New Deal Distillery

What New Deal Distillery does

New Deal Distillery is an independently owned craft distillery founded in 2004 and headquartered at 900 SE Salmon Street in Portland, Oregon. The company produces a portfolio of small-batch spirits including vodkas (New Deal Vodka, Portland 90, Hot Monkey Pepper, Mud Puddle Bitter Chocolate), gins (Portland Dry Gin 33, Gin No. 1, Old Tom Gin), whiskeys (Distiller's Reserve Bourbon, Distiller's Reserve Rye, seasonal small-batch malt series), rum, pear brandy, and a range of liqueurs (Ginger, Coffee, Cascara, Cascadia), plus the Driftwood Libations ready-to-drink cocktail line and house-made cocktail syrups. Production uses Bull Run water and natural or organic ingredients sourced locally whenever possible, and the facility is certified as an organic processor by California Certified Organic Farmers (CCOF), enabling USDA Organic labeling on beverage and nonbeverage products.

The business operates three revenue streams: (1) direct-to-consumer sales through the on-site New Deal Bottle Shop (open daily), online shipping to 40+ states via Barcart and Flaviar, local delivery via Lowkel, and seven Portland Metro farmers markets; (2) wholesale distribution to bars, restaurants, bottle shops, and liquor stores across 11+ U.S. states plus OLCC channels in Oregon; and (3) B2B services including private-label contract manufacturing for beverage wholesalers, custom neutral spirits, and 190-proof nonbeverage food-grade ethanol for cosmetics, perfumery, medicinal, and food-flavoring customers. The company is led by founder Tom Burkleaux and was founded as one of the smallest licensed distilleries in America; it has remained independently owned, which it cites as enabling ongoing experimental product development.

Name

New Deal Distillery

Legal name

New Deal Distillery, LLC

Website

https://newdealdistillery.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

New Deal Distillery is an independently owned Portland, Oregon craft distillery founded in 2004 that produces small-batch vodkas, gins, whiskeys, liqueurs, and RTD cocktails for retail consumers, wholesale on/off-premise accounts across 11+ states, and B2B private-label and nonbeverage alcohol customers.

Ownership category

akta.pro rank

Product category

Craft Distilled Spirits

NAICS

Distilleries (312140), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Distilled Spirits Production & Distilling (AFAFAAAC), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA), Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD), Distilleries (Tasting Rooms) (THAFALAG)

Keywords

• Craft distilled spirits
• Small batch distillery
• Organic certified vodka gin
• Private label spirits manufacturing
• Ready to drink cocktails

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Bottle Sales (Direct): Direct consumer sales through the New Deal Bottle Shop, offering craft spirits plus wine, vermouth, beer, cider, mixers, barware, and cocktail supplies. Open daily from noon-6pm for walk-in purchases.
2. Wholesale Distribution: Wholesale sales to distributors and state liquor stores, selling spirits to bars, restaurants, bottle shops, and liquor stores. In Oregon, sales go through OLCC Liquor Stores. Out of state through established wholesale distributors.
3. Private Label Manufacturing: Contract manufacturing services for beverage wholesalers, producing bottled spirits, custom neutral spirits, and high-proof ethyl alcohol. Includes capability to list products for sale in Oregon and transfer licensing once customer's distillery is approved.
4. Nonbeverage Alcohol Sales: Sales of nondenatured food-grade ethanol (190 proof) and nonbeverage alcohol for cosmetics, perfume, medicines, food products, and flavoring extracts. Sold as taxpaid alcohol with TTB Manufacturer of Nonbeverage Alcohol Products (MNBP) drawback filing options.
5. Driftwood Ready-to-Drink Cocktails: Pre-mixed ready-to-drink cocktails sold under the Driftwood Libations brand, including Manhattan, Old Fashioned, and Espresso Martini varieties.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

New Deal Distillery makes and sells small-batch craft-distilled spirits — including vodkas, gins, whiskeys, rum, brandy, and liqueurs — using Bull Run water and natural/organic ingredients sourced locally whenever possible. It sells these spirits directly to consumers through the on-site Bottle Shop and online, to on-premise and off-premise accounts via wholesale distribution, and offers B2B private label/contract manufacturing plus nonbeverage food-grade ethanol for industrial buyers.

