What Nola does

Nola Industrier AB is a Swedish designer and manufacturer of outdoor and public-space furniture, founded in 1980 and headquartered in Stockholm with a sales office and showroom in Malmö. The company produces an extensive portfolio of street and park furniture — including benches, sofas, chairs, modular seating systems (Korg, Värtan), tables (Långbordet, High Table), planters, trash bins, weather shelters, ashtrays, and bicycle infrastructure — using materials such as electrogalvanized and powder-coated steel, sand-cast recycled aluminum, FSC-certified hardwoods, pressure-impregnated pine, Accoya acetylated wood, and concrete. Proprietary treatments including Sioo:X silicon-based wood protection, LINAX linseed oil impregnation, and Accoya modification are applied for Nordic-climate durability.

Nola serves Swedish municipalities, government agencies, architectural and landscape-architecture firms, property developers, commercial real-estate operators, healthcare and educational institutions, and selected private companies. The business model is direct, project-based B2B/B2G sales with quote-driven pricing in SEK; products are specified in public procurement and urban development projects, and a significant share of revenue comes from bespoke, site-specific co-design with architects (e.g., Riddarholmen, Malmö Central Station, psychiatric hospital courtyards in Kalmar and Västervik). All manufacturing is performed exclusively in Sweden through a network of domestic producers, and the company holds Swan Ecolabel, Byggvarubedömningen, SundaHus, and FSC certifications that qualify products for environmentally preferential public tenders. Go-to-market relies on direct field sales supported by showrooms, a content-marketing website with a Journal section, Instagram and LinkedIn presence, annual participation in the Stockholm Furniture Fair, and the Korg Planner digital planning tool for architects.

Name

Nola

Legal name

Nola Industrier AB

Website

https://nola.se

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Nola Industrier AB is a Swedish designer and manufacturer of outdoor and public-space furniture, supplying benches, seating systems, planters, bins, and bicycle infrastructure to municipalities, government agencies, architects, and property developers across Sweden.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Furniture Sales (B2B / Public Sector): Direct sales of standard and custom-designed furniture to municipalities, government agencies, property developers, architectural firms, and private companies for public urban environments, parks, transit hubs, healthcare facilities, educational institutions, and commercial spaces. Products are sold through direct sales with project consultation and specified in public procurement processes.
2. Bespoke / Site-Specific Design Projects: Custom-designed furniture solutions developed in collaboration with architects, landscape architects, and city planners for specific urban development projects, contributing to place-specific identity and function.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Nola designs, manufactures, and sells durable outdoor and public-space furniture — including benches, sofas, chairs, modular systems, tables, planters, trash bins, weather shelters, and cycling infrastructure — for Swedish municipalities, government agencies, architects, property developers, and other organizations. All products are manufactured exclusively in Sweden through a network of Swedish producers using FSC-certified hardwoods, recycled aluminum, powder-coated steel, and proprietary wood-protection treatments, and the company also provides bespoke site-specific design in collaboration with architects and city planners.

Product overview

Nola is a Swedish outdoor and public space furniture company offering an extensive portfolio of street furniture, benches, sofas, chairs, tables, planters, trash bins, bicycle infrastructure, and weather shelters. The product portfolio includes modular furniture systems (Korg, Värtan), classic and contemporary seating (Gard, Leksand, Kaskad, Rousseau), outdoor tables (Långbordet, High Table), sun sofas (Kajen), planters (Folke, Klocka, Cacti, Näckros, Frame, Parklet), and urban infrastructure (Elbin trash bins, bike parking solutions). The company also offers a digital planning tool (Korg Planner) for the Korg furniture system to support architects in spatial planning. All products are manufactured in Sweden with a focus on sustainability, durability, and design quality for public environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Four Seasons weather shelter (Väderskydd) Year-round aluminum weather shelter/parasol with a large aluminum screen designed to withstand rain, snow, and sun for outdoor public environments.
• Parco chair with attached table Modern functional combination of chair and side table for public outdoor environments, offering a lightweight impression.
• Långbordet modular bench-table system Dynamic and modular bench-table system developed with White Arkitekter, adaptable to many public-space environments.
• Vejby furniture group Modern public furniture group with weight and stability, narrow seat slats for water drainage, and wide backrest for sitting comfort.
• Kajen sun sofa Elegant backward-leaning wooden sun sofa in wood with gently curved seat and high ribbed back; available with or without footrest; first Nola product with Nordic Swan Ecolabel certification.
• Leksand armchair / furniture group Armchair / furniture group combining classic craftsmanship with modern design and high quality for public spaces.
• Folke planter Planter urn made in recycled aluminum, sand-cast in one piece; classic and durable.
• Elbin trash bin Public trash bin with conical form and generously sized opening designed to improve accessibility and cleanliness in public spaces.
• Gard sofa Modern reinterpretation of the classic Swedish pinnsoffa (stick sofa), referencing the welfare-state era kitchen sofa for public and semi-public settings.
• Korg modular furniture system Modular wire furniture system with sofa, bench, and table options for public environments, designed by Thomas Bernstrand with a distinct graphic grid appearance.
• Korg Planner digital planning tool Digital planning tool for the Korg furniture system that supports architects in spatial creation, testing of configurations, and generation of product specifications.
• Sigill park bench furniture series Park bench and furniture series designed by Note Design Studio and Gunilla Allard, inspired by architect Sigurd Lewerentz, with clean lines and considered material choices.
• Areal furniture group Furniture group composed of visual structures joined together into a harmonious unit, evoking patchwork fields and roads.
• High Table (part of High/Low furniture series) Modern public table with built-in electrical outlets for charging mobile phones or laptops; part of the High/Low furniture series.
• Kaskad armchair Modern armchair with soft undulating forms and a consistent design language, designed for public and semi-public spaces.
• Värtan furniture system Classic, substantial furniture series with wooden slat seat in oiled oak and yellow steel-plate frame; available as bench and sofa in long lengths; environmentally assessed via Byggvarubedömningen, SundaHus, and Svanens Husportal.
• Riddarholmen bench Bench developed with AJ Landskap and Statens Fastighetsverk for the restoration of Riddarholmen's quays, with a generous seating surface in Sioo-treated oak from historic 1831-planted trees at Visingsö.
• Viaduct bench Granite bench referencing Roman aqueducts and viaducts with characteristic arches; available in three lengths in granite or cross-laminated timber; winner of the S Design Award 2021.
• Cacti furniture series (planters, hanging baskets, cocoons, bird tables) Family of sculptural powder-coated steel planters, hanging baskets, cocoons, and bird tables available in multiple color options for public and private outdoor environments.
• Klocka planter Modern interpretation of classic decorative urns in sand-cast aluminum with a relief pattern and a generous rim that serves as barrier or support for hanging plants.
• Rousseau furniture group Stackable chairs and foldable table furniture group designed to be moved indoors in winter; elegant and stable.
• Parklet planter Parklet planter in Sioo-treated pine for creating temporary or permanent public parklet environments.
• Frame planter (130 L and 340 L) Planter designed by Broberg & Ridderstråle, available in 130L and 340L sizes for outdoor public environments.
• Näckros planter and water basin Planter and water basin designed by Jan Ostwald for outdoor public environments.
• Egypt ashtray Ashtray in Corten steel that develops a protective rust patina over time for outdoor public use.
• Bike Rail cycling infrastructure Cycling-infrastructure product that marks cycle lanes and provides a practical footrest for cyclists; part of Stockholm's city cycle-lane initiative inaugurated in May 2026.

