What Fanola does

Fanola is a privately-held Turkish professional hair care brand operated by PSC Kozmetik Tekstil Turizm Tic. Ltd. Şti., offering a portfolio of 18+ sub-brands covering shampoos, masks, conditioners, serums, hair dyes, and styling products targeting specific hair concerns including color protection, anti-aging, curl care, keratin restructuring, sun protection, and vegan/eco-friendly formulations. The company's proprietary technologies include Oro Therapy 24K Nano Gold particles for anti-aging treatment, specialized violet/blue/green pigment systems for color neutralization (No Yellow, No Orange, No Red), and a low-water vegan formula (No More line) achieving 38% water reduction with 99.3% natural ingredients, alongside Botugen Botolife UV-filter technology for sun and color protection.

The business operates a hybrid three-channel distribution model: direct-to-consumer e-commerce via fanola.com.tr, a dedicated B2B corporate channel serving professional hairdressers (kuaför) with bulk purchasing, and physical Fanola Salon locations. Products are priced in Turkish Lira ranging from 500 to 4,400 TL per unit with frequent promotional discounts of 15-36%, and the company markets primarily through digital channels including its website, email newsletter, and Instagram. Fanola serves both individual end consumers and professional salon buyers, with no disclosed external funding, parent company, or strategic investors in the available data.

The go-to-market strategy is anchored in the professional salon ecosystem in Turkey, with brand authority built through salon-channel relationships and continuous sub-brand portfolio expansion rather than through venture-backed marketing. Recent strategic activity includes new product launches (FANbeach summer line in May 2025, No More vegan line, Oro Therapy, Botugen Botolife), Brandbook publication in February 2025 for corporate positioning, and Wonder sub-brand line extensions. Operating geographies reference Turkey as primary with indications of Middle East and Europe reach, though the company's revenue scale, headcount, and financial profile are not disclosed.

Name

Fanola

Legal name

PSC Kozmetik Tekstil Turizm Tic. Ltd. Şti.

Website

https://fanola.com.tr

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Fanola is a Turkish professional hair care brand operating 18+ sub-brands across shampoos, masks, dyes, and styling products. It sells through DTC e-commerce, B2B hairdresser channels, and physical salons, serving both professional stylists and individual consumers in Turkey.

Ownership category

akta.pro rank

Product category

Professional Hair Care Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Beauty Salons (812112), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

akta.pro secondary industries

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Styling Products (Gels, Sprays, Mousses, Creams) (CRABABAC), Hair Fragrance & Finishing (Mists, Shine, Anti-frizz) (CRABABAM)

Keywords

• Professional hair care
• Hair coloring products
• Hair styling products
• Salon hair products
• Cosmetic hair treatments

Headquarters

HQ city

Sariyer

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Product Sales (Retail): Direct-to-consumer sales of hair care products including shampoos, masks, conditioners, serums, hair dyes, and styling products through the e-commerce website. One-time purchase model with unit pricing.
2. Professional/Corporate Sales: B2B sales channel for professional hairdressers (kuaför) through a dedicated corporate customer application form, providing products in bulk or professional quantities.
3. Physical Salon Sales: Sales through physical Fanola Salon locations where customers can receive services and purchase products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Fanola manufactures and sells a comprehensive range of professional hair care products across multiple sub-brands, including shampoos, hair masks, conditioners, hair dyes, serums, oils, keratin treatments, and styling products. The company distributes through its own e-commerce website (fanola.com.tr), physical Fanola Salon locations, and a dedicated B2B corporate purchasing channel for professional hairdressers. Sub-brands such as Oro Therapy 24K, No Yellow/No Orange/No Red, No More Vegan, Wonder, Botugen, Keraterm, Nutri Care, Smooth Care, and Energy target specific hair concerns including color protection, damage repair, anti-aging, frizz control, and scalp health.

Product overview

Fanola is a professional hair care brand offering a comprehensive portfolio of products organized across multiple sub-brands targeting specific hair needs. The core offering includes hair care categories (shampoos, masks, conditioners, oils/serums, care sprays, keratin treatments), hair dyes and color care (Fanola Color, oxidants, lighteners, color-protecting products), and styling products (sprays, gels, mousses, waxes). Key sub-brands include: Oro Therapy 24K (premium gold nano-technology anti-aging line), No More Vegan (eco-friendly, water-saving formulas), Wonder line (Color Locker, Curl, Nourishing, Vitamins for specific concerns), Botugen Botolife (restructuring), Keraterm (keratin care), No Yellow/Orange/Red (color neutralizing), Smooth Care (smoothing), Nutri Care (nutritive), Energy (scalp care), and accessories like Styling Tools and FANbeach. The brand positions itself as both a consumer retail and professional salon supplier, with dedicated B2B channels.

Differentiator

Problem solved

Functional benefit

Brands

• Oro Therapy 24K: Gold-based hair care line featuring 24K nano gold particles, argan oil, and keratin for anti-aging hair treatments
• No Yellow
• No Orange
• No Red
• No More
• Wonder
• Botugen Botolife
• Keraterm
• Fanola Color
• Fan Touch
• Nutri Care
• Smooth Care
• Energy
• FANbeach
• Fiber Fix
• Color Zoom
• Free Paint

