Leiloeiro Publico
Leiloeiro Publico is a Brazilian online public-auction platform operated by licensed auctioneer Rodolfo da Rosa Schöntag, facilitating judicial and extrajudicial auctions of real estate, vehicles, and equipment for courts, banks, cooperatives, and private sellers across Brazil.
- Company typePrivate
- Founded2010
- HeadquartersFlorianópolis, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Leiloeiro Publico does
Leiloeiro Publico is a Brazilian online public-auction platform operated under the official public auctioneer credential (Leiloeiro Público Oficial) of Rodolfo da Rosa Schöntag, registered with Brazil's MDIC under registration AARC/263 and exercising federal Fé Pública authority. Headquartered in Florianópolis, Santa Catarina, the platform facilitates judicial (court-ordered) and extrajudicial (bank- and institutional-owned) sales of real estate, vehicles, agricultural machinery, scrap, metals, and furniture. It serves three primary seller segments: the Poder Judiciário (state courts), banks and credit cooperatives liquidating REO portfolios, and private parties (Comitentes Privados) seeking legally valid asset disposal.
The underlying technology is a web-based auction platform with online bidding, an automated bidding system (Lance Automático/Robô) that places incremental bids up to a user-defined cap, pre-auction bid capture (Lance Antecipado), an online habilitation/qualification system for bidders, and anti-fraud measures including identity verification, IP tracking, and credit bureau checks. Distribution is direct-to-customer via the self-service web platform with WhatsApp and tawk.to live-chat support, complemented by organic social media presence (Facebook, Instagram, YouTube, X/Twitter, LinkedIn), SEO, and weekly email newsletters. Active auction listings span 15 Brazilian states across all five macro-regions, and the platform supports three transaction modalities: online auction, simultaneous presencial-plus-online auction, and Venda Direta (direct sale).
The business model is transaction-fee based, with revenue generated through (1) commissions charged to sellers (Comitentes) — including banks, courts, insurance companies, and private parties — for listing assets, and (2) buyer premiums paid by winning bidders as a percentage of the winning bid. Bidder registration is free, with fees applied only upon successful auction completion (freemium + pay-as-you-go). Anchored institutional customers include CAIXA ECONÔMICA FEDERAL, Sicredi, Sicoob, Cresol (multiple regional cooperatives), CNP Seguradora, the state judiciaries of Santa Catarina and Rio Grande do Sul, and Fundação Habitacional do Exército (FHE). The company operates as a sole proprietorship with 11–50 employees, no disclosed external funding, and no public financial statements.
Leiloeiro Publico firmographics
Firmographics- Name
- Leiloeiro Publico
- Legal name
- Rodolfo da Rosa Schöntag
- Website
- https://leiloeiropublico.com.br
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Leiloeiro Publico is a Brazilian online public-auction platform operated by licensed auctioneer Rodolfo da Rosa Schöntag, facilitating judicial and extrajudicial auctions of real estate, vehicles, and equipment for courts, banks, cooperatives, and private sellers across Brazil.
- Ownership category
- akta.pro rank
Leiloeiro Publico industry classification
Industry- Product category
- Auction Services
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)
- akta.pro secondary industries
- Foreclosure/REO & Distressed Property Auctions (BPAJAEAF), Residential Real Estate Auctions (BPAJAEAA), Real Estate Auction Services (FSAEAJAL)
Keywords
Where Leiloeiro Publico is headquartered
LocationHeadquarters
- HQ city
- Florianópolis
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Leiloeiro Publico business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Auction Commission from Sellers: Platform charges commission fees to sellers (Comitentes) who list properties for auction. Sellers include banks, judicial courts, insurance companies, and private parties.
- Buyer Premium: Buyers pay a premium percentage on winning bids, which is part of the total acquisition cost
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free registration for bidders |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Leiloeiro Publico product offering
Product offeringCore offering
Leiloeiro Publico is a Brazilian online public auction platform operated by licensed official auctioneer Rodolfo da Rosa Schontag, facilitating judicial, extrajudicial, and direct sales of real estate, vehicles, agricultural machinery, equipment, and other assets. The platform runs 24/7 with online bidding, automatic bid protection, and pre-auction qualification for bidders. It serves institutional sellers such as courts, banks, credit cooperatives, and insurance companies, and connects them with individual buyers across Brazil.
Product overview
Leiloeiro Público operates a unified online public auction platform (Plataforma de Vendas Públicas) that enables the sale of real estate, vehicles, agricultural equipment, and other assets through multiple modalities including online auctions, simultaneous online/in-person auctions, and direct sales. The platform is led by official public auctioneer Rodolfo Schöntag and serves both judicial and extrajudicial sales channels. Key features include automated bidding systems (Lance Automático/Robô) and pre-auction bid capture (Lance Antecipado).
Differentiator
Problem solved
Functional benefit
Companies that use Leiloeiro Publico
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Leiloeiro Publico technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Leiloeiro Publico partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and regular.
- SICREDI VANGUARDA PR/SP/RJcoreSicredi bank cooperative operating as primary seller of bank-owned properties through platform. Multiple ongoing auctions for real estate in Paraná, São Paulo, and Rio de Janeiro states.
