3D Flooring Supplies
3D Flooring Supplies operates as Mercado, the principal trading brand of Headlam Group, distributing carpet, vinyl, laminate, wood, LVT, and related flooring products to B2B trade professionals across England and Wales through an account-based online portal and eight regional sales offices.
- Company typePrivate
- Founded1984
- HeadquartersSwansea, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingServices
What 3D Flooring Supplies does
3D Flooring Supplies operates as Mercado, the principal customer-facing trading brand of Headlam Group, which the company describes as the UK's leading floorcovering distributor. The business distributes a comprehensive flooring product range — spanning carpet, vinyl, laminate, wood, LVT, contract flooring, carpet tiles, underlay, accessories, artificial grass, tools, floor prep, and natural materials — to B2B trade customers (installers, commercial contractors, and residential fitters) across England and Wales. Customers must register for internet trading accounts to access the Mercado portal, and a dedicated area sales manager network handles account migration and onboarding across eight regional offices (Leeds as headquarters, plus Newcastle, Stockton on Tees, Bridgend, Thatcham, Coleshill, Kidderminster, and Nottingham).
The platform is built on an ASP.NET web application that supports online ordering, order tracking, sample requests, account management, and payment processing including credit card transactions. A distinctive design choice is that customer passwords are deliberately not stored server-side, framed as a security posture rather than a feature gap. The portal consolidates what were previously multiple separate trading businesses under a single Mercado brand, with the stated objective of delivering the broadest range of flooring products "under one roof" and standardizing service across regions. Operational assets include wholly-owned regional entities such as Leeds Gildersome and Solmere (Newcastle & Stockton on Tees).
Revenue is generated through one-time B2B product sales to trade accounts under an account-based pricing model that is not publicly disclosed and requires registration to access. Pricing is negotiated at the account level, supported by direct sales coverage from area sales managers rather than self-service public pricing. The go-to-market is sales-led, combining the digital portal (mid-funnel product catalog and ordering) with bottom-of-funnel direct sales for account migration and onboarding. The company holds no patents, no certifications, no public awards, and no disclosed funding events, operating as a private subsidiary within the Headlam Group conglomerate.
3D Flooring Supplies firmographics
Firmographics- Name
- 3D Flooring Supplies
- Legal name
- Mercado (operated under Headlam Group)
- Website
- https://3dflooring-sales.b2b-payments.co.uk
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Short description
- 3D Flooring Supplies operates as Mercado, the principal trading brand of Headlam Group, distributing carpet, vinyl, laminate, wood, LVT, and related flooring products to B2B trade professionals across England and Wales through an account-based online portal and eight regional sales offices.
- Ownership category
- akta.pro rank
3D Flooring Supplies industry classification
Industry- Product category
- Flooring Distribution
- NAICS
- Floor Covering Retailers (449121)
- SIC
- Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)
Keywords
Where 3D Flooring Supplies is headquartered
LocationHeadquarters
- HQ city
- Swansea
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
3D Flooring Supplies business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Flooring Product Distribution: B2B distribution of comprehensive flooring products including carpet, vinyl, laminate, wood, LVT, and accessories. Products sold through registered trade accounts with online ordering capabilities.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
3D Flooring Supplies product offering
Product offeringCore offering
3D Flooring Supplies (operating as Mercado) is a UK-based B2B floorcovering distributor that sells a comprehensive range of flooring products — including carpet, vinyl, laminate, wood, LVT, contract, carpet tiles, underlay, accessories, artificial grass, tools, floor prep, and naturals — through a registered trade account portal and regional sales offices across England and Wales.
Product overview
3D Flooring Supplies operates as Mercado, part of the Headlam Group, serving as the UK's leading floorcovering distributor. The company offers a unified B2B online ordering portal (Mercado) that consolidates their trading businesses under one brand, enabling customers to shop the full product portfolio across England and Wales. The product offering includes 13 distinct flooring categories: Carpet, Vinyl, Laminate, Wood, LVT (Luxury Vinyl Tile), Contract, Carpet Tiles, Underlay, Accessories, Artificial Grass, Tools, Floor Prep, and Naturals. The Mercado portal provides account management, order tracking, payment processing (including one-off payments, invoice payments, and order payments), and sample ordering capabilities. The company maintains multiple sales offices across the UK including Leeds, Newcastle, Stockton on Tees, Bridgend, Thatcham, Coleshill, Kidderminster, and Nottingham.
Differentiator
Problem solved
Functional benefit
Products and services
- Carpet Carpet flooring products available through Mercado's B2B online ordering portal for trade customers across England and Wales.
- Vinyl Vinyl flooring products available through Mercado's B2B online ordering portal for trade customers across England and Wales.
- Laminate Laminate flooring products available through Mercado's B2B online ordering portal for trade customers across England and Wales.
- Wood Wood flooring products available through Mercado's B2B online ordering portal for trade customers across England and Wales.
- LVT (Luxury Vinyl Tile) Luxury Vinyl Tile flooring products available through Mercado's B2B online ordering portal for trade customers across England and Wales.
- Contract Flooring Contract-grade flooring products for commercial projects available through Mercado's B2B online ordering portal.
- Carpet Tiles Carpet tile flooring products available through Mercado's B2B online ordering portal for trade customers across England and Wales.
- Underlay Flooring underlay products available through Mercado's B2B online ordering portal for trade customers.
