Porto Rico Importing

What Porto Rico Importing does

Porto Rico Importing Co. is a privately held, family-owned specialty coffee and tea retailer founded in 1907 and operated by the Longo family for three generations. Headquartered at 201 Bleecker Street in Manhattan, the company runs a multi-channel direct-to-consumer operation consisting of three physical retail storefronts (Bleecker Street, St. Marks Place, and Essex Market), a full e-commerce site at portorico.com with subscription/repeating-order functionality, a phone/mail-order call center, a wholesale department, and an authorized espresso-machine repair facility serving La Pavoni, Gaggia, and Rancilio equipment. Its primary commercial activity is daily in-house roasting of green coffee sourced globally, paired with a custom blending service that documents individual customer blend profiles for reordering, and sale of complementary loose-leaf teas, brewing equipment, syrups, chocolates, and branded merchandise.

The core product catalog spans single-origin, blended, organic, Fair Trade, decaf (Swiss Water and Natural process), flavored, and rare specialty coffees (including Jamaican Blue Mountain and Hawaiian Kona) priced from roughly $4.99 to $106 per pound; a broad tea program covering white, green, oolong, black, herbal, rooibos, and chai varieties; K-Cup single-serve pods; and an equipment line (La Pavoni, Rancilio, Chemex, Hario, Clever, iCoffee) with associated filters and Torani syrups. Pricing is unit-based across both retail and e-commerce channels, supplemented by recurring subscription/auto-reorder billing at retail prices at time of shipment and free UPS Ground shipping on orders $100+ in the lower 48 states.

The business serves three customer segments: individual consumers purchasing for home brewing and gifting (primary), wholesale customers buying for resale, and owners of premium home espresso machines seeking authorized repair. Customer acquisition relies on physical store footfall, word-of-mouth, and a weekly sale email newsletter, while retention is driven by documented custom-blend records, subscription cadence, and brand heritage. The company operates with 11–50 employees, is bootstrapped with no institutional funding, and discloses no financial metrics.

Name

Porto Rico Importing

Legal name

Porto Rico Importing Co.

Website

https://portorico.com

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

11–50 employees

Short description

Porto Rico Importing Co. is a 117-year-old, family-owned specialty coffee and tea retailer operating three Manhattan storefronts plus e-commerce, phone/mail-order, wholesale, and an authorized La Pavoni/Gaggia/Rancilio espresso-machine repair service.

Ownership category

akta.pro rank

Product category

Specialty Coffee and Tea Retail

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

akta.pro secondary industries

Coffee, Tea & Cocoa Beverage Wholesale (AFAIAGAD), Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD), Single-Serve Coffee (Pods, Capsules) (CRADAHAH)

Keywords

• Specialty coffee retail
• Loose leaf tea
• Coffee roasting
• Espresso machine repair
• Coffee brewing equipment

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Coffee and Tea Sales: Primary revenue from selling roasted coffee beans, teas, and related products through retail stores, e-commerce, and phone orders. Products include coffee by origin/blend, teas, chocolates, filters, syrups, and merchandise.
2. Subscription/Repeating Orders: Automatic recurring orders where coffee is shipped on a customer-chosen schedule (every 2 weeks, monthly, or every 2-3 months). Card is charged at retail price at time of shipment.
3. Wholesale: Wholesale department for business customers. Contact via [email protected] or 800-453-5908.
4. Espresso Machine Repair Services: Repair services for La Pavoni, Gaggia, and Rancilio espresso machines. Contact via [email protected] or 800-453-5908.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Porto Rico Importing Co. is a New York City specialty coffee and tea retailer founded in 1907 that roasts coffee daily and sells single-origin, blended, organic, Fair Trade, decaf, and rare coffees, loose leaf teas, K-Cups, brewing equipment, syrups, chocolates, and branded merchandise. It also offers custom blending and espresso machine repair services through retail stores, e-commerce, phone/mail order, and wholesale.

