Carpetright
Carpetright was a UK-based floor coverings retailer founded in 1988 that entered administration in 2024 after several years of losses; its brand and 54 stores were acquired by Tapi Carpets & Floors, with the remaining 220+ sites ceasing operations.
- Company typePrivate
- Founded1988
- HeadquartersPurfleet, United Kingdom
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Carpetright does
Carpetright is a UK-based floor coverings retailer and manufacturer founded in 1988 and historically headquartered in Purfleet, Essex. The company sold carpets, vinyl, laminate, luxury vinyl tiles, engineered wood and artificial grass through a nationwide chain of physical showrooms, supplemented by a smaller B2B commercial channel. Its go-to-market centred on in-store and home-visit consultation, sample-based selling, professional measuring, and arrangement of independent fitters, with revenue generated from one-time product sales, per-square-metre fitting fees, an optional £39.99 Delivery & Care package, and interest-free credit of up to four years.
After several years of material losses and significant debt, Carpetright filed a notice of intention to appoint administrators in 2024, with PwC conducting the sale process. The company's brand and 54 stores were acquired by Tapi Carpets & Floors in a multimillion-pound deal completed on 22 July 2024, saving 300 jobs but excluding the Purfleet head office and approximately 220 further stores, which ceased trading. The acquired sites are being converted to the Tapi banner and the Carpetright brand is now positioned as a product sub-range within Tapi's 210+ showroom portfolio.
Carpetright firmographics
Firmographics- Name
- Carpetright
- Website
- https://carpetright.co.uk
- Company type
- Private
- Founded year
- 1988
- Operating status
- Acquired
- Headcount range
- 1,001–5,000 employees
- Short description
- Carpetright was a UK-based floor coverings retailer founded in 1988 that entered administration in 2024 after several years of losses; its brand and 54 stores were acquired by Tapi Carpets & Floors, with the remaining 220+ sites ceasing operations.
- Ownership category
- akta.pro rank
Carpetright industry classification
Industry- Product category
- Floor Coverings Retail
- NAICS
- Floor Covering Retailers (449121), Home Furnishings Retailers (44912), Flooring Contractors (238330)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Carpet & Area Rug Flooring Retail (CRAIAGAE)
- akta.pro secondary industry
- Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)
Keywords
Where Carpetright is headquartered
LocationHeadquarters
- HQ city
- Purfleet
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Carpetright business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Flooring Product Sales: One-time sales of flooring materials including carpets, vinyl, laminate, luxury vinyl tiles, engineered wood, and artificial grass. Products are sold through showrooms with optional professional fitting services.
- Fitting Services: Professional independent fitters arranged by Tapi to install flooring. Additional services include uplift and removal of old flooring, subfloor preparation, and door trimming.
- Delivery & Care Package: Optional £39.99 package including delivery, furniture moving, tidy-up, offcut removal, and 8 weeks of storage
- Interest Free Credit: Up to 4 years 0% interest free credit allowing customers to spread flooring purchase costs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Carpet fitting at £5.50 per square meter |
| Unit Pricing | Pay-as-you-go | Vinyl fitting at £6.75 per square meter |
| Unit Pricing | Pay-as-you-go | Laminate fitting at £15 per square meter |
| Unit Pricing | Pay-as-you-go | Dryback LVT fitting at £17.50 per square meter |
| Unit Pricing | Pay-as-you-go | Engineered Wood fitting at £26 per square meter |
| One time/ perpetual license | Pay-as-you-go | Delivery & Care Package at £39.99 |
| Subscription | Monthly | Interest-free credit up to 4 years, no deposit |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Carpetright product offering
Product offeringCore offering
Carpetright manufactured and retailed floor coverings, primarily carpets, vinyl, laminate, luxury vinyl tiles, and engineered wood, sold through a nationwide network of own-brand stores with in-home measuring, professional fitting, and interest-free credit options. The company also operated a B2B service supplying commercial flooring to business customers.
Product overview
Carpetright was a UK-based flooring retailer that operated stores selling carpets, vinyl, laminate, luxury vinyl tiles, and engineered wood flooring. The company went into administration in July 2024, after which Tapi Carpets & Floors acquired the Carpetright brand and 54 of its stores in July 2024. Following the acquisition, Carpetright stores were re-branded under the Tapi name. The Carpetright brand is now referenced on Tapi's website as a product category (Carpetright carpets), indicating the brand is being transitioned into Tapi's portfolio of over 220 stores.
Differentiator
Problem solved
Functional benefit
Products and services
- Carpets
- Vinyl Flooring
- Laminate Flooring
- Luxury Vinyl Tiles (LVT)
- Engineered Wood Flooring
- Professional Fitting Services
- Delivery & Care Package
- Interest-Free Credit
- Business-to-Business Flooring Service Dedicated B2B service supplying and installing flooring for commercial property clients with volume and scheduling requirements.
