Dead Frog Brewery
Dead Frog Brewery is a family-owned craft brewery in Langley, BC, operating a single-site tasting room and direct-to-consumer channels that sell small-batch, preservative-free craft beer, packaged cans, branded merchandise, and novelty products to Fraser Valley and Greater Vancouver consumers.
- Company typePrivate
- Founded2014
- HeadquartersLangley, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dead Frog Brewery does
Dead Frog Brewery is a family-owned craft brewery and tasting room based in Langley, British Columbia. Originally founded by Derrick and Donna Smith as Backwoods Brewing in Aldergrove, the company rebranded as Dead Frog in 2018 and relocated to a purpose-built facility at #105 8860 201 St, Langley, where the tank farm sits 55-60 feet from the tap lines. The core product is small-batch craft beer brewed without preservatives or pasteurization, with full ingredient (hops and malts) transparency on labels. The brewery operates more than 20 taps at any time, spanning core lagers and IPAs, rotating sours, and seasonal specialties, and pairs the beer with a small kitchen serving pizzas, sandwiches, and pub fare. Distribution is exclusively direct-to-consumer: on-site tasting room and retail store, an online shop with curbside pickup for packaged beer (cans, bottles, mixers) and growler fills, plus direct keg rentals (19L and 58L) for events. Beyond beer, the company sells branded merchandise (t-shirts, hoodies, hats), a line of hop-infused beard oils, a beer-infused hot sauce, and gift cards in $25-$200 denominations, with Hoppy Hour discounts Mon-Fri 2-5pm and 8pm-close. Marketing leans on Instagram, Facebook, TikTok, Twitter, an email newsletter, and event-driven engagement (live music Sundays, trivia, Pride Month glitter brews, Canada Day, and regional festivals such as Okanagan Fest of Ale and Brew at the Zoo). The company maintains co-marketing and charity partnerships with Murchie's Tea & Coffee, The Rolling Barrage, Township of Langley Firefighters Charities, Langley Pride Society, JJ Bakes, and several community organizations. Ownership has remained with the Smith family since founding, with no external investment or third-party distribution disclosed.
Dead Frog Brewery firmographics
Firmographics- Name
- Dead Frog Brewery
- Legal name
- Dead Frog Brewery
- Website
- https://deadfrog.ca
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dead Frog Brewery is a family-owned craft brewery in Langley, BC, operating a single-site tasting room and direct-to-consumer channels that sell small-batch, preservative-free craft beer, packaged cans, branded merchandise, and novelty products to Fraser Valley and Greater Vancouver consumers.
- Ownership category
- akta.pro rank
Dead Frog Brewery industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Bars & Taprooms (THAFAEAG), Taprooms & Brewpubs (CRANACAF)
Keywords
Where Dead Frog Brewery is headquartered
LocationHeadquarters
- HQ city
- Langley
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Dead Frog Brewery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- On-site beer sales: Tasting room sales of craft beers by the glass, flights, pitchers, with food service including pizzas, sandwiches, snacks, and pub fare
- Packaged beer to-go: Online and on-site sales of packaged beer including cans, bottles, mixers, and growler fills for off-site consumption
- Merchandise sales: Sale of branded merchandise including t-shirts, hoodies, hats, tank tops, and accessories through online shop and on-site retail
- Keg rentals: Rental of 19L and 58L kegs for events with refundable deposit and optional dispensing equipment rental
- Beer-infused merchandise: Sale of beer-inspired beard oil products with craft beer-themed branding
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | On-site draft beer pricing (12oz/16oz) |
| Unit Pricing | Pay-as-you-go | Flight and party paddle pricing |
| Unit Pricing | Pay-as-you-go | Packaged beer - 4-pack cans |
| Unit Pricing | Pay-as-you-go | Juice Box Sour Mixer 8-pack |
| Unit Pricing | Pay-as-you-go | Citrus Lager Splash Pack |
| Unit Pricing | Pay-as-you-go | Branded merchandise |
| Unit Pricing | Pay-as-you-go | Hop infused beard oil |
| Unit Pricing | Pay-as-you-go | Gift cards |
| Unit Pricing | Pay-as-you-go | Hoppy Hour discounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Dead Frog Brewery product offering
Product offeringCore offering
Dead Frog Brewery is a small batch craft brewery in Langley, BC that brews beer with no preservatives or pasteurization and serves it through an on-site tasting room with 20+ taps, an on-site food kitchen, an online shop for packaged beer (cans, bottles, mixers, growler fills) and branded merchandise, plus keg rentals for events. The brewery also offers hop-infused beard oils and a beer-infused hot sauce.
Differentiator
Problem solved
Functional benefit
Products and services
- Craft Beer (Core, Seasonal & Limited Releases)
- Citrus Lager Splash Pack
- Orange Smash Wheat Ale
- Rolling Barrage X Anniversary Lager
- Tasting Room Experience
- Branded Apparel and Merchandise
- Keg Rentals
- Hop Infused Beard Oil Line
- 4 Pepper Beer Infused Hot Sauce
- Gift Cards
Companies that use Dead Frog Brewery
Customer profileSegments3 records
Ideal customer profiles3 records
Dead Frog Brewery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Dead Frog Brewery partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Murchie's Tea & CoffeeminorCollaboration with Murchie's Tea & Coffee for the London Fog Winter Ale, featuring Murchie's Earl Grey tea in the brewing process
- The Rolling BarrageminorPartnership for Rolling Barrage X Anniversary Lager supporting mental health for Men and Women who serve. A portion of proceeds from every can sold donated to The Rolling Barrage.
