The Turquoise Collection

What The Turquoise Collection does

The Turquoise Collection Ltd. is a privately held UK travel agency founded in 2008 and headquartered in Stowmarket, Suffolk, that operates as an ATOL-bonded direct-to-consumer specialist in handpicked Mediterranean villa, apartment, and hotel accommodation. The portfolio is anchored on Kalkan on the Turkish Turquoise Coast and has expanded to include Croatia (Dalmatian Coast and Istria), the Greek Islands (Mykonos, Santorini, Crete, Rhodes, Zakynthos, Paros), and Morocco (Marrakech, Atlantic Coast, Rural Morocco). Product lines span standard villa and apartment rentals, boutique Kalkan hotels, and a Premier Collection tier of ultra-premium villas and hotels with dedicated concierge support. Supporting services include airport transfers (via partner Volume Travel Limited), private excursions, gulet/days-at-sea charters, car hire referrals, and ATOL-protected package holidays bundling flights.

The business is a traditional intermediary/agent model rather than a technology platform: the company curates a vetted property catalogue, earns commission on accommodation-only bookings (acting as agent for owners), and sells ATOL-protected packages combining accommodation with flights from UK airports. Pricing is per-booking, transaction-based, with a 20% reservation deposit and balance due 12 weeks before check-in; villa prices range from roughly £950–£7,950 per week in Kalkan, €1,000–€1,608 per night in Croatia, €2,300–€4,800 per night at Mykonos Premier properties, and €400–€600 per night for Moroccan luxury tents. Ancillary revenue includes concierge services, transfers, and a 2026-launched Tours and Experience Credit programme offering up to £1,000 in experience credit linked to accommodation value. Technology is described as a standard booking platform with property search, availability calendars, enquiry workflows, and CRM-style customer relationship tools; no proprietary technology platform is evidenced.

Go-to-market is exclusively direct-to-consumer through theturquoisecollection.com, phone (+44 1449 770811), email, and a WhatsApp-based concierge channel for Premier guests. Customer acquisition relies on organic search, repeat and referral bookings (cited in multiple testimonials from customers booking across four or more consecutive years), and earned media endorsement (The Times travel editor). No third-party OTA listings, no paid digital marketing campaigns, and no external funding are disclosed; the firm is small (1–10 employees), profitable in style, and founder/privately held. Primary customer segments are UK families and groups seeking curated villa holidays, with secondary segments of couples/honeymooners and 'adventure' travellers seeking Morocco glamping-style stays.

Name

The Turquoise Collection

Legal name

The Turquoise Collection Ltd.

Website

https://theturquoisecollection.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

The Turquoise Collection is a UK ATOL-bonded, direct-to-consumer travel agency founded in 2008 that curates and sells handpicked villa, apartment, and hotel holidays in Kalkan (Turkey), Croatia, the Greek Islands, and Morocco to UK families and couples via website, phone, and concierge.

Ownership category

akta.pro rank

Product category

Travel Agency / Holiday Accommodation Services

NAICS

Travel Agencies (561510), Tour Operators (56152)

akta.pro industry

PRIMARYTHAKAFAL

Island, Beach & Resort Travel Agencies

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Specialty/Niche Travel Agencies (Luxury, Adventure, Honeymoon, etc.)

SECONDARYTHAMAEAI

Luxury Villa Resorts & Branded Villa Communities

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Luxury Villas & Premium Rentals

Keywords

• Villa rental holidays
• Mediterranean travel agency
• Luxury villa accommodations
• Boutique hotel bookings
• Holiday package booking

Headquarters

HQ city

Stowmarket

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Villa and Apartment Rental Commission: The company acts as an intermediary/agent for property owners, facilitating bookings and earning commission on villa and apartment rentals across Turkey (Kalkan), Croatia, Greek Islands, and Morocco.
2. Holiday Package Sales: The company sells ATOL-protected package holidays that include accommodation plus flights, generating revenue through markups on the total package price.
3. Concierge and Add-on Services: Additional revenue streams include airport transfers, photoshoot packages, car hire, and concierge services such as private excursions and boat charters.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Turquoise Collection is a UK travel agency that curates and books handpicked villa, apartment, and boutique hotel accommodations across the Mediterranean, primarily in Kalkan (Turkey) and expanding into Croatia, the Greek Islands, and Morocco. They act as an agent for property owners on villa and apartment rentals and sell ATOL-protected package holidays combining accommodation with flights, supported by concierge services, airport transfers, gulet charters, and private excursions.