- Flooring Accessories Flooring accessories available through Mercado's B2B online ordering portal for trade customers across England and Wales.
- Artificial Grass Artificial grass products available through Mercado's B2B online ordering portal for trade customers.
- Flooring Tools Flooring installation tools available through Mercado's B2B online ordering portal for trade customers.
- Floor Preparation Products Floor preparation products available through Mercado's B2B online ordering portal for trade customers.
- Natural Flooring Materials Natural flooring materials available through Mercado's B2B online ordering portal for trade customers across England and Wales.
- Mercado Online Portal B2B online ordering platform for flooring supplies covering the full product portfolio, including account management, order tracking, payment processing (one-off payments, invoice payments, order payments), and sample ordering for registered trade customers.
Companies that use 3D Flooring Supplies
Customer profileSegments1 record
Ideal customer profiles1 record
3D Flooring Supplies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
3D Flooring Supplies partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Headlam GroupcoreParent company ownership. Mercado operates as the trading brand within Headlam Group, the UK's leading floorcovering distributor. Headlam Group provides corporate governance, scale, and operational infrastructure.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
3D Flooring Supplies competitors and assessment
Company assessmentDirect peers
- Tapi Carpets: UK flooring retailer/distributor offering carpet, vinyl, LVT, wood, and laminate through a chain of showrooms and trade channels. Comparable as a UK-focused multi-product flooring distributor with strong trade-customer positioning.
- Headlam Group: Headlam Group is the publicly listed parent company of Mercado/3D Flooring Supplies and operates the UK's largest floorcovering distribution network. It is the direct corporate parent and operates multiple trading brands with overlapping product portfolios (carpet, vinyl, LVT, wood, laminate) distributed through regional sales offices across the UK.
- UK Flooring Direct: Online UK flooring retailer/distributor selling carpet, vinyl, LVT, laminate, and accessories direct to trade and consumers. Comparable product mix to Mercado's portfolio and operates in the same UK B2B/B2C trade distribution channel.
- Flooring Superstore: UK-based flooring retailer/distributor offering a broad range of carpet, vinyl, LVT, laminate, and wood flooring with online ordering. Comparable to Mercado in product breadth and B2B/B2C trade-friendly positioning, though with a stronger consumer-facing digital presence.
Broad incumbents
- Tarkett: Global flooring manufacturer producing vinyl, LVT, laminate, wood, and commercial flooring products. Upstream supplier to Mercado but represents a comparable competitor-as-supplier in the same product categories distributed through trade channels.
- Carpetright: Large UK high-street flooring retailer offering carpet, vinyl, LVT, laminate, and wood across hundreds of stores. Broader incumbent in the same flooring category, though more retail-consumer focused rather than trade-distribution.
- Unilin (Quick-Step / Pergo): Major international laminate and LVT flooring manufacturer with strong trade distribution networks across Europe. Comparable as a leading brand in the laminate and LVT categories that Mercado distributes.
- Cormar Carpets: UK carpet manufacturer with strong trade distribution through flooring retailers. Operates upstream of Mercado as a supplier but is comparable in product category focus and UK trade-channel focus.
- Victoria Carpets: UK-based carpet manufacturer and distributor with deep trade relationships. Adjacent incumbent operating both manufacturing and distribution in overlapping flooring categories, supplying many of the same trade channels as Mercado.
Regional players
- Floors-2-Go: UK flooring retailer/distributor offering carpet, vinyl, laminate, and LVT with both online and showroom channels. Comparable in product mix and B2B trade customer focus, though primarily UK consumer-retail weighted.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
3D Flooring Supplies social profiles
Digital presence3D Flooring Supplies financial estimates
Financial estimateRevenue estimate
Valuation estimate
3D Flooring Supplies leadership team
Management profileNumber of profiles
3D Flooring Supplies subsidiaries and ownership
Company hierarchySubsidiaries2 records
3D Flooring Supplies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
3D Flooring Supplies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 3D Flooring Supplies
What does 3D Flooring Supplies do?
3D Flooring Supplies (operating as Mercado) is a UK-based B2B floorcovering distributor that sells a comprehensive range of flooring products — including carpet, vinyl, laminate, wood, LVT, contract, carpet tiles, underlay, accessories, artificial grass, tools, floor prep, and naturals — through a registered trade account portal and regional sales offices across England and Wales.
When was 3D Flooring Supplies founded?
3D Flooring Supplies was founded in 1984.
Where is 3D Flooring Supplies based?
3D Flooring Supplies is headquartered in Swansea, United Kingdom, in the Europe region.
How does 3D Flooring Supplies make money?
One revenue line is on record: flooring Product Distribution.
Who are 3D Flooring Supplies's main competitors?
Direct peers on record are Tapi Carpets, Headlam Group, UK Flooring Direct and Flooring Superstore. Broad incumbents are Tarkett, Carpetright, Unilin (Quick-Step / Pergo), Cormar Carpets and Victoria Carpets. Floors-2-Go is listed as a regional player.
Does 3D Flooring Supplies have an API?
No public API is recorded for 3D Flooring Supplies.
What industry is 3D Flooring Supplies in?
3D Flooring Supplies's product category is Flooring Distribution. Its primary akta.pro industry code is CRAOAFAE, Flooring (Carpet, Tile, Wood, Laminate) Distribution. Its NAICS code is 449121 and its SIC code is 5020.