Barcart
- Company typePrivate
- Founded-
- HeadquartersNewyork, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Barcart firmographics
Firmographics- Name
- Barcart
- Legal name
- Flaviar Group
- Website
- https://getbarcart.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Barcart industry classification
Industry- Product category
- Beverage alcohol e-commerce platform
- NAICS
- Beer, Wine, and Liquor Retailers (44532)
- akta.pro primary industry
- Online Alcohol Retail & Ship-to-Consumer (CRANAAAG)
- akta.pro secondary industry
- Alcohol Subscription Clubs & Membership Retail (CRANAAAI)
Keywords
Where Barcart is headquartered
LocationHeadquarters
- HQ city
- Newyork
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Barcart business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Distribution channels1 record
Barcart product offering
Product offeringCore offering
Barcart provides a headless commerce solution for alcohol brands, enabling compliant direct-to-consumer (DTC) online sales and three-tier distribution through a platform built on Shopify Plus. The offering combines e-commerce checkout (Flaviar Checkout), targeted online marketing across Flaviar-powered sites (Flaviar Ads), and analytics on beverage alcohol buyer behavior (Flaviar Insights). It serves producers, retailers, and publishers in the beverage alcohol industry with white-label storefronts, POS capabilities, and access to a global retail network.
Product overview
Flaviar for Business offers a platform-plus-modules architecture consisting of three core products: Flaviar Checkout (compliant ecommerce checkout for alcohol, built on Shopify Plus), Flaviar Ads (targeted marketing across Flaviar-powered sites), and Flaviar Insights (analytics on consumer behavior and transactions). The platform serves producers, retailers, and publishers in the beverage alcohol industry, enabling direct-to-consumer sales, targeted advertising, and data-driven decision making.
Differentiator
Problem solved
Functional benefit
Brands
- Flaviar Checkout: Ecommerce checkout platform for alcohol sales, built on Shopify Plus
- Flaviar Ads
- Flaviar Insights
Products and services
- Flaviar Checkout An end-to-end e-commerce checkout solution for alcohol sales, built on Shopify Plus, enabling producers and retailers to sell directly to consumers from their own websites with compliant sales processing.
- Flaviar Ads A targeted online marketing platform that enables alcohol brands to reach the right customers at the right time across all Flaviar-powered sites and marketplaces.
- Flaviar Insights An analytics and business intelligence platform providing in-depth data on consumer interests and transactions to help beverage alcohol brands make data-driven decisions.
Companies that use Barcart
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles3 records
Barcart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Barcart partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights3 records
Barcart competitors and assessment
Company assessmentOthers
- Sovos: Sovos provides alcohol-related tax, compliance, and regulatory automation that alcohol ecommerce platforms (including Barcart) rely on. It is an enabling/adjacent technology layer rather than a direct DTC competitor.
Emerging players
- Saucey: Saucey provides alcohol e-commerce and on-demand delivery for premium spirits, wine and beer, with retailer and brand marketplace features. It is an emerging player adjacent to Barcart in alcohol DTC infrastructure.
- Minibar Delivery: Minibar Delivery offers alcohol e-commerce and same-day delivery, including brand storefronts and assortment tools. It intersects Barcart in enabling compliant online alcohol sales for brands.
Direct peers
- Tavour: Tavour runs a craft beer subscription and marketplace platform with white-label ecommerce capabilities for breweries, serving the same craft and emerging alcohol brand customer base that Barcart powers via its Checkout product.
- Provi: Provi operates an alcohol B2B e-commerce and ordering platform for restaurants, bars, and retailers with an embedded checkout and supplier network. It overlaps with Barcart on alcohol commerce infrastructure, though focused on B2B orders rather than DTC.
- ReserveBar: ReserveBar runs a premium spirits e-commerce marketplace and white-label DTC storefronts for brands, offering age-verified checkout and fulfillment comparable to what Flaviar Checkout enables for Barcart's brand customers.
- Wine-Searcher Marketplace: Wine-Searcher built its DTC marketplace on Flaviar Checkout (per Barcart's own case study), but its core search and retailer aggregation business is a directly comparable alcohol e-commerce platform competing for the same brand budget.
- Wine.com: Wine.com is a large direct-to-consumer wine e-commerce retailer running on its own commerce stack with proprietary fulfillment. It competes with Barcart-powered DTC stores for the same consumer alcohol purchase occasions.
- Drizly (Uber): Drizly operates a major alcohol marketplace and on-demand delivery platform selling beer, wine, and spirits directly to consumers. While primarily consumer-facing, it overlaps with Barcart on online alcohol retail infrastructure and DTC fulfillment for alcohol brands.
Broad incumbents
- Shopify: Shopify Plus is the underlying commerce platform that Barcart's Flaviar Checkout is built on, and Shopify is also expanding alcohol-compliant features natively, making it both the most important partner and a direct incumbent threat to Barcart's headless commerce layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Barcart social profiles
Digital presenceBarcart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Barcart leadership team
Management profileNumber of profiles
Profiles2 records
Barcart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Barcart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Barcart
What does Barcart do?
Barcart provides a headless commerce solution for alcohol brands, enabling compliant direct-to-consumer (DTC) online sales and three-tier distribution through a platform built on Shopify Plus. The offering combines e-commerce checkout (Flaviar Checkout), targeted online marketing across Flaviar-powered sites (Flaviar Ads), and analytics on beverage alcohol buyer behavior (Flaviar Insights). It serves producers, retailers, and publishers in the beverage alcohol industry with white-label storefronts, POS capabilities, and access to a global retail network.
Is Barcart a public or private company?
Barcart is a private company. It is classified as unknown and is currently operating.
When was Barcart founded?
Barcart was founded in -1. It employs 11 to 50 people.
Where is Barcart based?
Barcart is headquartered in Newyork, United Kingdom, in the Europe region.
Who are Barcart's main competitors?
Sovos is listed as an others. Emerging players are Saucey and Minibar Delivery. Direct peers are Tavour, Provi, ReserveBar, Wine-Searcher Marketplace, Wine.com and Drizly (Uber). Shopify is listed as a broad incumbent.
Does Barcart have an API?
No public API is recorded for Barcart.
What industry is Barcart in?
Barcart's product category is Beverage alcohol e-commerce platform. Its primary akta.pro industry code is CRANAAAG, Online Alcohol Retail & Ship-to-Consumer, with a secondary code of CRANAAAI, Alcohol Subscription Clubs & Membership Retail. Its NAICS code is 44532.