Product overview

The Turquoise Collection is an ATOL-bonded UK travel company specializing in Mediterranean villa, apartment, and hotel holidays since 2008. Their portfolio centers on handpicked villa rentals across Turkey (predominantly Kalkan on the Turquoise Coast), Croatia (Dalmatian Coast islands and mainland), Morocco (Marrakech and Atlantic Coast), and Greek Islands (Mykonos, Santorini, Rhodes, Crete, Zakynthos, Paros). The core offering comprises three product lines: Villa Holidays (private villas with pools), Kalkan Apartments (self-catering apartments with pools), and Kalkan Hotels (boutique hotel stays). The Premier Collection represents their premium tier of villas and hotels with elevated design, finish, and dedicated concierge service. Supporting services include airport transfers, private excursions, gulet charters, and ATOL-protected package holidays. The company operates accommodation-only bookings as agent for property owners and full package holidays.

Differentiator

Problem solved

Functional benefit

Brands

• Premier Collection: Signature collection of villas selected for standout design, finish, and setting, with enhanced concierge services.
• Waterfront Villas
• Family Fun Villas
• Villa Retreats

Products and services

• Villa Holidays Handpicked villa rentals across Mediterranean destinations, with private pools, sea views, beach access, and similar upscale amenities, sold to UK travelers seeking premium self-catering accommodations.
• Kalkan Apartments Self-catering apartments in Kalkan, Turkey, featuring stylish interiors, terraces or balconies, shared or private pools, and locations within walking distance of Old Town, beaches, and restaurants; includes properties such as Penthouse Ada Manzara, Apartment Allegra Four, and Mavi Su Apartments.
• Kalkan Hotels Boutique hotel accommodation in Kalkan, Turkey, offering contemporary design, prime locations, swimming pools, restaurants, bars, and spa facilities for UK travelers.
• Premier Collection Villas Luxury villa rentals selected for standout design, finish, and setting, with dedicated concierge service, exclusive beach-club discounts, and preferential rates.
• Premier Collection Hotels Boutique and luxury hotels across Turkey, Croatia, and Morocco, chosen for atmosphere, service, and distinctive settings, including beachfront hotels, riads, courtyard retreats, and design-led stays such as Lures Hotel, Villa Mahal, D-Resort, and Royal Mansour.
• Morocco Holidays Handpicked riad hotels and boutique retreats in Morocco, particularly Marrakech, featuring restored courtyard houses with carved cedarwork, hidden roof terraces, and contemporary villas, including luxury glamping tented options in the Agafay Desert.
• Greek Island Holidays Curated selection of villas and hotels across the Greek Islands including Zakynthos, Crete, Rhodes, Mykonos, and Santorini, with private pools, beach-close options, and countryside retreats.
• Croatia Holidays Villa and hotel holidays along the Dalmatian Coast including Dubrovnik, Split, Brač, Hvar, Korčula, Trogir, Šibenik, Makarska, Istria, and the Pelješac Peninsula.
• Premier Collection Concierge Service Dedicated concierge service for Premier Collection guests providing pre-departure and in-resort support via WhatsApp, email, and phone, arranging private transfers, yacht days, tailored dining, and bespoke experiences through a trusted partner network.
• Airport Transfers Arranged airport transfers from Dalaman and Antalya airports to Kalkan properties, available in standard and VIP service tiers for 1-12 guests.
• Days at Sea / Gulet Charters Private boat experiences and gulet charters for coastal excursions, swimming stops, and bespoke sea-based experiences in Kalkan and the Turkish Riviera.
• Private Excursions Private excursions and day trips in Kalkan including guided tours, cultural experiences, and bespoke land-based activities.
• Package Holidays with Flights Holiday package bookings combining accommodation with return flights from UK airports, ATOL protected for customer financial security.

