Peedus People

What Peedus People does

Peedus People (legally The Peedus People Welfare Society) is a dual-registered non-governmental organisation operating as a 501(c)(3) in Texas, USA and as a registered NGO in Punjab, India. Headquartered at 106-A, Ivory Towers, Sector 70, Mohali (Punjab, India, 160071), with operational presence across the Chandigarh Tricity area (Chandigarh, Mohali, Panchkula), the organisation delivers field-based animal welfare services rather than a software or technology product. Its service portfolio spans animal rescue, adoption, vaccination and sterilisation drives, cruelty prevention for both stray animals and working equines, rabies awareness in partnership with the Global Alliance for Rabies Control (GARC), humane education in schools and community centres, environmental cleanliness drives, veganism outreach, and structured certificate programs. Disclosed operational outcomes to date include 150+ domestic and 170+ overseas adoptions facilitated, 3000+ vaccinations administered, 1500+ sterilisations performed, 300+ cruelty cases addressed, 1000+ humane education sessions, and equine enforcement actions resulting in 106 challans for overloading, 22 for overworking, 40 for spiked bits, and 245 spiked bits confiscated.

The business model is donation- and CSR-funded rather than revenue-generating. Services are delivered free of charge to beneficiaries; the only disclosed material inflow is a Rs 29.02 lakh (~$34,700) CSR grant sought from Indian Oil Corporation Limited (IOCL) for the 'Rabies Free Punjab' project, contingent on MoU finalisation with the Mohali Municipal Corporation. Individual donations are accepted via PayPal and offline bank transfer to "The Peedus People Welfare Society" at ICICI Bank Mohali. The website lists a $75,000 fundraising goal as a target. Distribution is direct field operations supported by a volunteer network, with government partnerships (Chandigarh Administration, Chandigarh Police, Mohali Municipal Corporation, SPCA Chandigarh) and international volunteer pipelines (Workaway, AIESEC) extending reach. The operating team is small (11–50 employees) and includes a full-time Equine Cruelty Prevention Manager and a named Volunteer Coordinator.

Name

Peedus People

Legal name

The Peedus People Welfare Society

Website

https://peeduspeople.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Peedus People is a dual-registered (US 501(c)(3) and Indian NGO) animal welfare non-profit operating in the Chandigarh Tricity area of Punjab, India. It delivers free field services — animal rescue, vaccination, sterilisation, equine cruelty enforcement, rabies education, and humane education — funded by individual donations and CSR grants.

Ownership category

akta.pro rank

Product category

Animal Welfare Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Pet Care (except Veterinary) Services (81291)

SIC

Services-Social Services (8300)

akta.pro primary industry

Animal Cruelty Prevention, Investigation & Humane Law Enforcement (BPAGAIAG)

akta.pro secondary industries

Veterinary Charity Clinics & Medical Aid (BPAGAIAD), Spay/Neuter & Population Control Programs (BPAGAIAE), Education & Community Outreach (Responsible Pet Ownership) (BPAGAIAK), Animal Shelters & Rescue Operations (AFAEALAB)

Keywords

• Animal welfare services
• Rabies elimination programs
• Humane education initiatives
• Equine cruelty prevention
• Stray animal rescue

Headquarters

HQ city

Mohali

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and CSR Funding: Peedus People relies on donations from individuals and CSR (Corporate Social Responsibility) funding from corporations. The organization received Rs 29.02 lakh from Indian Oil Corporation Limited (IOCL) for the 'Rabies Free Punjab' project for specialised vehicles and PPE equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Peedus People is a 501(c)(3) and Indian NGO delivering free animal welfare services including street animal rescue, vaccination and sterilization drives, adoption facilitation, equine cruelty prevention, rabies awareness and post-bite counseling, and humane education in schools. Operations are funded via individual donations and CSR grants, with services delivered directly by staff, trained volunteers, and certified rabies educators in the Chandigarh Tricity region.