Product overview

Porto Rico Importing Co. is a specialty coffee and tea retailer founded in 1907, owned and operated by the Longo family for three generations. The company operates a brick-and-mortar presence with three New York City locations (201 Bleecker St., 40 1/2 St. Marks, and Essex Market) plus mail-order/e-commerce operations. The core product offering centers on premium roasted coffee beans sourced globally, available in single-origin, blended, organic, Fair Trade, decaf, and rare specialty varieties across Light, Vienna, French, and Espresso roast profiles. The tea program encompasses White, Green, Oolong, Black, Herbal, Rooibos, Chai, and scented/flavored varieties. Supporting product lines include K-Cups for single-serve brewing, coffee machines and brewing equipment (La Pavoni, Rancilio, Chemex, Hario, Clever Dripper, iCoffee), filters, Torani syrups, dark chocolates/candy, and branded merchandise (apparel, mugs, tote bags). The company also provides espresso machine repair services and sells La Pavoni replacement parts.

Differentiator

Problem solved

Functional benefit

Products and services

• Coffee Specialty coffee beans sourced from origins worldwide including Africa, Asia, South America, and Central America. Offerings include single-origin coffees, custom blends, various roasts (Light, Vienna, French, Espresso), organic, Fair Trade, decaf, and rare/specialty varieties.
• K-Cups Pre-packaged single-serve coffee pods compatible with Keurig-style brewers. Available in House Blend, Peter's Blend, Cafe Blend, and French Italian Espresso varieties.
• Flavored Coffee Coffee infused with flavorings including Amaretto, Blueberry Creme, Cappuccino, Caramel, Chocolate, Chocolate Cherry, Chocolate Cinnamon, Chocolate Mint, Chocolate Raspberry, Chocolate Strudel, Cinnamon, and Cinnamon Hazelnut.
• Decaffeinated Coffee Swiss Water Process and Natural Process decaffeinated coffees with no chemicals, including SWP Decaf Colombian, Aggie's Blend, Amaretto, Cafe Blend, Cappuccino, Chocolate, and more.
• Organic Coffee USDA-certified organic coffees including Organic Fair Trade blends and single origins such as Ethiopian Yirgacheffe, Guatemalan Co-Op Asobagri, Honduran SHG, Mexican Chiapas, Nicaraguan SHG, Peru SHB MCM, and Sumatra Grade 1 Mandheling.
• Rare and Special Coffee Rare specialty coffees including Haitian Blue, Costa Rican Fancy SHB Willows, Malawi Mzuzu Peaberry, Jamaican Blue Mountain, Costa Rica Perla Negra Las Lajas Micromill, and Ecuador Sidra Finca Terrazas del Pisque.
• Blends House coffee blends including 100th Anniversary Blend, 60th Birthday Blend, Aggie's Blend, Auggie's Blend, Bedford, Budapest, Cafe Blend, Danish Blend, Holiday Blend, and Peter's Blend.
• Iced Coffee Blend Smooth, rich coffee blend with chocolaty notes, ideal for cold-brewing or hot brewing.
• Tea Loose leaf teas from around the world including White, Green, Oolong, Black, Herbal Blends, Rooibos, Chai, Decaf, Scented/Flavored, and House Blends. Also includes botanicals, spices, teabags, tins, infusers, and strainers.
• White Tea Traditional and new-style white teas including Flowery White Pekoe, Mutan White, and Sow Mei White Tea.
• Green Tea Pan-fired and steamed green teas including Chun Mee, Genmaicha, Gyokuro Jade Dew, Lung Ching (Dragonwell), Matcha, Organic Maofeng, Pinhead Gunpowder, Rainflower, and Sencha.
• Oolong Tea Partially oxidized teas from China and Taiwan including Formosa Oolong, Hairy Crab Oolong Mao Xie, Single Trunk Oolong (Dan Cong), Ti Kuan Yin Iron Goddess, and Tung Ting Oolong.
• Black Tea Full-bodied black teas including Assam, Darjeeling, Ceylon, Keemun/English Breakfast, Yunnan, and Pu-ehr varieties.
• Coffee Machines and Brewers Espresso machines, drip brewers, and manual brewing equipment including La Pavoni Europiccola and Professional, Rancilio Silvia, Chemex filter drip makers, Clever Coffee Dripper, Hario V60 drippers/servers/kettles, Hario Retro Coffee Roaster, and iCoffee by Remington.
• Coffee Filters Paper filters including If You Care and Melitta 100ct (#2, #4, #6), basket filters, Melitta tea filters, and Chemex FC-100/FS-100 folded circle filters.
• Torani Syrups Flavored syrups for Italian sodas, espresso, lattes, and cappuccinos. Available in 750ml bottles, sugar-free bottles, 5lb 13oz tubs, and pumps.