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• The Hotel Villa Mahal Beach ClubminorStrategic or Co-development PartnerExclusive partnership providing Turquoise Collection guests staying in Kalkan with discounted rates at Villa Mahal Beach Club, including complimentary boat transfers, 50% discount on sunbed hire, 5% discount on evening meals, and access to beach facilities.
• Zest and Denizim Beach ClubsminorStrategic or Co-development PartnerPartnership providing Turquoise Collection Kalkan guests with 10% discount at Zest and Denizim Beach Clubs.
• Volume Travel LimitedcoreImplementation/ SI/ Consulting PartnerOfficial partner for arranging private airport transfers. The Turquoise Collection acts as agent for Volume Travel Limited Company in respect of private transfer bookings, which are governed by Volume Travel's booking terms and conditions.
• HertzminorOthersCar rental partner recommended for Villa Malie in Croatia, with pickup available at Pula Airport.
• AvisminorOthersCar rental partner recommended for Villa Malie in Croatia, with pickup available at Pula Airport.
• EuropcarminorOthersCar rental partner recommended for Villa Malie in Croatia, with pickup available at Pula Airport.
• SixtminorOthersCar rental partner recommended for Villa Malie in Croatia, with pickup available at Pula Airport.
• BudgetminorOthersCar rental partner recommended for Villa Malie in Croatia, with pickup available at Pula Airport.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vintage Travel: Long-established UK villa holiday agency specialising in handpicked Mediterranean villas, operating a similar high-touch, inspector-led curation model aimed at UK discerning travellers.
• Simpson Travel: UK-based villa and hotel specialist with a Mediterranean focus (Greece, Turkey, Croatia, Mallorca, Corsica) offering personally inspected properties and in-resort representation—directly comparable curation model.
• Oliver's Travels: UK-based boutique villa rental agency curating luxury Mediterranean and European villas for UK travellers; closest direct competitor to Turquoise Collection's specialist curator-and-concierge model.
• The Thinking Traveller: UK-based luxury villa specialist offering curated Mediterranean villas with concierge service in Sicily, Sardinia, Greece, and Corsica; comparable boutique-villa, concierge-driven model targeting UK high-end travellers.
• CV Villas: UK specialist villa holiday company offering curated villa rentals across the Mediterranean with similar positioning to Turquoise Collection, including concierge-style service and journey planning.

Broad incumbents

• Abercrombie & Kent: Established luxury travel operator offering high-end Mediterranean villa, hotel, and experiential holidays globally; competes at the top end of the same affluent UK traveller segment with broader portfolio reach.
• Secret Escapes: Members-only luxury travel club selling discounted high-end hotel and villa experiences; competes for the same UK affluent traveller wallet share, with greater marketing scale and broader inventory.
• TUI UK: Major UK package holiday operator (ATOL-protected) offering Mediterranean villa and hotel holidays; competitor for the same Mediterranean holiday bookings via a much larger scale, mainstream mass-market proposition.

Regional players

• Tuscany Now & More: UK specialist in Italian villa rentals with a similar curator-led, journey-planning sales motion; operates regionally around Italy while Turquoise Collection focuses on Turkey/Croatia/Greece/Morocco.

Emerging players

• Mr & Mrs Smith: Curated boutique and luxury hotel booking club overlapping with Turquoise Collection's Premier Collection Hotels and Kalkan Hotels offerings, though focused on hotels rather than villas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/theturquoisecollection
• Facebookfacebook.com/296017003841284
• LinkedInlinkedin.com/company/the-turquoise-collection-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Turquoise Collection