Product overview

Peedus People is a dual-registered NGO (501(c)(3) in Texas, USA and registered in Punjab, India) offering a comprehensive portfolio of animal welfare service programs rather than a software product. The core offerings include: Animal Care (street fostering, cruelty prevention, adoptions, rabies management, animal rescue), Humane Education (compassion-building programs), Equine Cruelty Prevention (working horse welfare enforcement), Rabies Awareness (vaccination drives, GARC partnership for educator certification), Environment Care, Veganism outreach, and volunteer/foster programs. The organization operates in the Chandigarh Tricity area (Chandigarh, Mohali, Panchkula) and has facilitated 150+ domestic adoptions, 3000+ vaccinations, 1500+ sterilizations, 170+ overseas adoptions, and 1000+ humane education sessions. Services are delivered through volunteer coordination, certificate programs, and on-ground operations rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Animal Care Program Comprehensive animal welfare services covering street fostering of injured or recovering animals, cruelty prevention reporting, domestic and overseas adoption facilitation, rabies management protocols, puppy-free zone initiatives, and on-ground animal rescue operations for stray and community animals in the Chandigarh Tricity area.
• Humane Education Program Educational initiative teaching compassion and empathy for animals, delivered through modules such as Speaking Dogese (dog body language and behavior), Compassionate Citizen, and Animal Kind. Sessions are delivered in schools, orphanages, and community centres and are intended for students and the general public.
• Equine Cruelty Prevention Program Program working to protect working horses from cruelty through enforcement of equine welfare laws, reporting mechanisms, advocacy, and a dedicated full-time manager. Activities include confiscating spiked bits, issuing challans for overloading/overworking, rescuing injured horses, and coordinating medical care; intended for working horse owners, vendors, and enforcement partners.
• Rabies Awareness and Management Program Multi-faceted rabies elimination program covering awareness creation, vaccination drives, sterilization under the CNVR approach, GARC partnership for rabies educator certification, and community counseling at dispensaries in Sector 19 and Sector 38 on post-bite protocols and PEP guidance. Intended for community members, dog-bite victims, and municipal partners.
• Environment Care Program Environmental protection initiatives including community cleanliness drives and collaborations with local stakeholders such as the Kings XI-IPL collaboration, plus a published Environment Policy. Targeted at local communities and volunteers in the Tricity area.
• Veganism Outreach Outreach program promoting veganism on the basis of its stated benefits for animals, humans, and the environment, combining belief-based education with community outreach. Targeted at individuals and groups receptive to vegan lifestyle messaging.
• Engineering Education Initiative Engineering education program run by Peedus People aimed at developing technical skills among participating students. Targeted at students seeking engineering education engagements alongside the organization's broader welfare mission.
• Animal Control (Para Police Initiative) Community-based animal welfare response initiative that trains volunteers as Animal Para Police to track sterilization needs and monitor unvaccinated dogs using the Catch-Neuter-Vaccinate-Return (CNVR) approach. Targets volunteers and street animal populations in the Tricity area.
• Certificate Programs Structured 10-hour and 100-hour certification programs covering basics and details of animal care and activism, offered as part of the organization's international NGO education offerings. Targeted at students, volunteers, and prospective animal welfare practitioners seeking recognised certification.
• Volunteer and Foster Program Volunteer coordination program providing fostering opportunities for animals, certificate program pathways, and career engagement in animal welfare, including international placements via Workaway and AIESEC. Targeted at individuals, students, and career-track volunteers seeking hands-on animal welfare experience.

Quantifiable outcome

• Drop from 17 to 2 dog bite cases in 2 years in Sector 19
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered major, core and minor.