Product overview

New Deal Distillery produces a portfolio of craft-distilled spirits inspired by Portland, Oregon's DIY spirit, made in small batches with Bull Run water and natural and organic ingredients sourced locally whenever possible. The core offering consists of multiple spirit categories: vodkas (New Deal Vodka, Portland 90 Vodka, Hot Monkey Pepper-Flavored Vodka, Mud Puddle Bitter Chocolate Vodka), gins (Portland Dry Gin 33, Gin No. 1, Old Tom Gin), whiskeys (Distiller's Reserve Bourbon, Distiller's Reserve Rye Whiskey, Small-Batch Malt Whiskey Series), brandy (Pear Brandy), rum (Distiller's Cut Rum), and liqueurs (Ginger Liqueur, Coffee Liqueur, Cascara Liqueur, Cascadia Liqueur). Complementing the spirits line are ready-to-drink cocktails (Driftwood Libations Ready-to-Drink Cocktails including Manhattan, Old Fashioned, and Espresso Martini) and cocktail syrups (Elder Flower Syrup, Cola Syrup). B2B services include private label beverage manufacturing for wholesalers, nonbeverage alcohol sales for cosmetics and food flavoring, and industrial food-grade ethanol. The company also operates a retail Bottle Shop at the Portland distillery for direct-to-consumer sales.

Differentiator

Problem solved

Functional benefit

Brands

• Driftwood Libations: Ready-to-pour cocktail line including Manhattan, Old Fashioned, and Espresso Martini cocktails
• New Deal Bottle Shop

Products and services

• New Deal Vodka Flagship craft-distilled vodka made from grain to glass using Bull Run water and natural ingredients sourced locally. Sold direct at the Bottle Shop, via wholesale, and online shipping partners.
• Portland 90 Vodka 90-proof craft vodka made with Bull Run water and natural and organic ingredients sourced locally. Distributed through Bottle Shop, wholesale, and online channels.
• Portland Dry Gin 33 Portland Dry Gin made with 33 botanicals. Multi-award-winning craft gin sold at Bottle Shop, wholesale, and online e-commerce partners.
• Gin No. 1 Savory garden-style craft gin. Award-winning bottle available via Bottle Shop and wholesale channels.
• Distiller's Reserve Bourbon Small-batch six-year bourbon whiskey from the Distiller's Reserve line. Distributed at Bottle Shop and through wholesale.
• Distiller's Reserve Rye Whiskey Small-batch rye whiskey from the Distiller's Reserve line. Distributed at Bottle Shop and through wholesale accounts.
• Driftwood Libations Ready-to-Drink Cocktails Line of pre-mixed, ready-to-pour cocktails including Driftwood Manhattan, Driftwood Old Fashioned, and Driftwood Espresso Martini varieties. Sold through the Bottle Shop and at events.
• Private Label Beverage Manufacturing B2B contract manufacturing service for beverage wholesalers, producing vodka, gin, whiskey, rum, brandy, fruit brandy, liqueurs, bottled cocktails, custom neutral spirits, and high-proof ethyl alcohol. New Deal can list products at Oregon state liquor stores and support TTB licensing transfer.
• Nonbeverage / Industrial Food-Grade Ethanol (190 proof) Sale of nondenatured food-grade ethanol at 190 proof (95% ABV) for use in cosmetics, perfume, medicines, food products, and flavoring extracts. Sold as taxpaid alcohol with TTB Manufacturer of Nonbeverage Alcohol Products (MNBP) drawback filing options; available with USDA Organic / CCOF certification.
• New Deal Bottle Shop On-site retail bottle shop at the Portland distillery offering New Deal's full spirits line plus house-made mixers, local cocktail supplies, wine, vermouth, beer, cider, garnishes, and barware. Open daily noon-6pm for walk-in sales and local pickup, with Portland Metro delivery via third-party partner Lowkel.