- Township of Langley Firefighters CharitiesminorMonthly Firefighter Tap program where $0.50 from a select 16oz brew is donated to charities in collaboration with Township of Langley Firefighters Charities
- Langley Pride SocietyminorPride Month partnership where $0.50 from every glitter brew sold is donated directly to the Langley Pride Society
- JJ BakesminorCollaborative Mother's Day High Tea event featuring JJ Bakes pastries paired with Dead Frog brews
- Local charitable organizationsminorSupporting causes including Township of Langley Firefighters' Charitable Society, Legion Poppy Fund, B.C. Wildlife Federation, Leukemia & Lymphoma Society of Canada, Canadian Liver Foundation, and B.C. SPCA
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Dead Frog Brewery competitors and assessment
Company assessmentDirect peers
- Bomber Brewing: Vancouver craft brewery with a taproom and packaged beer focus. Comparable to Dead Frog in scale, BC craft positioning, and emphasis on quality, small-batch, locally-rooted brewing.
- Lighthouse Brewing Company: Sidney, BC (Vancouver Island) craft brewery with taproom, retail, and packaged beer. Comparable to Dead Frog in scale, BC craft focus, and small-batch production with seasonal specialties.
- Tofino Brewing Company: BC craft brewery with a tasting room and packaged beer distribution. Comparable to Dead Frog in small-batch, BC-roots craft positioning and DTC emphasis.
- Steamworks Brewery: Vancouver craft brewery and brewpub combining on-premise service with broader distribution. Direct peer to Dead Frog in BC craft, with a larger but analogous tasting-room-centric model.
- Four Winds Brewing Co. Delta, BC craft brewery with a taproom and packaged beer distribution, known for hazy IPAs and sours. Comparable to Dead Frog in BC craft positioning, small-batch approach, and DTC emphasis.
- Central City Brewers + Distillers: Surrey, BC-based craft brewery with a brewpub, restaurant, and broader distribution. Comparable to Dead Frog as a Fraser Valley-based craft producer with a taproom-forward business model.
- Driftwood Brewery: Victoria-based craft brewery with a strong taproom and DTC distribution. Closely comparable to Dead Frog in scale, BC regional positioning, and emphasis on small-batch, creative-recipe brewing.
- Parallel 49 Brewing Company: Vancouver craft brewery with a large tasting room, rotating taps, and packaged-to-go sales. Direct competitor to Dead Frog in the Greater Vancouver/Fraser Valley craft market with a similar DTC-focused model.
- Phillips Brewing & Malting Co. One of BC's largest and oldest craft breweries, based in Victoria with a taproom, retail, and online shop. Direct peer to Dead Frog as a BC craft producer combining small-batch brewing, on-site taproom, DTC e-commerce, and seasonal SKU rotation.
- Russell Brewing Company: Surrey, BC craft brewery producing a range of core and seasonal beers with on-site retail and wholesale distribution. Comparable to Dead Frog in scale, regional BC positioning, and craft beer focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Dead Frog Brewery social profiles
Digital presenceDead Frog Brewery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dead Frog Brewery leadership team
Management profileNumber of profiles
Profiles2 records
Dead Frog Brewery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dead Frog Brewery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dead Frog Brewery
What does Dead Frog Brewery do?
Dead Frog Brewery is a small batch craft brewery in Langley, BC that brews beer with no preservatives or pasteurization and serves it through an on-site tasting room with 20+ taps, an on-site food kitchen, an online shop for packaged beer (cans, bottles, mixers, growler fills) and branded merchandise, plus keg rentals for events. The brewery also offers hop-infused beard oils and a beer-infused hot sauce.
Is Dead Frog Brewery a public or private company?
Dead Frog Brewery is a private company. It is classified as family owned and is currently operating.
When was Dead Frog Brewery founded?
Dead Frog Brewery was founded in 2014. It employs 11 to 50 people.
Where is Dead Frog Brewery based?
Dead Frog Brewery is headquartered in Langley, Canada, in the North America region.
How does Dead Frog Brewery make money?
Five revenue lines are on record. On-site beer sales are the primary driver. The others are packaged beer to-go, merchandise sales, keg rentals and beer-infused merchandise.
Who are Dead Frog Brewery's main competitors?
Direct peers on record are Bomber Brewing, Lighthouse Brewing Company, Tofino Brewing Company, Steamworks Brewery, Four Winds Brewing Co., Central City Brewers + Distillers, Driftwood Brewery, Parallel 49 Brewing Company, Phillips Brewing & Malting Co. and Russell Brewing Company.
Does Dead Frog Brewery have an API?
No public API is recorded for Dead Frog Brewery.
What industry is Dead Frog Brewery in?
Dead Frog Brewery's product category is Craft Beer. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 31212 and its SIC code is 2082.