Habitat For Humanity Grand Traverse Region

What Habitat For Humanity Grand Traverse Region does

Habitat for Humanity Grand Traverse Region is an independent nonprofit affordable housing organization founded in 1986, serving Grand Traverse, Kalkaska, and Leelanau Counties in Michigan. The organization operates four core programs: a Homeownership Program that enables qualified low-to-moderate income families (30%-120% AMI) to purchase homes through affordable mortgages capped at 30% of gross income, paired with sweat equity requirements (200 hours per adult) and financial education; a Priority Home Repair program offering critical repairs (roofs, HVAC, foundations, electrical, septic, accessibility) to existing low-income homeowners with 0% interest repayment over 60 months; a Veterans Initiative providing specialized homeownership and home repair pathways for veterans and active military; and the Women Build volunteer engagement program. The construction methodology centers on energy-efficient building, with the Depot Neighborhood achieving Net Zero Energy Ready Home status and LEED Platinum certification, recognized by US Department of Energy and State of Michigan awards.

Revenue is generated through a diversified mix of individual donations (one-time and Habitat Heroes monthly subscriptions at $10/$25/$50), corporate and foundation partnerships (20+ named partners including Huntington, Fifth Third, PNC, Lake Michigan Credit Union, Consumers Energy Foundation, DTE Foundation, and Grand Traverse Regional Community Foundation), grants and gifts-in-kind (building materials, professional services, donated land), ReStore retail sales of donated home improvement materials, affordable mortgage repayments from homeowners (with terms up to 33 years), and home repair program repayments. The ReStore operates as a social enterprise at 2487 Rice Street in Traverse City, providing both revenue and a community donation channel. All local donations remain in the community to support the three-county service area; the organization does not receive annual funding from Habitat International or Habitat of Michigan. The active development pipeline includes the Kalkaska Townhomes (8 units, fall 2026), New Waves Community (13 homes in Leelanau County with 11 completed), BATA Carriage Commons (15 units post-2027), and the completed Maple City Crossings (6 homes, spring 2024).

Name

Habitat For Humanity Grand Traverse Region

Legal name

Habitat for Humanity Grand Traverse Region

Website

https://habitatgtr.org

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Habitat for Humanity Grand Traverse Region is an independent nonprofit founded in 1986 that builds affordable homes and provides critical home repairs for low-to-moderate income families across Grand Traverse, Kalkaska, and Leelanau Counties in Michigan, supplemented by a ReStore retail operation.

Ownership category

akta.pro rank

Headquarters

HQ city

Traverse City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Individual Donations: Donations from individuals supporting the local Habitat mission. Every donation stays in the community to serve Grand Traverse, Kalkaska, and Leelanau Counties. Options include one-time financial donations, monthly giving through Habitat Heroes program ($10, $25, or $50/month), and legacy gifts through wills or trusts.
2. ReStore Sales: The ReStore is a retail home improvement store that sells donated building materials, appliances, furniture, and tools. Proceeds support the Habitat home building program. Accepts donated items and offers large item pickup service for a fee.
3. Corporate and Foundation Partnerships: Sponsorship donations from manufacturers, businesses, developers, and individuals. Corporate partnerships at various levels ($1,000 to $25,000+) provide critical funding and in-kind support.
4. Gifts In-Kind: Donations of building materials, professional services, and labor from individuals and companies. Includes donations of shingles, plumbing services, land surveys, and property donations. Tax-deductible contributions that reduce construction costs.
5. Home Sales Revenue: Habitat homeowners purchase homes with affordable mortgages. Payments are set at 30% or less of gross household income. Habitat may fund part of the purchase with a silent second mortgage that is paid back when the homeowner sells.
6. Home Repair Program Repayments: Priority Home Repair recipients pay back a portion of repair costs based on their AMI percentage. Repayment terms are 60 months at 0% interest with a lien on the home until paid.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Habitat for Humanity Grand Traverse Region is an independent nonprofit affiliate that builds affordable homes for low-to-moderate income families in Grand Traverse, Kalkaska, and Leelanau Counties in Michigan. Qualified homeowners purchase homes with affordable mortgages capped at 30% of gross income, complete 200 sweat-equity hours per adult, and receive financial education and down payment assistance. The organization also delivers critical home repair services, operates the Habitat ReStore home improvement resale store, and runs specialized programs for veterans and women builders.

Product overview

Habitat for Humanity Grand Traverse Region is an independent nonprofit housing organization serving Grand Traverse, Kalkaska, and Leelanau Counties in Michigan. The organization operates a portfolio of interconnected programs and housing developments. Core programs include the Homeownership Program (enabling families to purchase homes with affordable mortgages through sweat equity and financial education), Priority Home Repair (critical home repairs for low-income homeowners with income-based repayment), Veterans Initiative, and Women Build volunteer program. The organization operates the ReStore (a home improvement resale store generating funds for home building) and manages multiple housing developments including the award-winning Depot Neighborhood (Net Zero Energy Ready Homes with LEED Platinum certification), the Kalkaska Townhomes (8 townhomes for fall 2026 occupancy), New Waves Community (13 homes in Leelanau County with 11 completed and 3 under construction), BATA Carriage Commons Homes (15 homes planned post-2027), and Maple City Crossings (6 homes completed spring 2024). Supporting programs include Gifts In Kind donations, Land and Property donations, Habitat Legacy Builders planned giving, and the Habitat Heroes monthly giving program.