Quantifiable outcome

• Ranked among Sunset Magazine's 10 Best Distilleries in the West
• +6 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor, core and moderate.

• Distillery RowminorGTM or Marketing PartnerMember of Distillery Row, a collective of Portland distilleries promoting craft distilling in the region.
• Oregon Distillers GuildminorGTM or Marketing PartnerMember of the Oregon Distillers Guild, supporting the Oregon Distillery Trail initiative.
• California Certified Organic Farmers (CCOF)coreTechnology or IntegrationOrganic certification partner through which New Deal maintains its organic processing facility certification, enabling products to carry USDA Organic and CCOF seals.
• BarcartcoreChannel Partner/ Reseller/ DistributorThird-party fulfillment and delivery service enabling compliance with state and federal regulations for residential delivery of alcoholic beverages. Handles all U.S. shipping orders.
• FlaviarcoreChannel Partner/ Reseller/ DistributorThird-party e-commerce partner offering select New Deal spirits for shipping to residential addresses in 40+ states.
• LowkelcoreChannel Partner/ Reseller/ DistributorThird-party local delivery partner providing daily delivery of select Bottle Shop items in the Portland Metro area.
• Portland Metro Area Farmers MarketsmoderateChannel Partner/ Reseller/ DistributorPartnership with farmers markets throughout the Portland Metro area including PSU, Montavilla, Beaverton, Woodstock, Rocky Butte, King, and Gresham for direct-to-consumer sales events.
• Wholesale Distributors (Out of State)coreChannel Partner/ Reseller/ DistributorNetwork of wholesale distributors selling New Deal spirits to bars, restaurants, bottle shops, and liquor stores in Alaska, Arizona, California, Colorado, Idaho, Illinois, Nevada, Utah, Vermont, Washington, and Washington DC Metro Area.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Westward Whiskey: Portland-based craft distillery focused on American single malt whiskey. Directly comparable as a fellow Portland craft producer with a single-site operation, premium positioning, and wholesale distribution model.
• Clear Creek Distillery: Portland craft distillery producing whiskey, brandy, gin, and liqueurs. Directly comparable as a fellow Portland craft producer with overlapping product categories and similar distribution approach.
• House Spirits Distillery: Portland craft distillery and fellow Distillery Row member producing whiskey, gin, and vodka. Closely comparable in geography, scale, distribution strategy, and craft premium positioning.
• St. George Spirits: Alameda, California-based craft distillery producing gin, vodka, whiskey, brandy, and liqueurs. Comparable as a multi-category craft producer with similar product breadth, premium positioning, and direct-to-consumer retail.
• FEW Spirits: Evanston, Illinois-based craft distillery producing whiskey, gin, and vodka. Comparable as an independent craft producer of similar scale with multiple spirit categories and wholesale distribution model.
• Hangar 1 Vodka: California-based craft vodka producer with broader spirit portfolio. Comparable as a craft vodka specialist that has scaled nationally, providing a benchmark for craft spirits distribution and brand building.
• Tuthilltown Spirits: New York-based craft distillery and one of the early American craft distilling pioneers. Comparable as a founder-led, multi-category craft producer with a similar independent ownership profile.
• Bull Run Distillery: Portland-area craft distillery producing whiskeys, vodkas, and other spirits. Comparable as a regional craft peer sharing Oregon production, multi-channel distribution, and small-batch premium positioning.
• Stone Barn Brandyworks: Portland craft distillery specializing in eau de vie, brandies, and bitters. Comparable as a fellow Portland craft producer with a similar single-site model and emphasis on local sourcing and small-batch techniques.

Broad incumbents

• Hood River Distillers: Oregon-based distiller with a broader portfolio including mass-market and craft brands. Comparable as a regional Oregon distiller operating in overlapping categories (vodka, whiskey, liqueurs) at greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/newdealpdx
• Xx.com/NewDealPDX
• LinkedInlinkedin.com/company/new-deal-distillery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Deal Distillery