Products and services

• Oro Therapy 24K Gold Series Premium hair care line featuring 24K nano gold particles, argan oil, and cyperus oil for anti-aging, repair, shine, and moisturizing. Includes shampoos, masks, serums, bi-phase treatments, and leave-in fluids. Inspired by Japanese Kintsukuroi gold repair technique. Sulfate-free and paraben-free options available.
• No More Vegan Line Vegan hair care line with 99.3% natural ingredients, designed for all hair types. Includes prep shampoos and styling masks with low-water rinse technology that reduces rinse time to 34 seconds and saves 2.2 liters of water per wash.
• No Yellow Line Purple-pigmented hair care products that neutralize unwanted yellow tones in blonde, bleached, or grey hair. Includes shampoos, masks, foams, and hair mist with violet pigments.
• No Orange Line Products designed to neutralize unwanted orange tones in colored or bleached dark blonde to brown hair. Includes shampoo, mask, and vegan foam.
• No Red Line Products designed to neutralize unwanted red tones in colored or bleached brown hair. Includes shampoos and masks.
• Wonder Color Locker Color-protecting line for dyed hair. Includes shampoos, sealing creams, and milk sprays that lock in color and protect against fading.
• Wonder Curl Hair care line specifically formulated for curly and permed hair. Includes shampoos, masks, leave-in creams, and sprays for definition and moisture.
• Wonder Nourishing Moisturizing hair care line for dry and damaged hair. Includes shampoos, masks, conditioners, leave-in creams, and sprays with nourishing formulas.
• Wonder Vitamins Hair care line infused with vitamin complexes for hair health and vitality.
• Botugen Botolife Restructuring hair care line with botanical-based filling spray technology for damaged and broken hair. Includes shampoo, mask, and filling spray.
• Keraterm Keratin restructuring hair care line for rebuilding damaged hair. Includes shampoos, masks, and sprays with keratin care properties.
• Fanola Color Professional hair color products with various shades for coloring and recoloring hair. Used by professional hairdressers for client color services.
• Smooth Care Smoothing line for rebellious and hard-to-style hair. Contains cotton oil and shea butter to straighten and prevent frizz.
• Nutri Care Nutritive hair care line with milk proteins for dry, moisture-depleted, and broken hair. Includes reconstructive shampoo, masks, and ampoule lotions.
• Energy Scalp care line including scalp peeling shampoo for a clean and healthy scalp.
• Fiber Fix Hair care line designed to fix and strengthen hair fibers for damaged hair.
• FANbeach Hair care line designed for beach and summer hair care needs.
• Styling Tools Professional hair styling tools and accessories.
• Hair Care Shampoos Various shampoo formulations for different hair needs including moisturizing, color protection, volume, and specific hair problems.
• Hair Masks Deep conditioning hair masks for various hair types and problems including damage repair, moisturizing, and color protection.
• Hair Conditioners Hair conditioner products for detangling and softening hair.
• Hair Oils, Serums & Lotions Leave-in treatments including oils, serums, and lotions for hair shine, repair, and protection.
• Care Sprays Spray-format hair care products for easy application and even distribution of active ingredients.
• Keratin Care Keratin-based hair treatments and care products for hair restructuring and rebuilding.
• Oxidants Developer products used with hair dyes for color development and processing.
• Lighteners Products for lightening or bleaching hair to achieve lighter shades.
• Hair Styling Products Styling products including sprays, gels, mousses, and waxes for various hairstyles and hold levels.
• Fanola Salon Services Physical Fanola Salon locations where customers can receive hair care services and purchase products directly.

Quantifiable outcome

• No More line reduces rinse time to 34 seconds vs 55 seconds standard, saving 2.2 liters of water per wash (38% reduction)
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Davines: Italian professional hair care brand with strong sustainability positioning (similar to Fanola's No More vegan line) sold through salons. Comparable eco-friendly, B-corp style brand architecture serving hairdressers.
• Wella Professionals: Major professional hair color and care brand serving salons globally with tonal correction (Color Fresh), restructuring treatments, and styling lines. Closely comparable to Fanola's professional B2B model and color-neutralization offering.
• Olaplex: Bond-building professional hair care brand specializing in damage repair and color protection sold through salons and DTC. Comparable to Fanola's Botugen, Keraterm, and Wonder Color Locker lines in positioning around chemical treatment aftercare.
• Goldwell: Professional-only hair color and care brand serving salons with strong color expertise (Elumen, Colorance). Comparable to Fanola's color-focused portfolio including Fanola Color, Color Zoom, and No Yellow/Orange/Red lines.
• Schwarzkopf Professional: Global leader in professional hair color and care sold primarily through salons. Directly competes with Fanola across hair dyes, shampoos, masks, and toning lines in the same professional hairdresser channel.

Broad incumbents

• L'Oréal Professionnel: World's largest professional hair care brand under L'Oréal, offering comprehensive shampoo, color, and treatment portfolios distributed through salons. Directly overlaps Fanola's category while benefiting from global scale and salon network.
• Redken: L'Oréal-owned professional hair care brand with strong salon distribution in color, care, and styling. Comparable multi-line portfolio targeting hairdressers with both retail and salon sales channels.
• Kérastase: Premium hair care brand under L'Oréal sold through salons with luxury positioning including anti-aging (Chronologiste), color protection, and scalp care. Comparable to Fanola's premium Oro Therapy 24K line and overall professional-plus-consumer strategy.
• Matrix (Matrix Biolage): Professional hair care brand offering extensive shampoo, conditioner, color, and styling lines to salons at accessible price points. Comparable to Fanola's mid-tier positioning and broad product portfolio.

Emerging players

• Moroccanoil: Premium hair care brand built around argan oil treatment sold through salons and DTC. Comparable to Fanola's Oro Therapy 24K (argan oil + cyperus) and Nutri Care lines with an oil-based hero SKU.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fanolaTR
• LinkedInlinkedin.com/company/fanola-turkiye

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fanola