records), FiNC Wellness Survey, FiNC Condition Survey, and FiNC app features.
3. FiNC DX (OEM App Development): Custom healthcare app development starting from 3 million yen. Provides OEM app development and lifestyle log API services for enterprise clients seeking branded health apps.
4. FiNC Marketing Solution: Advertising and marketing services on the FiNC app platform. Includes lifestyle log data analysis packs, tie-up articles with health ambassadors, and health programs. Targets health-conscious consumers.
5. Hardware Sales: Sales of FiNC original body composition scale (Smart Scale) measuring 11 body metrics. Also includes me:vision multivitamin supplement co-developed with Rohto Pharmaceutical.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

FiNC Technologies builds and operates a preventive-healthcare software platform anchored by the FiNC consumer app (tracking steps, meals, weight, sleep, exercise, and menstruation with AI-driven personalised advice), an enterprise corporate wellness suite (FiNC for BUSINESS for employee health management), a white-label app development service for branded health apps (FiNC DX / OEM KIT), an in-app marketing solution for advertisers, and complementary proprietary hardware (FiNC Smart Scale). The platform is monetised through a freemium consumer subscription, B2B enterprise subscriptions, OEM development projects, advertising, and hardware sales.

Product overview

FiNC Technologies operates a multi-product health management platform centered on the FiNC consumer app (13M+ cumulative downloads), supplemented by enterprise B2B services, a white-label/OEM development division, an acquired SMB-focused brand (グっぴー), and proprietary hardware. The portfolio comprises: FiNCアプリ (core consumer app with free and FiNC Plus paid tier), FiNC Plus (premium subscription with carbohydrate tracking and weekly reports), FiNC for BUSINESS (corporate wellness management suite), FiNC Marketing Solution (user-participatory advertising), FiNC DX / FiNC OEM KIT (white-label app development platform and APIs), グっぴー ヘルスケア (acquired SMB health app), グっぴーコネクト (acquired harassment reporting service), FiNC Smart Scale (original Bluetooth body composition meter), me:vision (joint-developed supplement), and FiNC U (owned media platform). These products share FiNC's core life-log analysis engine and are offered across consumer, corporate, and enterprise OEM market segments.

Differentiator

Problem solved

Functional benefit

Brands

• FiNC Plus: Premium paid service for FiNC app offering advanced健康管理 features including carbohydrate checking, weekly reports, and enhanced step lottery benefits for ¥480/month
• FiNC OEM KIT
• FiNC Original Smart Scale

Products and services

• FiNC App (FiNCアプリ) Primary consumer health management app enabling integrated tracking of steps, meals, weight, sleep, exercise, and menstruation in a single interface, with AI-powered sleep prediction, food image analysis, gamified step challenges, and FiNC Smart Scale Bluetooth sync. Cumulative downloads exceed 13 million.
• FiNC for BUSINESS Enterprise corporate health management suite providing employee health tracking, long-work-hour management, stress checks, engagement surveys, health examination data management, wellness e-learning across 17 categories, and walking-event services; used by 280+ corporate and municipal clients in Japan.
• FiNC Marketing Solution User-participatory advertising and marketing service leveraging FiNC's 13M+ user base of health-conscious consumers, with tie-up articles featuring health/beauty ambassadors and gamified branded health programmes.
• FiNC DX (FiNC OEM KIT) White-label app development platform offering OEM deployment of FiNC's health-tracking features and a lifestyle-log API, enabling enterprises to build custom branded health apps starting from 3 million yen with ongoing maintenance.
• Guppy Healthcare (グッピー ヘルスケア) Acquired SME-focused health management app offering weight/body-fat/step tracking, free exercise videos (yoga, stretching, strength training), graph-based progress visualisation, and bundled walking events. Used as FiNC's entry-level offering for Japanese SMBs.
• Guppy Connect (グッピーコネクト) Anonymous workplace harassment incident-reporting service for corporate clients, providing confidential whistle-blower hotlines, compliance reporting dashboards, and anti-harassment training content.
• FiNC Smart Scale (FiNCオリジナル体組成計) Proprietary Bluetooth body composition scale measuring 11 health metrics (weight, BMI, body fat, subcutaneous fat, visceral fat level, moisture, skeletal muscle, bone mass, protein, basal metabolism, physical age), syncing automatically with the FiNC app.
• me:vision (ミービジョン) Multi-vitamin + CoQ10 supplement co-developed with Rohto Pharmaceutical, sold through Makuake and the FiNC online shop as a brand extension of FiNC's health data platform.

Quantifiable outcome

• 100% health checkup attendance rate maintained
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability14 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered major and core.

