Le-Tout

What Le-Tout does

Le-Tout is a Spanish direct-to-consumer cosmetics company founded in 2018 and headquartered in Alacuás, Spain. The company sells decorative cosmetics, facial treatments, sun protection products, and fragrances through its own e-commerce storefront at le-tout.com, operating an exclusively direct-to-consumer model with no disclosed wholesale, retail, or marketplace presence. The product portfolio spans over 130 SKUs organized into makeup (foundations, lip products, eye makeup, nail lacquers, blush kits), skincare with sun protection (VIT-C line, Caviar anti-aging treatment, SPF 30/50+ sprays and oils), a seven-fragrance collection for men and women, and a dedicated vegan cosmetics sub-line. All products are positioned as manufactured in Europe, formulated with natural ingredients, and 100% cruelty-free.

Underlying product technology centers on natural-ingredient cosmetic formulations leveraging botanical actives, vitamins (notably Vitamin C paired with hyaluronic acid and avocado oil), caviar extracts rich in amino acids and structural peptides, argan and aloe-vera-based sun protection, and silicone-oil-based long-wear lipstick chemistry rated for 8–16 hour wear. Functional claims include dermatological and ophthalmological testing on key SKUs and paraben-free formulations. The proprietary claim set is incremental — long-wear times, multi-benefit BB creams, and inclusive shade ranges — rather than technologically novel.

The business model is one-time-purchase DTC retail with a single storefront and a horizontal customer persona ("women seeking real beauty cosmetics"). Pricing is largely opaque: only the Make Up Velvet foundation is publicly listed at €19.95, with most products requiring direct contact for pricing. The company is founder-controlled, with co-founders Paco Aguilera and Álvaro Domínguez (cited as having 50+ years of combined cosmetics sales experience), 101–250 employees, no disclosed external funding, and an unsubstantiated claim of global market reach. Free shipping is offered to the Iberian Peninsula; international logistics terms are not disclosed.

Name

Le-Tout

Website

https://le-tout.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Le-Tout is a Spain-based direct-to-consumer cosmetics brand selling 130+ decorative, skincare, sun care, and fragrance products online to women seeking natural-ingredient, cruelty-free makeup, founded in 2018 by industry veterans Paco Aguilera and Álvaro Domínguez.

Ownership category

akta.pro rank

Product category

Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)

Keywords

• Decorative cosmetics
• Skincare products
• Vegan cosmetics
• Cruelty-free beauty
• Fragrance and suncare

Headquarters

HQ city

Alacuás

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Decorative Cosmetics Sales: Le-Tout generates revenue primarily through direct-to-consumer online sales of its decorative cosmetics product lines, including foundations (Make Up Velvet, Magic BB Cream), lip products (Lip Liquid Permanent), eye makeup (Eye Pencil, Eyeshadow Palette), nail lacquers, and blush kits.
2. Facial Treatment Products: Revenue from premium facial treatment lines including the Caviar anti-aging treatment and the Vit-C skincare range, sold as individual products or as complete skincare routines through the online store.
3. Sun Care Products: Revenue from sun protection products including Spray Sun Protect SPF 50, Dry Oil Protect SPF 30, Facial Sun Protect SPF 50+, and After Sun calming milk, sold as one-time purchase items through the direct-to-consumer e-commerce platform.
4. Fragrance Sales: Revenue from a complete fragrance collection featuring seven harmonized scents — four for women and three for men — sold as individual Eau de Parfum products through the online store.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Le-Tout is a Spanish cosmetics company that designs, manufactures, and sells decorative cosmetics, skincare, sun protection, and fragrance products directly to consumers. The brand positions itself around a "real beauty" philosophy, opposing unrealistic beauty standards, and offers products made in Europe that are cruelty-free with vegan options.

Product overview

Le-Tout is a cosmetics brand offering a diverse portfolio of decorative cosmetics and beauty treatments. The product lineup includes makeup products (Make Up Velvet foundation, Lip Liquid Permanent lipstick, Eyeshadow Palette, Eye Pencil, KIT BLUSH ILUMINADOR, Magic BB Cream, Nails lacquers), skincare with sun protection (VIT-C Cream SPF 15, Spray Sun Protect SPF 50, Dry Oil Protect SPF 30), premium facial treatments (Caviar Facial Treatment), fragrances (7 fragrance collection for men and women), and a dedicated vegan cosmetics line. All products are cruelty-free and manufactured in Europe. The brand emphasizes natural ingredients, quality, and long-lasting results across its more than 130 products.

Differentiator

Problem solved

Functional benefit

Products and services

• Decorative Cosmetics Makeup and color cosmetic products manufactured in Europe, cruelty-free, with vegan options; targeted at consumers seeking inclusive, ethically produced beauty products.
• Skincare Products Skincare formulations made in Europe, cruelty-free, and offered with vegan options; designed for individual consumers who prioritize ethical beauty and skincare products.
• Sun Protection Products Sun protection products manufactured in Europe under cruelty-free and vegan-friendly standards; intended for individual consumers seeking ethically produced suncare.
• Fragrances Fragrance products made in Europe, cruelty-free, and available in vegan formulations; marketed to individual consumers who value ethical sourcing and production.

Quantifiable outcome

• Lip Liquid Permanent provides up to 8 hours of intense color without touch-ups.
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• CoverGirl: CoverGirl is a legacy mass color cosmetics brand with a broad portfolio, expanding its clean and cruelty-free ranges; comparable as a dominant mass-market competitor across the same eye, lip, and face categories.
• Burt's Bees: Burt's Bees is a long-established natural-ingredient personal care brand marketed around botanical actives and cruelty-free positioning; comparable as a natural-ingredient beauty incumbent relevant to Le-Tout's positioning and European-production narrative.

Direct peers

• BH Cosmetics: BH Cosmetics sells affordable, broad-range color cosmetics through its own e-commerce site; comparable as a digitally native brand emphasizing variety and value across makeup categories.
• Physicians Formula: Physicians Formula is a mass color cosmetics brand built on a 'skin-friendly, natural' positioning sold through mass and DTC; directly comparable on the clean/natural ingredient angle Le-Tout also emphasizes.
• e.l.f. Beauty: e.l.f. is a mass-market color cosmetics brand sold primarily through DTC e-commerce plus drugstore retail; comparable because both target affordable price points, broad catalog coverage, and digital-first customer acquisition.
• Milani Cosmetics: Milani is a mass-market color cosmetics line with broad SKU coverage sold through DTC and drugstore channels; comparable on affordable positioning, broad makeup range, and inclusive shade strategy.
• ColourPop Cosmetics: ColourPop is a digitally native color cosmetics brand with a broad, frequently refreshed product catalog sold DTC; comparable on direct-only distribution and broad affordable assortment.
• NYX Cosmetics: NYX offers an extensive professional-leaning color cosmetics line at accessible prices, sold through DTC, beauty specialty, and mass retail; directly comparable on catalog breadth and audience targeting with Le-Tout.

Emerging players

• KVD Vegan Beauty: KVD Vegan Beauty is an explicit vegan, cruelty-free performance color cosmetics brand sold DTC and in specialty retailers; directly comparable to Le-Tout's Vegano sub-line and cruelty-free positioning.
• The Ordinary (DECIEM): DECIEM's The Ordinary built a global clean beauty brand through ingredient-led branding and DTC; comparable as a digitally native, ingredient-forward cosmetics brand with a strong reputation in the same 'natural' category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/letoutcosmetics
• LinkedInlinkedin.com/company/le-tout-cosmetics

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le-Tout