Russell Brewing Company

What Russell Brewing Company does

Russell Brewing Company is a Canadian craft brewery headquartered in Surrey, British Columbia, operating continuously since 1995 under the "Local since 95" positioning. The company produces six core beer SKUs spanning the major craft categories: Pale Ale (5% ABV), Punch Bowl Northwest IPA (6.5% ABV), Craft Lager (5.0% ABV, unpasteurized, four-ingredient recipe), Craft Crusher (12x 355ML mixed pack), Angry Scotch (Scottish-style ale with peated malt), and Chelada (5.0% ABV Salted Lime Lager). Products are packaged in 6x 355ML and 4x 473ML can formats and in 19.5L, 20L, 30L, and 50L kegs for on-premise use.

The business model is a traditional two-tier craft beer distribution model. Russell Brewing sells through licensed retail liquor stores for off-premise consumption and through the Craftside.ca licensee partner for keg orders targeting parties and events, with no direct DTC e-commerce on its own domain. Consumer-facing infrastructure is limited to a beer finder locator on russellbeer.com and an Instagram account (@russell_beer). The company does not disclose pricing publicly and operates without disclosed enterprise customer contracts, indicating a long-tail consumer model dependent on retail replenishment rather than anchor accounts.

The company is privately held, previously listed on the TSX Venture Exchange under CVE:RB (now delisted), and has no identified parent company, institutional investors, or external ownership structures beyond a single $444,000 funding round disclosed in June 2014. Operations are concentrated in a single geography (Canada), with 11–50 employees, no disclosed AI/ML systems, no patents or trademarks on file, and no recent M&A, leadership, or restructuring events. The overall profile is that of a mature, small-scale regional craft brewery maintaining stable operations rather than pursuing active growth or transformation.

Name

Russell Brewing Company

Legal name

Russell Brewing Company

Website

https://russellbeer.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Russell Brewing Company is a Canadian craft brewery based in Surrey, BC, producing six core beer SKUs — including Pale Ale, IPA, Lager, Scotch Ale, and Salted Lime Lager — for retail liquor stores and on-premise keg distribution since 1995.

Ownership category

akta.pro rank

Product category

Craft Beer Brewing

NAICS

Breweries (31212), Beverage Manufacturing (3121), Beer, Wine, and Liquor Retailers (44532)

SIC

Malt Beverages (2082), Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

Keywords

• Craft beer brewing
• Pale ale production
• Small batch lager
• Northwest IPA
• Scotch ale

Headquarters

HQ city

Surrey

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels2 records

Marketing channels2 records

Core offering

Russell Brewing Company is a craft brewery that produces and sells a portfolio of six core craft beer products, including Pale Ale, Punch Bowl Northwest IPA, Craft Lager, Craft Crusher mixed pack, Angry Scotch Ale, and Chelada Salted Lime Lager. Products are manufactured in small batches, unpasteurized and preservative-free, and sold in multiple formats (cans and kegs) through licensed retail liquor stores and on-premise licensee partners across Canada.

Product overview

Russell Brewing Company is a craft brewery that has been proudly brewing craft beer since 1995. The company offers a portfolio of six core beer products: Pale Ale (5% ABV citrus/pine sessionable ale), Punch Bowl (6.5% ABV Northwest IPA with tropical fruit flavors), Craft Lager (5.0% ABV simple-ingredient unpasteurized lager), Craft Crusher (mixed pack of core beers in 12x 355ML format), Angry Scotch (Scotch Ale with smoky Scottish malt character), and Chelada (Salted Lime Lager with citrus and savory notes). Products are available in multiple formats including 6x 355ML cans, 19.5L/30L/50L kegs, and 4x 473ML cans. The company operates a beer finder tool for locating retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Pale Ale A balanced pale ale with citrus and pine notes, smooth and aromatic, designed to be sessionable at 5% ABV and 35 IBU. Available in 6x 355ML cans and 19.5L keg formats. Targeted at craft beer drinkers seeking an everyday pale ale.
• Punch Bowl A Northwest IPA combining Citra, Mosaic, and Amarillo hops with subtle NW honey malt, delivering tropical, fruity flavors including stone fruit, berries, and melon. 6.5% ABV with 65 IBU. Targeted at craft beer drinkers seeking a hop-forward IPA.
• Craft Crusher A mixed pack featuring Russell's core beers in a 12x 355ML format, designed for sharing or for consumers discovering the brand's range of styles.
• Craft Lager A straightforward lager brewed with four simple ingredients, unpasteurized, preservative-free, and small-batch produced. 5.0% ABV. Targeted at consumers seeking a clean, natural craft lager.
• Angry Scotch A Wee Angry Scotch Ale crafted in the 19th century 90 Schilling style, strong and dark with a dominant malt accent. Made with Scottish specialty malts including Peated Malt for a slightly smoky character. 30 IBU at 6.5% ABV. Targeted at craft beer drinkers seeking traditional Scotch ale styles.
• Chelada A Salted Lime Lager balancing zesty citrus and savory flavors, combining a crisp traditional lager with tangy lime zest and a touch of salt. 5.0% ABV with 18 IBU. Targeted at consumers seeking a refreshing, flavored craft beer option.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Craftside.caminorChannel Partner/ Reseller/ DistributorCraftside.ca serves as a licensee for Russell Brewing Company, providing an online shop for keg purchases. Customers are directed to this platform for party keg orders.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Driftwood Brewing: Victoria, BC craft brewery producing ales and IPAs with BC retail distribution. Directly comparable as an independent regional craft brewer with similar SKU size.
• Red Truck Beer Company: BC craft brewery offering lagers, ales, and seasonal beers distributed through BC retail. Closely comparable in scale, product mix, and distribution approach.
• Tree Brewing: BC craft brewery producing lagers, ales, and specialty beers distributed through BC Liquor Stores. Same geography, similar SKU breadth, and overlapping retail channels.
• Bomber Brewing: Vancouver-based craft brewery producing ales and lagers for BC retail and on-premise. Comparable in size and product mix to Russell's craft portfolio.
• Granville Island Brewing: Vancouver-based craft brewery owned by Molson Coors, producing lagers, pales, and IPAs sold through BC liquor stores. Same geography, similar product architecture, and overlapping retail channels.
• Yellow Dog Brewing: Port Moody, BC craft brewery offering a comparable mix of IPAs, lagers, and pale ales through BC retail. Similar scale and craft positioning.
• Steam Whistle Brewing: Independent Canadian craft brewer focused on a premium pilsner, sold across Canadian retail and on-premise. Comparable as an independent Canadian craft brand with similar heritage positioning.
• Mill Street Brewery: Toronto-based craft brewery with a multi-SKU lineup of lagers, pales, and IPAs distributed nationally in Canada. Comparable business model and Canadian craft positioning.
• Phillips Brewing & Malting Co. Victoria, BC-based craft brewery producing a comparable portfolio of ales, lagers, and IPAs with multi-format packaging and BC-wide retail distribution. Directly comparable as a same-region independent craft brewer with overlapping SKU types.

Broad incumbents

• Molson Coors Beverage Company: Major Canadian brewer with mass-market and craft brands (including Granville Island). Relevant as the dominant scale player whose acquisitions and pricing decisions shape the competitive environment Russell operates in.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/Russell_Beer
• Instagraminstagram.com/russell_beer
• Facebookfacebook.com/Russell.Brewing
• LinkedInlinkedin.com/company/1025476

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Russell Brewing Company