Differentiator

Problem solved

Functional benefit

Brands

• Habitat ReStore: A recycling and resale home improvement store that accepts donations of building materials and home goods to support the Habitat mission.
• Women Build
• Habitat Heroes
• Priority Home Repair
• Depot Neighborhood

Quantifiable outcome

• 107+ homes built or repaired in 30 years
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• Cunningham-Limp Development CompanycoreImplementation/ SI/ Consulting PartnerCommunity partner at the $2,500+ level. Douglas Luciani serves as Member-At-Large on the Board. Provides development expertise and construction support.
• Mariage RoofingminorImplementation/ SI/ Consulting PartnerCommunity partner at the $2,500+ level providing roofing materials and services for Habitat home construction.
• Grand Traverse County Land Bank AuthorityflagshipStrategic or Co-development PartnerPublic partner providing land and property support. 50% funded the purchase of additional lots at New Waves Community. Essential partner in community development projects.
• Cherryland Electric CooperativeflagshipStrategic or Co-development PartnerPublic partner at the $10,000+ level and funder of Priority Home Repair program. Special funding available for Cherryland Electric Cooperative customers.
• Networks Northwest MichigancoreStrategic or Co-development PartnerPublic partner at the $10,000+ level providing regional development support and resources.
• New Waves United Church of ChristflagshipStrategic or Co-development PartnerFaith partner and strategic co-development partner for the New Waves Community housing development. Raised funds, provided land grant, donated six lots to Habitat. Core partner in 14-unit housing development.
• Traverse City Light & PowercoreStrategic or Co-development PartnerPublic partner and Board Vice President Brandie Ekren represents Traverse City Light & Power. Essential funding source for Priority Home Repair program.
• Habitat for Humanity of MichigancoreStrategic or Co-development PartnerState affiliate providing educational programming, training programs, brand support, and sources for donated building materials. Co-funder of Priority Home Repair program.
• Habitat for Humanity InternationalcoreStrategic or Co-development PartnerNational affiliate organization providing resources, brand support, training programs, and access to donated building materials network. Habitat GTR is an independent local affiliate.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Habitat for Humanity International: Global parent organization of the Habitat network, providing resources, training, and brand support to Habitat GTR as an independent affiliate. Operates across 1,400+ affiliates worldwide — the broader incumbent ecosystem in which Habitat GTR is a participant.
• Local Initiatives Support Corporation (LISC): National community development nonprofit that finances affordable housing, among other initiatives. Operates at a much larger scale than Habitat GTR but shares the mission of supporting low-income homeownership and neighborhood revitalization.
• BRIDGE Housing: Regional nonprofit developer and operator of affordable housing primarily in California and the Pacific Northwest. Shares the model of nonprofit-led affordable housing development, ownership, and resident services.
• Enterprise Community Partners: Major national nonprofit that develops and preserves affordable housing, with a portfolio tens of thousands of units larger than Habitat GTR. Provides a scaled view of where the affordable-housing nonprofit model can grow.
• Mercy Housing: One of the largest affordable housing nonprofits in the U.S., developing and operating affordable rental and homeownership housing nationwide. Provides a scaled peer perspective on nonprofit affordable housing operations.

Regional players

• Grand Traverse Regional Land Conservancy: Regional nonprofit operating in the same Grand Traverse region as Habitat GTR. Different mission (land conservation vs. housing) but a comparable community-anchored, donor-funded nonprofit with shared local partners and geographic focus.

Direct peers

• Homes For Our Troops: Nonprofit that builds and donates specially adapted homes for severely injured post-9/11 veterans. Closely comparable to Habitat GTR's Veterans Initiative through its veteran-focused housing mission and reliance on donations, grants, and volunteer labor.
• Rebuilding Together: National nonprofit focused on critical home repairs for low-income homeowners, particularly elderly and disabled — directly comparable to Habitat GTR's Priority Home Repair program, with a similar volunteer-driven, donor-funded model.
• Habitat for Humanity Michigan: State-level Habitat affiliate that provides training, brand support, and co-funds programs like Priority Home Repair for local affiliates including Habitat GTR. Operates the same homeownership/repair model across Michigan, making it the closest peer organizationally.
• Habitat for Humanity Kent County: Another Michigan-based Habitat affiliate operating the same homeownership and home repair model in a different regional geography. Highly comparable in mission, program structure (ReStore, homeownership, repair), and target population.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/habitatgtr
• YouTubeyoutube.com/@habitatgtr
• Facebookfacebook.com/habitatgtr
• LinkedInlinkedin.com/company/habitat-gtr
• Instagraminstagram.com/habitatgtr

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habitat For Humanity Grand Traverse Region