• Dark Chocolates and Candy Chocolate-covered products including Chocolate Almonds, Chocolate Covered Espresso Beans, Chocolate Hazelnuts, Chocolate Orange Peels, Coffee Cordials, and Chocolate Covered Cherries.
• Merchandise Branded apparel and accessories including baseball hats, bucket hat, tote bag, T-shirts, hoodies, mugs (classic, diner, travel), and mints.
• La Pavoni Parts Replacement parts and components for La Pavoni espresso machines.
• Custom Blending Service Custom coffee blends made to customer specifications, with records of previous blends kept on file for easy reordering.
• Espresso Machine Repair Services Official repair facility for La Pavoni Espresso and Cappuccino machines; also repairs Gaggia and Rancilio espresso makers. Contact via [email protected] or 800-453-5908.
• Subscription / Repeating Orders Automatic recurring coffee orders shipped on a customer-chosen schedule (every 2 weeks, monthly, or every 2-3 months), billed at retail price at time of shipment.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• La PavonicoreStrategic or Co-development PartnerOfficial repair facility for La Pavoni Espresso and Cappuccino machines. The company is also an authorized service provider with access to technical diagrams.
• GaggiaminorImplementation/ SI/ Consulting PartnerRepairs Gaggia espresso makers as part of their espresso machine repair service operation.
• RanciliominorImplementation/ SI/ Consulting PartnerRepairs Rancilio espresso makers as part of their espresso machine repair service operation.
• ToranicoreChannel Partner/ Reseller/ DistributorReseller of Torani flavored syrups in multiple formats: 750ml bottles, sugar-free bottles, 64oz tubs, and pumps. Free shipping does not apply to orders containing Torani syrups.
• HariocoreChannel Partner/ Reseller/ DistributorReseller of Hario coffee brewing equipment including V60 drippers, servers, kettles, filters, and the Hario Retro Coffee Roaster.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Intelligentsia Coffee: Specialty coffee roaster with direct-trade sourcing, café/retail locations, and wholesale accounts. Comparable in product depth (single-origin emphasis) and B2B-plus-DTC channel mix.
• Harney & Sons: Family-owned specialty tea merchant with retail, e-commerce, wholesale, and a curated global catalog. Closest comparable on the tea side given family ownership, broad SKUs, and mixed online/retail/wholesale model.
• Counter Culture Coffee: Specialty coffee roaster and trainer focused on sustainability and direct trade, with wholesale and training programs. Comparable in sustainability certifications and education-led brand positioning.
• La Colombe Coffee Roasters: Specialty coffee roaster with company-owned cafés across major US cities, wholesale, and DTC e-commerce. Comparable as a multi-channel specialty roaster selling to both consumers and wholesale B2B customers.
• Devoción: NYC-headquartered specialty coffee roaster/café operator with bright retail flagships and DTC subscriptions. Comparable as a design-forward NYC roaster running own retail plus subscription e-commerce.
• McNulty's Tea & Coffee: Long-running NYC specialty tea and coffee retailer/importers operating a similar heritage storefront model with curated global sourcing. Closely analogous in business model, narrow product focus, and New York heritage positioning.
• Stumptown Coffee Roasters: Specialty coffee roaster with cafés, wholesale distribution, and DTC channels; comparable via single-origin and direct-trade sourcing combined with multi-channel retail.
• Joe Coffee Company: NYC-based specialty coffee roaster and retailer with multiple Manhattan locations, e-commerce, and a strong bar/café presence. Closest comparable in geography, multi-store retail, and curated single-origin focus.
• Adagio Teas: DTC-first specialty tea retailer offering loose-leaf global sourcing with a deep catalog and subscription features. Comparable as a pure-play tea catalog retailer with curated global sourcing and direct-to-consumer subscriptions.
• Birch Coffee: NYC specialty coffee roaster/café chain with multiple Manhattan locations and subscription services. Comparable in NYC multi-store specialty retail and direct-to-consumer model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PORTORICOIMPORT
• Facebookfacebook.com/Portoricoimportingcompany
• LinkedInlinkedin.com/company/porto-rico-importing-co

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Porto Rico Importing