What AdBirds does

AdBirds is a global digital performance marketing agency headquartered in Amsterdam, Netherlands, delivering integrated digital marketing services to enterprise brands across multiple continents. Its service portfolio spans nine discrete offerings: Search Engine Advertising (SEA), Social Advertising, Analytics & Measurement, Email Marketing & CRM, Corporate Training, Performance-Driven Creative, AI & Digital Growth Consulting, Project Management, and GDPR Services. The technical foundation is built on third-party analytics tools including Google Analytics 4, Power BI, and Looker Studio, with no proprietary technology stack disclosed. The agency's value proposition centers on an exclusively senior-operator team composed of former Google, Meta, and other major-platform professionals, combined with 24/7 follow-the-sun delivery across local offices in Amsterdam, Barcelona, Cape Town, Tokyo, and Edinburgh, supporting operations in 10+ countries and 10+ languages.

AdBirds generates revenue through professional services engagements billed as custom, consultative retainers rather than productized or self-serve offerings. The go-to-market motion is enterprise field sales targeting global brands requiring cross-industry, multi-market digital marketing support. Named customers include PUMA, HP, LVMH, Lacoste, Superga, Sani, Pepe Jeans London, Façonnable, Glanbia, Pets Place, BodyandFit, Hollywood Life, Grenson, A.Vogel, Rentcars, Leaseweb, Postillion Hotels, Orderchamp, and Ikos, spanning apparel, luxury, technology, healthcare, hospitality, automotive, and media verticals. The company has held Premier Google Partner status and markets primarily through its website, SEO, client referrals, and industry event presence.

Since March 2023, AdBirds has operated as a subsidiary of Happy Horizon Group, gaining access to full-service digital marketing capabilities while maintaining operational independence. Headcount is stated at 11-50 employees. No revenue, funding, or financial metrics are publicly disclosed. The company was founded in 2010 according to firmographic data, having grown from a European network of former Google professionals into a global community of senior digital marketing experts.

Name

AdBirds

Legal name

AdBirds

Website

https://adbirds.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

AdBirds is a global digital performance marketing agency headquartered in Amsterdam that delivers integrated paid media, analytics, CRM, creative, and AI consulting services to enterprise brands across 10+ countries via senior ex-Google and ex-Meta operator teams.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Digital marketing services
• Performance advertising
• Paid media management
• Search engine advertising
• Social media advertising

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Digital Marketing Services: Professional services revenue from providing digital marketing services including SEA, social advertising, analytics, email marketing, corporate training, performance creative, and project management. Services are delivered by senior experts and billed as professional services engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

AdBirds is a global digital performance agency that delivers integrated digital marketing services to international brands across multiple markets and languages. Its core offerings span Search Engine Advertising (SEA), Social Advertising, Analytics & Measurement, Email Marketing & CRM, Performance-Driven Creative, Corporate Training, AI & Digital Growth Consulting, Project Management, and GDPR Services. Services are delivered by senior digital marketing specialists with in-house experience at Google, Meta, and other major tech platforms.

Product overview

AdBirds is a global digital performance agency offering a portfolio of integrated digital marketing services rather than a software product. The core offerings include Search Engine Advertising (SEA), Social Advertising, Analytics & Measurement, Email Marketing & CRM, Corporate Training, Performance-Driven Creative, AI & Digital Growth Consulting, Project Management, and GDPR Services. These services are delivered by a team of senior digital marketing experts with in-house experience at major platforms like Google and Meta. The company operates globally with local presence in 10+ countries and languages, serving international brands across multiple continents. Since March 2023, AdBirds has been part of the Happy Horizon Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Advertising (SEA) Full-funnel Search Engine Advertising strategies from initial touchpoint to final conversion, delivering targeted paid search campaigns across major search platforms for global brands.
• Social Advertising Social media advertising service reaching target audiences with tailored messaging at every funnel stage to drive measurable impact throughout the customer journey.
• Analytics & Measurement Analytics and measurement service using Google Analytics 4, Power BI, and Looker Studio to transform complex data into clear, actionable insights that fuel smarter marketing and measurable business growth.
• Email Marketing & CRM Email marketing service embedded into the complete consumer ecosystem to provide seamless, end-to-end customer journeys integrated with CRM systems.
• Corporate Training Customized digital marketing training programs led by senior experts covering the full digital marketing landscape, tailored to client team needs (e.g., delivered to HP Inc. Digital Teams across Asia, Europe, and the Americas).
• Performance-Driven Creative Creative optimization service focused on improving performance across paid media channels.
• AI & Digital Growth Consulting Expert consulting service to drive digital transformation and smarter business growth through AI and digital strategies.
• Project Management Structured project management for digital marketing operations that brings clarity, speed, and accountability across teams.
• GDPR Services Service that helps businesses understand data protection requirements and implement appropriate measures, processes, and training programs.

Quantifiable outcome

• Online performance increased over 200% for Superga since AdBirds started working with them
• +1 more outcomes

Named customers20 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Happy Horizon GroupcoreStrategic or Co-development Partner · 1 March 2023In March 2023, AdBirds became part of the Happy Horizon Group. This strategic partnership provides AdBirds with full-service capabilities and access to a wide range of advanced online marketing services. The acquisition has enabled AdBirds to expand its service offerings while maintaining its focus on senior operator expertise and global digital performance marketing.

Scale indicators1 record

Recent moves2 records

Expansion highlights5 records

Direct peers

• Dept Agency: Amsterdam-headquartered full-service digital agency offering performance marketing, creative, data and technology services to enterprise brands across multiple markets. Highly comparable as a Dutch-rooted, globally distributed digital performance agency serving international brands.
• Croud: Digital marketing agency operating a global 'Croudian' network model with presence across multiple countries delivering paid media, SEO, content and analytics. Comparable global-network model with senior-expert positioning.
• Wpromote: US-based digital marketing agency delivering paid search, paid social, SEO and analytics to mid-market and enterprise clients. Comparable as a performance-focused digital agency competing for similar enterprise marketing budgets.
• Acceleration Partners: Global digital marketing agency specializing in performance marketing, affiliate, paid media and analytics for enterprise brands. Comparable performance-driven agency model targeting similar enterprise clients.
• Jellyfish (Brand Performance): Global digital marketing agency (part of Brand Performance network) providing paid media, SEO, analytics and creative across multiple regions. Directly comparable as a multi-region digital performance agency serving global enterprise brands.
• Tinuiti: US digital performance marketing agency delivering paid search, paid social, programmatic, SEO and analytics to enterprise and DTC brands. Directly comparable performance-marketing agency serving enterprise clients.

Broad incumbents

• Performics: Global performance marketing agency within Publicis Groupe delivering paid media, SEO, analytics and commerce media solutions to enterprise clients. Comparable performance-marketing focus, operating within a major advertising holding company.
• iProspect: Global digital performance marketing agency within Dentsu, focused on paid search, paid social, SEO and programmatic for enterprise clients. Comparable performance marketing focus, but as part of a much larger media holding company.
• Happy Horizon Group: AdBirds' parent company since March 2023, a Dutch digital agency group providing full-service online marketing capabilities. Comparable as the parent organization providing shared services and broader capabilities to AdBirds' enterprise clients.
• Merkle (Dentsu): Global data-driven performance marketing agency (part of Dentsu) delivering analytics, CRM, paid media and technology solutions to enterprise brands. Comparable as a data-and-performance-focused marketing services provider at much larger scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AdBirds