- CRESOL (Multiple Cooperatives)coreNetwork of agricultural credit cooperatives (Cresol Norte Paranaense, Cresol Horizonte, Cresol Vanguarda, Cresol Fronteiras, Cresol Tradição, Cresol Minas Gerais, Cresol Nordeste, Cresol Vale das Araucárias, Cresol Pioneira, Cresol Progresso) regularly listing properties for auction on platform.
- CAIXA ECONÔMICA FEDERAL (CEF)majorBrazilian federal savings bank listing housing fund properties for extrajudicial auction. Large volume of residential properties listed.
- CNP SEGURADORA (Companhia de Seguros Previdência do Sul)regularInsurance company liquidating owned properties through platform auctions.
- PODER JUDICIÁRIO (TJ/SC, TJ/RS)majorState judicial courts (Tribunal de Justiça de Santa Catarina and Rio Grande do Sul) utilizing platform for judicial property auctions. Multiple court branches listing properties.
- FUNDAÇÃO HABITACIONAL DO EXÉRCITO (FHE)regularMilitary housing foundation selling army employee housing through platform.
- SICOOB (Multiple Cooperatives)coreSicoob credit union network (Sicoob Norte MT, Sicoob Novos Campos, Sicoob Vale do Vinho, Sicoob Credimonte, Sicoob Advocacia) regularly listing bank-owned properties for auction.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Leiloeiro Publico competitors and assessment
Company assessmentDirect peers
- Lance Certo: Brazilian online auction platform aggregating listings from multiple auction houses, with similar buyer-facing functionality and asset diversification. Overlaps with Leiloeiro Público in buyer acquisition channels.
- Freitas Leiloeiro: Licensed Brazilian public auctioneer (Leiloeiro Público Oficial) conducting judicial and extrajudicial auctions online, with similar regulatory positioning and asset focus.
- Luso Leilões: Brazilian auctioneer handling judicial and extrajudicial property sales with online bidding capabilities. Targets similar institutional and individual buyers/sellers.
- Visão Leilões: Online Brazilian auction house covering judicial real estate, vehicles, and movable assets with hybrid presencial/online modalities. Comparable operational model and customer segments.
- Zukerman Leilões: Brazilian auction house conducting judicial and extrajudicial sales of real estate, vehicles, and movable assets with national coverage. Comparable online + presencial bidding model.
- Sodré Santoro Leilões: Long-established Brazilian auctioneer with strong institutional relationships, conducting judicial, extrajudicial, and corporate auctions across real estate and movable assets. Competes for similar seller-side mandates from banks and courts.
- Mega Leilões: Major Brazilian online auction house specializing in judicial and extrajudicial property auctions, with national reach and partnerships with financial institutions. Directly competes for the same bank and court seller relationships.
- Superbid: Brazil's largest online auction platform for judicial, extrajudicial, and corporate asset liquidation. Operates across all asset categories (real estate, vehicles, machinery) and is the dominant scaled competitor to Leiloeiro Público in Brazilian online auctions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Leiloeiro Publico social profiles
Digital presenceLeiloeiro Publico compliance and trust
Trust signalCompliance2 records
Leiloeiro Publico financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leiloeiro Publico leadership team
Management profileNumber of profiles
Profiles1 record
Leiloeiro Publico funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leiloeiro Publico M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leiloeiro Publico
What does Leiloeiro Publico do?
Leiloeiro Publico is a Brazilian online public auction platform operated by licensed official auctioneer Rodolfo da Rosa Schontag, facilitating judicial, extrajudicial, and direct sales of real estate, vehicles, agricultural machinery, equipment, and other assets. The platform runs 24/7 with online bidding, automatic bid protection, and pre-auction qualification for bidders. It serves institutional sellers such as courts, banks, credit cooperatives, and insurance companies, and connects them with individual buyers across Brazil.
Is Leiloeiro Publico a public or private company?
Leiloeiro Publico is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Leiloeiro Publico founded?
Leiloeiro Publico was founded in 2010. It employs 11 to 50 people.
Where is Leiloeiro Publico based?
Leiloeiro Publico is headquartered in Florianópolis, Brazil, in the Latin America region.
How does Leiloeiro Publico make money?
Two revenue lines are on record. Auction Commission from Sellers are the primary driver. The others are buyer Premium.
Who are Leiloeiro Publico's main competitors?
Direct peers on record are Lance Certo, Freitas Leiloeiro, Luso Leilões, Visão Leilões, Zukerman Leilões, Sodré Santoro Leilões, Mega Leilões and Superbid.
Does Leiloeiro Publico have an API?
No public API is recorded for Leiloeiro Publico.
What industry is Leiloeiro Publico in?
Leiloeiro Publico's product category is Auction Services. Its primary akta.pro industry code is BPAJAEAJ, Online/Virtual Real Estate Auctions (Marketplace Platforms), with a secondary code of BPAJAEAF, Foreclosure/REO & Distressed Property Auctions. Its SIC code is 6531.