• ベネフィット・ワン株式会社 (Benefit One)majorStrategic or Co-development Partner · 1 April 2024Business partnership for health guidance services. Collaboration on corporate health management services combining FiNC's app platform with Benefit One's employee benefits platform.
• NECcoreStrategic or Co-development Partner · 1 January 2021Strategic collaboration to support local government health awareness improvement and lifestyle behavior change initiatives. Joint development of walking sensing insole A-RROWG for Makuake crowdfunding.
• 大日本印刷株式会社 (Dai Nippon Printing)coreStrategic or Co-development Partner · 1 January 2021Joint construction of information banking business in healthcare domain. Integration of DNP's FitStats healthcare information bank service within FiNC app. Collaboration on anonymized data services.
• 帝人フロンティア株式会社 (Teijin Frontier)majorStrategic or Co-development Partner · 1 January 2021Joint development of sleep service 'Sleep Concierge' for personalized sleep improvement recommendations. 2018 business partnership for wellness solution development.
• 中部電力株式会社 (Chubu Electric Power)majorStrategic or Co-development Partner · 1 January 2018Joint development collaboration for wellness and health services leveraging FiNC's health platform and Chubu Electric's energy and lifestyle infrastructure.
• 中部電力株式会社 (Chubu Electric Power)majorStrategic or Co-development Partner · 1 January 2018Joint development of wellness solutions. Combined FiNC's health app expertise with Chubu Electric's regional infrastructure for energy and lifestyle services.
• 日本電気株式会社 (NEC)coreStrategic or Co-development Partner · 1 August 2017Capital and strategic partnership for AI health technology development. Joint development of Walking Analysis Technology (A-RROWG) which won iF DESIGN AWARD 2020. NEC and FiNC collaborated on wellness solutions focused on human walking analysis and AI-powered health services.
• ロート製薬株式会社 (Rohto Pharmaceutical)majorStrategic or Co-development PartnerJoint development of me:vision multi-vitamin + CoQ10 supplement. Product launched on Makuake crowdfunding platform achieving its goal.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• MyFitnessPal: MyFitnessPal is the global incumbent in consumer diet and calorie tracking. It competes with FiNC's core app on meal logging, weight management, and consumer wellness, and benefits from a much larger international user base.
• Virgin Pulse (Personify Health): Virgin Pulse / Personify Health is a global corporate wellness platform with health-risk assessments, biometrics, and engagement programs. Comparable to FiNC for BUSINESS as an enterprise health-management SaaS, with broader international footprint.
• Limeade: Limeade is an employee wellbeing and corporate health platform serving US/global enterprises. It competes with FiNC for BUSINESS in the enterprise wellness category and shares the focus on engagement, surveys, and analytics.
• ASICS (ASICS Wellness / ASICS Worker): ASICS offers corporate walking and wellness programs in Japan, leveraging its brand authority in fitness. While not software-first, it competes for corporate wellness budget and partnership slots in the same Japan B2B wellness category.

Direct peers

• Noom: Noom is an AI-driven weight management and behavior-change platform with a freemium + coaching model. It is comparable to FiNC for its AI-personalized nutrition, weight-loss outcomes, and consumer subscription business model.
• Pepper (Pep Up): Pepper's Pep Up is a Japanese consumer + corporate health management app offering step tracking, health missions, and insurance discounts. It directly competes with the FiNC consumer app and FiNC for BUSINESS for the same Japanese employer-sponsored wellness channel.
• Medifellow (Carely): Carely by Medifellow is a Japanese corporate wellness platform focused on employee health, stress checks, and engagement. It is a direct competitor to FiNC for BUSINESS for enterprise wellness deployments in Japan.
• DeNA (HOKENNO MADOKA): DeNA's HOKENNO MADOKA is a leading Japanese health-insurance and wellness app tied to insurers and employers. It competes with FiNC for both consumer engagement and corporate health-management contracts in Japan.
• Benefit One (Wellbeat): Benefit One operates Wellbeat, a corporate health management platform that overlaps with FiNC for BUSINESS in the same Japanese B2B wellness segment. Despite a co-existing FiNC–Benefit One health-guidance partnership, both companies compete for the same employer wellness budget.

Regional players

• Wellable: Wellable is a US-based corporate wellness platform offering step challenges, fitness device integrations, and wellbeing content. It is comparable to FiNC for BUSINESS as a B2B wellness SaaS serving a different geography (primarily North America).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/finc_jp
• YouTubeyoutube.com/channel/UCx56-gM1eqxkQDqFuKoLydg
• LinkedInlinkedin.com/company/finc-technologies
• Facebookfacebook.com/finc.co.jp

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds12 records

Investors42 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FiNC Technologies