Quantifiable outcome

• Kajen furniture series achieved Swan Ecolabel certification, confirming sustainable production and responsible material choices
• +1 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Krook & TjäderminorStrategic or Co-development PartnerArchitect firm Krook & Tjäder worked with Nola on designing the courtyards as an integrated part of the psychiatric care experience for new psychiatric hospital buildings in Kalmar and Västervik.
• Statens Fastighetsverk (National Property Board of Sweden)coreStrategic or Co-development PartnerNola collaborated with AJ Landskap and Statens Fastighetsverk to produce all seating furniture for the restoration of Riddarholmen's quays. Historic oak from Visingsö (planted 1831 for the Swedish Navy) was used for the Riddarholmen furniture series.
• AJ LandskapcoreStrategic or Co-development PartnerAJ Landskap is a landscape architecture firm founded in 1992 with 22 employees in Stockholm, focused on planning and design of urban environments. They co-designed the Riddarholmen furniture series with Nola and have been a consistent design partner.
• ELE ArkitekterminorStrategic or Co-development PartnerELE Arkitekter designed and improved a courtyard at Sankt Eriksgatan 121 for property company Novier, specifying Nola furniture for the project.
• Murman Arkitekter (with Cobab)minorStrategic or Co-development PartnerMurman Arkitekter together with Cobab completed the total renovation of Turebergshuset in Sollentuna Centrum, where Sollentuna Library was also established. Nola Basket benches were selected for the children's and youth department.
• Svenska Stadskärnor (Swedish City Centres Association)minorGTM or Marketing PartnerNola participates in Svenska Stadskärnor's annual conference with furniture display and knowledge sharing on public space topics. CEO Henrik Edlund gave a lecture at the 2026 conference.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Factory Furniture: UK designer and manufacturer of street and public-space furniture including benches, seats, bollards and litter bins. Competes with Nola for European and UK public-realm projects with designer-led outdoor seating ranges.
• Furó: Spanish designer-led manufacturer of public-space furniture, benches and urban elements. Competes with Nola for European municipal tenders and architectural specifications, with a comparable designer-collaboration business model.
• Streetlife: Dutch public-realm furniture manufacturer with a designer-led catalog of benches, planters, tree pits and bicycle infrastructure. Closely comparable to Nola in serving European municipalities and architects, with FSC-certified wooden product lines overlapping Nola's portfolio.
• Santa & Cole: Spanish editor and manufacturer of public-space and urban furniture with strong designer heritage. Overlaps directly with Nola on benches, lamps and urban elements for European city projects, with similar specifications for sustainable, certified materials.
• Escofet: Spanish manufacturer specializing in concrete-based public-space furniture, benches and urban paving. Competes with Nola's concrete and stone-based products for European city and transit-hub projects.
• Landscape Forms: North American designer and manufacturer of site furniture, lighting and structures for public spaces. Shares Nola's designer-collaboration GTM and municipal/commercial buyer base, though it primarily operates in the US/Canadian market.
• Hess: German manufacturer of outdoor and public-space furniture, lighting and urban elements. Targets European municipalities and architects with bench, litter-bin and planter ranges that compete directly with Nola's product lines.
• mmcité: Czech designer and manufacturer of street and public-space furniture, including benches, litter bins, planters and shelters. Targets the same European municipal and architectural-firm buyers as Nola and competes head-to-head on green-procurement-certified product lines.
• Maglin Site Furniture: Canadian manufacturer of public-space and street furniture including benches, litter and recycling receptacles, planters and bollards. Comparable to Nola in serving municipal and architectural customers with designer-driven product specifications.
• Metalco: Italian manufacturer of street furniture, benches, planters, bicycle racks and shelters. Competes for the same European municipal procurement contracts as Nola, with comparable product breadth across outdoor urban categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nola-industrier
• Instagraminstagram.com/nola_design_furniture
• Facebookfacebook.com/NolaDesignFurniture

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nola