Quantifiable outcome
- 300 jobs saved through Carpetright acquisition
- +1 more outcomes
Companies that use Carpetright
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Carpetright technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Carpetright partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PricewaterhouseCoopers (PwC)minorPwC was seeking a buyer for Carpetright after the company filed for administration. Tapi acquired the Carpetright brand and 54 stores through this process, saving 300 jobs while excluding Carpetright's head office in Purfleet, Essex and 220 further shops.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
Carpetright competitors and assessment
Company assessmentDirect peers
- Tapi Carpets & Floors: Tapi is the closest UK flooring retail peer to Carpetright and is now its parent company. Both sell carpets, vinyl, LVT, laminate and engineered wood through a national showroom-and-home-visit model, offering end-to-end measuring and fitting services. As the acquirer of the Carpetright brand and 54 stores, Tapi is the most directly comparable operator in the UK.
- Flooring Superstore: Flooring Superstore is a UK-based direct-to-consumer flooring retailer selling carpets, vinyl, LVT, laminate and engineered wood online with sample ordering and home fitting. It competes head-to-head with Carpetright in the same product categories and customer segment.
- Factory Direct Flooring: Factory Direct Flooring is a UK online flooring retailer offering carpets, vinyl, LVT, laminate and wood flooring with cut-price positioning. It competes directly with Carpetright in the same product categories and price-sensitive residential customer base.
Broad incumbents
- B&Q (Kingfisher): B&Q is the UK's largest home improvement retailer and stocks flooring (carpet, vinyl, laminate, LVT and wood) alongside a much wider DIY and building materials range. It is a broad incumbent competing with Carpetright on flooring selection and price, particularly for trade and DIY customers.
- Wickes: Wickes is a UK home improvement retailer selling kitchens, bathrooms, building materials and flooring. Its flooring offer overlaps with Carpetright's residential product range, although it is positioned primarily for trade and DIY customers rather than full-service installation.
- Homebase: Homebase is a UK home and garden retailer selling furniture, homewares and flooring across its national store estate. It competes with Carpetright in flooring categories as part of a much broader home improvement assortment.
- John Lewis: John Lewis is a UK department store retailer with a home furnishings offer that includes carpets, rugs and flooring accessories. While not a specialist flooring retailer, it competes for higher-end residential flooring purchases in the same customer segment as Carpetright.
- IKEA: IKEA is a global home furnishing retailer offering rugs and limited ranges of flooring and flooring accessories through its UK store estate. As noted in the Carpetright data, IKEA has been among the tenants re-letting former Carpetright stores, highlighting its overlapping UK physical footprint.
Emerging players
- Victoria Carpets: Victoria Carpets is a UK-based carpet manufacturer and supplier with a heritage position in residential and commercial carpet categories. It is comparable to Carpetright on the product/manufacturing side, particularly for customers seeking branded carpet ranges.
- Cormar Carpets: Cormar Carpets is a UK wool and synthetic carpet manufacturer supplying independent flooring retailers. It is comparable to Carpetright as both a carpet manufacturer and a supplier into the UK flooring retail channel that Carpetright historically operated in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Carpetright social profiles
Digital presenceCarpetright financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carpetright leadership team
Management profileNumber of profiles
Carpetright funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carpetright M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carpetright
What does Carpetright do?
Carpetright manufactured and retailed floor coverings, primarily carpets, vinyl, laminate, luxury vinyl tiles, and engineered wood, sold through a nationwide network of own-brand stores with in-home measuring, professional fitting, and interest-free credit options. The company also operated a B2B service supplying commercial flooring to business customers.
Is Carpetright a public or private company?
Carpetright is a private company. It is classified as corporate owned and is currently acquired.
When was Carpetright founded?
Carpetright was founded in 1988. It employs 1,001 to 5,000 people.
Where is Carpetright based?
Carpetright is headquartered in Purfleet, United Kingdom, in the Europe region.
How does Carpetright make money?
Four revenue lines are on record. Flooring Product Sales are the primary driver. The others are fitting Services, delivery & Care Package and interest Free Credit.
Who are Carpetright's main competitors?
Direct peers on record are Tapi Carpets & Floors, Flooring Superstore and Factory Direct Flooring. Broad incumbents are B&Q (Kingfisher), Wickes, Homebase, John Lewis and IKEA. Emerging players are Victoria Carpets and Cormar Carpets.
Does Carpetright have an API?
No public API is recorded for Carpetright.
What industry is Carpetright in?
Carpetright's product category is Floor Coverings Retail. Its primary akta.pro industry code is CRAIAGAE, Carpet & Area Rug Flooring Retail, with a secondary code of CRAIAGAK, Flooring Installation Services (Retailer-Affiliated). Its NAICS code is 449121 and its SIC code is 5700.