• Chandigarh PolicemajorStrategic or Co-development Partner · 1 January 2022Chandigarh Police collaborated with Peedus People and PETA India to display 200 seized spiked bits and replace them with regular cylindrical bits. Police confiscated the torture devices from horse owners as they violate Rule 8 of the Prevention of Cruelty to Draught and Pack Animals Rules, 1965.
• PETA IndiamajorStrategic or Co-development Partner · 1 January 2022PETA India collaborated with Chandigarh Police and Peedus People to enforce ban on spiked bits (thorn bits) used on horses, displaying 200 seized torture devices.
• Global Alliance for Rabies Control (GARC)coreStrategic or Co-development PartnerPeedus People partners with GARC to empower communities with rabies prevention knowledge. The organization actively enrolls team members in GARC's Rabies Educator Certificate (REC) program. Certified educators work in Sector 19 and Sector 38 dispensaries guiding community members on post-bite protocols and animal behavior safety.
• The Stables, ChandigarhminorStrategic or Co-development PartnerCollaboration with The Stables, Chandigarh to administer free tetanus vaccine to working horses at rehra stands. The initiative was sponsored by students from Carmel Convent School.
• SPCA ChandigarhcoreStrategic or Co-development PartnerCollaboration with SPCA Chandigarh to create awareness about use of spiked bits and issue challans to offenders under the Prevention of Cruelty to Draught and Pack Animals Rules.
• Chandigarh AdministrationcoreStrategic or Co-development PartnerWorked with Chandigarh Administration to enforce ban on sale and purchase of spiked bits (along with nationwide ban on usage). Similar circular issued in Mohali and Panchkula.
• Workaway ProgramminorGTM or Marketing PartnerInternational work exchange program connecting volunteers with Peedus People for experiential learning opportunities in animal welfare.
• AIESECminorGTM or Marketing PartnerYouth leadership organization connecting volunteers with Peedus People for internship and volunteer opportunities in animal welfare.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Others

• Animal Welfare Board of India (AWBI): Statutory body under India's Ministry of Fisheries, Animal Husbandry and Dairying that advises government on animal welfare laws. Functions as a regulator/ecosystem participant rather than direct competitor, but its policies shape the operating environment for Peedus People.
• Global Alliance for Rabies Control (GARC): International non-profit focused on rabies elimination through education and capacity building, and a documented core partner of Peedus People via the Rabies Educator Certificate program. Functions as an enabling/standards body rather than a direct service competitor.

Direct peers

• PETA India: India's largest animal rights organisation running cruelty investigations, advocacy, and rescue operations. Already a documented operational partner of Peedus People on the spiked-bit enforcement campaign, and competes for the same CSR and donor pools in animal welfare.
• People for Animals (PFA): Largest animal welfare NGO in India with shelters, hospitals, and cruelty prevention programs nationwide. Directly comparable on adoption, sterilisation, and cruelty response services, competing for the same municipal and CSR contracts.
• Blue Cross of India: One of India's oldest animal welfare organisations running a major shelter, veterinary hospital, and ABC (animal birth control) programs. Highly comparable on sterilisation, adoption, and cruelty prevention, with overlapping geographic footprint in southern India.
• Wildlife SOS: India-based NGO focused on wildlife rescue, rehabilitation, and cruelty prevention with active government enforcement partnerships. Comparable on cruelty enforcement and the rescue/rehabilitation operating model, although its primary species focus differs.
• SPCA Chandigarh: Local Society for Prevention of Cruelty to Animals in Chandigarh, already a core operational partner of Peedus People on equine cruelty enforcement. Most directly comparable on ground-level cruelty prevention and rescue work in the Tri-City area.
• Federation of Indian Animal Protection Organizations (FIAPO): Umbrella body representing Indian animal protection NGOs, conducting advocacy and capacity building. Direct peer as both a competitor and a potential coalition partner for Peedus People's cruelty and advocacy work.

Broad incumbents

• World Animal Protection: International NGO running global campaigns on animal welfare including working animal protection and rabies. Comparable to Peedus People on equine/working animal welfare and rabies work, but with much broader geographic scope.
• Humane Society International (HSI): Large global animal welfare organisation with active programs in South Asia on dog population management and rabies. Operates as a broader incumbent covering overlapping capabilities but at far greater scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peedus People